Philip Morris
Regulatory Decision - Making Under Uncertainty: the Case of Alar
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REGULATORY DECISION-MAKING UNDER UNCERTAINTY:
THE CASE OF ALAR*
* This is a teaching case commissioned by the Harvard Center for
Risk Analysis for use by the Office of Continuing Education,
Harvard School of Public Health, for a course on Risk Analysis in
Envirozunental & occupational Health, September 5-7, 1990. The case
was written by Ms. Susan Moses under the supervision of Dr. John
D. Graham.

As Jack Moore, Acting Administrator of the U.S. Environmental
Protection Agency (EPA), hung up the phone, he wondered whether he
should agree to an interview with Ed Bradley for a 60 Minutes
segment on;pesticides.
It was January 1989, George Bush had just been inaugurated
as President, and the Administration had not put forth its policies
on environmental issues. Jack Moore was Acting Administrator of
EPA. He had most recently held the position of Assistant
Administrator for Pesticides and Toxic Substances at EPA. As an
advocate for the use of sound science in the regulatory decision-
making process, he had good working relationships with both
industry and environmentalists alike. Twice before Dr. Moore had
been asked to appear on 60 Minutes (prior to being in the position
of Acting Administrator), and both times he declined. He was under
no pressure from The White House; it was his decision whether to
grant 'L-he interview or not. Not too long ago, Dr. Moore had
received an informal copy of a not-yet-released report on
pesticides in children's food, written by the Natural Resources
Defense Council (NRDC), an advocacy group. He now began to wonder
whether or not there might be some connection between this report
and the:scheduled 60 Minutes segment, particularly since Ed Bradley
had referred to the pesticide Alar, a registered trademark for the
chemical daminozide that is sprayed on apples. Alar, and its
metabol ite unsymmetrical dimethylhydrazine (UDMH), were highlighted
in the NRDC report as potential hazards.
2

Knowing that 60 Minutes is watched by millions of viewers,
Jack Moore began to evaluate the implications of his appearance on
the show and wondered how he should prepare himself if he agreed
to the interview with Ed Bradley.
THE F7PMERAL INSECTICIDE, FUNGICIDE, AND RODENTICIDE ACT (FIFRA)
The Federal Insecticide, Fungicide, and Rodenticide Act
(FIFRik), enacted in 1947, is the federal law regulating pesticide
producats and their use in the United States. Until 1972, the law
focused on the proper labeling of pesticide products. In 1972,
amendrncants Were passed changing FIFRA from a labeling law to a more
comprehensive statute that charged EPA with the responsibility of
premarket data review and registration. These changes reflected
public: concern about potential adverse health effects and the need
to evaluate the "reasonableness°t of any of these risks. Since 1972
there have been a series of FIFRA amendments, and the debate over
the adequacy of the current law in protecting human health and the
environment;continues today.
F]:FRA is a "risk-balancing" statute. EPA weighs any potential
adverse effects of the product against its benefits as part of the
decision-making process. The operating words of the statute are
that the pesticide, when used as directed, "will not cause any
unreasonable risk to man or the environment, taking into account
the economic, social, and environmental costs and benefits of the
use of' the pesticide." This risk/benefit mandate is in contrast
3

to other laws, such as the Delaney Clause of the Federal Food,
Drug, and Cosmetic Act, which bans the use of any intentional food
additive that is shown to be a carcinogen in humans or animals,
regardless of any benefits.
All pesticide products must be registered by EPA prior to
being marketed and distributed in commerce. Manufacturers must
submit toxicological and environmental data to the Agency as part
of their application for product registration. EPA reviews these
data for short-term and long-term toxicity, mutagenicity,
oncogenicity, fetotoxicity, teratogenicity, for effects on wildlife
and other organisms, and for environmental fate and residues in
food or feed.
'Under the Federal Food, Drug, and Cosmetic Act, EPA sets
tolerances for pesticide residues in food. A tolerance is the
maximu,m level of residue permitted in the raw harvested commodity
and on processed forms of the commodity.
If EPA approves a pesticide registration application, the
product may be manufactured for.commerce. However, each product
is approved to control specific pests, for use on specific crops,
and for use in specific concentrations and frequency of
appl ication .
A:Ll pesticides that were on the market prior to the enactment
of FIFIZA were /0grandfathered" under the statute. Therefore, it is
possib:Le that many of these products would not be approved today
under the current pesticide registration procedure. However, EPA
is in the process of reviewing these "existing" pesticides to
4

determine whether any of them should be withdrawn from the market
because of potential harmful effects. The Agency is under
Congressional pressure to move more quickly in its evaluation of
these: grandfathered substances.
The burden of proof as to the "safety" of a new pesticide
rests with the manufacturer submitting the registration
application. If for whatever reason the Agency determines that
the terms of the registration are not being met, EPA may begin the
"Special Review" process for canceling the registration. At this
point, the burden of finding "unreasonable risk" is shifted to the
Agency.
This review is a process, formerly called the Rebuttable
Presumption Against Registration (RPAR), whereby EPA collects and
evaluates information on the pesticide and can request additional
information from the manufacturer to determine whether any uses of
the pesticide 00cause unreasonable adverse effects to human health
or the environment."
Depending on the nature of the new data, the Agency may
propose changes to the terms of the registration under
the
rationale that such changes reduce risks to the level where the
benefits outweigh the risks; or, EPA may proceed with cancellation
by issuing a "Notice of Intent to Cancel" if the Agency finds that
the risks outweigh the benefits. Throughout this entire process,
the palalic has the opportunity to submit comments in an effort to
affect any regulatory action.
5

THE 8K`IEISTIFIC ADVISORY PANEL (SAP)
The S.cientific Advisory Panel (SAP), a standing advisory
committee, was mandated in 1975 by FIFRA to review, for potential
regulatory action, EPA's evaluations of environmental and health
risks posed by specific pesticides.
Regulatory History of Alar
Alar, the Uniroyal Chemical Company trade name for daminozide,
was first registered with the Environmental Protection Agency (EPA)
as a plant growth regulator for potted chrysanthemums in 1963. The
first registered food use was for apples in 1968. To apple
growers, Alar was a major breakthrough; ripe apples stayed on the
tree longer, and remained firmer and redder (better market quality)
during harvest and storage. The tolerance (maximum permissible
residue level) for Alar in apples was set at 30 ppm. From 1968-
1985 Alar was also registered for use on cherries, nectarines,
peaches, pears, grapes, peanuts, tomatoes, and ornamental plants.
However, in 1985 it was estimated that approximately 75% of the
damino.ide in commerce was used on apples; since that time usage
has ds:clined significantly (EPA, 1989).
]:ra the summer of 1984, EPA issued a Notice of Initiation of
a Special Review of pesticide products containing daminozide, which
indicated that the Agency was going to investigate potential
harmful, effects of the pesticide. Of particular concern was a
6

degradation product of daminozide, unsymmetrical dimethylhydrazine
(UDMH). Data from animal studies indicated that both daminozide
and L;rLaNiH elicited "statistically and biologically significant
oncogenic responses at multiple organ sites in multiple species and
straina of animals. UDMH was believed to be a very potent animal
carcinogen and mutagen." (EPA, 1989) Although the database
was limited, the Agency decided to proceed with a cancellation
action„
A year later, in the fall of 1985, EPA developed a combined
Prelininary and Final Determination and Draft Cancellation Notice.
The process was accelerated in light of the potentially high
dietary exposure of daminozide and UDMi to children.
The EPA Scientific Advisory Panel (SAP), required under FIFRA
to review this documentation, believed that while the data raised
concerns, they were not sufficient to support a quantitative risk
assessment for either daminozide or UDMH. The Department of
Agricul.ture (USDA) also reviewed the report and argued that EPA had
underestimated the benefits of daminozide use, and therefore,
should reassess its call for cancellation. Although not legally
bound by the SAP decision, the Agency decided to reassess its
position based on the SAP recommendation, and chose not to proceed
with the cancellation action. The Agency did require Uniroyal to
conduct additional testing and collect additional data on the
oncogenic risk of daminozide and UDMH. In the interim, to reduce
exposure, EPA lowered the tolerance for daminozide residues on
apples from 30 ppm to 20 ppm. However, this tolerance was set to
7

expire on July 31, 1987 at which time EPA believed it would have
additional data to evaluate the tolerance further. The Agency also
instructed Uniroyal to include a use advisory with its product
warning not to use the chemical on apples intended for use in apple
sauce and apple juice. (When apples are processed into apple sauce
and juice, the heating process causes daminozide to break down into
UDMH. Therefore, these products have higher concentrations of
UDMH.)
At the time, Jack Moore felt that there was enough evidence
for EPA to be concerned about the carcinogenic potential of
daminozide and its metabolite UDMH, but not enough from a legal
point of view to regulate Alar
under FIFRA. Unlike the
requirements for new pesticides where the registrant must bear the
burden of proof that "the intended use will not present an
unreasonable risk," for currently registered chemicals such as
daminos,ide, the burden of finding "unreasonable risk" lay with EPA.
In 1985-86, when the carcinogenic potential of Alar was made
public:,, consumers acted predictably--they stopped buying apples
until they were assured by their grocers and food processors that
the apples in their stores and products were Alar-free. The
protest was relatively calm, and short-lived.
Civ,er the next several years (1986-88), NRDC, Public Citizen,
and the: States of New York and Maine petitioned and then sued EPA
for noi> amending the tolerance for daminozide residue to zero.
The Ags:ncy claimed it did not have sufficient data to determine
8

whethe:r these residues (20 ppm) posed a health hazard to the U.S.
population. The case was dismissed.
In 1987, the available residue and toxicological data were
not sufficient to determine if a new tolerance would be adequate
to protect public health. Therefore, the 20 ppm tolerance was
extended to January 31, 1989 when new data would be available.
Beginning in 1988, tests by independent laboratories revealed
that claims by one grocery chain of selling Alar-free apples and
products were false. Once again, fear of eating Alar-treated
products caused some consumers to stop buying apples and apple
products.
In early January 1989, EPA staff recommended to Jack Moore to
seek cancellation of all food uses of daminozide. This decision
was based on the new data collected that indicated "that dietary
exposure to UDMH represents a significant carcinogenic risk which
outweighs the benefits of use of daminozide on food crops and
therefore warrants the cancellation of the food uses of daminozide"
(EPA, 1989, p.ii). Agency staff estimated the lifetime risk of
cancer for the general population from dietary exposure to UDMH to
be 4 in 100,000. Infants up to one year are considered the highest
exposure group.
EPA also estimated the benefits derived from the use of
daminozide. The calculations were based on the economic impacts
IU
~
that would result if daminozide were banned. The greatest impact
~
~
would be on the apple industry, as there are "no alternatives to ~
damino2;ide -that alone will accomplish all of the growth regulator A
~
~
~
9 ~

benefits attributed to daminozide" (many of which relate to the
appearance of the fruit). The overall effect on all growers is
estimated to be "an annual income increase of $1.5 million"
resulting from higher market apple prices, with daminozide users
losing $14.5 million and non-users gaining $16.1 million. Growers
of certain apple varieties (particularly Eastern McIntosh and
Stayman), however, may experience annual income losses of $5.7 and
$1.8 million, respectively.
In addition, a cancellation of Alar was estimated to reduce
the supply of fresh apples. "The net social cost (total society
cost) of cancellation of daminozide use on apples based on 10
percent of the crop treated is estimated to range from $18 to $81
million as compared to $44 to $198 million for 1985 usage levels.
Economic impacts of a cancellation for other uses of daminozide,
such as on cherries, grapes, peanuts, and ornamentals, are
predicted to be much less significant. In addition to the apple
industry, peach growers' losses were estimated to range from $1.5
to $5.!5 million (EPA, 1989).
'.rhe Agency staff did not recommend issuing an emergency
suspension of daminozide use on food crops because while the data
did indicate cause for concern, "the level of risk during the time
neces;u.,dry to complete a cancellation action is not unreasonably
high." (EPA, 1989). According to FIFRA, an immediate suspension
is warranted only if EPA determines that the risks present an
immediate hazard. In the interim it was also expected that usage
would decline, thereby lowering the risk of exposure.
10
