Philip Morris
Corporate Affairs Europe Working Objectives
Fields
- Type
- REPT, REPORT, OTHER
- AGEN, AGENDA
- Area
- WINOKUR,MATT/OFFICE
- Litigation
- Stmn/Produced
- Named Organization
- Bsn
- Ceccm
- Council of Ministers
- Cpi
- Dupont
- Efta
- European Commission
- European Community
- European Parliament
- European Works Council
- Gallaher
- Ici
- Ifo
- Imperial
- Js
- Kgfe
- Mars
- Mis
- Nestle
- P+G
- Perrier
- Philip Morris Foundation
- Purchasing Council
- Reemtsma
- RJR, R.J.Reynolds
- Rothmans
- Ryo
- Unilever
- US Tobacco Industry Labor Manage Council
- Bat, British American Tobacco
- Ceccm
- Site
- N421
- Master ID
- 2025497087/7200
Related Documents:- 2025497087 Worldwide Regulatory Affairs
- 2025497088 Worldwide Regulatory Affairs Role
- 2025497089 Role of Science
- 2025497090-7101 Eu Action on Smoking in the Workplace and in Public Places
- 2025497102 Status of Ets Related Smoking Restrictions in Europe
- 2025497103-7120 Nicotine Patch Overview
- 2025497121-7133 the Activist Movement
- 2025497134 Selected International Organizations and Applications
- 2025497135-7140 Selected Pmi Issues Management Projects
- 2025497141 Mission Statement
- 2025497142 Objectives
- 2025497143 Mission Statement
- 2025497144 Pmi Global Corporate Affairs Issues
- 2025497145-7156 Worldwide Corporate Affairs Issues and Objectives
- 2025497186-7187
- 2025497188-7193 Selected Issues Management Projects 920100 - 920500
- 2025497194 Fax Transmission
- 2025497195-7200 Issues of Interest to the Tobacco Industry
- Named Person
- Bible, G.
- Formica
- Rubenstein
- Thoma, W.
- Formica
- Author (Organization)
- PM, Philip Morris
- Request
- Stmn/R3-014
- Stmn/R4-005
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- emz88e00
Document Images
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
I. GOVERNMENT AFFAIRS
A. TAXES - EUROPEAN COAI!'NNITY , . . . . 1
B. TAXES - NATIONS . . , , , , . . . 2
C. CONTRABAND . . . . . . . . . 4
D. MONOPOLIES/COMPETITION . . . . . . . 5
E. ADVERTISING/MARKETING . . . . . , . . 6
F. ETS . . . . . . . . . . , . . 8
G. ENVtRONMENTIPACKAG_ ING . . .. . . . .. 10
H. FOOD REGULATION . . . , . . .11
I. AGRICULTURE/TRADE . . , . , . . . .14
J. LABOR POLICY . . . , . . , . . .16
II. CORPORATE COMMUNICATIONS
A. CORPORATE IMAGE . . . . . , . , . ,
17
B. SOCIAL ACCEp'I'ABILITY . . , . . , . , , , . . . . . . , 19
C. PHILANTHROPY . . . . , , . , , . . . , . . . . . . 21
D. INTERNAL COMMUNICATIONS . . . . . . . . . . . . . . . . 22
E. ACQUISITIONS, DIVESTITLTRES, PLANT CLOSINGS . . . . . . .. . .. . . 24
~
III. ORGANIZATIONAL ISSUES
A. LINKS TO BUSINESS UNITS . . . . . . , .
25
B. EC ENLARGEMENT . . . . . , . . . . , . . . .. 25
C. OVERALL LEVERAGE . . . . . . . . . . , . . . . . . . . 26
4Sz46tszoz
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
m
N
ISs UE OB.1E=MrASUREMENT
TI1VtETABLE
1. GOVERNMENT AFFAIRS
a
A, TAXES - EUROPEAN COMMUNITY 0
N
LEVEL
- --
1. ECOFIN' N
N
~
~
0
~
~
ENACTbtEN'f
- IMPLEA4F.Ni'A'I`ION/REV18W/SiJNSET Delay, defeat, drop rates directive or adopt EP formula
Shorten review period to 1 year
Obtain favorable review methodology
Propose realistic new harmonization scheme 4th Quarter 92
4th Quarter 92
2nd Quarter 93
4th Quarter 93
b
~
2. CO1VI1MMITY WIDE CIGARETTE.
_ Assure favorable transposition into national law
Prepare contingency strategy Ongoing 93
1st Quarter 93
EXCISE TAX
3. "HEALTH" TAXES DIRECTED AT
CIGARETTES Defeat
Prepare contingency strategy
Defeat Ongoing
Lst Quarfer 93
Ongoing
~-~
4. CIRCULATION/STRUCTURAL
DIRECTIVES Enact definition of rolls as cigarettes
Enad provision maintaining ability to set prices
Transpose into national laws without losing any significant
feature protecting us 4th Quarter 92
4th Quarter 92
Ongoing 93
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0
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
r
ISSUE OB.TECTIVEIMEASUREA'~ 1~ T~~TABL~ W
~
~
0
0
W
B. TAXES
- NATIONA.L L
EVEL ~
N
N
~
V
OD
O
1. ECOFIN - DRIVE[Y I
NCREASES ~
- 1TALY Derogation 4th Quarter 92
.
If no derogation, cut IFO damage by 50% in a"°e
Ongoing 93 ~
-
5PAM implementation process
Additional 2 year derogation
End 93
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
ISSUE X;. I TW1 Q aIl_~
2. TAX RFSTRUCTUR AI'G
GEwaimy Sunset favorable treatment of rolls as of 12131193 End 93
- ITALY 20% specific lst Quarter 93
Cigarettes back inio CPI 4th Quarter 93
- FRANCE 10% specitlc End 93
- SPAIN Additional specific component Ongoing 93
20% specific End 94
- BELGIUM 20% specific End 93
Government agreement to move to 50% specific End 94
over 3 years
- GREECE 10% specific Isl Quarter 93
Government agreement to move to 25% specific isf Quarter 93
over 3 years
- NETWRLANDS Narrow RYO tax disparity End 93
- ISRAEL Defeat discrimination against international brands Ongoing 93
Develop strateEy/aclion plant to lift price controls lst Quarter 93
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CORPORATE AFFAIRS EUROPEWORKIlNG OBJECTIVES
OB.TECT.iyEJMEASUREMENT TIMETABLE
2. ITALY
3. SPAIN
Prevent Italian solution Ongoing
Persuade Finance Ministry to pursue remedies aimed at Ongoing
wholesale, retail, consumer
Coirect Formica law End 93
Strengthen media contingency plan 1st Quarter 93
Obtain TSA support of industry positioa 1st Quarter 93
Prevent Italian solution Ongoing
Develop and propose legislative solution to Finance Ministry 2nd quarter 93
4. EVALUATE EC WIDE SOLUTION N Organize task force of legal, CA, planning, operations and End 92
management of affected countries
T9z4Gtiszoz
Study EC wide solutions and make recommendations 1st Quarter 93
to W. Thoma/G. Bible, e.g.:
- EC directive
- Model national legislation
- Media campaign
- Coalition efforts
Agree coordinated strategy/plan for all markets 3rd Quarter 93
4
:~

CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
is OB.TECTIVEIMEASUREMENT TIMETABL~
D. MONOPOLIESICOMPETITION
1. CORPORATE AFFAIRS SUPPORT Organize task force with planning and legal to develop 1st Quarler 93
TO RENEGOTIATION OF corporate affairs objectives and strategies at EC and
BUSINESS ARRANGEMENTS national levels
WITH MONOPOLIES
Recommendation to W. ThomalG. Bible 2nd Quarter 93
2. EC COMPETITION POLICY With legal, determine potential impact of Commission action ist Quarter 93
re Perrier and ICI/Dupont on potential PM acquisitions.
Develop legal/corporate affairs recommendations for planning
and business units
1
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
m
N
r
~
ISSUE OBJECIIVE/1VIEASUREMENT TI111ETABLE ~
W
E. ADVERTISING/14ZARhETING
FREEDOM
1. EC AD BAN DIRECTIVE
2. NATIONAL THREATS
Hold blocking minority through British Presidency End 92
Prepare contingency alternative legislation or code for March 93
new Commission/Danish Presidency
Reverse vatelposition of one country from ad ban majority June 93
b
Win any votes during Danish, Belgian Presidencies Ongoing 93 c~
~
-FPANcE Pass legislative exception to Lol Evin for motorsports brand December 93
sponsorship
Pass legislation to stop anti's financial gains from private December 93
suits to enforce broadcast/ad ban
Prevent Royal Decree December 93
Turn EC vote on ad ban December 93
Prevent total ad ban Royal Decree from being signed by 4th Quarter 92
King
0
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
ISSUE OB.lECTIVEIMEASURLMENT TIMETABLE ~
_- ~
~
0
0
~
- NwxLaNms Renegotiate industry code wilh minimal loss of marketing tools April 93 N
Maintain EC vote againsl ad ban
Ongoing N
N
~
~
~
0
~
- GRE~'.eE Agree advertising code June 93 ~
-
ITALY Maintain vote on ad ban
Safeguard sponsorship/diversification ads Ongoing
Ongoing
ro
~
~
- GEaMAN STATES Defeat local restrictions or prevent via voluntary Ongoing
-
Isx~ agreements or national preemption
Prevent reemergence of ad ban legislation through new
Ongoing
"Rubenslein" proposal
l9
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
m
N
ISSUE OB.iECTIVEIMEASUREMENT
F. ETS
r
a
~
~
0
0
0
C4
N
N
TIMETABLE
N
1. POTENTIAL EC SMOKDVG Defeat Ongoing ~
RESTRICTIONS DIRECTIYE ~
Develop allback strategy to incorporate moderate restrictions April 93 °D
in EC directive
2. NATIONAL THREATS
- ITALY As contingency, develop national law to preempt local March 93
resirictions
. GExnAN STAm Defeat/weaken workplace bans Ongoing
s
Develop contingency legislation to preempt local restrictions May 93
- SPMN Keep smoking restrictions out of government's workplace Ongoing
health and safety legislation
- GEUMArt Anu.nm ruvn'[RmNs Prevent legislatedlimposed bans Ongoing
- DuTCH TRaQVs Overturn short haul ban before it takes effect on 111/94 December 93
8
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
ISS OBJECTIVE ASUREMENT 1MTABLE
3. DEVELOP MODEL SMOKING Develop moderate smoking restrictions legislation February 93
RESTRICTIONS LEGISLATION
Initiate preempEive legislative campaign in 1 country June 93
9
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
ISSUE OB.iECTIVElMEASUREMENT
Establish intelligence network (Euro and
national)
0
6a
.
r
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m
N
r
~
~
~
G. ENN'IRONMENT l Agree on comprehensive corporate strategy December 92 ~
0
PACKAGING WASTE
49T46tyszoz
Approve specific national strategies and action plans
for markets without developed systems (Italy, Spain,
U.K., Belgium, Denmark, Greece, Ireland)
Ti1V[ETABLE
0
~
N
January 93 N
N
~
y
OD
O
January 93 ~
Approve national strategies and action plans to February 93
modify existing national regimes (France, Germany,
Netherlands)
Approve strategy and action plans for iniIueacing February 93
Community and national standards bodies '
Agree on trade association strategy March 93
Agree on trade-directed strategy June 93
10
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
m
N
r
~
ISSUE OQIECTIVE/NIEASUREMENT TIlVIETABLE ~
~
~
0
H. FOOD REGULATION °
N
N
1. ADDITIVES Preserve ability to use titanium dioxide and other June 93 ;
important colouring agents (e.g. tartrazine and o
curcumin) M
Secure ability to produce and market "energy-reduced" June 93
chocolate.
Prevent adverse amendments to current September 93
Sweeteners Directive
Secure accurate transposition of additives December 94
legislation nationally in EC and EFTA
11
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
ISSSUE
2. LABELLING
69j46tSZoz
/ c J _ L013 ' i 1j'j -uI NO
Secure agreement on priorities, position and
strategy on QUID (Quantitative Ingredient Disclosure)
Complete producl-line analysis against Claims
proposal
Secure agreement on Claims priorities and
strategy
Approve priorities and strategy on Labelling
Directive Amendments
Get agreement on position, strategy and plan of
action on Food Law Directive
Secure competitively - neutral QULD legislation
Achieve competitively neutral solution re laxative
warning on reduced calorie chocolate
Secure competitively neutral solution to labelling
of packaging gas on roast and ground coffee
Obtain agreement on strategy and action plans
for national transposition of QUID and Labelling
12
TIIVIETABLE
November 92
December 92
December 92
December 92
December 92
August 93
September 93
September 93
December 93
M

CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
m
N
r
a
iS~UE OB.IECTIVEIMEASUREMENT TiIVIETABLE w
m
3. FOOD QUALITY
a) Novel Foods Complete product line and new product
development impact assessment
Secure agreement on position/strategylaction plan
b) Registered Specific character and Complete opportunities/threats analysis on
. Geographical designations product lines
Agreement on pian of action re national
transposition
Establish system for tracking competitors
registration applications
Ensure generic protection for geographical names
used by KGFE/JS
13
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January 93 N
OD
V
~
February 93 O
~
January 93 c
~
January 93
March 93
April 93
V,

CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
m
N
ISSUE OBJECTFVE/MEASUREMENT
L AGRICULTURE / TRADE Strategy to minimiseJstabilise raw material price
increases resulting from green currency
adjustments
Strategy to lower price and increase Qexibility of
sugar supply
Strategy to ensure stability of dairy products
supply
Strategy to gain concessions on
commodities/products in enlargement
negotiations (Austria, Sweden)
14146tszoz
implementation (e.g. sugar, dairy, etc..)
Strategy to ensure favourable GA1"f
14
r
~
TIA'IETABLE ~
m
~
0
0
W
N
December 92 N
N
~
~
~
0
~
~
January 93
February 93 IV
~
rA
March 93
July 93
V.

O
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES ~
r
r -
m
N
r
ISSUE OBJECTIVEINEASURMNT TMTABLE ~
0
0
0
0
G
N
N
Strategy to exploit EGEffA/Eastern Europe January 93 N
~
trade agreements (e.g. Austrian'cheese) 4
~
~
Strategy to exploit CAP Reform on tobacco price September 93
and quality (e.g. reintroduce export restitution;
interbranch pricing)
Secure EC tariff reduction on sheet in Uruguay June 93
Round
d9
.y t ~
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
m
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~
ISSUE OBJECTNEIMEAS REMENT TIMETABLE ~
~
°
J. LABOR POLICY °
w
N
N
1. EUROPEAN WORKS COUNCIL Reconunendations on EWC to IiR/Operatioas October 92 ~
~
~
Complete anaiysis of any EC-level June 1993 ~
information/consuital'ion activities in place
Crain approval for strategy on new EWC draft Fall 93
b
With >liR, complete impact assessment on EC operational January 93 N
2. WORKING TIME shift-systems
Agreement from AR/Operations on objectives to create October 1992
maximum flexibility
Secure agreement on strategy and plan of action January 93
~
°
16 ~
V4T46tsz0z
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CORPORATE AFFAIRS EUROPE WORKING OBJECI7VES
ISSUE
II. CORPORATE COMMUNICATIONS
A. CORPORATE IMAGE
1. DEVELOP CAMPAIGN TO
EUROPEANIZE AND BALANCE
PM IMAGE IN EUROPE
t4UGtFs70z
OB.iECTIVE/MEASUItEA'IENT TIMETABLE
*
Complete and analyze 12 nation survey of opinion leaders December 92
regarding PM, KGFE, JS; target opinion leaders include
politiciaus, media, trade, unions, financial press, analysts,
headhunters, business leaders and specialized Brussels
audiences (European Parliament, Council of Ministers,
Commission and press)
Using results, confuWretool tentative umbrella positioning: 1st Quarter 93.
PM as a global consumer products company with deep roots
In, and conunitment to, Europe; a major contributor to
European growth, employment, society and culture; a
corporate citizen of Europe and its nations, committed to
European prosperity and vitality
Target key audiences from survey results and
"move the needle" for that group
a) develop specific positioning program designed to 2nd Quarter 93
17

CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
ISM
OB.IECTIVEl1VIEASURE141ENT TI141ETABLE
b) develop measures of success/failure per each group 2nd Quarter 93
Including, e.g.:
- move next survey px" points
- willingness to support us on major legislation
- willingness to work In coalition with us
- obtaining better coverage on Issues or in financial press
- pre/post measures of the balance in our coverage re our
food/tobaccolconsumer products mix
c) focus-group test the programs and roll out in two countries 4th Quarter 93
d) analyze test programs against success/faiture measures and
fold results Into 1994 plans for full European program End 93
* Establish P&i think tank (working name: the Philip Morris
Institute) to demonstrate our commitment to the EC
Institutions and Europe, with focus on providing opportunities
to work with senior Brussels officials:
a) develop prestigious board, staffing and business plan lst Quarter 93
b) launch with targetted media plan , 2nd Quarter 93
c) publish six pieces by prominent EC figures in first year 4th Quarter 93
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
rssuE
B. SOCIAL ACCEPTABILITY OF
SMOKING
.
DEVELOP CREDIBLE
COMMUNICATIONS
PLATFORMS TO SUPPORT
SMOKERSlS14LOKING
OBJECTIVEIIIEASUREiVIENT TIlMETABLE
* Develop new courtesy, tolerance, youth or other
communications campaigns that achieve measurable
results in terms of social acceptability in key countries.
94146tyMoz
a) gather and test every campaign run or produced 1st Quarter 93
b) pick themes and developltest new campaign(s) 2nd Quarter 93
c) develop measures of success/failure -- I.e., does the 2nd Quarter 93
campaign help us build alliances; pass/deteat legislation;
stimulate positive coverage/editorial support; "comforl"
smokers; lower heat from non-smokers
d) pick two test markets and roll out campaign 4th Quarter 93
* Formulate industry (CECCM) or PM plan to establish 1st Quarter 93
European Smokers Secretariat in Brussels, complete with
lobbying, communications and alliance building objectives
Secretariat either up and running or shelveq as bad Idea 3rd Quarter 93
19
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
Is ~ OB.IECTIVEMASUREMENT TIMETABLF
* National Smokers Rights Groups
a) Holland: Establish group with 500 members and generate 4th Quarter 93
positive media coverage; identify two attractive media
spokespeople
b) Italr:. Expand group to 10,000 members and create 4th Quarter 93
committee of parliamentary supporters
c) Spain: Establish group and hold one major public eveut 3rd Quarter 93
d) Greece: Establish independent funding mechanisms and 3rd Quarter 93
distance group from PM
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CORPORATE AFFAIRS EUROPE WORKING OBJECTTVES
Um
C. PRILANTHROPY
1. DEVELOP PAN-EUROPEAN
PROGRAM OF CUL'i'URALI
SOCIAL SPONSORSHIPS TO
REINFORCE BOTH
GOVERNMENT RELATIONS
AND CORPORATE IMAGE
OB.)ECTIVEfIV1EASURE1IMT TIMETABLE
Use US/Europe taskforce to (1) develop credible philanthropic 1st Quarter 93
prograin for Europe related to our strategic goals (image
among opinion leaders, community support, legislative success)
and (2) secure multi-million dollar commitment from PM
Companies existing corporate contributions budget
objectives
Identify specific instances in which philanthropy/culture 4th Quarter 93
program had measurable positive impact on our priorily
Study feasibility of PM Foundation as an urnbrella for 2nd Quarter 93
pbilanthropic activities and mechanism to draw key European
leaders into partnership with PM, and make recommendation
on go/no go, structure, board members, program
Based on above, create 3 year plan and guidelines for 4th Quarter 93
philanthropic projects in Europe.
21
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
OB.IECTIVElEVIEASUREMENT
TIMETAELE
D. INTERNAL COMMUNICATIONS
1. DELIVER INTERNAL
COMMUNICATIONS PROGRAM
TO EDUCATE OUR EMPLOYEES
ON CORPORATE AFFAIRS
ISSUES AND PREPARE THEM
FOR ACTION AGAINST THESE
ISSUES
Complete issues briefings module
Run pilot in PM France
Assess pilot
Revise program/translations
Roll out In EEC Region
Include senior food managers in briefings
lsl Quarter 93
ist Quarter 93
2nd Quarler 93
2nd Quarter 93
4th Quarter 93
4th Quarter 93
f
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- CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
ISSUE OB.TEC`PtVE/MASUREMENT
2. CREATE PROGRAMS TO CROSS PM Globe
EDUCATE FOOD-TOBACCO Establish international section (5 languages) lst Quarter
EMPLOYEES ON THE BREADTH Research employee reaction 3rd Quarter
OF PM'S EUROPEAN BUSINESS Amend formatladd languages 4th Quarter
MIS
Provide company info "on-Iiue" to CA staff and senior
management of tobacco + food businesses
Agree plan with MISlsenior management 2nd Quarter
Roll out to CA office 3rd Quarter
Review success with MIS 4th Quarter
ty'oMorate image
Press pack binder to senior [nanagement (tobacco/food) tst Quarter
Image presentation to middle and senior management 2nd Quarter
(tobacco/%od)
Corporate brochure to all Euro-employees 3rd Quarter
Corporate ads in PM Globelall PM locations 3rd Quarter
PM in Motion
Regular European content 3rd Quarter
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
m
N
E. ACQUISITIONSlDIVESTITURES/
PLANT CLOSINGS
1. SHARPEN OUR
C0IVIMUNICATIONS
PLANNING WITH
, RESPECT TO ACQUISITIONS,
DIVESTITURES, PLANT
CLOSINGS
r
~
TIMETABLE ;~
~
With corporate planning and JSIKGFE, review 1991-92 June 93
acquisitions and develop contingency medialgovernment
relations template
With HR, review plant closing policy and formulate June 93
media/government relations template
24
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
ISS 1 OB.IECTIVEl1V1EASUREMENT TIMABLE
III. ORGANIZATIONAL ISSUES
A. ESTABLISH TIGHTER LINKS
WITH OPERATING UNII'S
1. CREATE CORPORATE Establish task forces with appropriate operating unit January 93
AFFAIRSIBUSINESS TASK representation in the following areas: taxation; monopolies;
FORCES ON KEY ISSUES contraband; social acceptability; corporate tmage; food
regulation; "lntrastruclure" programs; EC enlargement
B,PREPARE FOR EC
ENLARGEMENT
BEGIN FUNCTIONALLY Develop plan with EEMA 4th Quarter 93
INTEGRATING PEOPLE/
PROGRAMS IN SWITZERLAND,
SWEDEN, AUSTRIA, AND
FINLAND
2. DEVELOP OBJECTIVESI Develop plan with EEC/EEMA 4th Quarter 93
STRATEGY FOR ACCESSION
NEGOTIATIONS FOR EACH
COUNTRY '
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
MM
C. INCREASE OUR OVERALL
LEVERAGE IN EUROPE
1. DEVELOP FIRST CLASS
LOBBYING NETWORK IN
BRUSSELSlCAPITOLS
2. USE INFRASTRUCTURE MORE
EEI+`ECTIVELY
a) Plants
b) Unions/Employees
c) Tobacco farmers
OB.TECM'E/MEASj,TREMENT TIMETABLE
GCB says: "You did finally put some runs on the scoreboard" End 93
Assess lobbying capability in all 12 capitals March 93
Retain best available talent; specify short/long term legislative June 93
objectives and success/failure measures
Develop formal plant tour program and conduct 25 tours with End 93
leading elected officials
Task force to recommend specific programs Juue 93
Set up European equivalent to US Tobacco Industry Labor
Management Council
Design programs to increase our posltive contact and leverage
with tobacco farmerslorganizations la Greece, Spain,
Germany, Italy, France, Belgium
26
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September 93
June 93
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
m
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ISSUE OB.iECTIVEIMEASURE NT TIlITETABLE A
~
V
d) Senior executives With HR and operating company approval, develop way to March 93
ascertain political links of grade 12 executives and above
Using results, get 25 "n.ew" executives to tatce action on December 93
priority issues
e) Suppliers With Purchasing Council, identify 10 major suppliers who can June 93
make an impact on priority issues and deliver concrete action
fy Advertising agencies/law firms Work with legal and marketing to do same as with suppliers June 93
above
g) Direct mail lists Wilh marketing, design two experiments using smoker lists on September 93
priority issues
h) Promotions and events Prepare pan European calendar of events January 93
Determine how many events were used by corporate affairs January 93
in92
Double the number of non-CA events used for approved, December 93
priority government relations purposes ,
i) Grassroots tactics Carry out two experiments with US-style grassroots tactics on December 93
priority issues, one at national and one at EC level
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CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES
MM
OB.TECTIVEIMEASUREMENT
TI- ,TABLE
3. STREVGTHEN OUR TRADE Survey of our involvement with major associations March 93
. ASSOCIATIONS AND OUR
CONTROL WITHIN THEM
IMPROVE COMMiJNiCATIONf
Specific plan to strengthen our impact on fiye priority
associations
DIG to meet with senior corporate affairs executive, and step
June 93
June 93
COLLABORATION ON
CORPORATE AFFAIRS ISSUES
WITH OUR MAJOR up our joint activity on a key issue, with: Nestlt!, Unilever,
P&G, BSN, Mars, BAT, Reemtsnia, Imperial, Gallaher, RJR,
Rolhmans
5. COMPETITORS
BETTER EXPLOIT OUR
Country-by-country survey of rules/reguiations
March 93
FINANCIAL RESOURCES IN
THE POLITICAL ARENA
Action plan and budget in following areas:
- Political parties
- Election finance
June 93
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- Charitable/social contributions
- Events/trips/seminars
SNY46tszoz
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