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Philip Morris

Operation 'berkshire'

Date: 03 Dec 1976
Length: 2 pages
2025025290-2025025291
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Fields

Author
Garrett, R.A.
Area
LEGAL DEPT/CARLSTADT
Type
LETT, LETTER
Recipient (Organization)
PM, Philip Morris
Named Person
Cullman, H.
Recipient
Cullman, H.
Document File
2025025270/2025025532/Operation Berkshire (Icosi)
Author (Organization)
Imperial Tobacco
Site
N28
Litigation
Stmn/Produced
Request
Stmn/R1-004
Stmn/R1-037
Stmn/R1-134
Master ID
2025025290/5293

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Bw, Brown & Williamson
Gleneagles Hotel
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RJR, R.J.Reynolds
Rothmans Intl
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PM, Philip Morris
Bat, British American Tobacco
Date Loaded
18 May 1999
UCSF Legacy ID
cwa77e00

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Page 1: cwa77e00
f Imperial Tobacco Limited 'R ECV IPNrr DEC 16 1976 1{tGhl LOMBARD STREET BRISTOL B599 7JR Telephone 02721666961 Telex 44791 rROM'.TNE Ch1AIRMAN PersonaL Mr. Hugh Cullman, Philip Morris International, 100 Park Avenue, New York 10017. 3rd December, 1976. ),--, ~Y1 Operation "Berkshire"' During my recent visit to the USA and Canada I visited a number of tobacco companies and!was most encouraged to find a concensus emerging that some of the major companies expressed a wish to meet together to try to form a defensive smoking and health strategy, to avoid our countries and/or companies being picked off one by one, with a resultant domino effect. I am glad to tell you that I have had support for this idea from: British-American Tobacco Company (covering Brown & Williamson Tobacco Corporation and Imasco) R. J; Reynolds Tobacco Company Reemtsma Cigarettenfabriken GmbH Rothmans International 'Phere was, I think, general, agreement that if we are to have such a conference we ought to get on with it as soon as possible as, of, course, people's diaries get very full, but I have discovered that the Gleneagles Hotel or Thrnberry Hotel could aceept, us. In addition, as one of our Management Training Centres we have a rather fine old country mansion type house known as Shockerwick House, near Bath, and if' people would rather go there we would be very happy to put this at the delegates' disposal. I doubt whether the amenities and service would perhaps quite match Gleneagles or 'Phrnberry but I do not think we would suffer unnecessarily.. We spoke about this today and~I think it is fair to say you seemed attracted to the idea but wishedd to take just a little longer to consider it, and I look forward to hearing from you. 1. INCORPORATED IN ENeLAND Ne.7AeDDREOISTERED OrCICE: LOMSARD STREET, SEDMINBTER, SRISTOL MEMSER OR IMPCRIAL GROUP LIMITED S
Page 2: cwa77e00
01 PAOE 2. Imperial Tobacco Limited oA.E 3.12.76. If the answer is yes, perhaps you could give some idea of who your representatives would be; it was thought that ideally three per company should be sufficient. Qtie very important thing we ought to get on with, if indeed we decide to go ahead, Is to have a pre-meeting group, and they should get together early In the New Year, perhaps to work out a strategy for our agenda, also our public affaizs stance. e_1 c ~ .

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