Philip Morris
Strong Sentiment to Restrict Smoking in Public Places
Fields
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- Field, M.D.
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- SLAVITT,JOSHUA/OFFICE
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- 2025684071/2025684856/Americans for Non Smokers
- 2025684072/2025684855/Americans for Non Smokers
- Litigation
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- 2025684073/4854
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- Characteristic
- EXTR, EXTRA
- Date Loaded
- 23 May 1999
- UCSF Legacy ID
- orc81f00
Document Images
1
THE I'::?E?ENDEt(T ST:1Tii:YIDE SJRbcY OF
FU8:1C O?;UCU E'$TAuUSi-wEDi IJ: i'E:i 81 MERVIN 01 FIELD.
234 Nor.t'Street,
:aa F!+_n:rs:o 9d1111
t315au:a5163
COPYRIGHT 1984 BY'THE FIELD INSTITUTE. FOR PVBLICATIIDN BY'SSIBSIGtIBERS ONLY.
Release 11237 Release date: Wednesday. February 29,. 1984
STRONG SEN4'IMENT'TOiRESTRICT IMPORTANT: Contract for'e:his
SHOKZNG IN PUBLIC PLACES. service is subject to revocation
if publlication or broadcast takes
place before release date or if
contents are divulged to persons
By Mervin D. Field outside of subscriber,staff prior.
Di!rector, The California Poll to reliease tisa. (ISSN 0195-45'201):
If former smokers and those who have never smoked had their way, there
would'be a range of restrictions put on smokers who want to light up in
public places.
/
Underlying a widespread negative:fee3i'ng about smoking is the belief
that'sawking is not only hazardous to the heaSth of smokers but to: non-
salokers who are nearby and breathe the fumes.
The proportion of adul!ts who smoke has been declining in recent years,
while the ranks of ex-smokers have been increasing to the point where they
now outnumber current smokers in this state (3St to 26%). Ibn-a.okers
account for 391 of the public.
With regard to swoki'ng in restaurants, 77% of'the pubsic,prefer that
it be limited to spec,ial saloking'areas and 16t opt for outright prohibition.
In work places, 70% favor special areas for smokers and 26% think it should
be banned. Oh airp,lanes. 5,91 want special' smoking areas, but a.large ainor-
ity (3t!t) believes all smoking should be prohibited. A majority (SBt) farors
specia,ll smoking areas in hotels and! swte3is, but one in three (33%) opts for
no restrictions. On buses and trains, halflthe public (S'Ot) wants special
areas for saokers, but an almost equal sized proportion (46%) thinks smoking
should be prohibited4
These: findinqs co.e froa a statewide California !o1!1 eurvey conducted'
in early February in which a raross section of 743 adults was asked about
their current and forsler smoki'ng,habits and how they feel about a number of
proposals having to do with,the rights of smokers and non-sslokers in public
places.
The following table illustrates bow the proportion of current smokers
has declined in the past four years with ex-o.okers nov,representing: a
larger segment than smokers.
Incidence of smoking,among
CalifornialaduSsa
1984 1980
t t
Current smoker 26 32'
Former smoker 35 26
Non-smoker 39, 42
74 CarAwwe !Pett Ns .OnMeA icwlliwarslT , siwce ]f57' es anwyeotwOtntn iwqptdr i wWia . tsewtired
MMK eo,wrow :wes . sernce :..lhe pe1r . is swe of 1ee ee.wces ^e..0e0 M. The l.Nd. /qlAute.
aww:O1o1A. wcw4y.rtnsn . er~enuetow N.Med i1o 4we f1r0/ e/ OW1.c, oorNOw ewe belta.-w..w ..oc.al ad
Ool.l,cal i
Yt1R3. hkl(Kr<) Ms1AYtel1{O/Wa1ed.14.MKDWIN!lie'.10.wqetl oOSllAktlnRUMMlal+e/1 e! yetyl {WRT:
(Mldif';S 101he pIDGEea0f0/. (rFet rnuGhc bwnelor;.
TAe Itlttel[ rete+/M:11s Wyqecl 10e1iKlMMK, aDreR'wew7a1,.1weEY:. N_,t, e aMYrce6

The California Polli
Page~ tw+o
#1237
Overwhelmingly large proportions of former smokers and non-smokers
believe that smoking i!s very hazardous to the health
of all smokers says this.
of a smoker, while half
How hazardous is smok!ing, Current Former Non-
to the health of' a smoker? Statewade Smoker Smoker Smoker,
t 1 % t
Very, hazardous 76 S0 86 M
Somewhat hazardous 22 46 13 14
Not too,hazardous 2 4 1 1
Not at all hazardous
There is also a strong belief that the smoke produced by smokers is
hazardous to non-smokers who are nearby.
How hazardous is a
smokers smoke to the
health of: a non-saoker?
Statrwidb
Current
Smoker,
Former
Smoker
Non-
Smoker
t t i t
Very hazardou s 44 17 53 54
Somewhat hazardous 411 53 35: 36.
Not too hazardousi 10 21 C 6
Not at all hazardous 4 8 5 3
No opinion l 1i 1 1
Substantial majorities of former smokers and those who have never
smoked say they, are bothered by the tobacco smoke of,others. Cigar smoke
bothers not only former and non-smokers, but more than half of current
smokers as we11,, Cigarette and!piipe smoking i's bothersome to a majority
of former and non-smokers, but they do not offeiwd most of the current
smokers.
How much does the smoke of
a cigarette smoker bother
You? Statewide
Current
Smoker
Former
Smoker
Non-
Smoker
I i' t t.
A great deal 38 7 431 4'9
Sase 24 13 27' 28 !
Only a little 14 19 16; 112
Not at all 23 60 1,31 10
No opinion 1 li 1 1
How siuch does the smi
aciarsmoker botherou?
A great leal 58 37 66' 66
Some 19 21 17 19
Only a l'ittle 1:0 13 9 8
Not at all 12 2!9 7 6
Ho opinion 1 - li 1
How much does the smoke of
a i e smoker bother you?
reat ea1
]A 25 13 30: 33'
, g
Some 28 17 2!8 32 N
Only, a little 18 12 23' 1'9. Q
Not at all 26 58 li8' 15 N
No opinion ' - 1 1
~
~.
Lasa than ons-lulf of onr pencent.. ~
N-3 ~
~

The California Poll
Page three 41237,
Sy, a 58% to 391'margin, current smokers agree that smokers should re-
frain from smoking in the presence of non-smokers. Former and nonrsmokers
say this by even larger margins.
Smokers should refrain
from smoking in the
Current
Former
lfon-
presence,of non-smokers Statewide Smoker Smoker Smoker.
t 1 1 t
Agree 7< 58 75 79.
Disagree 2t 3!9 24 19
No opinion 2 3' 1 2
The sample in, this current California Poll survey was asked' how smoking
should be handled in a number of specific public places. Large majorities
favor the designation of speciali smoking areas for restaurants, work places,
airplanes, and hotels and motels. In the,case of restaurants and work
places, few (16t) ' want smoking entirely prohibited. However, for airplanes,
a sizeable minority (386) would like all' smoking banned. Ia+ even larger
proportion (K6'1) favors a prohibition of smoking on buses and trains.
Smoking in specific public places
Designate
special
smoking
areas Smoking,
should
be
prohibited'
No
restriction No
on smoking, opinio n
Restaurants 77V 16 7
Work places 70% 16 12 2
Airplanes 59%, 3!8 . 3 '
Hotels andi moteiis 58% ' 7' 33 2
Buses and trains 50% /16' 3 1
Lera Lhan i orr-tiaif'of one peraant.
The percentages shown in the above two tables parailel' findings of a
nationali (Gallup) survey taken for the American Lung Association last year.
-30-
N-4

INi'ORA6PITION ABOUT THE SURVEY 11'237
SAMPLE DE1'AILS'The survey was taken among a representative cross section
of the California adult publi~c. Interviewing was done by
telephoneiFebruary 1 through 9, 1984 during the late after-
noon and evening,on weekdays and all day on weekends. The
sample consisted, of 743! adults, including 194!current smokers,
257 former smokers and 546 non-smokers.
QUESTIONS ASKED
Do youlnow smokeior not?
(If 'no, don't smoke') Did you ever smoke cigarettes, a pipe
or cigars?
Generally speaking, do you think that smoking is very hazard-
ous, not too hazardous or not at all hazardous to a smoker's
hea 1'th?
Do you think that a smoker's smoke is very hazardous, some-
what hazardous, not too~hazardou!s or not at all hazardous
to the health of a non-smoker?'
When you are in the company afl someone who i's smoking a
cigarette, how much does their smoke bother you - does it
bother you a great deal, some, only a little or not at all?
When youlare inithe company of' someone who i's smoking a cigar,
how much does their smoke both you -- does it bother you a
great deal. some, only a little or not at aSl?,
when you are in the company of'someone,who i's smoking a pipe,
how much does their smoke bother you -- does it bother you
a great deal, some, only a little or not at all!?
Do you agree or'di'sagree with the following statement: Smokers
should refrain from smoking in the presence of'non-smokers?
Next 11 am going to read you a number of different public places.
For each one I'read Ilwould like you to tell me whether you
think there should be no restrictions placed on smoking in
these pliaces:. a special area set aside for smokers, or whether
smoking, shou3d not be allowed at alli in these places. (SEE
RELEASE FOR ITEMS'READ.)
