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SENT BY=212-614-4489 ; 4- 5-94 ;10=28AM ; BURSON-MARSTFIL.ER~ 2129075849;# 3/ 8 THE SITQATION o European regulations proliferate despite scientific evidence Ban on livestock growth hormone Restrictions on chlorine Restrictions on biotechnology EU Drinking Water Directive Ban on BST (hormone for milk-producing cows) o Many industries trying to establish groups to "communicate science" and "to lobby" EUFIC (food industry) SAGB (biotechnology) Heidelberg Appeal (global warming) but Most stick to narrow grounds Most are not effective at changing the tendency to regulate on basis of myth not science

SE[VT EY:212-614-4489 ; 4- 5-94 ;10=29M ; BURSOIN-MARS7F1iER-' 2129075849;#'4/ 8 THE NEED o Create a strong scientific voice to Articulate general need for policy based on sound science Praise good decisions; condemn bad ones Educate policy leaders on how to use science better

SENT BY:212-614-4489 ; 4- 5-94 ;10=29AM ; BURSOW-MARSTEi1ER- 2129075849;# 5/ 8 THE CONCEPT o Create a scientific "Network" or "Coalition" with a mission to Identify how public policy can better reflect good science Educate opinion leaders/politicians on these issues Speak out on selected issues o Link Coalition with - Existing European groups (SUFIC, etc.) - U.S. based "TASSC" o Mambers to be scientists and, perhaps, policy makers

0 SFNT EY:212-614-4489 ; 4- 5-94 ;10:29AM ; BURSOh1-MARSTPLLER-+ 2129075849;# 6/ 8 CONCEPT: CRITERIA FOR SUCCESS o An active communications/lobbying program o seen as credible/not a front o Makes an impact on policy o includes prestigious people, not necessarily large numbers of people o Fully recognized, ongoing, and ~

r] SENT B':=212-614-4489 ; 4- 5-94 ;'10=29AM ; BURSON-MARSTELI.FR-+ 2129075849;# 7/ 8 CONCEPT: INITIAL THINKING o Exists largely as a"network" in EzAf headquartered in one country o Activities: Conferences, seminars with policy makers Monographs r[edia seminars Proje.cts on specific issues o Funding from industry and individuals o Policy set by Policy Board of scientists/policy experts o Governance strategy and budget approved annually by Board representing funders

• SF1NT RY:212-614-4489 ; 4- 5-94 ;10:29AM ; BURSON-MARSPELL.ER-+ 2129075849;# 8/ 8 NEXT STEP: ASSSSSM$NT o B-M, C&B, and APCO team with experience in science issues and contacts in scientific community I o Two-month time frame o Objectives: - Determine feasibility - Find potential leadership - Find potential sponsorship - Recommend form of institutionalization - Plan for first 18 months with budget o Budget: $50,000 i o Goal: organization launched by end 1994