Tobacco Documents Online

SELECTED ISSUES MANAGEMENT PROJECTS JANUARY - MAY 1992 FISCAL Produced video on the impact of excessive tax increases in Canada, U.S., EC and Ecuador for use as case studies for Regional lobbying efforts. Prepared and arranged tax briefing for consultant retained to find out how tax system and new monopoly structure operates in the PRC. Provided information on tobacco tax revenues, total revenues, tax structures, changes to tax structure and supporting public policy statements in 15 countries for use in tax submission to the Indonesian government. Evaluated Philippine tax situatioA in light of GATT waiver expiration. Provided comments/arguments on laws proposed by GOP to Region/market. Began search for new tax experts to serve as third party advocates in support of PM tax objectives. Participated in Thai Excise Department briefings in Richmond; explained U.S. youth and trademark campaigns and discussed proposed Thai labelling regulations. Commissioned study of tax burdens on variety of consumer products in Canada. Assisting EC in developing proposal for tax stamp printing system. Informed Regions of significant tax changes in New Brunswick and Argentina. Handled multiple requests for Regions on tax issues, such as; Information to Thailand on U.S. prices to avert dumping charge. U.S. tax comparison/calculations for Korea to fight possible increase. Information on pricing and consumption (Hong Kong, Canada, New Zealand). Commissioned journal article on ad valorem vs. specific taxes. Developing plans to reopen discussions with International Monetary Fund (IMF) on ad valorem taxation.

Developing response plan to World Bank concerning their policies on tobacco. 0 Developed PMI tax database including rates and structures in over 30 of our key markets. Developing grassroots taxpayers' associations via the International Taxpayers' Association. Developing study to assess true impact of tax increases on consumption in Canada. MARKETING Analyzed various marketing codes including drafts of EC/CECCM code, and proposed Hungarian code. Addressed symposium in Poland on necessity of free press at seminar organized by U.S. government. Developing plan on international womens' issues to rebut allegations that we "recruit" smokers among protected classes in developing countries. The plan includes recruitment of experts in academia and identifying and approaching leading international womens' associations to adopt free choice positions consistent with emerging economic independence. Commissioned and produced brochure to rebut advertising and consumption claims contained in the New Zealand government Toxic Substances Board Report, which is often used by critic groups to promote advertising bans. Developing video to defend commercial free speech which will include experts from various fields and countries discussing importance of advertising and sponsorship. Organized and participated in the International Chamber of Commerce seminar on freedom of speech and advertising: Warsaw (setup by PM). Spearheading International Chamber of Commerce drive to gain non-governmental observer status with WHO. Long term plan is to have an impact on WHO policies on business. Work on International Chamber of Commerce Sponsorship Code. Coordinating Leo Burnett activities developing freedom of commercial speech. Reviewed CECCM-sponsored academic journal article on cigarette consumption trends, to ensure consistency with materials submitted to the Government Accounting Office ( GAO ) .

Involved in the production of the publication Freedom of Expression, by John Luik, concerning the Canadian court reversal of the Canadian.advertising ban. V Compiled international cigarette consumption data (total and per capita) for over fifty markets (1980-1990) which is used for GAO and topical requests from the Regions, planning and legal. ETS - SMORING RESTRICTIONS Developed PMI plan of activities to be completed by PMI headquarters, Regions/markets and Science & Technology in Neuchatel (S&T) staff in order to prepare for Environmental Protection Agency (EPA) ETS risk assessment publication. Prepared and distributed ETS issue related materials along with an extensive bibliography which was developed for .Region/market use in opposing smoking restrictions. Evaluated the role of S&T in conjunction with S. Parrish, J. Charles, EC and EEMA Corporate Affairs to ensure that EC/EEMA ETS needs are being met. Coordinate inter-company strategy on major ETS issues with BAT, R. J. Reynolds, Imperial, Rothmans and Reemsthma. - Prepared the first ever inter-company press statement on EPA risk assessment draft; Developed ETS argumentation papers; ETS video on weak science; and commissioned various scientific research projects concerning ETS. Developed plan to better utilize ETS consultants in all Regions. Investigating International Labor organization (ILO) as a forum for presenting workable solutions to workplace - smoking. Orchestrated and implemented long term plan to avert a global airline smoking ban promulgated by the International Civil Aviation organization (ICAO). Plan involves links within ICAO in order to ascertain emerging positions and to secure favorable votes on the issue by member countries. Provide regular information on international and U.S. developments with respect to workplace smoking restrictions in reference to workers' compensation. Developing plan to evaluate international insurance practices and their impact on smoking in the workplace. Developing model workplace policy for PMI Regions/markets as an alternative to bans.

TRADE Prepared issue briefing mate'rials prior to U.S. Taiwan trade talks in anticipation- of public controversy based on anti-smoking export advertisement. Worked on revision of GATT anti-dumping code through support and frequent briefing of Washington-based trade group. Analyzed brand launch information in Japan for response to use with THE ECONOMIST. Provided industry export data for Annual Report. Prepared extensive documentation for submission to GAO including various consumption and share data in eight markets. Commissioned Price Waterhouse study of 5-year economic impact of tobacco exports on the U.S. economy. Broadening support on exports by joining U.S.-based trademark protection trade association to help us rebut allegations that we encourage application of cigarette trademarks on "children's" products, a frequent claim in the export controversy. Solicited the opportunity to address Customs Coordination Council conference in Brussels - a meeting of over 100 national customs officers - in order to present PM's position on unauthorized use of PM trademark on collateral goods. Searching for development expert to assist with high tariff and tax situations in LDCs. Prepared white papers on worldwide tobacco.consumption and U.S. companies' geographical distribution of earnings and market share. Prepared trademark video to demonstrate PM opposition of trademark infringement. Evaluated impact of Trans-Tasman Pact (Australia and New Zealand) on duty free business. Participated in strategy formulation for company on GATT agricultural accord. AGRICULTURE Researching feasibility of global economic impact study of tobacco growing.

I Expanding a brief for the International Tobacco Grower's Association (ITGA) to improve the ability to defend tobacco growing, in particular in the FAO. PACK INTEGRITY Provided PM Australia with information to oppose labelling and generic pack proposal. Calculated percentage of PM total volume, export volume, U.S. export volume, local manufacture volume, domestic sales volume and duty free sales volume bearing health warning labels in 1990. Oversaw and managed "public" aspect of PM's voluntary labelling initiative. CRITIC GROUPS Organized industry monitoring and evaluation of the 8th World Conference on Tobacco or Health, in Buenos Aires. Provide background information to Regions on various critic groups and their activities such as the release of the 1992 U.S. Surgeon General's Report and arguments to rebut calls for workplace smoking bans by the World Health Organization (WHO) "World No-Tobacco Day," 1992. ENVIRONMENT Evaluating the impact of the U.N. Conference on Environment and Development (UNCED) on PMI with respect to packaging and manufacturing issues.- Began research on the scope/agendas of global environmental interest groups and enlist consultants to further PMI efforts on this project. The objective is to identify long term environmentally driven threats to the business which may fall beyond the purview of any one Region/market. ' INFORMATION MANAGEMENT Oversaw the restructuring and development of Tobacco Documentation Center (TDC) work programs and objectives..

Developing "issues modules" on all core tobacco issues to establish consistency and availability of issues information for all Regions/markets. All modules will include key arguments, position papers, flash cards (abbreviated responses), supporting documentation and bibliography. Developing a Weekly Highlights database to facilitate retrieval of events for issues tracking and compiling market legislative history. Production and dissemination of international news coverage favorable to the industry as these articles are used by the Regions/markets to substantiate our position with constituents. Prepared various briefing books as needed; for example, briefing book for Craig Fuller's Europe trip. Prepared PMI related Questions & Answers for Company Annual Meeting. 14