Philip Morris
Account of Tobacco Institute Poll in Fort Collins, Colorado, 841100
Fields
- Type
- REPT, REPORT, OTHER
- Area
- SLAVITT,JOSHUA/OFFICE
- Site
- N340
- Characteristic
- EXTR, EXTRA
- Document File
- 2025684071/2025684856/Americans for Non Smokers
- 2025684072/2025684855/Americans for Non Smokers
- Master ID
- 2025684073/4854
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- Litigation
- Stmn/Produced
- Named Person
- Aylward, W.
- Clarke, J.
- Getz, R.
- Newport, F.
- Clarke, J.
- Request
- Stmn/R1-037
- Stmn/R1-102
- Named Organization
- Fort Collins City Council
- Fort Collins Coloradoan
- Tarrance + Associates
- TI, Tobacco Inst
- Fort Collins Coloradoan
- Date Loaded
- 23 May 1999
- UCSF Legacy ID
- ypc81f00
Document Images
HC°CC1CA-4; CF' TO'PACCm INST IThTE' POLL IN FORT CCiLLIINS, COLCRADO, NmVEt1BER 1gr.±
I
I*s Natiember, 1984, the voters ir Fort Collins, Co'lorado approved a
comprenenaive smoking,poilution, control ordinance which had been passed by
the Ci ty Council an& then placedl on the ballot by referendum. Lmmediately
after the vote, a public oipini~an poll was conducted to find out why the
people vot'ed, the way they did. Bob Getz, a reporter for the Fort Co:iins'.
Co1'oradoan, discovered, not too suprisingly, that the Tobacco Instit'u'te Was
behind the survey. The foilowiing excerpts from' his articTe on November i3,
1954, show how he "smoked out" the Institute:
0
In this story, a representative for a ghost calls from a
public opinion firm in Houston...
She said she worked for Tarrance and Associates, a
national research firm, and that the name of the party,
paying for the survey at hand' was co'nfidentiall
i'nf'ormati on .
But it didn't take a sleuth to f'indla suspect in this mystery.
Who else would hire a promanenrt Texas firm to figure out why.
1'ittle old Fort Collins approved an ordinance placing strict
limits on smoking in publ'ic places?
I'11 ti1le this whoduni t"The Return of the Tobacco Troopers, "'
After a few preliminaries, the caller wanted to know what i'ssues I
recalled the anti-smoking ordinance forces rassingi during the
campaign.
Then she wanted me to rate the importance of several campaign
issues, including government re9uila'tilo'ns, the or'di'nanc'e's effect
on businesses,, the health of'non-smokers andlspending by the
t'ob'acco indust'ry...
Other questions' included how I found out about the ordinance,
where I saw:or heard campa'i'gn adi,ertisernent's, if I' had seen, the
ordinance on the ballot and the reason I votedlthe wav I cid.
And, of course, there were al: the predictable ques'tions cr. -rt...
age, sex, polit,icl leanings and collar color.
It was all very prefessional,, and i: was sure Tarranice and
Assoc2ates would Eoluf:, be aDle to give the gf',ost a pretty good icea
of wh;.~ i vo*.ed the way I' dile.
ru*, still the ghost remained a'ghost...
Frai:k Ne!Nport', a Ta''rance, and F+s'socl'ete= :2'cE pfrslder.t c'~.eLli.^.e::
to idsnti'fy the survey sper,ser...
T-12
C
rygsjc.Tmnt, MeyrY' John Q:aTj.E, eln act'llte o^.`dirrancE supporter, s,31'd
hE wbE ce ."t'a'in nfi'ie of tlh'e' ant::moi:l'nq, '3io'ulps i'nVo1ved lni tha
cafi:padgn weYe' Oolrl'9 slYc}+ research.
"My 9Ues!- would be the t'obacco' ir:a:cidStTj!," he said. "Thr,
F'tobs9t'_-,; s^ta`"t:r:?, p?'et':y bad bec'ause thEil, lc'st."
("r.iarrse suspec'ted the tobacco i'ndustr'','y would use the su`''.%e;
r'es.at=' in it'SI canlpa4y'.nn againft 5!'io't.,ln; orC'inances in othe'r' tok^..
Reached this ms+rning in the~ na*.ior:'s ca;it,al, Bi11 Aylwardi, a
slI oY:esm3*: f'Q'r' the Tobacco Ihstitu'te,, so',lvedl this who!dl'nilt'.
Wncloaking the ghost, Aylward said the Tobacco Institute funded
the surve;, which he described'' as a management tool.
.
C,
"You'd like to find out what mistakes yru've made,' he sacd,
alluding to the tobacco industry's big lc'ss in Fort CGllin's...
