Philip Morris
Nicotine Patch Overview
Fields
- Area
- WINOKUR,MATT/OFFICE
- Type
- SPCH, SPEECH, PRESENTATION
- CHAR, CHART, GRAPH, TABLE, MAPS
- Master ID
- 2025497087/7200
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- 2025497194 Fax Transmission
- 2025497195-7200 Issues of Interest to the Tobacco Industry
- Named Organization
- Alza
- American Cyanamid
- Ciba Geigy
- Cygnos Therapeutic
- Elan
- FDA, Food and Drug Administration
- Kabi Pharmacia
- Marion Merrell Dow
- Roper, Roper Org
- Warner Lambert
- American Cyanamid
- Request
- Stmn/R4-005
- Litigation
- Stmn/Produced
- Site
- N421
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- gmz88e00
Document Images
AWARENESS OF NICOTINE PATCH
PAST 3 MONTH QUITTERS
APRIL
Source: Smoker Tracking,Study
MAY
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RECOMMEND NICOTINE PATCH TO A FRIEND
TOTAL PATCH USERS
Would recommend
® Would not recommend
p Don't Know
SOURCE: Smoker Tracking Study
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EFFECTIVENESS OF NICOTINE PATCH
TOTAL PATCH USERS
Very effective
Somewhat effective
Not at all effective
SOURCE: Smoker Tracking Study
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NICOTINE PATCH USAGE
TOTAL PATCH USERS
Doctor suggested use
Asked Doctor to
prescribe it
Q Don't Know
SOURCE: Smoker Tracking Study.
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SOURCE OF INITIAL AWARENESS FOR NICOTINE PATCH
TOTAL PATCH USERS
Friend/Relative
. Doctor
TV Advertising
Newspaper/ Other
Magazine
Article
SOURCE: Smoker Tracking Study
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IMPACT ON QUITTING
Approximately 23% or 11.7 million smokers try to
quit every year. 3.5 million claim to quit in the past
year. 2.4 million stay quit for the year.
Nicotine patch could potentially accelerate decline of
cigarette industry in several ways
Encourage more smokers to try to quit
Enable more triers to actually quit
Enhance success rate of quitters who
permanently leave smoking
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I
1992 QUITTING OVERVIEW
Total
Smokers Tried to Quit
Past Year Claimed to Quit
Past Year Gross Industry
Smoker Loss
Smokers
(millions)
52.0
11.7
3.5
2.4
o~a 100 22.5 6.8 4.6
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12MM QUITTING RATES
PAST YEAR QUITTERS
10
9
8
7.5
6.8
6
5
J F M A M J A S O D J F M A M J A S O D J F M A
1990 1991 1992
SOURCE: Roper
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