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Vol. 1/No. 4!Juiy; 1984 Smoking and kleaRh Btepqrter Page 11 TOBACCO INDUSTRY CONGLOMERATES- Status Report on i Dbversffi'eation In the Tobacco Industry 1964 representative ~ products. Tobaeao Manufaetunr Tobacco Brands OfMr Ptoduots. (corplomerate owet.rw tMNlete). PHILLIP MORRIS, INCORPORATED Marfbona,, Merit, Benson d Hedges. Ptayeas; Miller Brewing Company (Miller, Lite. Meister Virginia Slims, Padiament! Brau. Lawenbrau: Magnum Malt Lktuor):,The Seven-Up Cornpany'(7-uP. Diet 7,-up. Like Cola), 1Aission lrie)o ReaRy Group R: J. REYNOLDS TOBACCO COMPANY Camei; Winsron. Salem„ Stering, 8r;gh't: Kentucky Fried Chicken. Canada Dry. Delmmnte. (R. J. REYNOLDS INDUSTRIES) Doral, More. Century. Now: Vantage, Chun King oriental (oods, HawaNan Purkti, W1ncliestar. Work Hdse chew, Prlnce Albert. Mortan Frozen Foods. Patio Mexican foods, Carter HbN, Madiera Gold SnatrE-Tum, Milk Mate. A•7 Steak Sauce. Esuoft'ier Sauoes: Grey Poupon, Ortega Mexican bods; My-T•Fine, Brer Rabbit Mclasaas. College kn.,Vermott lilad,' Neublein, Ine. (NRow Cordials. Black Velvet. Cuervo. Don 0 Rum. Itish ~ Mksl, Jose Cueroo. Popov; SrtwrrwM, The Club CodctaiEs, Yukon Jack. Inglenook Wines, Napa Vapey W~ines: FNarveys 9riatd!Creme: Lancer Vin Rose) BROWN i' WII.UAttISON!TOBACCO Kod,' ®&TJay, Bel.+r, Vlceray, Richland ?5's Marshel, Field & Company: laanbel! Depardnent (div. B:A.T. N+dustri.e) Sootes, Saks Fifth Avenue, NCoht's Department'. (9ritleh American Tobaceo) Sloresc Appleton Papers, Yardley: Imasco (Canadi.n aMpiaa: Ynesao) (Imperial Tobacco. Hardee's Restaurants. Peopie'e Orug, Shoppers Drug Marti ®urger Chef. l Embassy Clearxrs) ` LKiGETT GROUP Chesferlisid: L 6 M. Lark. Eve: moat"generio"' Cartsberg Beer.,Atpn Dog Fbodi Diversifled (Llweft !' Myers Tobacco) oigareKes so(d ie (YSyI; Pinkentat Tobacco Products (gym equipment). Chikiren s WohdJ Inc.. (dNr: Gnnd Metropolitan, P.LC:)' Company (Red )Wan, Chew) hKercat>tinental Fbtels Corp., hnsrnational Distillers & Vintners (J 3,® Sootcti. Gitbey's Gin. Bombay Gin. Balley's Original Irish Cream. Grand Mamier. Absohrt'Vodka) LORILLARD Newport, Seon, Kent, Truwnph; Kent Golden (aiv. Loewe Corp.) ~ LipMS,' True. Old 'Go/d: Max; Beech'-nut. Chewotg Tobacco CNA Financial (Continental Casualty Corporation and its insurance and tinaneial af(iliates): Generat Finar" Corporation. Loews Motek, Loews Thwres, Bulova Watch Company. AMERICAN TOBACCO COMPANY Lucky Shitre, Pall Nfal1, Cartron, and Taroyron Franklin Life Insurance Company. Soumt>ynd Lite (div. Ateeriban 8rands, Mc.) r:igaredes; Hafl and HaN, and Bourbon Blend ktsurarxx: Pirokertoes, N1r., Master Lockk antoYanp tobaccos; La Corona, Anronio :y Company,: Swinglinr Office Supplies. James 8: Caopatta,' 1+1or Tani and Grenadiers cigars' Beam DisdNery, Surtahine Biscuits. Wilstx+,Jones Office Fortns: Acme Visibk Office Supplies. ritleiat aed Awshrwt golf products. Andrew Jergens Company U. S. TOBACCO COMPANY Skoat: Skoaf 9andits, Copenhagen, Borkum Chateau Ste. MidteHe wines. Zig Zag cgarette' RiN. Mnphora, Perfecto Garcia papers: Cedar King pernals. Dt: Grabow pipes CULBRO, INC. General Cigar Co. (Garcia iy Vega, White Owl, Snacktime Canparty (Golden Pop. Chesty Potato Robt. Bums, Corina, Wm. Penn, TupaNN'o. Chips. Pepitos, Snack Time). fmpenal Nursenes Tijuana SmaAS, London Dock, Kentucky taub), Helme Tpbacco tYompany'(GoNd 1,?rver, Mail Pouch, SXver Creek, Redwood, Chatanooga Chaw). NOTE: Sources: Company annual'repurts (1982 or 1983) and news re/eases. Based on latest available rnformation, CCopyngM 11'9M NatiDnal. IntNa9enCY ~CCUnCIt on Srtqkrtl9 efll! Health PrapueC by'V1ldlum J. t3a1Ny: MPH L,-11

PHILIP M7RftIS, INC.* New York, NY Qrganiiatianal Profile PtialipiMorris USA (New Yoric,, N:Y.). Sales in i19B2: $4.3 bill ion , No. of ertployees:1•9,900 No. of cigarettes sold in U5 ini 1962:204.4 billion Share of US maricet:32.s% Nb. of adul't oonsurierrs:1B millian Philip Mbrris International' (Ne+v York N.Y.) 1b0'brands of cigarettes in 170 cantries. Miller Brewing CQrpany Miller Highi Life, Miller Life, Lawenbr-aw The Sevet-1up Carpny 7-Up, Diet 7-tlp, Philip Marris Industri'a1 Packaging Mission Viejo Hrne bwildring 0 oa @ther The Philip tbrris Science Syrtposiun (featwring Nbbel' pri ze wni nners immedici me) Career Schmlarship pmgra. s Viocatianai/TiecFhicai Career Szholarship Prograis for high sctrooi dropmts Grants for Lobacco research (Nort?i Carolina State) University of Tennessee, University of KentUcky Marl bomCountry Store (mai ] order i tens wi ith . Nlarlbom logo) Virginia Slims Ginny ,Agger Suit (mafit order) Virginia S'lins Bomk of Days (calendar and appoinbrent book) Free sartple distributions on rtejor city, streets, shappirg centers Philip Mmrris MarketingJCarmunicatibns Cametition "Agricuatwre in the 21st Century" (symposiun)' Spansorships andi Pnamtions COWU Virginia SlimSTennisCircui't, televised OGher tennis prututiams worlid,nide (eg, FNarl boro Aiu5tral ti an Open ) Marlborv: British Grand Prix Auto Race, other races worleWide Marlboro Cup horserace, Belmont Park, NY, tielevised'. Billboards at key caera angles of rtost major league baseball an& fcotball' stadiums. Major advertiser in official tiati onai Faotbal l t.eague publ i cati ans, Major league Baseball and othw sports msgazines. U.S. Olynpic Training Center Mi 11er Hi I Life Citi zen Pt a)er of the llbrrtti and Gare ( fuotbal'1 and i baseball )i Cultural Joffn2y.Ba]1et'Towr IJfaic fram Marlboro, 28-City chatber ntusic tour Marlborm Gouatry M'isic Tcur 'Salute to Marlboro"(etaartber musiic) ItO' radi o, NaN Ymric Art Extiibition, 1982-84!:Ctmpions of p4eri can Sportt (Aeerican Misewn of Natural History, others): 8uffalio Bill and the Wi1d West (Brodclym Mamrn, otfiers)',Grand Central Termrinal (New, York Historical Society); Karxfinsky ('Solamn R. Guggenheim Mrseun, others);Ws CArro11.and Ali¢e (Pierpon' Morgan Library), Oom Pah Pah: The Great lheri cxn i Band (NewYoric Hi stori cal Society); Ederd Hopper (Whit,ney hisem of AhErican Art,,others); The Vatican Col'lections: The PaQacy and Art (Metrvpml'i tan Maeum of Art,©thers ) . Publiic Relations Firm: Ruder & Finn (IFIew York,, NY) ''Sales in 1582` E11.7 billion No. of eiployees: 72,000 Advertising spending in 1982. 5$501.7 million (5th largest advertiser„ 3rd newspapers, Ist nagazines,. 2nd in bi'1'liboards). L-2

R.J. REYTDLDS Iti0U5lRIES, INC.•' Winston-Salem, N.C. Organizatianal Profile R. J. Rei Tobacco Cirpany Sa1es ih 19R2:S3.5 bfillion No. of eiployees:14,815 Nof of cigarettes sold in US in 1!: 208. 4' bi l l ian SMare of' U5 market: 3'3.5X No. of adult consu~!ers: 18 million~ R. J! Reynolds Tmbacco International, Inc. wvrldviide cigarette mmnufacturing Oel Monte Corporatiion eg, Oeli Manfie fruits and vegetables, Hawaiian Pinch. Venmont Maid Syrwp, Gxn King, Al Steak Sauce, My-T-Fine Ridding tNeublein Spirits 3 Wine Gotpany eg, Sni rrroff vocka, Bl adc Yel iMet Canadian Mhiskey, Inglenook wines, . L'arKers, Harveys Bristol Crm KetotudUr Friedi (?bicken Corporatian eg, K+ent+xky Fried Chicken, H. Salt Seafood, and Zani ftican Restaurants ftnoil WSA, Inc: exploration and sale of oil and natUral i gas R. J. Reynmlds QeMeloprent Qdrporation packaging Bear Creek Corporatian fruit, garden plants Sponsorships and Pnortmtions Gmel Somreboard (sports sections of over 10() daily newspapersi Qane1 Sca,ncboard (concert schedules in newspapers) Ca!e11 9tiiDays (Brodie Mt.,, MA and I#nter Mt. , NY) Carel' Expeditions (Wilderness actuenture). Winston Team ATerica Series (soccer) Its-1d Gc,p! soccer ctiaipionships a.i{ern RHdGLISGrIes . Ihternatianal Hot Rod ASsociation Iherican tbtorcycle Association (AMA) Irtternatiianai Sports Assoc. Mone Filter FashfimniStw Tour (shmpping centers). Inber-Aierican Festival' of the Arts, Aierto Rico~ Nationai Park Sprvice suarer fttlen and bliues and theatre prograrts. Sal ien Spi ri t Street Scenes (inner ci ty concerts ) R. JL Reynolds ResearzhiFellowship (Rackefeller Universiity) * Sales in 1982: $13.06 biTlion No. of enpl ioyees :117; OG1D 1 Advertising spending in 1'982:. $530 mi'llion, 4th leading US advertiser(1st in neorspapers, 2ndl in rtngazines, 1stin billboards), ** R. J. Reynold& acquired Nabisco Brands, Inic. in, 1!985 L 3

GVftiQYET USA* Mbntvale,, NJ i Organizaticiwl Profile Liggett & Pyers Tobacco C&pamy Sales in 1'962:$3Tl rtnilltian No. of enployees:1',970 No. of cigarettes sold in US ini 198`?:28 billian! ' Share of US' earieet:4.5i: Nb. of adwlt cmnsurers: 2.5imii1ion The Pinkert,mn Tmbacco CQrpany eg; Red Man ctiewing tobaccoi Allen Products pet foad eg, Alpo, Liv-A-Snaps Internmtianal Distillers 5'Vintners eg, J & 8 Rare Scotch, Grand'Marnier, Baileys Original Irish Crean, Absolut Vodca At1antic Soft Drink CaWy Pepsi Cola bpttli'ngi franchise Pepsi Cola Bottling Carpany of Fresno„ CA Diversified Noduats Cbrporatian ptiysical' fitness equiprnnt Sponsorships and Pfvrnti ons Chilidren's Cancer Classic. Celebrity Golf T+ounnarent, Owrtwn, N.C. Duke Uniiuersity Ballet perfornnnees on tne Publir Broadcasting,Systen (PBS) {'Salies in 1952: $11.3' bill'ion Nm. of erpi oym: 8, 600, Aduerti'sing spending in 1982: $54,000,000 . 91st leading US advertiser (22nd in.megazines, 13th in biTl.boards)' L-4

INlERICAW MAMDS, INC- tMew York, NY. Organfizatianali Pnofile Ttie Aeerican Tabacco Ctnpany (New' Yorir, W) Sales in 1982:E1'.2'billion No. of erplioyees: 7,250! No. ofi'cigarettes sold in tiae US in 1S&; 43.6 billion Sfiane of the US oaricet: 7X Nbl of adult oonsuners: 3.9 million Jarrerican Cigar eg, Sai l ~, Flying i Wtchman, Rai'-Tam Jartes B. Bean DistilltingiCampany eg, Jim Bean bauri,ar Sunsiaine Bisqufits eg. Hydrooc, Hafb, Krispy Franklin Insurance Co. Ardrew'Jergens Co. eg, Jergens Lotion SwinglYne, Inc. stapaers. Master locic Co. t Co. eg, Titlest gmlf balls P'inkerton Inc. security and investigative servirEs. " PMduts office prvicts, autt+ repai r, cutliery Wi 1 san Jores Co. micrmcrnputers andloffice supplies Acfe Visible office Qromucts *Sales in 19s2: 36.5 billion Mo. of erployees: 52,(m0 Mvertising spending in 1'982~:57'1.3miTlionTBtti leading US adwertiser ('9th in magatines, 6th in bfillboards) ps end Prwntions luydcy Strikes Agdin - Ameriran Oream Classic (Ibowling) luky Strike dart tarrnwents lLCky Stricke salute to fr Nati anal'. Hoc.key 1'eagwe' Players Sports page, New York Tnmess and Ne+ Yoriu Abst Wamen's page. New York Times. (Cerlton)

C 8A'1U5, INC. * Louisville,, KY Orgpni¢ational Pmfile Brarn &Willianson Tiobacco Corp~ Sales in 19M: Sx.2'brillion No. of enplbye-esAS;00© No. of cigarettes sold iniUS in. 1'962:83'.5'billian Share of US r.arket:33! 4X, lib: of Adidt C6nsurers:7.5 millian BATUS Retail' Division (New York, NY) Ginbels, Sal~s Fifth Auenue Kohl s Food Stores, Mmhal l Field and Carpany BATUS Pdper Divi sion i Spmnsorships and Pnvnotions Kowl Jazz Festival, Carregie Halll andiother a,Jtural centers (TVV andlradiio, cartmercials): qoes to cities across ttiie lU5 Koml SuperiVights (jau,rvck and Latin music) Raleigh Lights Rodeo *v'Yort City Opera national tour Jazz' program onNationall Rtil'ic Radio (MPR) 1 National Tour of Phillips Collection of Washington D.C. Royal Acadwry (BriRain) Art Tour *Sales in 19M: $:5' billion; No. of emplioyees: 46,000; 1~lwerti'sing spending in19G2: 5235'5 million; 24th leading US adNertiser (_ Dn~~sQ~ tti ae94zines,, 3rd'~billboards) tlDEW~S York,, NY tDrqanizational Profile Lori 19 iard (Nav Yoric, NY' ) Sales in 1962:51.2 bfil1ion No. of emplioyees::not available. No. of'cigarettes sold in W5 in 19G2:54.8 billiiun 9hare of US oericet:8.$r' No. of adilt consurers:5.million WA' Financial Insuirance Sponsmrshfips and Prarotions Kent G41 den Lights Ladies Gol if Classics (in Connectiiwt, the proceeas go to Gneerwri ch Fbspi tal ) i Kent Sports 8usimess (icolurtn in Walll . Street Jauml each Friiday) Cigarette poster advertising in liaew5 Theatres LoE.ws Theatress eq, cxvneum ana NaranounL (w) Loews Hotels e9n Re9ency. (NY) Sjmd't' (W) L'Enfant Plaza (Wash.D.C.) 8ulova, Watch Cwpany *Sales in 19E2: $4 .7 billion; No. of eip3oyees:29,(JOD; million, (6(Jth largest US advertiser, 11th nei+papers, L-6 Aiiwiertisiing spending in 1!982; $103.3 13th rtagaz i nes, 4th bi l l boards )