Tobacco Documents Online

ISSUF At tbc: C})a:irmar' s Conference in IIot Spri.nggs, tTa: ; there was un~.n;i- rnous cti.grcc:nn"el;t tatclt; tizc~ social unac:ccptal)ility issue constitutes "a more scri:ous threat to the Inclustry's future e than any othe,:° aspect of the attack on sanokinb. " Reports showecl that the issue has bee): gaining in strengtfi,, particularly ovez' the l),-.1stthrce years,, and pres erztly shows no signs of abating. L:-I i'act,, recer:t developments indicate vri:despz~ead~ and broadening support for seoreg4ting sl-nolcers in (]csignateoi public t,l3ces;. The intensity of activity in this respect grcat'cr in 1975 thsc, in thc, among C3. S. strAte Icbi''Clal ires was about four tiaactis hrcvir.tts yeal, resul.,ti.n~ in 22 bi7ils restricting smoking in nulli-ic Placoys enZctea iT-Ao 12w. Many nat::o17aI oi'-anlZa.tions which previously had taken aL'tl-s1Y)oi:i:;g pJ- sltio.i7' S'olelV on thi' i);.L5is ol. +1ea1{.i] consequences to smokers have no:i found in socirt7.' unne rcrl t.~T~i'';ity issue a new form of attack which (a) acti.-vely enL.sts tE7e the _ c. support oC (b) givcs some Lct;islators a pe: ceived cause for slaondirln to thcil• rr:;r -smo)cilng col:: ti.tuen_ts- by sponsorint; or si:ppc,rtin~ )'t-sl ric- tiv0 IS3I1:,(C) Ll1GtLlseF: t'UAt C:r31TSplL?:f::i of Sn1GJ:ers', and (d)'ptlus the Zill)iisti'a ctt1Ci zt ; ci~;I~l.cr~ < c s, ,u . ti,clr on the dc[ensit•e. T{1:? )'C.F,!l1'. ~. ,.: • ~~ .,. !%lt t.{f:.` {.'[`Il([)I:!U7)ilil 1ri(1~11/{f Fl:i',~~r12a77::11t 1f.,..lllct 2oz~ozs481

-2._ been joincci 1.5Y a pote;nt hsyctiologic:al and behavioral insinuation. First, the smokcr was tolcl' that lie was harming his own health; then the government was pcrsuaded that sx»ol:ins is a sufficient public i-~ealthi hazarel; to require rernedial action. Now, the s]7rokerr is being depicted, as an i.nconsiderate, annoying, self- ish person who is liarming not only his own health but also that of the non-smoker; thus, re strictive measures are" tieing proposed and; enacted' to protect the non- smoker frorn smokers in public places. Typical examp'_es of the non-smoker responses are the following exhibits: C?il siaitakinn-ban Ia«-s After rearlinr: the recent storv, "Smoking ban in puhlic pla ccs eriticizcd,° rclat.ing the rcmarY.s of hfrs. Ann 13rosdcr as a represcntative of the Tobacco Insiitute, Iicoulcl!hardly fcel impressed: Though a tmn-n:nker. I maLc a point nfwnrler- standin{; the icet.+.':>;s of thc "othcr sic:c."'I3:d.' hcr reasons riven in opnnsition to the ne:v la+vs that prohilrit sir.rr6in[ in mamr areas arounrl the coun- try are too weak to Fikc much considcratinn. Contrary to xvha:t \trs. I;ro.ccier thinks, 12n's against ealin~~ gariic, mnnchir-_ nninns, wearing strong prrfurnc, or husnmin;t a, favnrite snnF in lxulilic can hardly hr ertuatccl xvitii smoking. 1'ht•rc arc comc n; •aious diffcrenccs. She states that the Tobacco Institute takes the position that s:nnking "may he hazanlnus tn health." Are the hundreds of stiulics ennctur.trd by public an(U private organizations testinG the cffccts of cigarette smnice on those who inhale it of no cvidhnce? These studics are more con- clnsiti•c than the inctfitute sccm:s willing tcaiaccrpt. 1'Inw clr,cs the institute support its slzncli in con- tradiction to Ihe stat'cn;cnt isvuccl h?.• the sur>;c.nn, t;cncral that "cigarette smoking IS ciangerous to ]ic.itfi?" If smokers are now bcgirnnili>; to fcelllike sec- ond-class citSzcns, maybe Ihcv are unclerstandina what nonsnrol:crs hace felt for t;ir last se.eral decades. It tvill bre intrrestin; to sce the netir laws that may co;rtinuc t'n cmcrcc dospile the cl3iin that they arc "nucnforr.calilc." The sucross nf Ihese lwws may hetp deciifc if they are "unreason, ablc." ANNrTTE 't'tlC:1:T:P 2929 Montavesta P.cl., Lcxington, Ky. LOU ISV ILLi COU]1IEl.-JOURNAL JUN'L 23, 1976

-2._ been joincci 1.5Y a pote;nt hsyctiologic:al and behavioral insinuation. First, the smokcr was tolcl' that lie was harming his own health; then the government was pcrsuaded that sx»ol:ins is a sufficient public i-~ealthi hazarel; to require rernedial action. Now, the s]7rokerr is being depicted, as an i.nconsiderate, annoying, self- ish person who is liarming not only his own health but also that of the non-smoker; thus, re strictive measures are" tieing proposed and; enacted' to protect the non- smoker frorn smokers in public places. Typical examp'_es of the non-smoker responses are the following exhibits: C?il siaitakinn-ban Ia«-s After rearlinr: the recent storv, "Smoking ban in puhlic pla ccs eriticizcd,° rclat.ing the rcmarY.s of hfrs. Ann 13rosdcr as a represcntative of the Tobacco Insiitute, Iicoulcl!hardly fcel impressed: Though a tmn-n:nker. I maLc a point nfwnrler- standin{; the icet.+.':>;s of thc "othcr sic:c."'I3:d.' hcr reasons riven in opnnsition to the ne:v la+vs that prohilrit sir.rr6in[ in mamr areas arounrl the coun- try are too weak to Fikc much considcratinn. Contrary to xvha:t \trs. I;ro.ccier thinks, 12n's against ealin~~ gariic, mnnchir-_ nninns, wearing strong prrfurnc, or husnmin;t a, favnrite snnF in lxulilic can hardly hr ertuatccl xvitii smoking. 1'ht•rc arc comc n; •aious diffcrenccs. She states that the Tobacco Institute takes the position that s:nnking "may he hazanlnus tn health." Are the hundreds of stiulics ennctur.trd by public an(U private organizations testinG the cffccts of cigarette smnice on those who inhale it of no cvidhnce? These studics are more con- clnsiti•c than the inctfitute sccm:s willing tcaiaccrpt. 1'Inw clr,cs the institute support its slzncli in con- tradiction to Ihe stat'cn;cnt isvuccl h?.• the sur>;c.nn, t;cncral that "cigarette smoking IS ciangerous to ]ic.itfi?" If smokers are now bcgirnnili>; to fcelllike sec- ond-class citSzcns, maybe Ihcv are unclerstandina what nonsnrol:crs hace felt for t;ir last se.eral decades. It tvill bre intrrestin; to sce the netir laws that may co;rtinuc t'n cmcrcc dospile the cl3iin that they arc "nucnforr.calilc." The sucross nf Ihese lwws may hetp deciifc if they are "unreason, ablc." ANNrTTE 't'tlC:1:T:P 2929 Montavesta P.cl., Lcxington, Ky. LOU ISV ILLi COU]1IEl.-JOURNAL JUN'L 23, 1976

. V.~).~.. $txCRAlttEN7o; CALIf. l3EE D: 166,621 -- S. (9t1,Q::4 sr,CCAVdId1O 6'tiV-OPOtISI,rl rwea L:..: W 1375 0SHSj3 Defers Decision I\JonStyjoker's Baffle ~ ~~ ~A~~f I3yROF:ALD . I3LlOP3„UGIi 13ce 9tnlf tVriter and a d~iy in a smolcy posnrc tn smo*,:rrs. leungcs would rec, ::. e conference room 'nzust be "The non•smol:cr in a spncc valued at $`.::,O~:09 a fnllon•cd'by a day in bcd. smnkc•fillcci atrioshhcre yc,ar. Ifr saicl' it Gld' f d ° d l utcrs tn o rcpcato ts cr.pn.,c to subsMnces cost tile sl.cte Smo mtihr,n /t band of inlensc tmn- -smol:crs slu;,gccf'it out frJr battles witli supc•rvisors tliat can Cause acute a ycar in lost t'itne for t l f fivc hours ti•cstr•rday with rcpresearta t il~•es of California Luvincss ovcr.r e:hcther tl:cy ha e a ri0d to smol.c•frcc air atk•ork. After Kcaring the testirnony, the Oc- cupntionaf! Safcty ancl I lcolth St;mc',irds 13nnrcl deferred a dccision uutil n'ext n:ontli- Put !:cvcral •bo:'ird r,tanl,crs indicated dnuhts r:h^,:t rt pro,7osecd tcgulatiqn cccluirirtg a!1 and"di:aress„ and cari the smo!:in,• lounpes and, aggrawa,tc existing takingsmokcbr.cal:s; c'iscascs and have the pnt cn 1 ia1[o causc c hron i C AI I'.ibra of the ctiscasc including can- CaliforniaManufacturert cer," said Dr. Elfricrlc Association said the hasal, chief of the cicpartmcnt's canccr control section. P.ut rep:esentatives of Ctn, loyr,rs warned that thc prrlpnscd regulation is noU «'m kahli: anci tti•ould l; o te r crnploy,crcin protcctr.pn- s,i)nkers. 'I''ric burdcn of t'c proliibi['t `cly ex- sntnl:c_rs fnn~~ ha~•in^ to l,to,i sccns [o I:c oa lhc pcnsi~• c.. I.cndo.f ~:ilncss inlialttob:rcco;umcse non~,~mokrr to snmcho•.v `'monf; t~he cmltlhyers - ~~ prmc tliit smol:ing is t':;is Greg , Lijrscomb• AJthourlt the lcnr.h ~ I+ ~riiif_tl. Let's put tile ci~t~ut)~ dircctnr of thc hcaring ~•:as c.nnductod , State llcpii tmc.nt of ~~ith pr~lilrness between turc.ca of proof on tile Gcn^rat Services. f'de saicl tttehvosiclts,it~~acclhar sr1incers." • that the State of I~rop!ised rei:ulalion is nr't u: ithin the cnnccpl of' the nccupa tion;tl safetx act: liic said' it would l.ot be cnforccabl'~c_ Ciydc If~uGchinsnn, a San 1=rancisc~F attorney representing t'iir hotcl and mntct industr-y, ^.ccid recquircnicnts for non~ smokim; areas .c•ouldn't work in his inclustry., "Idow do %~•c protect the non smnkinr cock'tail w:1tlress frncn thc p:itron who smokes?" he asked. that feelings over the ilt~re u•~orc cc~•ernf Ca.i'iliornia has ap- Board chairman A. 1V. issue ran clcen. A suc- r cp:•csent:ttil~cs of lhe prnxim;ttoly J7,pD0 cnt- 'Ptn~nor, ~c•L• nn saiif he is a ccssinn of non•srnol:cre Statc Dchartmcnt of [,loyrs ~cho nre smnkor.• n3n-smolcrr, saicf'e t9tc rose to tcll nf,1i~:~rs clx•nt lIcn{thI u•~hi~°h prnhnsr•-'snn~c 35 par c.^nt of thc p;npnsal h::s scriocrs nt tc~nrl: rnoms. thc rcf ulnlinn. s•lto s:dd'& statc work furee. Ilc s,i.f l,rolbfcros. lie said tlto - of bunnin,^, cYcs, of pain~-ci tI'~c cvitlcncc i s clcnr thnt it wt~ulcf cost the ~d'atte board cnulkt only ndopt brc;ithinf;. Sct'cnal s:iid' tuo:i sniniccrs suff'cr hoth S&9•f.000i in alteration slandards "t•rhic:r nrc that ci~;:rrettc srnnkc l.tty,sic.-rl h.nrrn nnd cnstti to prnpare lount;cs rcason4nbdc and Cn- I'craJly makes ihem sic~: ctiscomfort froni cx- for tlic smoi:crs nnd the furecabic," ancf fc lo;a crr.ptoycs. s) mp-oms o tnrtl,ttton pcrsons t mnt~ to ana fnot t Icatfin,r, tats•arnin_Ss that the person coi;iplaininf; rtl,r.ut tl;c srncl:c %sas in jrt+p arcly of lbsing his or hcrjab: "1lre xsorry about not, ta!ainfi away the rif;hts of lhe smoiccrs," said Paul ?,r.,x•cclay of S;in Franc cisco, a n attorncv rci;rescnti'r,,^, GhSI' (Grotlh F\Eai11St. Cnlo':ing 1't>llulinn), "Wii; t a1)otttt i hts f thc non- tl

i ,.~. ~ i 11 In smoke of baf~~~~ ~ 1 ~ ,~C~'~~~~~~r~ By Ronald l:otulak Scicnco cddor 71f3; GRGIt'dP:G rt:ml,crs of pcrsons who use lr:tr(n!,;c fans to blo^i ci~,eret .smol:o 3aao1: into the faces of srnol:crs 2nd poar v:.,tcr into ash t.mys arr (?et- g tiny under tl,c sl:in of the lofsncc;o indusr t s';•. Tlrcy catne to town il:c~da_, ard c:11Gd a lucss conference in t11c Hyatt lt^.; cr.cy )4otcl Chica,r,o to co:::f~lain that tmol:ors are N.,co;ning incrensinf;l}• ha:•- rWsc-cl by nonm:aokcrs, and they want it . to stop. Anne P.rowdcr, reprcs^_ntin , the 'Po- hzcco Ins!itutc, )nc., Washington. said srnoOkcrs are hcir.g made tn feel lil:e sccrnd<clss citiz^ns, Pcrsocutnd t*v, such la,rs as Ciiicaf;o's rcc.entlv stiiicncd i3cn- r:llc aGainst snioking in sosne puhlic placcs. 7f1IiCf,, T'.1\D of 1-ocs. mLiclr arc on the incrc: sc, arc 2n iufniii-.cmcnt on. Fmnkcrs"rilililc, ]31owdcr Faidi Tl:cy arce . tr.'inc, madc r'n• "self-riFhtccus people tnir.g to impose their will en others," she s:dd. . ' ]3ut the roc+f fell in uhcit ]3row~dcr claunl-& Iia,L tt:c evidence lin:•:inf: ciPa- rc: snrokinf: to lu: 1; c, nccr, h,^nrt rlis- cas_, and othcr ailiacnts : rcr "nLtra- Gt~~us and mcdi;ally tmsulrstn:ftinicd." lier chnrrc infuri•ilcd Dr. 1'•t•rtran, 14. Cnrmnn', n:cdi°aL director of tlie Chica- ro l.cn,^, AcFoci:,linn. Thc ltrnq :nsocii- fionharf c:rllbd a rress co:,far^ncc of i/s oum dn.tin t::c hiil from tl:c '1:•ut,;rcco Lmt,:6u!c ccnfrrcncc for thc c•\, rc~.c parr- j"c or rcfutin„ tc"aacco i:zdaSlrv cl:runr. "11~c'rc not f.rine to let people s°ffinr, ci::ccr cnrr.c to C:uc:rpp and pct tcil't it_" fumc,l Carnmr, .%rha i:c chit•t'vf eccupatinnal' aatf cnrirr,nrncntol nrrdr, cinr M thc Vhircrsity of 11!inois Schuol of Public Jlealth. '7JLt;T Attl; E1:\1:1\G afl sorls ul F irrccf,onsi!rle retnarhs," lie s:rid. "Thcre is not n word of truth in tisJral tlmy sav" 13rnicilcr :it:kcd «hy is it that only two: per ccnt of hcavy m;rokcr:t I:ct li:r r c:rnccr.':'1!iicre ^rc othc:• fnclors: such as pcnrtic: and al;c tlrat lrtav a role, sha ~nd cif-:rrcls tn:py or rnay ' nnt~ bc iinillic:rlcd. Ap, raxino:llr!y Gf1 tniltion Amcrici n . ~mukc er;::rrct::. "'1'Itc evidence rcl:rtin}; cirarcl snrok- I inf; to canccr of Lho lunF; ar.rl many othcr disrascs such as cmpi:VScma and c:xonic bronchitis is hcttcr docurncntcd th.m an.• othcr fact in thc histury of mc<licinc," ca;d C:Irna\C. •.only, cip:rPvt snnolicrc gcl sqiiamous ccll lunf; canccr, and Ihare are 9Q;041 dciths from this tualif;nancy cactt tcar," hc said. There liiva hcsn nrorc th:rn 7.nAI t.tudres in ?2 caun:rr.cs linkiny cif;;rrcts to Jung cancor; he said.

.~r. t l-- Uozens of Cluc:iec):tnS haVL h:ttC (0 spcncl ;t nif:ht in jail'hcc:ruNc thc:y wcrc ttntthle to f?sst tile S?5 1;ond aftcr hut;_ arrested f'Or ;tlle,,cdl,v smof:in<.: on a ChiCaLu I r:insit i\tithoriry tt;tirrur htos That',`s flic estimtttc uf ohurr•:crs tvltu l:cch close w,ttch on 13r;nch 9_s of tile Circuit Court of Coc1l; Cntinty, dlihhctf „Smof:er:ti' COurt" sincc Chi~.ruct ti strict anti-sinofcln_; law '.~cnt intu cRcc:t l;tst vcar. More lh:ui X'.1(4 l;cop1c wcrc con- victcd in 1975 in Smolccrs' Court of this ol!'cnw. ctccutclin,, to ;utiroiccsnian for thc Chic:rco Ilicc: 'I hu~c 'Wl;n Coultf f)Otib l'Mnd ~till!ulti n Iiavl to scv¢r.r) Itorn-s ii1 cu',tntl)' K'fi0rC frc'Ci:rl tile red t::{-,c ,urrotirn.lint-, ttici, arrests. Fines fur t16u,~e cortviclccl raa,_c fioni S50 to Sa)Il: 13tit.fui!4:c l=rancii+ Ii,iv.Dh, who until vcry recently ran this cotrrt, (ielicvcs thosc: %•.:hu spcnt' the ni<.~'at in jail have paid their c1cht 10 wcicty~' :utol therefore hc doesn't tinc them.:mCCOrc1'- iag to .1n intcm•icvu in oLc Ciiic:q"•o Tr-ilntrne. I3arth rrftr*:ctl to Ctlf; til•0ut the courtI with. •1•h TiOhaceo (Y)u.r.cr hec:!u,~c he is no lomner a~si,:nrcl to it. I Ie al,u rcfusctl to vcri:~~ any st,ttititical: infor nc:ttion, rcl'crring that yttcsticin to Cook Cou;;t<<'s Cllrk of Circurl Cc~urt. I'eter Deuel', a st3okcsmanr for the clc:rk, tistid the volutac is so heavy thruu0h timcrkcrr,' Court, ancl tile city*s 27 other specialty clivisions, that no statistics are stv,tiialbla. "As a ma!iter of fact, givirg,the smokers a special courtroom is far too good for them. Any poiic^ offi- cer should be etnpowered to shoot on sight any person ohscrved smoking in luuNic." (3ob~Grcene Chicago Sun-Tim.es Cofumnrst "Call hitck in about a year whcn the new conrputcr is wa:trkine:" ltc 4::itf: f3,u tfi, in ;tn intcrvicw with C~ic;t tt Daily iews. saicl hc is aclarncrW r'wut stia)t>!nq pcohle, from. ;rnwng t:ther thinLs, lit,lhlintt up hcfare g.ettim, out- Sic!e a hus or train just bccauLc it'ss wiitt!'y outside. 1'Jomcn have also spent tile nillh( irt jaill because they didn't have bon:.t'.. ChiQT1o s0urccs say.: The Tobacco Uh;erver traced the casc of one man n-h:) clainicJ to hat c~ lost his job because hL had', a: "rccorc!" " after his smol:ine ;trrc.t. Tfie cmployer %sottld not con:rncnt. While Chicawcs's h;trassmcnt of smoltcrs conrinucs. albeit at a slow.cr lnacc this ye,tr bccause of puhliciv_y aLcnut the :rrre,ts. New York ahr:,,a:cn ;Y ilati given ul), 'Fhatl city in 1i97-1 itassecl' an cr:t.c:,- sivc no-smukiiig st,t:utc covcring.,trra- frOm lcclurc halix to u[)eta !iut!"cs t;:~ sttpcrm:trkets. Ahout, 206 tickets htr: e becn, i:r- succl. With finr, r:tnr_,itig from k5 t.i SSU: Snaokers in clcv:rtor.. hcmc.rr- fttcc a ftnc 0,1111,10 S, 1.000 ancl one in jaiL l3ut health cleharttncnt oliicials rttim:~ to The Observer t h,tt t hC}. n0IN have nt rrnoney fcat' tianitariitns to prowl to nat . illegal smokers. 1

for Positi.vc llction In the U. S. we have been making efforts (1) to monitor local, state, an<ll national act'ivitics relating to the social unaccehtalbility issue, and (2) to conduct lc-islati,rc ].oLbying activities and relations pirograms as countcAvailing zalecisures. These efforts are primarily nuade through The Tobacco Institute, an industry organization comprised of 11 companies that manufacture and market tobacco products. Founded in 1958, The Institute is located in Washington, D. C. , and cum-rently has a staff of approximately 35 personnel and secretaries. There are, in addition to the president, 12 senior vice-presidents for govern- ment relations, communications, state activities, and; adniinistration. Although this staff is considered'rattier small in comparison~ with other organizations representing comparable industries on the Washington scene, it does have the back-up assistance of outside consultants, member company attorneys and'public relations heads, retained lobbyists, state trade associations, et~c. The ori;inal mission of The Institute is indicated by the following sectioas of its charter: 1. To proniote a better understanding by the public of the tobacco industry and its place in the national economy; 2. To cooperate with governmental agencies and puhlic officials tj 1 . with reference to the tobacco industry; O ~ 3. To collect and disseminate inform:ztion, relating to it'le use of ~ tobacco ; . ~ .~ ~

V ._ I 4. To collect and cli.s,crninatc scientific and mcc:i6.c<al n-iaUerial relatinl; to tobacco; 5. To collcct and dissen)irratc infcirn)ation relatina to tile tohacco industry publistied or rcleasecl by any t;overnrr-lent4zli agency, federal or state, or derived from other sources independent of the industry; •' 6. To collect' and disseminate i.nf.orniation relating to legislative and adininistrative cleveloprnents, federal or state, affecting the tobacco industry; 7. To pre omote public good! will. PIZOVjD3ED, ;lOWl;VLTi, that the Corporation shall have no power to participate in anJ, activity or give consideration to any matter re- lating to, the managenzent or control of any of its rner_ibers or to the operations by any of its iizembers of their respective businesses, in- cludi.ng, without limitation, matters relating to the purchase, manu- facture, tr anspor. tation, advert'ising, pricing or marketing of tobacco or tobacco products. mechani:;;in which, in many instances, made it tile spokesnian for the lncitustry; and, in addition, it became the industry's principal means for trying to influ- Obviously, with the advent of the Surgeon; General's Report in Jsnuai•y- 1J6':sl,, Tine l'nsti:tute was called upon~ to represent tile Indust'ry.'s interests beyond tile collc,ction and diisscniinationi of information. It had' to develop a responsive lobbying organization concerned! with actions in state legi:aatures tliat relate to ence or thwart legislative activities involving tobacco. This latter responsi'- bility Tlie institute a prt ominent role in the Congressional I:e::rinf;s in tl:e late 1960's anci early 1970's, and has been considerably extended to provide a tohacc:'o taxation and snioking regulations. Reference was made earlier to the fact that' 22 bills restricting sinokinL t'

in i-,tih].ic: j;1accs had been enact'ed' into law hy statc let;i'slatures in 1075. L1cUu- ally, thcre N,,crc 1G7 other similar bills that were introduced but not enacted. W'hilc it i%,ould hc difficult and perhaps too optiinisti.c to credit The Institute with the defeat of those unenacted bills, we can rjcver. thcl.Qss conchide that its infl.uencc was evident. The reason is that The Institute's State Activities Divisioni has an active progranl, of state legislative lobbying activities and monitoring services. A st'afff of four full-time rcprescntatives have multi-state responsibilities and main- tains close liaison with, the state chapters of. the National Association of Tobacco Distributors, i;,hich also have lobbying efforts. In addition, The Institute retains over 30 attorneys in the various states who adw-ise on legislative trcnd's and, when required, - actually lobby in the Iiidus- t'ry''s behalf. When suits by anti-smo}cint; parties: are instituted, The Institute engages oi° is aparty to defense counsel. Two recent such cases (in Pontiac, IARichit;an, anel' NewOr3:cans, Louisiana): were successful'ly defended against ef- forts to ban smoking in enclosed sporting arenas. Thus, we have an organized system for alerting the U. S. Industry to pro- posal's to restrict sinol:inf; and for taking an aggressive role in opposingsuch actiorls 1)}- state leUisl~:tions and in the courts. Jt i:; our opinion, however, that ,morc einPhasis mLi::,t be placed on thi.s particular role of The Institute. Even if 9 L`ills out of 101 arc defeated, the one that becomes law and restricts certain public tiinokin;; is one too Many.. It t;encrally receives a great deal of pubIici}y

al"ttt :;tl'6rtl";tl)cns: i13tt,-s1I7o}cJ-Illf~ CnCOULCt( J':"i~;, llOn-~4ICtQli(:r rebCll!'Otl and' further assaults the rit;1-,ts~ and coz,science of tilc smol.cr. With the rno,tnt- ing campaii;n t'o lliakc: smo):inr; unaccept:ahlc in public places, through non-- smoJ;er sealtinnent auld smoherr guilt, the industry will have to marshal alli its resources. ,SurcLy, legislative activiltics need to lbe pursued and, in~appropriate cases, 7iti.gation, proceedings instituted in order to assert and protect toba.cco ,inter(:stis. (See L• ::hiUit I as e.nc.Nalnple of represent.t tion of the Indus'?.'y on the local level. ) Inch.stry Emissaries A novel and son;elvhzt courageous move-was made by The I.nstitute iast year in an attempt to bring Industry advocacy to the local level. Previously, certain etiecutives of The Institute had been conducting an occasional ro:)c3shczev, comral~ face to fr~ce with local and regional news nned'ia a.a representatives in brief- ing meetinggs. . The ri~sults -%rere sorne.: hat pro>,nisint;. The qualification is necessary, because while son-ie favorable publicity appeared there was never- tllc]le:;s so:ne hii;l,?y r:ritical rebuttals froi-nanti-snnohing forces; in many cases, the latter publicity overshadowed the former. ITowever, it was evident that the media would listen to Industry shoxces- rncil and often report objcc:tively about the "otller side of tlie smoha:n~ and hcalth controversy. " L:rlcourzged ilrat an organized of full-time spoke: rTlen could accorrVTr1i5h illoirc than the occa:;iclnal rozad:;l/ow bricfinl.; y, '1'Irc: lnsti.t'uto em1;1oycd~ at~~-.