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I Di D E X 3 1984 4~ CORPORATE A!PAI R6 WQRLD CONFERENCE ARROGPWOOD COISt!'aItE=E CENTER EtYB BROOK. NEW YORK SEPTEMBER 12, 1964 PRRBIDIYG: STANLSY S. SCOTT Sl 4 5 6 00 a) 6 cGoo . OPENING REMARKS STAELEY 8. SCO'TT........ CD N 7 f WAAT MAKES 1+lE LI STEIi li AND WKY? >1OXQRABLE 1w1I LLIE L. PJROWX, .1rA, ? 8 0 9 O GENERAL DISCUSSION 10 ~ w z . . . . . . . . . . . .. . 9 i5 , 11 ~j OPENING OF PANEL 7~- DISCUSSION LESLIE C. 2a0lCE.......... 31 12 v'~i .. 13 z PARTNERS FOR PROGRESS ~ PANEL HONORABLE HARVEY SLOANE.. 35 ~ 14 I 15 ~ HONORABLE ROY YfTEST....... 42 ~ HONORABLE HENRY IAAIER.... 46 16 0 z 17 0 CLOSING REMARKS LESLIE Co ZDRa..... w....• 56 U w 18 °4 ~ 19 z r. 20 ~ N ~ Ew- 21 z ~V ~ 22 N ~ 23 ~ N 25

1 2 3 4 5 1I w a) 6 °0 Q? 7 22 23 24 25 8?h>rtLRY S. SCOTTs Rlease be seated, ladies and gentlemen would you please be seatea. So far today we've heard abott our opponents and now it's time to hear about what to do to make people listen. Dto+r you heard the guidelines last evening during our reception, we have the b ackground on the participants in our little pocket books, there are exceptions to the rule and our colleague Maria Herrera, isgo3ng to carryy the bell in the very, very brief introduction but you'11 recall what we said last night.abont the introduction of top officials were well known, accom- plished, well traveled, they need no introduction. So lytria Herera, Phillip Morrris, U.S.A., has got an easy task, come on and do it. MARIA HERERA: Thank you Scott. Although I'm tempted to break Vincent's ground rules and elaborate on our next speakers illustrious career I won't. Instead let me simply say that it's an honor to introduce the distinguished speaker of the California State Assembly, Willie Brown, Jr. (APPLAUSE) HON. W'ILLIE L. BROWDT, JR.: Thank you Maria, I'm sorry that you were reluctant (LA(7GHTEIt). You are correct though, the most important people in the world are introduced with the shortest number of words, people don't go around say- ing, that the gentleman I'm going to present to you was born in Dixon, Ill., played football briefly, was a radio announcer, and he sold doap, Borax, ovens for G8, (L,AUGHTER) they don't

B3 1 2 3 7 they don't say anything like that they just say, ladies and gent leman , the P r es ident o fthe t3nit ed 8tatea.( tAMliR) It might be more descriptive if they took the long zoute. In this caee. (LAtTGSTER) I am delighted to be invited to participate and I was told that I was supposed to chat with you about what makes me listen and why. Once you become a speaker for the President Pro-tea, as my colleague from Masearbusetts is, ~ we don't listen to anybody. (Z.htMTBR) And the why is, ~ ~ because we're smart than all the rest of th em. (LAUQATIIR) ~ ~ And this is a very short lecture. vai ~ I'm not sure that anybody real2y has the z answer except to tell you as follows, you serve as an elected official and you literally are required to develop the skill of being able to listen to those who should be listened to, you've even got to develop the skill to appear to listen to should those which have not be listened to. You also hav e to be 22 23 24 25 able to respond. The process of listening as an elected official and the process of responding are almost equal. I recently had the experience of, out in California the speaker is altedgedly the second in power to the Govenor. Of course I came by the speakership by a very strange combination of people, unheard of in the.8tate of California, Repubif cans and Democrats are back todether in 1980 when they could not decide upon a qualified person N Q N ~ N ~ N CA

114 1 2 3 4 6 7 8 0 ~ a4 9 ~ ~ 10 ~ z iI to be the speaker and sslected me, and by default and I think that what went into that d.ttxsinaticn was simply that they were looking for somebody who would not hold it long, that was in 1940, a" my attendance record was very spotty. I went up to the State capitol on Monday, chscked in and I went back oA Thtiucsday, afternoon and chscked out and inbetwe.un I practiced law, full time and they assumed that I might continue that pr4cess and of course you ean't manage the Speakaaeship by virtue of doing that. Well of course I fooled them and those right winy conservative re- act3:onary Republicans who bad voted for me and thire were a aumber of theu that come from districta where white sheets are fornaa 2 attire, fLAUGHTERj so you rea l ly, they rea 3.ly have been in a quandry as to -**y they did it and consequently they thave been peppering me with suggestion and ideas on how to run the House, and I ha ve of cour+ae bern listening atten- tively to every suggestion they've made and I've done just the opposite in the process and they have no resorted to the editorial pro"ms to try and coao®runicate. ~a They first tried to communicate by the tech- N 21 z Q ~ nique of one on one and that didn't work. They they tried N 22 23 24 25 W1 to coutmunicate by the technique of bloc voting, and by sub- N ~ sequent elections for speaker and of course that didn't work, *.] OA they all voted one way, they voted for their candidate for M speaker and you have to lw ve 41 votes to succeed, they got

D5 1 2 3 4 5 32, it was 32 of them and they had 5 Chairnwnships prior to casting those 32 ballots for somebody other than the person who appoints the Chairman and they lost all five of those ChairmanFships. They communicated tha ~ they didn't want my leadership and I responded by affording then the opportun- ity not to be burdened with my leadership, they have since resorted to other means of.communications and ordinarily I would have listened to those 32 votea, because you understand that those 32 votes played a decisive role in my becoming the Speaker. Ii those 32 -rotes had been ofLered and they had been wrapped in a package of constructive advice or telling me to go back to practice law, I did not view as constructive z 13 V- ad:rice and so : re;Ectcd that advice c:,ut c-F hand and lett,~ ~ ~ 14 ~ rhem to theiz ovan devicec. 15 9 aati now they have .-escr}ed to another tech- 16 z nique of c=municating to see if they can develop a'[istening- listening- M 17 O ship within me, and that is to use the techniques of co~amuni- 18 M ~ z ca 4ion through the edito-ria l: pages, and thu t pa rt of the 19 ~ newspaper which is read more often the any other, and that 20 ~ ~ is letters to the Sditcr. They've constructed a letter F 21 z 22 23 24 writing campaign and an editorial campaign coupled around something called an initiatice. In Califoi:nia not only c.an you get yourself elected but you can actually legislate and ~overn by way of 25 1 II initiative proceass. I wouldn't advi.se it, I hope the State of

as 1 2 3 4 22 23 24 Massachusetts isn't burdened with the initiative process it really extends democracy beyond tolerance levels becamae it gives a citizens tha right to go out and collect signatures and I think you've had some experience with that with the smoke initiative and things of that nature and they go out and collect signatures and on single issue matters without reference to how it affects the rest of the system, without reference t+o.how it works one way or another where they tend to submit these items for voter approval and I guarantee you if you submit almost any single issue item for voter approval you can orchestrate with a sufficient number of dollars a proper response to that proposed initiative. They've done that in California, in an effort to get me to listen, they put a little matter on the ballot that would abolish the office of the Speakership. (LAUGHTBR) It would, and I 11hought that very interesting, they however, made one mistake, and in the process of communicating they were trying to get sxaebody to listen, this is the second lesson you ought to learn is that they drafted it in a manner in which if it was passed it was to be implemented by me as the Speaker, ( LAUGiiTER) . Well now I don't understand the idiocy of that but nevertheldsffi, they did that. They put the measure on in the ballot, got the necessary signatures to put it on N Q N ~ N F+ ~ ~ 25 11 the ballot, financed the process and in June of this year

37 1 2 3 4 5 6 7 the voters voted 53.6% on the negative, on my sid4, it was a litt3.e less than 46% and so consequantly Proposition 24, became law, aAd Proposition 24, says, that the legislature its as directed by the Speaker shall change this rules and the first rule it shall change is to abolish the 8peakers office, then it is to change all of the powers previously reposed in I tne Speakers office and pass them on to a committee, and this ~ 8 ~ c cmaittee sha ll be mads up of three members of each one of ~ 11 z ~ a the respective political parties with the Chairperson of that committee holding the title of Speaker, however, that committee cannot rule by majority vote, that committee can only rsle by 2/3's vote. xlhich means that if you're a mitwrity a:,d you intend for ever to be a minority you devise the laws of democracy where you have the right to veto what- 12 w ~ z 13 ~ H ~ 14 I 15 ~ ever the majority decidea. My Republican colleagues were of 16 0 z 17 18 19 20 the opinion that they had permanently assigned minorityship P t,ord had 0 role and I trust that that, that the law would something to w rx d z 0 F d ~ w E- 21 z 22 23 24 do with perbuading them in that fashion, nevertheless, they put that in and they then suggested after that had been passed they then held a news conference and announced that Willie Brown should implement it, and I a said, you are out of your minds. That's like driving we to the Golden Gate Bridge walking me out to the ledge and said, now you go ahead j ump we' re not going to push you. Ke 1 l I' d ha ve to be 25 I'I to do that and of ccurge I reacted appropriately by couu~uni-

B8 1 cating with them.. I proceeded to go one on one with each 2 one of them and talk abQut the old Chairmanships that t>bey 3 used to have and those who were prone to respond to that and 4 just three days before the close of the legislative session 5 II 7 incidentally, Px.oposition 24 aiso sai.d that you can alter any of Propo9ition-24 by 54 votes, by 2/3's of the ballot, well, of course we put together an operation that three days before the close of the legislative session we extracted a sufficient number of Republicans, and there are only 48 Democrats and there were only 46 present but we found '12 willing and able republicans, forward thinking individuals, (LAUG1dTER) individuals who desparately wa nted to bave career z w 13 E „dvancement for the next session of the Iegialature, indi- EO 14. 1 viduals wno were highly motivated and who understood the 15 ~ necesscity of some modifications and Proposition 24, and 01 16 z they voted with 46 Democrats, so Propo3~.tion 24, has been 17 018 18 a ~ z 19 020 20 z x w E- 21 z 22 23 24 25 implemented, however, it was modified prior to its being implemented and I st,a r.d aow still as the same Speaker elected in with the same priveleges and t.he same power and with 12 7ery dedicated ney znd perstaasive friends who vitl be handsomely rewarded in December, when we go bac.'k into legislative ses3ion provided I'm sti12 there. Zt•s a neat arrangement because you see we don't have {:o pay until the Ea i l and if luck has it Zome of }he.n anay t(a,se .,o the debt may never be discussed (LAUG3TER) > Bat :±ererthetess, it was

a9 1 2 3 4 7 a reasonably decent arrangement at a time when each of us needed something. And that's tbe next lesson in the process of communicatinq. You can communicate ]aest when both pa rties seeffi to needi something, and If in fact they can reach an accord as betwesn that and it doesn't matter, you can use sign language, you ean use body language, you can use words, you can translate it into, I don't know, six different dia- lects and it will all come out the same. It will be a mutua i kind of exchange and a amitua 1 kind of an arra}tgement that will be beneficial to both parties. We reached that accord z kind of raport. In the process however proceeding I took 13 ~ F ~ 14 1 15 Q 5 or 7 weeks of the most incredible press you read about me here in a different fashion, you don't read about all the ~ marvelously substantive things that I do out in California, 16 0 z like the govenors efforts to move all the water from north 17 ~ 0 U to the south, or like alter the process of school delivery 18 a z system, you don't read about anything you read about the 19 O F suits that I buy and the cars tha t I drive, all the things N 20 z 0 ~ that are strictly whi#e American standards that are being Ut 21 z A II met enthusiastically and handsomely by me and you read that N 22 ~ 23 24 25 and you think well, that's some difference. Well the newe- ~ N paper writers out there howver are writing about the noU- ~ implementation of the voters will, every siggle solitary paper damn near, has said, we don't understand why Willie Brown

Bl0 1 2 3 4 hasrn't done that andl what have you and why we haven't gone this fashion and maybe they managed to get some of tbeir own employees to begin to write'those kind of messages. Well ve have responded appropriately to the 5 ~ ~ newspapers. We have laws in the State of California, and I CO CI) 6 c; suppose they have them in almost every other state requiring 7 `~ publication of official notices and what have ~ you. There., ~ 8 o are several of our smaller newspapers, medium size news- ~4 9 W papers that literally rely upon us to supply them with Moat. ~ 10 W of the revenue that keeps them open, or at least prior to z 11 ~ their write in editorials that they most recently wrote we . 12 E~ ' were supplying them which with much of the revenue that tbe)~ z 13 ~ were using to exist off of other than the Phillip Morris H. ~ 14 ~ ads, and the Miller Brewery ads and one or two of the other 15 ~' ads that you provide, they were in fairlytoaugb shape except ~. 16 0 for the loss-ieadcr sa les that they have for supermarkets .., 17 0 they were in pretty bad shape. W*ll we now cosauuaicated U w 18 a with them and they are communicating with us on Saturday, a ~ 19 zp there is a high level conference between those of us who E- 20 a make the decision about whether or not we used the public w 21 z, journals for advertising purposes, for official notices, 22 23 24 25 whether it be things of taxation or what have you and it's a process by which we spend our millions of dollars, we have a state budget which totals some 31 billion dollars of general fuCld 1"evl:'nue,. we are like the gth largest nation in the world