Tobacco Documents Online

To present a more balanced view of Environment Tobacco Smoke (ETS) in the media and prevent the passage of legislation that would restrict or ban smoking in public places. To take a dvantage of the emerging regionaJl trade blocs in order to increase productivity and maximize profitability. 4Sz46tszoz To communicate to the general public that serious scientific research does not support the anti-smokers' allegations against ETS. To improve our relations with the media and expand our network of journalists contacts. To train executives on how to deal with the taedia.. To develop and negotiate with the regions' government poLicies which harmonize taxes, reduce tariffs and otherwise improve the productivity of our food and tobacco business within each trade bloc. A scientific program designed to generate scientific data and commentary that can be-used to respond to media claims against 8TS and to oppose government initiatives to ban or restrict smoking in public places. (ongoing) Circulation of white papers and ETS research.. (ongoing) Coordination of indoor air quality studies. (ongoing) Conduct journalists briefings to present to the media the industry's point of view regarding tobacco issues. (ongoing) Organize visits of 3ournalists to Philip Morris and KCF to acquaint them with the diversity and scope of the Philip Morris Compa.nies. (ongoing) Provide issues and media training to heLp top executives be better prepared to handle controversial issues. (ongoing) Develop regional task forces and hire trade consultants in order to develop regional positions on key issues. (ongoing) • a . F~

r OBJECTIVES To obtain and preserve price freedom and to avoid excessive and detrimental taxation. To prevent the passage of legislation aimed at restricting or banning advertising and promotion of our products. STRATEGIES To support the affiliates in obtaining adequate price increases and avoid tax increases. To support taxation and pricing structures which keep price gap between our inter- national brands (especially ISARLBORO) and mainstream brands at an acceptable level. To seek opportunities to change the taxation system from ad valorem to specific. Heighten fiscal authorities' awareness of market distortions and inefficiencies caused by excessive taxation and price controls. To generate support from the advertising and media communities to oppose restrictions. To develop an industry self-regulating code. PROGRAMS ~t r C%(i ~i m Oppose excise tax increases and price controls when they are proposed. (ongoing) Intensify our efforts to build coalitions with groups that share an economic interest with us and can support the affiliates' position on taxation. (ongoing) Develop position papers on taxation to provide affiliates the technical erguments needed to oppose tax increases.. (Feb. '99) Promote the formation of advertising alliances. (ongoing) Development of brochures, white pspers, and audio visuals aimed at highlighting the main argu- ments against advertising bans. (ongoing) Through the sponsorship of the IAA, organize a series of symposia to promote freedom of commercial speech and raise awareness against restrictions. (June '93) Assist the region in the development of self-regulating marketing codes to preempt increasing restrictive legislation. (ongoing> ~ r r+ ~ CD 1