Philip Morris
A Rebuttal to the Tobacco Industry's Paper, 'cigarette Smoke and the Nonsmoker'
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- Ernster, V.
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A Rebuttal t0 t11e Tobacco Industry's Paper,
"Cigarette Smoke andi the Nonsmoker"'
VIRGINIA ERNSTER
and DAVID BURNS
The constituents of tobacco snnoke arc uvell-doeriurntcd as &azardous, the preva-
lence of popu lution exposnre is vcry high and there is ari increased incidrnce of
respiratory tract, syniptomu airditrnctional drerePnents (decreases) ik cl,ild'ren residg inQ in
liornes ivith sinolecrs. Thcsc+ considerations and recent evidcncc of irurcased'
hrngt cancer ratcs an:ong noyi-sn:okirig tvoutc7t l'iving tvit'li sinoking husbands have
led'us to conclude that indoor e.cposnrc to to6nuo, sinoke has adi,rrse &ects. Public
policy should clearly articulate tliat' involiintary exposure to tolracco~sritoke ought
to be minitnizrd'or avoidrd ueliere possible.
National Rcscarcli Council (i)
rGtior+o-z~ ATERIALS prepared by tobacco industry representa-
eJ tiwes are diesigned to discredit any links between expo-
~ sure to secondhand smoke and disease. These materials
need to bc understood in context, for the tobacco in:
_ "-- dustry eontinues to assert that thcre is no evidence
cstablishing any adversc health eff+eat of smoking even
for individuals who smoke heavily. No scientific group reviewing the
medical evidence inAe last i S years has expressedy any doubt that cigarette
smoking, causes disease. Only the tobacco industry attempts to make thee
issue appear controversial. This has been a long-standing; strategy that was
reveale&in an industry document ciitedlin the pederal''Trade Cornniission's
report of May 1981 on cigarette advertising. Internal documents from
a nzajor U.S: tobacco company describe their public information eiforts
as follows:
Doubt is our product since it is the best means of:'competing with the
'body of fact' that exists in the mind of'the gcneral public. It is also
the mcans of atablisltiing a controversy (2).
368
I
S-14

ERD71S'TER & BURNS A REBUTTAL 369
Thcrcforc it is not surprising that thc industry has adbptcd a similar strat-
cgy with respcct to involuntary smoking, nanicly, citing cvidcnce selec-
tivrly and quoting scic*ntists out of contc.xt.
P'rovidrd hcrr arc cxamaplcs of the tobacco indiastry's rcccnt misreprc-
scntation of statcmcnts fro~nt the scientific literature in its position paper
cntitlcul! "Cigarcttc Snvokc and the NionstnokR:.r." That paper or similar
vcrsions havc bccm passed out by industry public rclations representatives
to lcgislators in California. The papcr includes many of'the points that
Tobacco Institutc represeirtatiwes make rcgarding t'1ac !c&cts of involuntary
smoking', in the course of public hcarings and radio and television appear-
ainccs. It sccnned, appropriate to have thrsc points discussed ina published
papcr that could bc uscd by those who work to promote nonsmoking
policies through, legislativc or, other rneans.
The indlustry papcr takes to task the results' of a study comducted at, the
University of California, San Diego, and published in the New &rigland'
. Jnirrn al of Medicinc (3 ) whiich showed'' that nonsmokers exposed to tobacco
smoke at work had reduced function, of small airways compared to non-
exposed nonsmokers: White and Froeb, the authors of that study, reported
that "iflbng-termismall-airways dysfunctionis occurring, the non-smokers
who work in a smoky environment have about the same risk of impair-
ment as do smokers who do not inhale and smokers who inhale between
one and io cigarettes per day." " In an attempt to downplay these findangs,
the industry paper quotes from an editorial' written by Dr. Claude Lenfant
of the National Heart, Lung,and'Blood' Institute: "The eviidence that pas-
sive smoking, in a general atmosphere has health effects reaaains sparse,
incoasplete, and' sometinaes unconvmcing." However, reading the entire
editorial from which this quote was taken gives the reader a different
impression. Dr. Lenfant went on to say:
The article!by WJhite and Fro&... brings a new dimension that will'
clearly, have considerable impact; they faultlessly demonstrate a re-
duction in measures of snzall'~ airways of healthy nonsmokers expose&
to cigarette smoke in the workplace ... now, for the first time, we
have a quantitative mcasurement of physical change--a fact that may
tip the ! scales in favor of the nonsmokr.rs (4).
In i98o, whem a statewide initiative to restrict smoking in public places
was on the California ballot (Proposition io), thc industry-sponsored carna-
pa2gmi to dcfcat the initiative agairn uscd Dr. Lenfant's words selectively.
s-is

370 JOURNAL OF P'U,BLIC' IiIEALT'II POLICY SEPTEMBER 1984
In a telcgram (dated~ October 24, 198b) to the supporters of thc initiative,
Dr. I:enfaait said,
The tobacco companies arc quoting me out of context and niisrcprc-
senting my personal views on the harmful!effectofsecondhand smoke.
I personally endorsc ~ Proposition io ~ includang, the five medical find-
ings that'secondhand smoking canharm the nonsmokcr especially the
millions of people with hcart.andl lung diseases.
The industry paper attempts' to downplay cigarette smoke as a signifi-
cant source of carbon monoxide in~ the environment. It claims that at+
nnospheric carbom monoxide fronn tobacco smoke rarely exceeds io partss
per milli=aaid' is closcr to S parts per million in public places' with normal
ventilation, and, that "both f gures are well below the limit of so parts per
million recommendedl by health agencies for workers exposed over an
eight-hour period: ° It is important to note that the so parts per million is
an occupational standard over an eight: liour pcriod, not the recommended
air' quality,standard, whichisnine~ parts per million. Thei979S'urgeon
Generalrs' report notes that, "Occasionally, under conditions of heavy
smoking and poor ventilation, the maxinauln limit for an 8~hour work
exposure to carbon monoxide ($o~ parts: per million) may be exceeded.
The upper limit for carbon monoxide in ambient air (9 parts per million)
may be exceeded even in cascs where ventilation is adequate" (6)'.
The industry paper later suggests that carbon monoxide is not a cause
of heart disease, citing the fact that members of certain occupations ex-
posed, to high Ievels of carboni monoxide on, a regular basis do not have
ex-cess rates of cardaovascular disease. However, they fail to note that
smokcrs in those occupations have higher rates of cardiovascular disease
than their countcrparts' who do not smoke. Thus, whether the carbon
monoxid'c conzponcnt of cigarettes is the culprit is a raoorpoint. Cigarette
smoke is the issue and, there is no doubt that cigarette smoke can cause
cardiovascular disease; thc 1983 report of the Surgeon General concluded
that smoking should be considered tlie most important of the known
nnodifiabl'c risk factors for coronary hcart disease (7).
The industry paper also attempts to; downplay cigarcttc smoke as an
important source of particulate matter, noting, that "airbo'nne particulatc
rttattcr arises froini many sources besides tobacco smoke." However, ac-
cording to the 1981 rcpprt on indoor pollution issued by the National
Academy of Sciences, "For inany people, the maiuni or sole exposure to
nunicrous gascpus and particulate compound's results from passive expo-

.
ruNSTER & BltltNiS A REBUTTAL 371'
sure to tobacco snnokc"' and "Snnoking, is the major sourcc of indoor
particles . . ." (i). Tlu authors of a paper published in the Auucricart Jorrrrral
of Public Hcaltll found that ""Conccntrations of the irritants formaldehyde
anud acrol6'n in side stream cigarcttc smol:c lplunncs are up to three orders
of unagniteidc above occuraticonal' limits, readily accounting for eye and
nasal irritation" (8);. A paper in Scivnn"rcp(Irtl:d that IndlDor tobacco conn-
bu5tion cnaits Ilirotinc, poly,cyclic aromatic hy,drocarbons, carbon monax--
idic, acrolcin, N Os, and many other substances (9);, its authors cite earlier
work (to) showing that wlicrc two or more heavy smokers resided in a
house with low air exchange rates, the 24 hour I*lationall Ambient Air
Quality Standard for indoor particle concentrations was violated. Inclnd'cd
is a, table from the i979 Surgcion! General's report which lists constituents
of cigarette smoke atldi shows their ratio in sidrstrcalm, compared to Imrain-
strcanl smoke. This list includes a number of known carcinogcns..
(Scnsitivc scientific measurements arc not rcquircd'to detect the presence
of cigarette smoke in the air. It is readily apparent to the human eye and'
IlOSc.)'
The issue of wlnich component of cigarette smoke is the best ialdiutor
of exposure has ~ not been resolved by scientists. The industry has widely
quoted a 1975 study that showed that "a nonsmoker would have to spend
ioo hours straight in the smokiest bar to "absorb"' the [nicotine) equivalentt
of a, single filtcrtip cigarette''' (iii~). However, nicotine tends to settle out
of the air fairly quickly and' is not a good indicator of total exposure (iz).
Tloc industry paper states that the Surgeon General's report of 1982.
'`n4tcd that, the available evidence is not sufficient to conclude that other
peoplc's: smoke causes dlsease in nonsmokers." They chose not to cite the
Surgeon General's full condusion, i.e.: "Although the currently available
evidence is not sufficient to conclude that passive or involuntary smoking
causes hung caiiccr ini nonsmokers, the evidence docs! raise concern about a
possible serious public health problem!" (S). They also ignored the fore-
word to the report by Assistant Secretary for Health, Edward Brandk, M.D.,
who stated';
While the nature of this association is unresolvcd', it docs raise the con-
cern that involuntary smoking may pose a carcinogenic risk to the
nonstnokcr. Anyhcaircli risk resulting from involuntary smoke cxpos-
sure is a serious public health concern because of thrlarge numbers of
nonsmokers in thc population who arc potentially cxposcd. Thcre-
fore, for the purposes of preventive nicdicinc, prudcilcc diictatcs tlrat

Constituents of Cigarette Smoke.t
Ratio of Sidestream Smoke (SS) to Mainstream Smoke (MS)
Gas Phase MS SS/MS MS SS/MS
Carbon Dioxide
Carbo>; Monoxide 20-60 mg
10-20 mg 8.;
2.5 Nitrogen Oxides (NO=)
Ammonia -
80 Ag -
73
Methane 1.3 mg 3.1 Hydrogen cyanide 430 µg 0.25
Acetylene 27 µg 0.8 Acetonitrile 120 µg 39
Propane Propene o.; mg 4.1 Pyridine 32 µg 10
Methylchloride o.65 mg 2.1 3-Picoline 24 µg 13
Methylfuran 20 Ng 3.4 3-Vinylpyridine 23 pg 28
Propionaldchyde 40 pg 2.4 DimEthylniEtosamine io-6; µg 52
2-Butanone
Acetone 80-250 µg
ioo-60o µg 2.9 Nitrospyrrolidinc 1o--3S µg 27
Particulate '
Phase MS SS/MS MS SS/MS
"Tar" 1-40 mg 1.7 Benzo(a)pyrene 20-40 µg 3-4
3Vater i 4 sng 2.4 Quinoline 1.7 Pg is
Toluene 109 µg 3.6 Methylquinolines 0.7 µg si
Stigmasterol ;3 µg 0.8 Aniline 36o ng 30
Total Phytosterols 130 Pg 0.8 zrNaphthylamine 2 ng 39
Phenol 2o-i 3o µg 2.6 4 AminobiphEt_tyl 5 ng 31
C-2techol 130-280 µg 0.7 Hydrazine 32 ng 3
Naphthalene 2.8 µg i6 N'-Nitrosonornicotine roo-5oo ng 5
Methylnaphthalene 2.2 ;Ag 28 NNK2 8o-zzo ng io
Pyrene 50-200 µg 3.6 Nicotine 1: 2.5 mg 2.7
i Nonftlter cigarette
? NNK = 4-(N-methyl-N-nitrosamino)-s-(3-pyridyl)-t-butanone (tobacco specific carcinogenic
nitrosamine)
souace: U.S. Depattment of Health, Education, and Welfare: Smoking anAHealch: A Report ofjdu Surgeon
Cnenal_
DHEW Publication No. (PHS) 79--Soo6tS. Washington. D.C.: U.S. Government Printing Office, 1979.
s4vts9szo%

ERNSTER & BURNS A REBUTTAL
373
nonsmokers avoidi eaposure to second-hand tobacco smoke to the
cxtcnt possiblc.
With respcct to studies of involuntary smoking and lung cancer, the
industry paper nlcnmiio'nstwostudies (13,14), that have showm, aposiitiive
cf$'rct. However, after citing criticisms of those studies and noting that an
American Cancer Society study (is) produced "`contradictory results,"
the industry paper concludes that claims of increased ri51: are "highly sus.
pcct"' andl "not provcn." It should be noted that the American Cancer
Society study did show an excess of'lung cancer deaths among nonsniok:
ing, women marricd! to smokers but that this finding was not statistically
significant. INiorcover the study wasn't originally, ddesigned to examine
the cffccts of involuntary smoking and so the investigators only hadi in-
formation about the e:cposurc to cigarette smoking by spouses; among
American women, spouse's smoking is probably not an adequate measure
of total exposure to secondhand smoke. The tobacco indiusuy has publicly
distorted! the scientific dlsicussion of lung ancer, in full-page ads in popular
American magalincs and newspapers ini an attempt m dioud' the entire
area of health, effects of 'involuntary smoking. A more recent study from
New Orleans found that lung cancer risk was increasred among nonsmokers
married to smokers (0)r
The industry paper very selectively cites'lfterature relevant to the health
effects in children of involuntary exposure to their pazents' cigarette smoke.
Two negative studies are cited, thereby ignoring the nusnerous reports of
increased risks of respiratory disease and allergics and more sick days
among, children whose parents smoke compared to the children of non-
smokers (12-,17). A reoently published study in the New Englandjoumal of
Medicine showed reduced lung fitnction in children whose mothers smoke
cigarettes (18): Other workers~ have shown that cotinine, a brcakdbwn
product of nicotine, is detectable in the amniotic fluid of nonsmoking
pregnant women who are exposed to the cigarette smoke of others (19).
Commenting on public concern about involuntary exposure to ciga-
rettie smoke, the industry document quotes from the Surgeon General's
report of 1979that'responses~ observed"may be due topsycholiog}aal' fac-
tors." The latter statement referred only to die changes in heart rate
and blood pressure found in children and was not suggested in relation to
other ccalthi cf~'~ccts, nor was it one of the overall conclusions of the report.
Moreover, it was written before some important studies linking involun-
tary smoking witln, disease were published.
C
S-19

jo.* Jvwu.iV1%L ur PuIsLJL J!LICL'TJ1 Y'UL1iCY SEPTEMBER 1984
FFinally, the industry paper al'togctlicr omits discussion of frcquent rc-
ports of eye, nasal and throat irritation itt nonsznokcrs cxposcd to cigarette
smoke and the fact that certaut allergic symptoms appear to be triggcredd
by exposure to cigarctxe stnokc (1 7);. Moreover, tlie Accm"beyondhcalth"
deserve attention: people have a right to breathe clcan air..
SUMMARY
There is no reasonable doubt that cigarette smoking causes cancer, heart
disease, lung disease, and complications of pregnancy. Smoking is respon-
sible for an estimated 340,000 deaths among Americans each year (6),
making it die number one known preverntable cau5e of disease in this
country.
The question at hand is not whether smoke can cause heart and lung
disease and cancer but. rather whether the dose of this agent received by
the secondhand or involuntary smoker is large enough to cause disease.
A growing body of work suggests that the consequences of this level of
exposure may go far beyond the simple eye and throat irritation com-
monly experienccd. Im the face of this evidence, the burden of proof shifts
to those who~ would expose the nonsmoker to an agent that in higher
doses is clrarly deadly. For until it is proven safe, as the Assistant Secretary
for Health has said, based on our current leveli of understanding, ". ..
prudence dictates tharnonsnnokers avoid exposure to second~-hand tobacco
smoke to the extent possible: "
REFERENiCESS
i. Committee on Indoor Pollutants, Nationali Research Council. Indoor IDbllrrt'-
talus. Washington, D.C.: National Acadctny Press, 1981.
2. Mycrs, M: L., C. Iscac, C. Jtnnings, W. Lcnox, E: Minsky, and A. Sacks.
Federal Trade Connirission Stn'Riport'oii the Cigarette Advertising Investigation,
May' 198r.
3. Whitr J. R., and' H. F. Frocb. "Sinall-ainvays dysfianction in nonsmokers
chronically cxposcd to tobacco sniokc,'"' Nrcu England Jorrnnal' of Medicine
3022 (1980): 73o-a3.
4. Lcnfant, C:,andl3. M.Liii."(Passivc)' Sinokcrs Versus (Woluntzry) Snlokers,"'
Nrit, Eqlnnd Jwr+rual'of ll fadiriatr 302 (198b) : 74a-43!.
S. U.S. Public Health Service. Tlic Healtli Cnnsrqr+cuces of SmoLtibg: Cancer. A
Rcport, of tJre S,qroij! Ccnrrrrl: Jg82: U.S. Department of Hcalthand'H~unnan

f
F.'RIiiIS'T'T:R' & BURNS A REBUTTAL
375
Scrviccs, Public Health Service, Officc on Smoking and Health, DHHS
Publication No. (PHS) 82-Soi79, 1982.
C6. U.S. Public Health Service. Stauoking artJ Hralt&. A Rcport' of the Surgeon
Gcnrral: tg79. U.S: Drpartnicnt of Hcalth, Education, atnd', Welfare, Public
Hcalth Service, Odiicc on Smoking and Hcalth, DHEW Publication No,
(I'HS)' 79-5oo66+ 1979- 7,: U.S. Pitblic Ht~1th Service. Tlre Health Consequences of Smoking:
Cardiovas-
calnr Disease. A Report of the Sinqcon General: Ptockvillic, Maryland: Public
Hlralth Scrvicc, Officc on Smoking and Hea'lth, DHHS, 1983.
8. Ayer, H. E:, and D: W. Yeager. "'Irritants in CiSarerre Smoke Plumm,,"
Anirrican Joimtal, of Anblit Hralth 7Z (198Z): rz83-85.
9. Spcnglicr, J. D., and' IL Sexton. "'IUdbor Air Polliution: A Public Health
Pt:rspcctivc,," Sairrue ZZi' (i983):' g-t7
1 o. Spcnglicr, J. D:, ct al. "Long-tc= Measurements of Respirable Sulfates and
Partiidcs Inside and Outside Homes," Atmosphere and Environnurtt'i S (i98i):
a3-8©.
s i. Hinds, W., and M., F'irst. "Concentratibns of Nicotine and Tobacco Smoke
in Public Places; ' New Eigl+mul Jburnal of Medicine 202 (i975) : 844-54
12. U.S. Public Health ' Service. Chapter 7: "Passive Ssnoking," in The Health
Consequences of Smoking: Chronic Obstructive Lung Disease. A Report of tlu.
Surgeon General. U.S.; Department of Health and'Hutnam Services, Public
Hicalth~ Scrvice, Officc on Smoking an& Health, DHHS Publication No.
(PHS) 84-50205, i984..
i3. Hirayama, T. "Non-smokimg, Wives of Heavy Smokers Have a~ Hagher
Risk of Lung Cancer: A Study from Japan," British Afedical Journal ! z8x
(1984: 183-85.
14. Trichopoulos,,D., A. Kalandidi, L. Sparros, B. MacMahon. "Lung, Cancer
and Passive Smoking," Interaatuonal jormsal of Cancer 27 (i981). s¢.
is: Garfinkel, L "Time Trends in Lung Cancer Mbrmlity Arnong Nonsmokers
and a Note on Passivc Smoking," Journal'of the National Cancer Institute 66
(iq87): io6i-66.
16. Corrca, P:, , L W. Pickle, E: Fontham, Y. Lin; W. Hacnszel. "Passive
Smoking and Lung Cancer,,' La"cct' ii (s983):':595-97.
17. Shephard, R. J,. The Risks of Passive Smoking. New York: Oxford University
Press, v98Z.
18. . Tager, I. B., S. T: Weiss, A. Munoz, ct al. "Longitudinal Study of the
Ed"ectsof lwlatcrnal Smoking on Pulmonary Function in Children;' New
England Jo:rrolal of Medkine 309 (19'83): 699-7031.
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