Philip Morris
Philip Morris Corporate Affairs Europe Smoking Restrictions 3 Year Plan 940000 - 960000
Fields
- Type
- SPCH, SPEECH, PRESENTATION
- Area
- WINOKUR,MATT/OFFICE
- Characteristic
- MARG, MARGINALIA
- Document File
- 2025497217/2025497589/Planning 940000
- Litigation
- Stmn/Produced
- Named Person
- Evin
- Request
- Stmn/R1-024
- Site
- N421
- Named Organization
- 93 Focus Group
- Alitalia
- Arise
- Basp
- Brussels Tobacco Information Office
- Epa, Environmental Protection Agency
- European Chefs Assn
- European Community
- European Community Commission
- European Community Council
- European Community Joint Research Centre
- European Confederation Natl Hotel Restau
- European Parliament
- Horeca
- Iarc
- Icao
- Intl Horeca
- Ix World Conference on Smoking or Health
- Nma
- Philip Morris Crisis Communications Team
- Srg
- Iar
- Who, World Health Org
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- hmd34e00
Document Images
PHILIP MORRIS CORPORATE AFFAIRS EUROPE
SMOKING RESTRICTIONS 3 YEAR PLAN 1994-1996
I. THE EUROPEAN CONTEXT
II. THREATS AND TRENDS
Ill. OVERALL OBJECTIVES
IV. IARC STUDY
OBJECTIVES
ACTIONS
V. THE WORKPLACE
OBJECTIVES
ACTIONS
VI. PUBLIC PLACES
OBJECTIVES
ACTIONS
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I. THE EUROPEAN CONTEXT
RESULTS OF PM BENCHMARK 1992 SHOW :
- SMOKERS UNDER HIGH AND INCREASING DEGREE OF SOCIAL PRESSURE :
57% OF SMOKERS FEEL UNCOMFORTABLE WHEN SMOKING AROUND NON-
SMOKERS
SMOKERS
- NON-SMOKERS PERCEIVE HEALTH RISK :
86% OF POPULATION BELIEVES ETS TO BE HARMFUL
- GROWING SUPPORT FOR RESTRICTIONS ON PUBLIC SMOKING :
79% SUPPORT SMOKING BANS IN INDOOR PUBLIC PLACES AND
60% THINK THAT SMOKING SHOULD BE RESTRICTED BY LAW
-
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II. THREATS AND TRENDS
1. EUROPEAN COMMUNITY
-`89 COUNCIL RESOLUTION TO BAN SMOKING IN PUBLIC PLACES
(HORECA EXCLUDED)
-`89 DIRECTIVE ON HEALTH AND SAFETY IN THE WORKPLACE
"IN REST, ROOMS AND REST AREAS APPROPRIATE MEASURES MUST BE
-
INTRODUCED FOR THE PROTECTION OF NON-SMOKERS AGAINST
DISCOMFORT CAUSED BY TOBACCO SMOKE"
-`93 PROPOSED DIRECTIVE TO BAN SMOKING ON PUBLIC TRANSPORT (TO
PROTECT WORKERS)
-`95 STRICTER RESOLUTION ON PUBLIC PLACE SMOKING BANS LIKELY
-`95 POTENTIAL DIRECTIVE ON SMOKING IN THE WORKPLACE
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THREATS AND TRENDS
2. MEMBER STATES
- TREND TOWARDS, LEGISLATIVE SMOKING RESTRICTIONS WILL CONTINUE,
BUT CAN BE MANAGED
»`87 BELGIUM : ROYAL DECREE AFFECTING RESTAURANTS
»`92 UK : IMPLEMENTATION OF EC DIRECTIVE ON HEALTH AND SAFETY
IN THE WORKPLACE
»`92 FRANCE : ADOPTION OF LOI EVIN
»`93 BELGIUM : ROYAL DECREE AFFECTING WORKPLACE
»`90-93 ITALY : SIX PROPOSED LEGISLATIVE BILLS ON PUBLIC SMOKING
» SPAIN : VARIOUS REGIONAL RESTRICTIONS (GALICIA, CATALONIA,
BASQUE)
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THREATS AND TRENDS
2. MEMBER STATES (Cont)
- INCREASING PRIVATE WORKPLACE INITIATIVES TO RESTRICT SMOKING IN
RESPONSE TO :
» STATUTORY REQUIREMENTS
>> INSURANCE COSTS/WORKER COMPENSATION CLAIMS
>> EMPLOYEE COMPLAINTS
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THREATS AND TRENDS
3. INTERNATIONAL
- IARC : 11 COUNTRY ETS STUDY CENTERED IN EUROPE; PRELIMINARY
RESULTS EXPECTED MID-'94. LIKELY TO REFLECT EPA FINDINGS AND
PRECIPITATE MORE STRINGENT RESTRICTIONS/BANS
- ICAO : IN 1992 ADOPTED RESOLUTION URGING COUNTRIES TO BAN SMOKING
ON NATIONAL CARRIERS AND CONSIDERING BINDING STANDARD TO BAN
SMOKING GLOBALLY ON ALL COMMERCIAL AIRCRAFT
- THE IXth WORLD CONFERENCE ON SMOKING OR HEALTH, PARIS, OCTOBER
1994, WILL LIKELY ESCALATE PRESSURE FOR FURTHER RESTRICTIONS.
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III. OVERALL OBJECTIVES
PROTECT CONSUMERS ABILITY TO USE OUR PRODUCTS
PREVENT ADVERSE LEGISLATION
PROMOTE PRIVATE SECTOR POLICIES THAT ACCOMMODATE SMOKERS
MITIGATE IMPACT OF IARC ETS STUDY
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IV. IARC ETS STUDY
OBJECTIVES
SEEK MOST ACCURATE AND OBJECTIVE WORDING OF STUDY CONCLUSIONS
AND OFFICIAL STATEMENT OF RESULTS
MITIGATE POTENTIAL NEGATIVE IMPACT OF THE STUDY ON :
- REGULATORY AND LEGISLATIVE ACTION
- MEDIA
- PRIVATE SECTOR WORKPLACE POLICIES
- GENERAL PUBLIC
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IARC ETS STUDY
ACTIONS
GET ORGANISED
- PM TEAM TO MANAGE IMPACT OF THE STUDY HAS BEEN ESTABLISHED
- CREATE WORKING GROUPS AT PM REGIONAL LEVEL TO ENSURE PLANS ARE
CONSISTENT AND IMPLEMENTED GLOBALLY
- INITIATE AND LEAD INDUSTRY-WIDE COORDINATED EFFORTS TO ENSURE
CONSISTENCY OF STRATEGY AND EFFICIENT USE OF RESOURCES

IARC ETS STUDY
ACTIONS
SEEK MOST ACCURATE AND OBJECTIVE WORDING OF STUDY CONCLUSIONS AND
OFFICIAL STATEMENT OF RESULTS
- ESTABLISH LINKS,WITH IARC
- MOBILIZE SCIENTIFIC RESOURCES IN THE 11 COUNTRIES PARTICIPATING IN
THE STUDY TO :
>> ESTABLISH CONTACT WITH STUDY RESEARCHERS
» DETERMINE MEANS OF EXPLAINING SHORTCOMINGS OF STUDY
METHODOLOGY
» TRACK PROJECT STATUS AND PREPARE TIMETABLE FOR STUDY
COMPLETION
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