Jump to:

Philip Morris

Corporate Affairs Europe Working Objectives

Date: 03 Nov 1992 (est.)
Length: 29 pages
2025497157-2025497185
Jump To Images
snapshot_pm 2025497157-2025497185

Fields

Type
REPT, REPORT, OTHER
AGEN, AGENDA
Area
WINOKUR,MATT/OFFICE
Litigation
Stmn/Produced
Named Organization
Bsn
Ceccm
Council of Ministers
Cpi
Dupont
Efta
European Commission
European Community
European Parliament
European Works Council
Gallaher
Ici
Ifo
Imperial
Js
Kgfe
Mars
Mis
Nestle
P+G
Perrier
Philip Morris Foundation
Purchasing Council
Reemtsma
RJR, R.J.Reynolds
Rothmans
Ryo
Unilever
US Tobacco Industry Labor Manage Council
Bat, British American Tobacco
Site
N421
Master ID
2025497087/7200
Related Documents:
Named Person
Bible, G.
Formica
Rubenstein
Thoma, W.
Author (Organization)
PM, Philip Morris
Request
Stmn/R3-014
Stmn/R4-005
Date Loaded
05 Jun 1998
UCSF Legacy ID
emz88e00

Document Images

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size:

Page 1: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES I. GOVERNMENT AFFAIRS A. TAXES - EUROPEAN COAI!'NNITY , . . . . 1 B. TAXES - NATIONS . . , , , , . . . 2 C. CONTRABAND . . . . . . . . . 4 D. MONOPOLIES/COMPETITION . . . . . . . 5 E. ADVERTISING/MARKETING . . . . . , . . 6 F. ETS . . . . . . . . . . , . . 8 G. ENVtRONMENTIPACKAG_ ING . . .. . . . .. 10 H. FOOD REGULATION . . . , . . .11 I. AGRICULTURE/TRADE . . , . , . . . .14 J. LABOR POLICY . . . , . . , . . .16 II. CORPORATE COMMUNICATIONS A. CORPORATE IMAGE . . . . . , . , . , 17 B. SOCIAL ACCEp'I'ABILITY . . , . . , . , , , . . . . . . , 19 C. PHILANTHROPY . . . . , , . , , . . . , . . . . . . 21 D. INTERNAL COMMUNICATIONS . . . . . . . . . . . . . . . . 22 E. ACQUISITIONS, DIVESTITLTRES, PLANT CLOSINGS . . . . . . .. . .. . . 24 ~ III. ORGANIZATIONAL ISSUES A. LINKS TO BUSINESS UNITS . . . . . . , . 25 B. EC ENLARGEMENT . . . . . , . . . . , . . . .. 25 C. OVERALL LEVERAGE . . . . . . . . . . , . . . . . . . . 26 4Sz46tszoz W
Page 2: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES m N ISs UE OB.1E=MrASUREMENT TI1VtETABLE 1. GOVERNMENT AFFAIRS a A, TAXES - EUROPEAN COMMUNITY 0 N LEVEL - -- 1. ECOFIN' N N ~ ~ 0 ~ ~ ENACTbtEN'f - IMPLEA4F.Ni'A'I`ION/REV18W/SiJNSET Delay, defeat, drop rates directive or adopt EP formula Shorten review period to 1 year Obtain favorable review methodology Propose realistic new harmonization scheme 4th Quarter 92 4th Quarter 92 2nd Quarter 93 4th Quarter 93 b ~ 2. CO1VI1MMITY WIDE CIGARETTE. _ Assure favorable transposition into national law Prepare contingency strategy Ongoing 93 1st Quarter 93 EXCISE TAX 3. "HEALTH" TAXES DIRECTED AT CIGARETTES Defeat Prepare contingency strategy Defeat Ongoing Lst Quarfer 93 Ongoing ~-~ 4. CIRCULATION/STRUCTURAL DIRECTIVES Enact definition of rolls as cigarettes Enad provision maintaining ability to set prices Transpose into national laws without losing any significant feature protecting us 4th Quarter 92 4th Quarter 92 Ongoing 93 dP gSjZ6tSZOz 0 0 w ~ .
Page 3: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES r ISSUE OB.TECTIVEIMEASUREA'~ 1~ T~~TABL~ W ~ ~ 0 0 W B. TAXES - NATIONA.L L EVEL ~ N N ~ V OD O 1. ECOFIN - DRIVE[Y I NCREASES ~ - 1TALY Derogation 4th Quarter 92 . If no derogation, cut IFO damage by 50% in a"°e Ongoing 93 ~ - 5PAM implementation process Additional 2 year derogation End 93 7 G!;UGtSzoz ~~
Page 4: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES ISSUE X;. I TW1 Q aIl_~ 2. TAX RFSTRUCTUR AI'G GEwaimy Sunset favorable treatment of rolls as of 12131193 End 93 - ITALY 20% specific lst Quarter 93 Cigarettes back inio CPI 4th Quarter 93 - FRANCE 10% specitlc End 93 - SPAIN Additional specific component Ongoing 93 20% specific End 94 - BELGIUM 20% specific End 93 Government agreement to move to 50% specific End 94 over 3 years - GREECE 10% specific Isl Quarter 93 Government agreement to move to 25% specific isf Quarter 93 over 3 years - NETWRLANDS Narrow RYO tax disparity End 93 - ISRAEL Defeat discrimination against international brands Ongoing 93 Develop strateEy/aclion plant to lift price controls lst Quarter 93 O9T4GtSzoz 3 ~4
Page 5: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPEWORKIlNG OBJECTIVES OB.TECT.iyEJMEASUREMENT TIMETABLE 2. ITALY 3. SPAIN Prevent Italian solution Ongoing Persuade Finance Ministry to pursue remedies aimed at Ongoing wholesale, retail, consumer Coirect Formica law End 93 Strengthen media contingency plan 1st Quarter 93 Obtain TSA support of industry positioa 1st Quarter 93 Prevent Italian solution Ongoing Develop and propose legislative solution to Finance Ministry 2nd quarter 93 4. EVALUATE EC WIDE SOLUTION N Organize task force of legal, CA, planning, operations and End 92 management of affected countries T9z4Gtiszoz Study EC wide solutions and make recommendations 1st Quarter 93 to W. Thoma/G. Bible, e.g.: - EC directive - Model national legislation - Media campaign - Coalition efforts Agree coordinated strategy/plan for all markets 3rd Quarter 93 4 :~
Page 6: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES is OB.TECTIVEIMEASUREMENT TIMETABL~ D. MONOPOLIESICOMPETITION 1. CORPORATE AFFAIRS SUPPORT Organize task force with planning and legal to develop 1st Quarler 93 TO RENEGOTIATION OF corporate affairs objectives and strategies at EC and BUSINESS ARRANGEMENTS national levels WITH MONOPOLIES Recommendation to W. ThomalG. Bible 2nd Quarter 93 2. EC COMPETITION POLICY With legal, determine potential impact of Commission action ist Quarter 93 re Perrier and ICI/Dupont on potential PM acquisitions. Develop legal/corporate affairs recommendations for planning and business units 1 z9j4Gtszoz x
Page 7: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES m N r ~ ISSUE OBJECIIVE/1VIEASUREMENT TI111ETABLE ~ W E. ADVERTISING/14ZARhETING FREEDOM 1. EC AD BAN DIRECTIVE 2. NATIONAL THREATS Hold blocking minority through British Presidency End 92 Prepare contingency alternative legislation or code for March 93 new Commission/Danish Presidency Reverse vatelposition of one country from ad ban majority June 93 b Win any votes during Danish, Belgian Presidencies Ongoing 93 c~ ~ -FPANcE Pass legislative exception to Lol Evin for motorsports brand December 93 sponsorship Pass legislation to stop anti's financial gains from private December 93 suits to enforce broadcast/ad ban Prevent Royal Decree December 93 Turn EC vote on ad ban December 93 Prevent total ad ban Royal Decree from being signed by 4th Quarter 92 King 0 ;w
Page 8: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES ISSUE OB.lECTIVEIMEASURLMENT TIMETABLE ~ _- ~ ~ 0 0 ~ - NwxLaNms Renegotiate industry code wilh minimal loss of marketing tools April 93 N Maintain EC vote againsl ad ban Ongoing N N ~ ~ ~ 0 ~ - GRE~'.eE Agree advertising code June 93 ~ - ITALY Maintain vote on ad ban Safeguard sponsorship/diversification ads Ongoing Ongoing ro ~ ~ - GEaMAN STATES Defeat local restrictions or prevent via voluntary Ongoing - Isx~ agreements or national preemption Prevent reemergence of ad ban legislation through new Ongoing "Rubenslein" proposal l9 t9T4GtsZoz 7 ~ m m ro r a .V
Page 9: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES m N ISSUE OB.iECTIVEIMEASUREMENT F. ETS r a ~ ~ 0 0 0 C4 N N TIMETABLE N 1. POTENTIAL EC SMOKDVG Defeat Ongoing ~ RESTRICTIONS DIRECTIYE ~ Develop €allback strategy to incorporate moderate restrictions April 93 °D in EC directive 2. NATIONAL THREATS - ITALY As contingency, develop national law to preempt local March 93 resirictions . GExnAN STAm Defeat/weaken workplace bans Ongoing s Develop contingency legislation to preempt local restrictions May 93 - SPMN Keep smoking restrictions out of government's workplace Ongoing health and safety legislation - GEUMArt Anu.nm ruvn'[RmNs Prevent legislatedlimposed bans Ongoing - DuTCH TRaQVs Overturn short haul ban before it takes effect on 111/94 December 93 8 SK46tszoz b rh :W."
Page 10: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES ISS OBJECTIVE ASUREMENT 1MTABLE 3. DEVELOP MODEL SMOKING Develop moderate smoking restrictions legislation February 93 RESTRICTIONS LEGISLATION Initiate preempEive legislative campaign in 1 country June 93 9 99z46bszoz 1w
Page 11: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES ISSUE OB.iECTIVElMEASUREMENT Establish intelligence network (Euro and national) 0 6a . r r m N r ~ ~ ~ G. ENN'IRONMENT l Agree on comprehensive corporate strategy December 92 ~ 0 PACKAGING WASTE 49T46tyszoz Approve specific national strategies and action plans for markets without developed systems (Italy, Spain, U.K., Belgium, Denmark, Greece, Ireland) Ti1V[ETABLE 0 ~ N January 93 N N ~ y OD O January 93 ~ Approve national strategies and action plans to February 93 modify existing national regimes (France, Germany, Netherlands) Approve strategy and action plans for iniIueacing February 93 Community and national standards bodies ' Agree on trade association strategy March 93 Agree on trade-directed strategy June 93 10 W
Page 12: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES m N r ~ ISSUE OQIECTIVE/NIEASUREMENT TIlVIETABLE ~ ~ ~ 0 H. FOOD REGULATION ° N N 1. ADDITIVES Preserve ability to use titanium dioxide and other June 93 ; important colouring agents (e.g. tartrazine and o curcumin) M Secure ability to produce and market "energy-reduced" June 93 chocolate. Prevent adverse amendments to current September 93 Sweeteners Directive Secure accurate transposition of additives December 94 legislation nationally in EC and EFTA 11 99T46tszoz
Page 13: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES ISSSUE 2. LABELLING 69j46tSZoz / c J _ L013 ' i 1j'j -uI NO Secure agreement on priorities, position and strategy on QUID (Quantitative Ingredient Disclosure) Complete producl-line analysis against Claims proposal Secure agreement on Claims priorities and strategy Approve priorities and strategy on Labelling Directive Amendments Get agreement on position, strategy and plan of action on Food Law Directive Secure competitively - neutral QULD legislation Achieve competitively neutral solution re laxative warning on reduced calorie chocolate Secure competitively neutral solution to labelling of packaging gas on roast and ground coffee Obtain agreement on strategy and action plans for national transposition of QUID and Labelling 12 TIIVIETABLE November 92 December 92 December 92 December 92 December 92 August 93 September 93 September 93 December 93 M
Page 14: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES m N r a iS~UE OB.IECTIVEIMEASUREMENT TiIVIETABLE w m 3. FOOD QUALITY a) Novel Foods Complete product line and new product development impact assessment Secure agreement on position/strategylaction plan b) Registered Specific character and Complete opportunities/threats analysis on . Geographical designations product lines Agreement on pian of action re national transposition Establish system for tracking competitors registration applications Ensure generic protection for geographical names used by KGFE/JS 13 04T46tszoz ~D ~., January 93 N OD V ~ February 93 O ~ January 93 c ~ January 93 March 93 April 93 V,
Page 15: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES m N ISSUE OBJECTFVE/MEASUREMENT L AGRICULTURE / TRADE Strategy to minimiseJstabilise raw material price increases resulting from green currency adjustments Strategy to lower price and increase Qexibility of sugar supply Strategy to ensure stability of dairy products supply Strategy to gain concessions on commodities/products in enlargement negotiations (Austria, Sweden) 14146tszoz implementation (e.g. sugar, dairy, etc..) Strategy to ensure favourable GA1"f 14 r ~ TIA'IETABLE ~ m ~ 0 0 W N December 92 N N ~ ~ ~ 0 ~ ~ January 93 February 93 IV ~ rA March 93 July 93 V.
Page 16: emz88e00 Log in for more options!
O CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES ~ r r - m N r ISSUE OBJECTIVEINEASURMNT TMTABLE ~ 0 0 0 0 G N N Strategy to exploit EGEffA/Eastern Europe January 93 N ~ trade agreements (e.g. Austrian'cheese) 4 ~ ~ Strategy to exploit CAP Reform on tobacco price September 93 and quality (e.g. reintroduce export restitution; interbranch pricing) Secure EC tariff reduction on sheet in Uruguay June 93 Round d9 .y t ~ G'/~+ iZ+GVszoz 15 -~
Page 17: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES m N r ~ ISSUE OBJECTNEIMEAS REMENT TIMETABLE ~ ~ ° J. LABOR POLICY ° w N N 1. EUROPEAN WORKS COUNCIL Reconunendations on EWC to IiR/Operatioas October 92 ~ ~ ~ Complete anaiysis of any EC-level June 1993 ~ information/consuital'ion activities in place Crain approval for strategy on new EWC draft Fall 93 b With >liR, complete impact assessment on EC operational January 93 N 2. WORKING TIME shift-systems Agreement from AR/Operations on objectives to create October 1992 maximum flexibility Secure agreement on strategy and plan of action January 93 ~ ° 16 ~ V4T46tsz0z 0
Page 18: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECI7VES ISSUE II. CORPORATE COMMUNICATIONS A. CORPORATE IMAGE 1. DEVELOP CAMPAIGN TO EUROPEANIZE AND BALANCE PM IMAGE IN EUROPE t4UGtFs70z OB.iECTIVE/MEASUItEA'IENT TIMETABLE * Complete and analyze 12 nation survey of opinion leaders December 92 regarding PM, KGFE, JS; target opinion leaders include politiciaus, media, trade, unions, financial press, analysts, headhunters, business leaders and specialized Brussels audiences (European Parliament, Council of Ministers, Commission and press) Using results, confuWretool tentative umbrella positioning: 1st Quarter 93. PM as a global consumer products company with deep roots In, and conunitment to, Europe; a major contributor to European growth, employment, society and culture; a corporate citizen of Europe and its nations, committed to European prosperity and vitality Target key audiences from survey results and "move the needle" for that group a) develop specific positioning program designed to 2nd Quarter 93 17
Page 19: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES ISM OB.IECTIVEl1VIEASURE141ENT TI141ETABLE b) develop measures of success/failure per each group 2nd Quarter 93 Including, e.g.: - move next survey px" points - willingness to support us on major legislation - willingness to work In coalition with us - obtaining better coverage on Issues or in financial press - pre/post measures of the balance in our coverage re our food/tobaccolconsumer products mix c) focus-group test the programs and roll out in two countries 4th Quarter 93 d) analyze test programs against success/faiture measures and fold results Into 1994 plans for full European program End 93 * Establish P&i think tank (working name: the Philip Morris Institute) to demonstrate our commitment to the EC Institutions and Europe, with focus on providing opportunities to work with senior Brussels officials: a) develop prestigious board, staffing and business plan lst Quarter 93 b) launch with targetted media plan , 2nd Quarter 93 c) publish six pieces by prominent EC figures in first year 4th Quarter 93 s4z4stszoz 'g
Page 20: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES rssuE B. SOCIAL ACCEPTABILITY OF SMOKING . DEVELOP CREDIBLE COMMUNICATIONS PLATFORMS TO SUPPORT SMOKERSlS14LOKING OBJECTIVEIIIEASUREiVIENT TIlMETABLE * Develop new courtesy, tolerance, youth or other communications campaigns that achieve measurable results in terms of social acceptability in key countries. 94146tyMoz a) gather and test every campaign run or produced 1st Quarter 93 b) pick themes and developltest new campaign(s) 2nd Quarter 93 c) develop measures of success/failure -- I.e., does the 2nd Quarter 93 campaign help us build alliances; pass/deteat legislation; stimulate positive coverage/editorial support; "comforl" smokers; lower heat from non-smokers d) pick two test markets and roll out campaign 4th Quarter 93 * Formulate industry (CECCM) or PM plan to establish 1st Quarter 93 European Smokers Secretariat in Brussels, complete with lobbying, communications and alliance building objectives Secretariat either up and running or shelveq as bad Idea 3rd Quarter 93 19 .0
Page 21: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES Is ~ OB.IECTIVEMASUREMENT TIMETABLF * National Smokers Rights Groups a) Holland: Establish group with 500 members and generate 4th Quarter 93 positive media coverage; identify two attractive media spokespeople b) Italr:. Expand group to 10,000 members and create 4th Quarter 93 committee of parliamentary supporters c) Spain: Establish group and hold one major public eveut 3rd Quarter 93 d) Greece: Establish independent funding mechanisms and 3rd Quarter 93 distance group from PM ~~.tG~~szaz 20
Page 22: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTTVES Um C. PRILANTHROPY 1. DEVELOP PAN-EUROPEAN PROGRAM OF CUL'i'URALI SOCIAL SPONSORSHIPS TO REINFORCE BOTH GOVERNMENT RELATIONS AND CORPORATE IMAGE OB.)ECTIVEfIV1EASURE1IMT TIMETABLE Use US/Europe taskforce to (1) develop credible philanthropic 1st Quarter 93 prograin for Europe related to our strategic goals (image among opinion leaders, community support, legislative success) and (2) secure multi-million dollar commitment from PM Companies existing corporate contributions budget objectives Identify specific instances in which philanthropy/culture 4th Quarter 93 program had measurable positive impact on our priorily Study feasibility of PM Foundation as an urnbrella for 2nd Quarter 93 pbilanthropic activities and mechanism to draw key European leaders into partnership with PM, and make recommendation on go/no go, structure, board members, program Based on above, create 3 year plan and guidelines for 4th Quarter 93 philanthropic projects in Europe. 21 B"46bSZOz m N r ~ ~ N 0)
Page 23: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES OB.IECTIVElEVIEASUREMENT TIMETAELE D. INTERNAL COMMUNICATIONS 1. DELIVER INTERNAL COMMUNICATIONS PROGRAM TO EDUCATE OUR EMPLOYEES ON CORPORATE AFFAIRS ISSUES AND PREPARE THEM FOR ACTION AGAINST THESE ISSUES Complete issues briefings module Run pilot in PM France Assess pilot Revise program/translations Roll out In EEC Region Include senior food managers in briefings lsl Quarter 93 ist Quarter 93 2nd Quarler 93 2nd Quarter 93 4th Quarter 93 4th Quarter 93 f GLUsbszaz 22 w
Page 24: emz88e00 Log in for more options!
- CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES ISSUE OB.TEC`PtVE/MASUREMENT 2. CREATE PROGRAMS TO CROSS PM Globe EDUCATE FOOD-TOBACCO Establish international section (5 languages) lst Quarter EMPLOYEES ON THE BREADTH Research employee reaction 3rd Quarter OF PM'S EUROPEAN BUSINESS Amend formatladd languages 4th Quarter MIS Provide company info "on-Iiue" to CA staff and senior management of tobacco + food businesses Agree plan with MISlsenior management 2nd Quarter Roll out to CA office 3rd Quarter Review success with MIS 4th Quarter ty'oMorate image Press pack binder to senior [nanagement (tobacco/food) tst Quarter Image presentation to middle and senior management 2nd Quarter (tobacco/%od) Corporate brochure to all Euro-employees 3rd Quarter Corporate ads in PM Globelall PM locations 3rd Quarter PM in Motion Regular European content 3rd Quarter ONT46tszoz 23
Page 25: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES m N E. ACQUISITIONSlDIVESTITURES/ PLANT CLOSINGS 1. SHARPEN OUR C0IVIMUNICATIONS PLANNING WITH , RESPECT TO ACQUISITIONS, DIVESTITURES, PLANT CLOSINGS r ~ TIMETABLE ;~ ~ With corporate planning and JSIKGFE, review 1991-92 June 93 acquisitions and develop contingency medialgovernment relations template With HR, review plant closing policy and formulate June 93 media/government relations template 24 TNT4Gtszoz ~ 0 0 w
Page 26: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES ISS 1 OB.IECTIVEl1V1EASUREMENT TIMABLE III. ORGANIZATIONAL ISSUES A. ESTABLISH TIGHTER LINKS WITH OPERATING UNII'S 1. CREATE CORPORATE Establish task forces with appropriate operating unit January 93 AFFAIRSIBUSINESS TASK representation in the following areas: taxation; monopolies; FORCES ON KEY ISSUES contraband; social acceptability; corporate tmage; food regulation; "lntrastruclure" programs; EC enlargement B,PREPARE FOR EC ENLARGEMENT BEGIN FUNCTIONALLY Develop plan with EEMA 4th Quarter 93 INTEGRATING PEOPLE/ PROGRAMS IN SWITZERLAND, SWEDEN, AUSTRIA, AND FINLAND 2. DEVELOP OBJECTIVESI Develop plan with EEC/EEMA 4th Quarter 93 STRATEGY FOR ACCESSION NEGOTIATIONS FOR EACH COUNTRY ' ZS146tszoz m N r ~ ~ ~ b y M W!
Page 27: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES MM C. INCREASE OUR OVERALL LEVERAGE IN EUROPE 1. DEVELOP FIRST CLASS LOBBYING NETWORK IN BRUSSELSlCAPITOLS 2. USE INFRASTRUCTURE MORE EEI+`ECTIVELY a) Plants b) Unions/Employees c) Tobacco farmers OB.TECM'E/MEASj,TREMENT TIMETABLE GCB says: "You did finally put some runs on the scoreboard" End 93 Assess lobbying capability in all 12 capitals March 93 Retain best available talent; specify short/long term legislative June 93 objectives and success/failure measures Develop formal plant tour program and conduct 25 tours with End 93 leading elected officials Task force to recommend specific programs Juue 93 Set up European equivalent to US Tobacco Industry Labor Management Council Design programs to increase our posltive contact and leverage with tobacco farmerslorganizations la Greece, Spain, Germany, Italy, France, Belgium 26 eNtZ6bSzoz September 93 June 93 0
Page 28: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES m N r ISSUE OB.iECTIVEIMEASURE NT TIlITETABLE A ~ V d) Senior executives With HR and operating company approval, develop way to March 93 ascertain political links of grade 12 executives and above Using results, get 25 "n.ew" executives to tatce action on December 93 priority issues e) Suppliers With Purchasing Council, identify 10 major suppliers who can June 93 make an impact on priority issues and deliver concrete action fy Advertising agencies/law firms Work with legal and marketing to do same as with suppliers June 93 above g) Direct mail lists Wilh marketing, design two experiments using smoker lists on September 93 priority issues h) Promotions and events Prepare pan European calendar of events January 93 Determine how many events were used by corporate affairs January 93 in92 Double the number of non-CA events used for approved, December 93 priority government relations purposes , i) Grassroots tactics Carry out two experiments with US-style grassroots tactics on December 93 priority issues, one at national and one at EC level thu6tszoz 27 0
Page 29: emz88e00 Log in for more options!
CORPORATE AFFAIRS EUROPE WORKING OBJECTIVES MM OB.TECTIVEIMEASUREMENT TI- ,TABLE 3. STREVGTHEN OUR TRADE Survey of our involvement with major associations March 93 . ASSOCIATIONS AND OUR CONTROL WITHIN THEM IMPROVE COMMiJNiCATIONf Specific plan to strengthen our impact on fiye priority associations DIG to meet with senior corporate affairs executive, and step June 93 June 93 • COLLABORATION ON CORPORATE AFFAIRS ISSUES WITH OUR MAJOR up our joint activity on a key issue, with: Nestlt!, Unilever, P&G, BSN, Mars, BAT, Reemtsnia, Imperial, Gallaher, RJR, Rolhmans 5. COMPETITORS BETTER EXPLOIT OUR Country-by-country survey of rules/reguiations March 93 FINANCIAL RESOURCES IN THE POLITICAL ARENA Action plan and budget in following areas: - Political parties - Election finance June 93 - - Charitable/social contributions - Events/trips/seminars SNY46tszoz 28 0

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size: