Philip Morris
Operation 'berkshire'
Fields
- Author
- Garrett, R.A.
- Area
- LEGAL DEPT/CARLSTADT
- Type
- LETT, LETTER
- Recipient (Organization)
- PM, Philip Morris
- Named Person
- Cullman, H.
- Recipient
- Cullman, H.
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Imperial Tobacco Limited
'R ECV IPNrr
DEC 16 1976
1{tGhl
LOMBARD STREET BRISTOL B599 7JR
Telephone 02721666961 Telex 44791
rROM'.TNE Ch1AIRMAN
PersonaL
Mr. Hugh Cullman,
Philip Morris International,
100 Park Avenue,
New York 10017. 3rd December, 1976.
),--, ~Y1
Operation "Berkshire"'
During my recent visit to the USA and Canada I visited a number
of tobacco companies and!was most encouraged to find a concensus emerging
that some of the major companies expressed a wish to meet together to try
to form a defensive smoking and health strategy, to avoid our countries
and/or companies being picked off one by one, with a resultant domino effect.
I am glad to tell you that I have had support for this idea from:
British-American Tobacco Company
(covering Brown & Williamson Tobacco Corporation and Imasco)
R. J; Reynolds Tobacco Company
Reemtsma Cigarettenfabriken GmbH
Rothmans International
'Phere was, I think, general, agreement that if we are to have such
a conference we ought to get on with it as soon as possible as, of, course,
people's diaries get very full, but I have discovered that the Gleneagles Hotel
or Thrnberry Hotel could aceept, us. In addition, as one of our Management
Training Centres we have a rather fine old country mansion type house known
as Shockerwick House, near Bath, and if' people would rather go there we would
be very happy to put this at the delegates' disposal. I doubt whether the
amenities and service would perhaps quite match Gleneagles or 'Phrnberry
but I do not think we would suffer unnecessarily..
We spoke about this today and~I think it is fair to say you seemed
attracted to the idea but wishedd to take just a little longer to consider it, and
I look forward to hearing from you.
1.
INCORPORATED IN ENeLAND Ne.7AeDDREOISTERED OrCICE: LOMSARD STREET, SEDMINBTER, SRISTOL
MEMSER OR IMPCRIAL GROUP LIMITED
S

01 PAOE 2.
Imperial Tobacco Limited oA.E 3.12.76.
If the answer is yes, perhaps you could give some idea of
who your representatives would be; it was thought that ideally three
per company should be sufficient.
Qtie very important thing we ought to get on with, if indeed
we decide to go ahead, Is to have a pre-meeting group, and they should
get together early In the New Year, perhaps to work out a strategy for
our agenda, also our public affaizs stance.
e_1
c
~ .
