Tobacco Documents Online

5 c . ,_ ..J, a c c..;,11 -+C' , b OPERATION BERKSHIRE' C AGENDA (i) Discuss position papers:. J(a) BAT/Philip Morris -~ German Cigarette Industry ITL (ii) Determine areas for future co-operation in matters relating to smoking and health (initially in the European area ?) Discuss the feasibility of joint industry action in: (a) Research into the n~ ts of smoking (refer to working party ?) ~,~ (b) Mounting a programml e of "Smoker Reassurance", to counter the increasing so¢' yal unacceptability of smoking, covering the whole of the general public. ,1 r (iv) (For companies with U. K_ interests) .^-13 ! 11J~'k~. /. Discuss steps to be taken to "thwart" the U. K. Government's intention' to amend the Medicines Act. r f V .~ (v) Discuss arguments to be used' to counter Governments' increasing determination to tax cigarettes differentially according to their deliveries. H ~ Jk1'iA wr11 les1• r,<! o FF ~,.1~ rN. vt;,•'L,k . (vi) Summing up: I ~-.k....:.> , - 1, (a)' Value of meeting (b) Any future ones ? . b 1 'v,l~ 0 L aA.tn ctA--tL . 3001 May 3 977.