Tobacco Documents Online

SELECTED PMI ISSUES MANAQSMEN1' PROJECTS MARKETING Developing rebuttals to Smee (UK) report with PM-EC in view of international implications Evaluated existing codes for development of PMI Marketing Code European advertising self-regulatory body o Provided input on European-wide standards authority to hear cross-border complaints Spoke in Poland on necessity of free press at seminar organized by U.S. government Developing plan for women's issues o Recruitment of experts o Identifying and influencing leading women's associations o speaking notes Developed rebuttal to New Zealand Toxic Substance Board report Developed Advertising video for PMI/Regions o Experts from various fields and countries discussing importance of free commercial speech Spoke at International Chamber of Commerce seminar in freedom of speech and advertising: Warsaw (setup by PM) Spearheading International Chamber of Commerce drive to gain non-governmental observer status with WHO Work on International Chamber of Commerce Sponsorship Code Coordinating global Leo Burnett activities on freedom of commercial speech Reviewed CECCM-sponsored journal article on cigarette consumption trends, for inconsistencies, with GAO materials submitted

Bibliographies of material substantiating company position on marketing issues Analysis of various material on marketing including: Advertising Bans: Consequences for Consumers Analysis of effectiveness of International Advertising Association seminars on freedom of speech: Poland, Hungary, Venezuela, and Argentina Summary of draft EC Advertising Directive and analysis of Council voting procedures Collection, analysis and dissemination of sample industry campaigns to prevent juvenile smoking Collection and application of consumption (total and per capita) for over fifty markets (1980-1990) AGRICULTURE Setting Agro-Tobacco Services work program Researching feasibility of global economic impact study INFORMATION Formulated statement on PMI CA information requirements Formulating TDC goals and objectives TDC Information Audit Developing issues modules core issues for use by PMI/Regions, a one-stop-shop for the best material on each Developed answers to Annual General Meeting Q&A briefing book for the Chairman Prepared country briefing books for Australia, EC Information Management o Files o Library o Weekly Highlights database o Videos Production and dissemination of International "Good News" digest of media clips favorable to industry Prepared report on global overview of anti-smoking movement with emphasis on Australian nexus f

3 PACKS,LABELLING Spearheaded PM review of Australian pack labelling initiative Provided generic packaging information and argumentation for Australia Spearheaded PMI voluntary labelling initiative within PMI and among competitors Calculated percentage of PM total volume, export volume, U.S. export volume, local manufacture volume, domestic sales volume and duty free sales volume bearing health warning labels in 1990 TA} Developed tax video for Regional use highlighting adverse consequences of excessive tax policy Initiated study on "true consumption" effects of Canadian excise tax increases sponsored by Niagara Institute Evaluated cross-border effects of tax increases and dissemination of material on cross-border sales (Canada, U.S.) Work on PRC taxes o Arranged for and briefed a consultant to find out how tax system works and new monopoly structure o Debriefed consultant and gave summary to region Provision of information to PMAI on tobacco tax revenues, total revenues, tax structures, changes to tax structure and supporting public policy statement for use in submission to Indonesian government Monitored Philippine tax situation in light of GATT waiver expiration. Provided comments/arguments on laws proposed by GOP to region and market Began search for new tax experts 0

- 4 - Briefed Thai Excise Dept. during inspection of Richmond MC o Discussed of youth and trademark protection campaigns running in U.S. o Discussed of proposed new labelling regulations Commissioned study of tax burdens on variety of consumer products in Canada Assisting EC in developing proposal for tax stamp printing system Informing regions of significant tax changes o New Brunswick o Argentina Commissioned journal article on ad valorem vs. specific taxes Use new tax paper on ad valorem vs. specific as a way to reopen discussions with IMF Provided information to Thailand on U.S. prices to avert dumping charge Undertook tax comparison/calculations for Korea to fight possible increase Inaugurated international tax (rates and structures) database Developing grassroots taxpayers' associations and international umbrella group Analyzed and disseminated information on pricing and consumption information (Hong Kong, Canada, New Zealand) TRADE Prepared USCEA briefing to USG Taiwan negotiating team and, specifically, its HHS member on relationship between advertising and consumption Prepared PMI/USCEA for Taiwan trade talks and anti-tobacco ads in U.S. Worked on revision of GATT anti-dumping code through support and frequent briefing of Washington-based trade group

- 5 - Participated in PM strategy formulation re GATT agricultural accord Researching development groups for possible collaboration Analysis of brand launches in Japan to determine relation between advertising levels and new brand activity Evaluated industry export data for Annual Report GAO Initiated Price Waterhouse study for COMET on impact of U.S. cigarette exports to the economy Initiated membership in COPIAT to broaden support for our defense of trademarks Coordinated industry efforts to block World Bank operational memo on new tobacco policy Searching for development expert to assist with high tariff and tax situations in LDCs Developed White Papers on worldwide tobacco consumption and U.S. companies' geographical distribution of earnings Developing trademark video: our enforcement efforts Addressed Customs Coordination Council conference to articulate PMI opposition to illicit cross border sales Duty free sales defense: Australia, New Zealand -- impact of Trans-Tasman Pact CRITIC GROUPS Evaluated U.S. Surgeon General's Report for impact on PMI Prepared and disseminated to Regions WHO "World No-Tobacco Day," 1992 rebuttals Provided background information on various critic groups

- 6 - ETS EPA Coordinate industry wide ETS strategy through representation in the International ETS Management Committee (PMI, RJR, RI, BAT, Reemtsma, Imperial) Developed plan of direct/indirect activities to be completed by PMI headquarters, Regions/markets, or S&T staff Briefing packet of issue related materials along with an extensive bibliography was developed for Region/market use Evaluated role of S&T/Neuchatel and made recommendations for new applications with specific ETS/IAQ project needs in mind ETS/AIRLINES' Initiated PMI/industry strategy to counter efforts at ICAO to undertake global airline smoking ban WORKPLACE Develop a concise bibliography of supportive materials on workplace accommodation, the facts of IAQ and ETS were developed in order to assist PM Sweden A written and graphic analysis was done of the 1991 BNA workplace smoking survey Develop briefing materials for the Regions on ASH petitioning OSHA to ban workplace smoking, a summary and graphic analysis was completed ENVIRONMENT Commission "index" of environmental issues/organizations worldwide which influence public policy on environmental issues In preparation of the U.N. Conference on Environment and Development (UNCED) the project requires the enlisting of consultants to monitor designated issues of interests to PMI Regions/markets Presentation materials concerning solid waste which gave a legislative overview of the issue Assess the scope/agendas of global environmental interest groups and enlist consultants to further PMI efforts on this project N1