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- Kohlhaase
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-13-
JUN 8 1990
UPwe 06/07 1651 Rival alcohol tax plan clears Senate
By TERESA SIMONS
SACRAMENTO (UPI) -- The state Senate passed legislation
backed by the wine industry Thursday that would rival a
proposed alcohol tax increase on the November ballot by
offering voters the chance to pass a smaller tax hike.
The legislation was adopted on an overwhelming 30-4 vote,
although some senators argued the industry deserved the
larger tax hike.
Sen. Ed Davis, R-Chatsworth, said the wine industry,
which has contributed heavily to lawmakers' re-election
campaigns, has been able to thwart even small tax hikes for
more than 50 years because of their "good lobbyists" who
"make friends with politicians."
Davis called the legislation "an arrogant attempt on the
part of a powerful industry who has had their way for
decades around here to avoid taxation."
But supporters of the smaller tax increase said the
November ballot plan -- backed by law enforcement and
alcohol recovery groups, and Assemblyman Lloyd Connelly,
D-Sacramento -- is poorly drafted and punitive.
"It's a thinly disguised attempt at prohibition," said
Sen. Alfred Alquist, D-San Jose, who carried the measure on
the Senate floor for its author, Assemblyman Dominic
Cortese, D-San Jose.
Cortese's industry backed measure, ACA38, would generate
about $200 million a year for unspecified purposes by
bringing the producers' tax on beer and spirits close to the
national average, and leaving the tax on wine at one-third
the average. The tax on wine would go from 1 cent a gallon
to 20 cents; on beer, from 4 cents to 20 cents; and on hard
liquor, from $2 to $3.30.
The November ballot's "nickel-a-drink" initiative,
meanwhile, would raise the tax on wine, beer and spirits to
well above the national average, generating some $730
million a year and appropriating the money to specific
related programs, such as law enforcement, mental health and
alcohol prevention. The tax on wine would go to $1.29 a
gallon; on beer, to 57 cents; and on hard liquor, to $8.40.
Some senators balked at Cortese's measure, noting they
had tried to get the alcohol industry to go along with much
smaller tax hikes in the past but it refused.
Alquist acknowledged that California's alcohol taxes have
been "ridiculously low," but also said the state should
protect its-wine industry, which supplies about 90 percent
of the country's domestically produced wine.
He and other legislators argued that the November ballot
plan should be thwarted because it would require some
alcohol prevention and health programs to continue to be .
funded at prescribed levels, and because any changes in the
measure would require a four-fifths vote of the Legislature.
Cortese's plan already has cleared the Assembly but has
to go back for concurrence with minor" Senate amendments.

THE WALLL.STREET JOURNAL
FRIDAY, JUNE 8, 1990 '
Kraft's Italian Llnit
To Take Major Stake .-
In Holding Company
i
By a W Aw STngE'r JovaxAi. St4ff RePorter
MILAN, Italy-The Italian subsidiary of
U.S. food-company Kraft Gcnerai Foods
Inc. is to take a majority stake in a new,
holding company being set up to control
the Pie.tro Negroni S.p.A. salami and cold
meats group.. _
Kraft General Foods is a unit of Philip
Morris Cos.
The accord with Negroni strengthens
Kraft's position in the Italian market while .
giving the privately owned Negroni group,
access to Kraft's financial and technologi-
cal resources, top executives of'both com-
panies said.
Under the agreement, Kraft General
Foods Italia S.p.A. will take an approxi-
mately two-thirds stake in the new holding
company. (Kraft already has a 25% stake
in Negroni. ) The Negroni family, which
has been in the prepared-meats business
since 1907, will have a one-third stake in ,
the new company.
' The aim is to create an Italian meat
concern to compete better internationally.
... It is useful to combine forces to de-
velop, the company," said Negroni Chair-
man Pietro Negroni, noting that exports
would be targeted particularly at the Euro-
pean and North American markets. The
new holding company is likely to be called
Negroni Holding '93.
Kraft General Foods Italia Chairman
Ernesto Fugazzola would give no details of
the cost to Kraft of the transaction, but
said that it had been calculated on the
same basis as other recent transactions In
the sector. Despite its minority stake, the
Negroni family will have considerable in-
fluence on the board of the new holding
company. especially concerning strategic
investments.
THE NEW YORK TIMES,
FRIDAY, JUNE 8, 1990
COMPANY BRIEFS
Kraft General Foods, a unit of
Philip Morris Cos., said it would ac-
quire majority ownership of Negroni
S.p.A., Italy, a processed-meat com-
_ pany.
-14-
JUN
JUN 8 19~
Business Day
1rhcNetvJiorkMimes
FRIDAY, JUNE 8, 1990 '
Conagra
In Deal for
Beatrice
$1.34 Billion Sale
Would Establish
No. 2 Food Concern
By ANTHONY RAMIREZ
In a surprise announcement, Cona-
gra Inc. said yesterday that it had
agreed to buy the Beatrice Company
for $1.34 billion in a combination that
would create the nation's second-
largest food company.
For Kohlberg, Kravis, Roberts &
Company, the sale will end a frustrat-
ing ownership. The buyout specialist
took Beatrice private in 1986 in a $6.2
billion leveraged deal that was later
dwarfed by its $25 billion buyout of
RJR Nabisco Inc.
Aggressively selling off Beatrice
assets in the first two years, Kohl-
berg, Kravis has recently found few
buyers for the remaining assets,
partly because of sluggish earnings
prospects for the food business. In-
deed, the firm originally expected to
get as much as $3 billion for Beatrice,
but it is settling for less than half that.
Stock and Cash Deal
Under the transaction, which is
subject to Government approval be-
cause of antitrust issues, about half
the purchase price would be in cash
and the rest in Conagra stock.
Charles M. Harper, Conagra'ss
chairman and chief executive, said in
an interview that the acquisition
would give Conagra the excellent
sales and distribution system of Bea-
trice's Hunt-Wesson subsidiary as
well as first-class production plants
without hurting Conagra's earnings.
Analysts hailed the transaction.
"There are three large sections to a
supermarket," said Stephen M.
Carnes, a food-industry analyst with
Piper Jaffray & Hopwood Inc. "Cona-.
gra had businesses in frozen foods
and refrigerated goods but not in the
third, shelf-stable groceries that are
not refrigerated. With Beatrice,
they've got the third." Shelf-stable
groceries are products like popcorn
and ketchup.
Omaha-based Conagra, which had
revenue exceeding $15 billion in the
year ended May 27, 1990, has brands
like Banquet frozen dinners, Country
Pride chicken and Armour bacon.
Chicago-based Beatrice, which had
sales in the year ended Feb. 28 of $4.3
billion, has brands like Wesson cook-
ing oil and Orville Redenbacher's
popcorn.
Philip Morris Is No. I
Only the Phili Morris Com anies
which owns ra t enera Foods,
would be larger than the combined
Conagra and Beatrice. Phili Morris
had revenue of more than 39 illion
for 1989. RJR Nabscio, with annual
sales of $15.2 billion, would be the No.
3 food company.
The Conagra transaction is the first
deal for the company's investment
banker, Eric Gleacher, since he left
Morgan Stanley as head of its merg-
ers and acquisitions department at
the beginning of the year to form his
own -firm, Gleacher & Company. In
January. Mr. Gleacher and Mr. Har-
per discussed a possible bid for Bea-
trice on a ski lift in Vail, Colo.
Mr. Gleacher had worked closely
with Henry Kravis, a founding part-
ner of the buyout firm, on the RJR
Nabisco deai.
"One of the big selling points of this
deal was the value of Conagra stock,
which is one of the best performers in
the Fortune 500," Mr. Gleacher said.
"Henry was very attracted to that."
On the New York Stock Exchange
yesterday, Conagra shares gained 75
cents, to $32. The deal was announced
after the close of trading.
Under the proposed buyout, the in-
vestors in Mr. Kravis's firm would
become an 18 percent owner of Cona-
gra and the company's largest share-
holder.
The purchase price would consist of
$626 million in cash, $355 million in
Conagra common stock and $355 mil-
lion in two series of Conagra convert-
ible preferred stock.
Conagra said that based on antici-
pated debt levels, cash flow and other
factors, the transaction was not ex-
pected to dilute share earnings, which
the company has said will be a
record.
William Leach, an analyst for pon-
aldson, Lufkin & Jenrette, said that
Conagra's 1990 estimated earnings,
before the Beatrice deal, would total
about $221.7 million, or $1.80 a share,
on sales of $15.53 billion. He expected
1991 earnings of $239 6 million or
$1.95 a share, on sales of $16.9 billion. icont'd!

(t;ont'4
-15-
best pickle in the world; ' he said.
"While you're test marketing it in
some small town in Minnesota, some
giant food.company could come along
with something similar, sell it and
distribute in every supermarket in
the country and just blow right by
you. Hunt-Wesson's got 15 distribu-
tion centers and first-rate sales peo-
ple. We can get new products on
trucks just like that."
Mr. Harper was also attracted by
Beatrice's manufacturing operations.
JUN 8 1990
He said he was not tazed tnat several
buyers had looked at Beatrice and de-
murred. Conagra hired outside con-
sultants to inspect eight big Beatrice
plants and found them in surprisingly
good shape.
"There was some fear that under
pressure of the L.B.O. they had cut
back on capital spending," he said.
"But the outside consultants gave me
grades on those plants and they were
seven A-pluses and one A-minus."
THE WALL STREET JOURNAL FRIDAY, JUNE 8, 1990
What's News
a.
Business and Finance
C ONAGRA AGREED to acquire
Beatrice from HIKR for $1.34
billion in cash and stock. The price,
about half what RKRR once hoped for,
reflects a large amount of debt on
'ConAgraAgrees
` To Buy Beatrice
; For $1.34 Billion
I
Price of Cash-Stock Accord
~ Cut Back by the Seller,
,
Kohlberg Kravis Roberts
i.
ConAgra Inc. agreed to acquire Bea-
trice Co. from Kohlberg Kravis Roberts &
: Co. for a scaled-back $1.34 billion in cash
; and stock.
The price is about half the amount some
Beatrice insiders boasted the food com-
:pany would fetch just before the October
,1987 crash dashed those expectations. KKR
;still will profit substantially,'with a 50%
!annualized return from its four-year own-
i
Both the Standard & Poor's Corpo-
ration and Moody Investors Service
Inc. put parts of Conagra's debt
under review for possible downgrad-
ing. S.& P.'s review affects $285 mil-
lion of rated debt; Moody's about $900
million.
Mr. Harper of Conagra said the
purchase gave his company Hunt-
Wesson's 600 sales people as well as a
large distribution network.
"Let's say you've come up with the
...
0
This article was prepared by Richard
Gibson and Robert Johnson in Chicago '
and George Anders in New York.
ership of Beatrice. The transaction price,
; however, apparently also was below
KKR's more-recent hopes.
"They kept saying our [offers ) were
way too low," Charles M. (Mike ) Harper,
: ConAgra chairman and chief executive of-
.
Beatrice's balance sheet. it approvea
by regulators, the deal will give Con-
Agra such brand names as Hunt's and
Wesson, boosting the food processor's
clout in the dry grocery business.
(Story on Paoe A3)
Qoing, Qoing, Gone
Major Beatrice Pieces Sold by KKR
uMir sALE FnIM
(9uy,Q (/n bulwm) oaE aeto
Aris eu notal - $.255 Aprii '86
(Westray Capital)''
Coea-Cola botfiers 1.000 June '86
(Cop-Cola).
International Playte= 1.250 Aug.'86
(Investors led by
manapement).
Americold warehovsu unit .480 Nov '86
(Kelso)
Weberaft Teshnoloqies .225 Dec. '86
(Private Investors in
leveraged buy-out)
Bottled water ueit .400 Juae '87
(Source Perrier SJ1.)
Samsroait., SBtfel and 1.100 July'87
Culligan uaits
(Went public as E-1I Holdings)
Intereationalfood anits .985 Auq.'87
.(TI.C Group LP.)
Tropleana Jules 1.200 March '88
(Seagram Co.)
FisherNuts ,140 OcL'89
: (Procter & Gamble)
Hunt-Wesson foods, 1.300 June '90
Swift-Edaieh meats
and Beatriee oheeses
(ConAgra) "
*Also assumed about $1 billion of debt
~ ficer, said in an interview last night. But
: the 'acquisition includes assumption of $987
; million of long-term debt million, an addi-
; tional $552 million in other noncurrent lia-
; bilities plus $419 million in noncurrent and
. deferred taxes. More than half of Bea-
: trice's $3.5 billion in assets is goodwill, re-
: flecting the premium above book value
!that Beatrice has paid for various acquisi-
;tions over the years.
; Among the household name-brands Con-
' Agra would acquire are Hunt's tomato
products, Wesson oil, Orville Redenbacher
popcorn and Peter Pan peanut butter-
strong brands that will vastly enhance
ConAgra's clout in the dry grocery busi-
ness. The company already is the nation's
second-largest food processor, behind the
Kraft General Foods unit of PhiIl Morris
os. e transaction is su ject to govern-
ment clearances.
Last Chunk of Company
. The proposed sale represents the last
chunk of a much-larger Beatrice that KIQ3R
swallowed for $8.2 billion in 1986. Since
then, KKR has sold off 10 major pieces for
a total of about 57.7 billion.
Terms call for ConAgra to pay $626 mil- ~
lion in cash plus S355 million in common
stock and an identical amount in two series ~
of preferred stock for Beatrice. The com- ~
pany said the proposed acquisition was not ~
expected to dilute per-share earnings, and
it forecast record earnings for the year N
just nnder way.
For the fiscal year ended last May 28, ~
ConAgra is expected to report sales ap- IN&
(Cont'di~

tCflnYo proaching $16 billion. In its latest fiscal
'
year, which ended last Feb. 28, Beatrice.
reported sales of $4.3 billion. Thus a com-
bined concern could easily exceed $20 bii-
lion in annual sales.
KKR will end up, on a fully diluted '
basis, owning 15% of ConAgra. KKR found--
ing partner Henry Kravis indicated that
KKR intends to hold its ConAgra stake
long-term, calling the shares "@xceilent in-
vestments."
Favorable Reaction
While announcement of the proposed
deal came after the stock market had,,
dosed, Wall Street analysts initially re-:
acted favorably. "There's a very good flt,"'
said Goldman, Sachs & Co. food analyst
Nomi Ghez, who noted that ConAgra was
acquiring Beatrice at less than 60% of its
annual sales. Prudential-Bache Securities:
Inc. analyst John M. McMillin noted that
ConAgra "has an insatiable appetite for
cheap assets."
: But both Moody's Investor Service Inc.
4nd Standard & Poor's Corp. debt-rating
services put ConAgra under immediate re-:
view for possible downgrading of some of,
it debt,, although Moody's said it antici-
pates "significant beneflts", to ConAgra
from Beatrice's consumer food lines.
,
. Acknowledging that "we stretched our.
balance sheet standard [of 35% long-term
debt 1 on this: " Mr. Harper said the acquisi-
tion would put ConAgra at nearly 50%a
debt. "But we intend to get back to 35%
as soon as practical," he vowed, noting
that Beatrice has good cash flows.
i ConAgra, which is particularly strong in.
~he red-meat business, features such
brands as Armour in meats, Banquet,
Healthy Choice and Morton in frozen foods,
and Chun King and Patio in ethnic pre-
pared foods.
. There are some product overlaps. For
~xample, in Chinese foods Beatrice has La--
Choy, while ConAgra already owns a pea-
nut-butter tirand. Also, because both com-
panies are major forces in the prepared-
meats business, government regulators
may.study the proposal for antitrust impli-
cations.
'Very Confident'
But Mr. Harper, asked about that, said
he wasn't worried. "We think we're below
the threshhold of their concern level. We
feel very confident about that." He said
ConAgra was particularly attracted by
Beatrice's sales and distribution system in
the dry-grocery business, where it now is
an also-ran.
ConAgra, which Mr. Harper likes to say
dominates "the middle of the plate," has
been an aggressive food-busiriess buyer. In
1986 it bought RJR Nabisco's frozen-food
unit, including the Patio and Chun King
brands, for $64 million; in 1987 it acquired
Monfort, a large Colorado beef and lamb
concern, and in 1988 it added to its phalanx
of flour mills by picking up those of Inter-
national Multifoods Corp. for $76 million.
Last year it added Pillsbury Co.'s grain-
merchandising business, but lost out in a
protracted bidding war with Tyson Foods
-16-
Inc. for Holly Farms Corp., a large poultry
processor.
The assets ConAgra seeks include 63
manufacturing or distribution facilities in
20 states and 15,900 employees at Chicago-
based Beatrice. ConAgra already employs
more than 55,000 people world-wide and '
has operations In 25 countries.
ConAgra shares closed at $32. , up 75
cents, in composite New York Stock Ex-
change trading yesterday. Volume was rel-
atively light, indicating that both parties
had managed to keep a lid on the pro-
posal.
Mr. Harper said the first discussion
came while he was riding a chairlift with
investmentbanker Eric Gleacher in Colo-
rado, while skiing last January. Yester-
day's acquisition accord caps at least four
months of talks between KKIiR and Con-
Agra, following a get-acquainted meeting
between Messrs. Kravis and Harper.
Mr. Kravis came away from those talks
"impressed, talking about how he would
love to do something with Mike Harper,"-a
witness recalled.
Beatrice in its current form has been
shrunk almost two-thirds from its sprawl-
ing size when KKR acquired the company
in 1986, as units such as Avis, Tropicana
and Playtex have been sold off. Nonethe-
less, the remaining core of the business
has proved tough for KKR to sell, mainly
because of possible tax liabilities and $1.8
billion of goodwill, an accounting item that
penalizes reported earnings.
To finally sell Beatrice this spring,
KKR asked that ConAgra "get comfortable
with the contingent liabilities" before visit-
ing Beatrice's operating units, said a KKR
adviser. That strategy was designed to
avoid jitters that had affected previous po-
tential buyers, who liked Beatrice's operat-
ing businesses but pulled back when they
examined its books more closely.
On May 15, top ConAgra officials visited
KKR's offices and worked out the outlines .
of an acquisition agreement. ConAgra then
visited Beatrice sites in detail, and
checked with rating agencies to ensure
that the debt involved in the Beatrice ac-
quisition wouldn't hurt its credii rating too
severely.
Yesterday at 7:30 a.m., the Beatrice
board held a three-hour meeting at KKR's
New York offices to approve the proposed
acquisition, while ConAgra did the same
in Omaha. A witness said that while the
Beatrice board's vote was unanimous, it
was a "difficult" moment for Donald
Kelly, the former Beatrice chairman who
had played a major role in reshaping Bea-
trice in th@_first two years after the 1986
5uy-out.
In recent months, KKR-w'hich was by
far the most active takeover player of the
1980s-has become noticeably less active
in seeking to take over entire companies.
Instead. KKR has been selling some of its
portfolio companies and taking minority
stakes in publicly quoted companies.
-Dai'id B. Hilder in New York contrib-
uted to this article.
(Ottier covera.,7e c^vi7t!:nbt3 mcn requestl
JUN 8 1g9p' '
THE WALL STREET JOURNA4
FRIDAY, JLTNFr 8, 1990
P&G to Stress
Health Items
In Food Line
Lower-Calorie Goods Slated
For Baked Goods Unit
In Bid for Turnaround
By AtEcrA SwASY
Staff Reporter of THE Wwu.STaErJovsxAL
Procter & Gamble Co., hoping to turn
around some troubled brands in its food di-
vision, is expected to unveil soon several
new health-oriented products.
The trend toward healthier, lighter eat-
ing will result in new product initiatives in
its lagging Duncan Hines baking mixes,
said Edwin L Artzt, chairman and chief
executive officer. "We're not putting Band
Aids on the business," he asserted.
Instead, Mr. Artzt suggested P&G will
introduce a line of lower calorie, basic
mixes, such as brownies and muffins. "We
want to get back to the basics," he said.
Consumers have wanted "better rfasons to
keep baking." -
P&G has been a"littie heavy footed" in
developing healthier formulas for its Cri-
sco brands of shortening and oil and the
baking mixes, "which is unfortunate when
you consider that we're the company that
invented olestra," he said. Olestra, a fat
substitute, awaits approval by the Food
and Drug Administration.
Building Food Business
Cincinnati-based P&G is taking these
steps to help build up its food and beverage
business, which had a S14 million pretax
loss in the fiscal year ended June 30, 1989.
Although P&G's Folger's coffee and Jif
peanut butter are profitable, the company
lost money on its Citrus Hill orange juice
last year.
The company recently changed the
brand's name, formula and packaging. Mr.
Artzt expects sales of the brand's calcium-
added added juices to pick up as more clinical
studies confirm the product's effect on N
building bones.
Citrus Hill ranks third behind industry
leaders Tropicana and Minute Maid. If it~
can:t be salvaged, Mr. Artzt said he hasn't`
ruled out the option of selling it and focus- ~'
ing only on the fruit drink segment with~
brands such as its Sunny Delight and Ha-NQ
waiian Punch. "That's an option for the fu-N
ture," he added.
(ConYd)

(conYdi
It's unclear how fast P&G will make.
that decision, although Mr. Artzt said he
has given the unit a "reasonable time
frame" to fix the problems. But he quickly
added: "I'm not a patient fellow."
Mr. Artzt said P&G's sharpest growth is
coming from hair care and skft care prod-
ucts, such as Pert Plus, a shampoo and
conditioner, and Oil of Olay, a line of skin
lotions. "Most parts of our business are in
some stage of growth with good global po-
tential," he said. "We don't expect any
part of our business to stagnate in the next
decade."
That-growth won't stem from hefty iir
creases in marketing spending, however.
"I have no particular interest in seeing us
increase our investment in marketing," he
said.
Instead, he wants to shift current spend-
ing more toward advertising and less on
promotions. While promotions give short-
term volume gains, they can erode con-
sumer loyalty, he believes. "Sometimes
our people are even tempted to believe
that if they don't have particularly strong
advertising copy, it's better not to spend
-17-
money in advertising," he said. "I preach
.
the doctrine that halitosis is better than no
breath at all."
Promise in Test
In detergents, P&G sees promise in re-
sults of its Phoenix, Ariz., test market of
its superconcentrated detergents, sold un-
' der the "Ultra" Cheer, Tide, Gain and Ox-
ydol brand names. P&G has expanded the
test market to Texas and New Mexico.
In Japan, those products now account
for 80% of the detergent market, he said..
While U.S. consumers say they want the
environmental and convenience advan-
tages of the products, he doesn't expect do-
mestic sales to go. "as far and fast as in
Japan."
P&G wants to expand its drug and
health care business, but "it's a slower
burn deal" because of regulatory clear-
ances needed. When asked about how P&G
will achieve that goal, Mr: Artzt said
"we'll either get there on our own or with
the help of an acquisition."
,lUN 8 199Q -
Mr. Artzt declined to comment specifl-
cally on analysts' projections for fis cal
1990 earnings, which average about $4.50 a
share. For the fiscal year ended June 30,
1989; P&G reported net income of $1.21 bil-
lion, or $7.12 a share, on sales of $21.4 bil-
lion. The year-earlier per-share figure is
before P&G's 2-for-1 stock split in Novem-
ber 1989.
Mr. Artzt did say P&G's rates of growth
"are a little inflated" because of some non-
recurring items in last year's fourth quar-
ter. The company took a $78 million re-
structuring charge and had a higher tax
rate in the year-ago fourth quarter. "Any
comparison you want to look at shows our
earnings growth is solid," he said.
P&G expects to increase its capital
spending slightly in fiscal 1991 and 1992 as
it expands capacity at existing plants and
adds facilities. For fiscal 1989, P&G spent
S1.03 billion. For 1990, it should continue to
be about 5% of sales, he said.
OTC 06/07 1217 TYSON FOODS FILES PROPOSED UNDERWRITTEN
PUBLIC ...
any such State.
CONTACT: Tyson Foods Inc., Springdale
Wayne Britt, 501/756-4000
SPRINGDALE, AK (JUNE 7) BUSINESS WIRE - Tyson Foods Inc.
(NASDAQ:TYSNA) announced that it has filed with the
Securities and Exchange Commission a registration statement
covering a proposed underwritten public offering of
approximately 2.6 million shares of its Class A common
stock, $.10 par value.
The managing underwriters for the proposed offering will
be Stephens Inc. and A.G. Edwards & Sons Inc.
Tyson is the largest producer, processor and marketer of
poultry and poultry-based food products in the United
States. It is the largest provider of further processed
poultry products to the foodservice industry
and is a major supplier of those items to the retail food
industry.
In addition, Tyson is the leading supplier of branded,
prepackaged poultry to retail markets.
A registration statement relating to these securities has
been filed with the Securities and Exchange Commission but
has not yet become effective. These securities may not be
sold nor may offers to buy be accepted prior to the time the
registration statement becomes effective.
This communication shall not constitute an offer to sell
or the solicitation of an offer to buy nor shall there be
any sale of these securities in any State in which such
offer, solicitation or sale would be unlawful prior to
registration or qualification under the securities laws of
a

-18-
DOW WIRE SERVICE
RJR HOLDINGS WARRANTS TO
BEGIN TRADING ON NYSE TODAY
BY CRAIG S. SMITH
DOW JONES STAFF REPORTER
Jllm 8 1QQR
~
NEW YORK -DJ- RJR HOLDINGS CORP. EQUITY
WARRANTS WILL BEGIN TRADING THIS MORNING ON THE
NEW YORK STOCK EXCHANGE, GIVING INVESTORS A NEW
OPPORTUNITY TO PARTICIPATE IN THE LARGEST
LEVERAGED BUYOUT EVER.
RJR HOLDINGS IS THE PARENT OF RJR NABISCO
INC., WHICH W?,S TAKEN PRIVATE LAST YEAR IN A $25
BILLION LBO LED BY KOHLBERG KRAVIS ROBERTS & CO.
SINCE THAT TIME, THE ONLY WAY TO PUBLICLY
INVEST IN RJR'S EQUITY HAS BEEN THROUGH SENIOR
CONVERTING DEBENTURES, WHICH WILL GIVE HOLDERS
THE OPTION TO CONVERT THEIR DEBENTURES INTO
EQUITY IN 1993.
THE NEW WARRANTS, WHICH ARE EXERCISABLE
AFTER MAY 22, 1998, ENTITLE THE HOLDER TO BUY
ONE RJR HOLDINGS COMMON SHARE FOR EACH WARRANT
HELD AT AN EXCERSISE PRICE OF 7 CENTS.
THERE ARE 45,529,024 WARRANTS CURRENTLY
OUTSTANDING, EXERCISABLE INTO AS MANY COMMON
SHARES. THE WARRANTS WERE ISSUED LAST YEAR AS
AN "EQUITY KICKER'' IN CONJUNCTION WITH THE
SALE OF $1 BILLION 15 PC PAY-IN-KIND
SUBORDINATED DEBENTURES DUE 2001 AND $4.1
BILLION SUBORDINATED DISCOUNT DEBENTURES DUE
2001.
SINCE THE WARRANTS BECAME TRANSFERa$LE ON
MAY 22, 1990, THEY HAVE BEEN TRADING
OVER-THE-COUNTER FOR A LITTLE MORE THAN ST EACH,
CLOSING LATE YESTERDAY AT ABOUT $7.35, ACCORDING
TO TRADERS. TRADERS SAY THEY EXPECT THAT PRICE
TO INCREASE SOMEWHAT BECAUSE OF THE INCREASED
LIQUIDITY EXPECTED FROM BIG BOARD TRADING.
WITH ABOUT 540 MILLION RJR HOLDINGS SHARES
OUSTANDING, THE WARRANTS ARE PUTTING A VALUE OF
ABOUT $3.8 BILLION ON RJR'S EQUITY. BUT BOTH
RJR OFFICIALS AND WALL STREET ANALYSTS CAUTION
THAT PUTTING A FAIR VALUE ON RJR AT THIS STAGE
OF THE LBO IS A MORE COMPLEX MATTER.
.HOWEVER, THE WARRANTS DO GIVE EQUITY
INVESTORS IN THE RJR LBO SOME INDICATION OF HOW
THEIR INVESTMENT HAS PROGRESSED. RJR INSIDERS
PAID ABOUT $5 A: SHARE FOR THEIR SHARES IN THE
LBO, GIVING THEM ABOUT A4o PC RETURN ON THEIR
INVESTMENT IN A LITTLE MORE THAN ONE YEAR.
-0- 9 18 AM EDT Oti-08-90

e
-19-
JUN 8 1990
UPce 06/07 1205 McHale interested in Minnesota beer
ST. PAUL, Minn. (UPI) -- Boston Celtics forward Kevin
McHale, a native of Hibbing, apparently is interested in the
St. Paul Schmidt brewery.
Pat Forceia, a boyhood friend of McHale's and a partner
in the bid, said McHale wants to buy the brewery, which is
scheduled to be closed next month after another bid for it
fell through this week.
A"He is interested-in developing a Minnesota beer," said
Forceia, who is an assistant vice president at Miller &
Schroeder, a Bloomington-based bond firm.
McHale, who is on a camping trip, could not be reached
for comment.
But Forceia said Wednesday that McHale will be returning
to Minnesota this weekend, and wants to meet with St. Paul
Mayor Jim Scheibel and Gov. Rudy Perpich to talk about the
possibility of a purchase.
"He is close to retirement," Forceia said. "He is
definitely moving home to Minnesota once he does, and he is
interested in getting involved in the community. He feels
this may be an interesting opportunity."
McHale also wants to talk to union officials representing
brewery workers.
"His father worked 40 years at the Minntac taconite plant
in Mountain Iron," Foreceia said. "He is a very strong union
supporter."
Mike Goldman, secretary of the bottlers at the Schmidt
plant, at first was skeptical whentold of McHale's
interest.
"Is this true, or are you jerking my chain?" Goldman
said. "This is really from out in left field."
But once convinced, Goldman was happy to hear McHale
wanted to talk to union officials. Goldman hoped McHale
might convince Heileman to allow him to lease the Schmidt
brand, so the beer could be brewed and bottled in St. Paul.
THE NEW YORK TIMES, FRIDAY, JUNE 8, 1990
THE MEDIA BUSINESS
.
t.lVel l1SinQ"Randall Rothenberg
. a
Anti-Drinking Effort .
Aimed at Teen-Agqrs
The Advertising Council and the
Harvard Center for Health Communi-
cation have announced a project to
combat alcoholism' among .teen-
agers. The effort will build on the
campaign of public-service ads the
council announced two weeks ago.
The center, part of Harvard's
School of Public Health, will build a
communications program around the
ads that encourage television pro-
ducers to place anti-drinking mes-
sages in entertainment shows aimed
at young people. The center will also
work on encouraging news coverage
of these efforts and will produce a
handbook with the Ad Council that
will teach local public-service organi-'
zations' how to create media cam-
paigns around the issue.

Gannett Westchester Newspapers/Tuesday, June 5,1990
Greenburgh third-graders
correct 'the king of beers'
Students find error in educational poster
By Ernie Suggs
Staif Writer
"He didn't look like he was 10."
That's how third-grader Jesse Mann
and two classmates at Greenburgh Cen-
tral 7's Highview School discovered
that beer giant Anheuser-Busch Inc.
had incorrect dates for one of the kings
in its Great Kings and Queens of Africa
educational ppsters.
During a class project on African
kings, Jesse, along with 8-year-olds
Paul Jackson and Kenny Teveleowitz,
discovered that on the poster of Shaka,
a king of the Zulu tribe in southern
Africa, the dates that he lived were
Incorrect. The poster, which was hang-
ing in their classroom, said he lived
from 1818 to 1828, making him age 10
A
MonYdl
s4T9ztsZ0z
when he dted.
"Iie looked like he was in his late
'30s or early '40s," Jesse said of the
poster.
Shaka actually lived from 1787 to
1828, dying at the hands of his brother,
Dingane, who assassinased him at, age
41.
"We found a book with the right
dates in it, and we told our teacher
about the mistake," Paul said. "Then
we decided to write them a letter."
"We kept having to type the letter
over because we made so many mis-
takes," Kenny said. "I was glad when J. Gregory Raymond
we finished it." Highvlew School third-graders Kenny Teveleowltz, left, Paul Jackson and Jessa
Please see POSTER, A22 M ann noticed an Incorred birth date of an African king on an educational
pos/er.
1Cortr4
PV S TER/From page A17
,
,Part of the letter said: "Our
research shows that you made a
big: mistake on one of your 'Great
Kings of Africa' posters. You said
that Shaka Zulu lived from 1818 to
1828. The real date was from 1787
to 1828."
Anheuser-Busch forwarded the
letter to John H. Clarke, history
professor emeritus at Hunter Col-
lege, who serves as the historical
consultant to the Great Kings and
Queens of Africa series.
Clarke responded with a letter.
"Every effort is made to make
sure -that the information bn the
posters is as accurate as possible,"
Clarke wrote. "This poster has
been on display for quite a while, it
was checked and re-checked before
distribution and no one saw the
error. You and your classmates
should be commended for your
alertness in spotting what is ob-
viously a typographical or printer's
error. I apologize for any inconve-
nience it might have caused you."
Surprisingly, to them, the trio
has not been receiving much atten-
tion around school for their discov-
ery. Principal Rena Hersh said
that what the boys did was com-
mon at Highview. Teachers regu-
larly encourage pupils to point out
errors and mistakes.
"We have students writing toy
manufacturers and book publishers
all the time complaining about er-
rors," Hersh said. "It is always nice
when they write the children
back."
The boys had a hard time find-
ing sympathy for Anheuser-Busch.
"They ~should keep checking on .
things that they put out," Kenny
said.
"What they need to do Is pay
more attention to what they are
doing," Jesse said.
Paul took it a step fhrther..
"I hope that they learn their
lesson from this," he said. "We
can't keep finding their mistakes
for them."
00

.
-21-
-..-
"'FINANCIAL.TIMES FRIDAY JUNE 8 1990 '. -
Saunders
. . ,~.
denies any ~
knowledge ot,
~
Guinness
share support'
By Rayatond Hugh.s, Law .
Courts Correspondent,
in London
MR , ERNEST SAUNDERS
yesterday emphatically denied
having had. any knowledge of
the Guinness share support
operation that has led to his
appearance in the dock at
Southwark Crown Court, in
London, on criminal charges.
He was asked by his counsel,
Mr Richard Ferguson, QC: "Did
you have any discussions with
anyone about share support ia
the sense in which it has been
used by the prosecution - ie,
illegal share support?".
Mr Saunders replied firmly:
"No, no, no, no."
At the heart of the case are
£25m (E42m) of payments made
by Guiariess during'it's bitteriyfought takeover battle with
Argyll for the Distillers drinks
group in 1986. The prosecution
alleges the payments were
unlawfully made to compen-
sate supporters for losses made
through buying Guinness
shares, and as success fees.. .
Mr Ferguson asked Mr Saun-
ders: "Did you have anything
to do with the organisation of
share support. for Guinness
shares.r
Mr Saunders: "If youl
mesn
did'I have anTthing to do with,
or know anything about, pay-
'ing indemnities and success
fees for people buying Guin-
ness shares, the answer is
absolutely no.
"If you say did I encourage
yeople, institutions, anyone I
met, to assent any Distillers
shares they might have to
Guinness rather than Argyll
and to take the opportunity to
invest in Guinness shares,
because I thought they were a
damn good buy, the answer is
yes. It was my job."
Later Mr Saunders flatly dis-
puted evidence given earlier by
Mr Howard Hughes, a senior
partner of Price Waterhouse;
Guinness's auditor.
Mr Hughes had said that on
November 25 1986, he had
asked Mr Saunders for infor-
mation on four matters: Guin-
ness's Si00m investment with a
partnership controlled by Mr
Ivan Boesky, the US arbitra
geur, a£50m deposit with Bank
Leu, a Swiss bank, a£7.6m
4nterest-free deposit with the
Henry Ansbacher merchant
bank and the £25m of pay-
ments. Mr Hughes had men-
tioned none of those matters,
Mr Saunders declared.
Asked by Mr Ferguson what
Ansbachers would have meant
to him had it been mentioned,
Mr Saunders replied:
"At that time Ansbacheri
would have meant Lord Spens;
who had been the most vitri-
olic opponent I had ever had iri
merchant banking circles." - ~'
Mr Ferguson said Mr Hughes
had also told the court that Mr
Saunders had told him he was
aware of the four matters and
would provide whatever infor=
mation was required. . .
I heard him say that,"
replied Mr Saunders. "I will
tell you and the jury, abso-
lutely unequivocally, it's not
FINANCIAL TIMES FRIDAY JUNE 8 1990
THE GUINNESS TRIAL
JUN 8 1990
Ernest Saunders: denies
knowledge of share support
trlle." Mr Justice Heary, said
Mr Hughes had thought, but
had' not been sure, that he had
attached a label of £25m to the
he~ is e llqft well not sure,
because he didn't."
Trial background, Page 10
Saunders `devastated' by decision to send in inspector's
By Raymond Huqhaa, Law Courts Corraapondant
MR ERNEST Saunders said yesterday
he had been "absolutely devastated"
when he heard on December 1, 1986,
that the Department of Trade and
Industry had appointed inspectors to
investigate Guinness.
The news had been broken to him
by Mr Olivier Roux, Guinness's direc-
tor of finance, Mr Saunders told the
jury at Southwark Crown Court.
The events of that day were "really
quite a haze" in his mind, he said. "I
was in a state of shock."
As a result of concern in the DTI
and in the City, new non-executive
directors had been appointed to the
Guinness board.
Mr Saunders said the only other
thing he had thought might have
prompted the investigation had been
the fail from grace of Mr Ivan Boesky,
the US arbitrageur, about which there
had been enormous publicity. Guin-
ness had invested S10om in a pertner-
ship controlled by Mr Boesky.
Mr Saunders agreed that he had
mentioned neither of those matters at
a Guinness board meeting the fol-
loiwng day at which he had been
asked if he knew any reason for the
DTT's action. He had said he did not
- because that had been the case
- and it had not been a time to
indulge in wild speculation.
The Boesky investment had been
raised at the meeting by Sir Norman
Macfarlane. leader of the new nonex-
ecutives, Mr Saunders said. "I was
shocked by the aggressive way Sir
Norman attacked me for making the
investment."
Mr Saunders said that he, and the
investment, had been defended by Mr
Thomas Ward, another director, and,
extremely eloquently, by Mr Roux.
Mr Saunders, former Guinness
chairman and chief executive, was
giving evidence for the third day in
the trial in which he and Mr Gerald
Ronson. chairman of the Heron group,
Mr Anthony Parnes, a City stockbroo-
ker, and Sir Jack Lyons, the million-
aire financier, deny charges arising
from an allegedly unlawful share sup
port operation mounted by Guinness
during its battle with Argyll for DLs-
tllle[s in 1988.
Mr Saunders recalled how on Feb-
ruary 19 1986, Guinness had heard
from the DTI that it was going to be
allowed to withdraw its original bid,
which had faced a monopolies refer-
ence, and make a new offer.
At once "mysteriously from out of
the woodwork crawled all these advis-
ers who had disappeared when we
were referred and suddenly everybody
was waiting for a meeting to discuss
what we should do."
Mr Saunders said that Mr Ward had
been extremely aggressive, saying
they had to go ahead. Mr Roux, an
inscrutabie person, had been "on the
fence." Mr Saunders had telephoned
Lord Iveagh. Guinness's chairman,
who had urged him to push ahead.
Mr Saunders said: "One of the wor-
ries I had was that the problem of
coping with Distillers, who were sup
posed to be our partner in this ven-
ture, was becoming a major headache.
"it was like dragging a tranquiilised
rhinoceros along behind us. They
were reluctant."
Mr Saunders said he had told Mr
Ward, who had been commuting
between Britain and the US, that if
they were to go ahead Mr Ward would
have to spend more time in the UK
and take hold of the Distillers situ-
ation as well as the inevitable legal
wrangles with ArgylL
Mr Saunders said that a new
t2.35bn bid had been launched on
February 20 1986, and he had resumed
a round of intensive political lobby-
ing. He added that Guinness had been
engaged in a war with Atgy1(.
Mr Saunders said the Boesky
investment had been suggested by Mr
Ward. Guinness had had difficulties
in the US and it was felt an invest-
ment with Boesky would help It get
into the American investment scene.
He said he met Mr Boesky. "He
impressed me," Mr Saunders said,
adding "if I had known then what I
now know it's the last investment I
would have wanted to make."
The trial continues today.

-22-
,
6 CHICAGO WEEKEND. Week of May 31-June 3.1990
C
,
BILL'S BUSINESS
Mota & Pop Winans, Aiber-
dna Walker and many
others.
Kraft USA is part of Kraft
General Foods, Inc. Kraft
Black Achievers Featured In Videos From Miller Brewing Company
loan basis - sort of a lending
MILWAUKEE - Two library approach:' '
educational videos highlight- Interested organizations
ing the achievetttents of may obtain mote information
by writing: Gallery of Greats
African Americana attt now,
available for c anik Videos 512 Ilth Street SE.
non-proGtorganiza from Washington. D.C. 20003.
O
D
ld'
the Miller Brewing Company. , ture antique home fur-
Both grew out of Millet°s IJ- MeDontdd s ~, nishings and cooking utensils
wners o
s
Me
ona
ear old role-modd program
,.
y
Chicagoland and Northwest
Gallery of Greats
.
-Voicea," a 56-rairt0e~c.,Itaeiana (MOCNI) have
features tfie Nesto (Ekaaa~t: andounced tttst tLe ' fourQt
d
J
Company (NEC) petfoe+eittg'
a sampler of the werki at:
black authors. lhe perfor-
mance was created for the
unveiling ofthe 12porttaitsin
the 190 Gallery collection
which salutes black writers.
The event was held Feb. 7 at
the Duke Ellington School of
the Arts in Washington. D.C.
"Voices." consists of three
poems and excerpts.from two
plays and three novels written
hv Maya Angelou, Ernest 1.
Gaines. August Wilson.
David Bradley. John A.
Williams. Rita Dove, Charles
Fuller Jr" and Amiri Baraka.
The second:vidco, "Coun-
sels for the Cause," presents
"It will be a grcat
tion in MOCN(
v
rs
t
I 1-
i
.
nu
e con
e
a
an
m
WHEN: Saturday. June
t eat cause
"
event for a
bl
k
i
ii
i
h
.
g
v
ts
ac
c
r
g
whichi three
attorneys rctlect on some of
or
an/
annual Mtchad
McDonald's Charity Golf
Classic - a celebrity golf Your-
nament featuring Michael
Jordan and more than 100
other sports and media cele-
brities - will be held Tuesday.
June 26 at Cog Hill Country
Club in Lemont. [ll. All pro-
ceeds from the fun-filled
charity golfouting will benefit
Ronald McDonald Chil-
dren's Charities (RMCC).
"We'rc expecting the 1990
Classic to he even more excit-
ing than last years tourna-
Knft General Foods
At the htti Annual Chicago
Gospel Festival. Kraft USA
presents a showcase of "The
HetftageofAfrican-American ;
Cooking.- The sponsorship
booth of Kraft USA will fea-
to give Chicagoans a glimpse
of traditional kitchens of
Jesteryear.
In additiow b this exhibit
Kraft will give away speciaYy =
researched and compiled
African-American cook
books, gift baskets chock full
of Kraft products and pre-
mium items. All-day drawings
offer continuous photo and
interview opportunities: All
media are invited to attend.
WHO: City of Chicago/
Kraft USA
WHAT: Chicaso Gos-
pelfest -Sing Chicago Sing!
ment, which drew over 550 WHERE: Grant Park-
players and raised more than Jackson Boulevard Between
S242.000 for RMCC." said Lakeshore Drive
Terry Solon, president of and Columbus Drive
A .- maximum of l80 4nu.
Sunday. June 3rd
their best-known cases. The fivesomes-withonecelebrity
attorneys are: joining each foursome - will
Fred D. Gray who. fresh out participate in this year s
of law school, obtained the "Classic." Top sports and
release of Rosa Parks when mediacelebritieswhowilljoin
she was jailed for refusing to NBA superstar Michael Jor-
move to the back of the bus. dan include Neal Anderson.
touching off the Montgomery Dave Duerson.Jim Thornton.
(Ala.) bus hoycott. Gray also Jim McMahon. Gary -Sarge"
has the distinction of being Matthews. Stan Mikita and
- the tirst attorney to get Martin Ernie Banks. among others.
Luther King Jr. out of jail. Ticketsare5-t50perperson.
Al+o. a suit Gray filed in 1963 which inc!udes the continen-
led to the desegregation of all tal breakfast. celebrity driving
public +chools in Alabama. contest, round of golf, cock-
Frankie M. Freeman, who tails, dinner- and the -cports
built her reputation cham- mentorahilia" auction. For
pioningcivil rightscases in St persons interested in attend-
Louis and was named to the ing the event. hut not wishing
U.S.Ci.ilRit;htsCommission to play golf. dinnerisports
by President Lyndon B.-memorahiliu" auction tickets
Johnson. the first woman to are available forS100. Reser-
hold the post. vations and payments are due
Louis A. Bedford Jr., who by June 1. '
was involved in almost every A speeial charity bid is also
civil rights case brought open to any foursomc wishing
hefore the Dallas courts in the to play with Michael Jordan.
195t)s and '60s. In 1966. on Silent hids are due hy June 15:
heingnamedtotheMunieipal starting bid is S5.000. (Bidding
Court. he became the first amount is in addition to S450
black judge to serve in player fee.)
Dallas County. For more information
"We anticipate an enor- about the Michael Jordan/
mous demand for the videos," McDonald's Charity Golf
said Noel Hankin. director of Classic, phone 312/751-212t
marketing relations for Miller orwrite: Michael Jordan Golf
Brewing Company. "so we are Classic. c% Suite 600. 211 E.
making them available ott a pntario.Chieago.IL60611.
WHY: Kraft USA. makers
of fine family foods for more
than 75 years, considers par-
ticipation in 'Sing Chicago
Sing" consistent with its ongo-
ing relationship with its core
consumers.
The 6th Annual Chicago
Gospel Festival will highlight
Chicago gospel genius as well
as internationally acclaimed
artists. 'Kratt joins all
Chicago in its salute to the
venerable Pop Staples and the
fabulous Barrett Sisters." Ms.
Gonzalez continued. 'While
the range of all the talent is
signiticant these honored
veterans have demonstrated
longevity. excellence over
time. traditional reliability.
These values Kraft believes in
for ourselves and we welcome
the opportuniry to salute them
in others::
This year's inspirational
line-up beyond Pop Staples
and The Barrett Sisters.
include an abundance of
Chicago's own multi-talented
artists and national Gostxl
guests including: Jesse
Campbell. Rev. Clay Evans &
The Fellowship Choir. The
Soul Children. of Chicago.
Five Blind Boys of Alabama.
General
Foods. headquar-
1UR 8149t1
tered in Glenview. Illinois. is
the multi-national food busi-
ness of Philip Morris Com-
panies, Inc.
HORORING MANAGEMENT STUDIES GRADS! -Allene
S. Roberu, center. Manager, Constituent Programs, Philip
Morris Companies Inc., welcomes guest to a company spon-
sored reception honoring minority businesspersons who recen-
tly finished the fifth annual Small Business Management
Seminar. W ith Ms. Roberts are, from left,Lynda Ireland presi-
dentofAMENY and also PresidentofPanache.inc..and Hilton
O. Smith. Corporate Director. Turner Construction Corp.
