Tobacco Documents Online

. 9Y1W Pf~/~,VMI PREPARED BY THE PUBLIC AFFAIRS DEPARTMENT, PM U S A AS A NEW DECADE BEGINS "With public sentiment, nothing can fail; without it, nothing can succeed." Abraham Lincoln said those words over a century ago, but they still'ring true to- day, especially to those of us who are part of the U.S. tobacco family. For mucho too long, lawmakers, the media, and the public have relied on information provided by those opposed to tobacco to help form their opinions. Much of this information has been one-sided, and'in many instances, just not true. Now this is changing... With help from our Tobacco Action Program and the industry's Tobacco Action Network program, people are hearingla different side of the story. Our industry is getting its act together, and we're already seeing results. Election victories in California and Florida, state and local legislative triumphs, and heightened media awareness of, our industry's public policy positions are only part of the story. Add a growing skepticism toward anti-tobacco rhetoric, and it becomes clear that sentiment is turning in our favor. Much has been accomplished in a re/atively short period of time, but much remains to be done... As a new decade begins, we continue to face many serious challenges from anti-smoking hardliners: • The American Cancer Society has stated its deter- mination to bring about a "smokeless society" in ~&JT,.IF ZHAD 1! C,wE •+P MY "eACCO- W[iL, [~D W/\NT ' Tn KKK-OFF, TKA1t ALL.: wONOEQ WMAT TIYnT 4uY.1 m~NCr The type may be a bit hard1o read, but believe it or not, this cartoon was published1n the New York World on August 17, 1921. MdJTT AND JEFF--We Could Mit the Little Fellow for This . this century. • The Surgeon General has singled~out women smo- kers in a new report (see "New Surgeon General's Report On Women Who Smoke", page 2). • Anti-smoking militants ih, California, Oregon, Florida, and elsewhere seek support for initiatives to further i'nhibit an adult American's right to en- joy cigarettes and other tobacco products. • Special interest activists have taken aim at Philip Morris as both a multinational corporationiand as a cigarette manufacturer and seek government's help to promote their objectives. This year, a number of vital issues are at stake. We're living through a perio6 of severe shocks to our economy, our national prestige, and our way of life. We have to elect a President. Runaway inflation, scarce and expensive energy, the turmoil in Iran and Afghanistan are only some of the major areas of con- cern all Americans face. On the state and local levels, citizens are beset by ri'sing taxes; pressures of every kind on our schools and cities, unemploy- ment, crime and other serious problems. With so many urgent problems requiring immediate solution, it defies reason to see so much attention given to the consideration of unnecessary and unen- forceable nuisance legislation such as smoking restriction laws. Sad, but true... Vocall anti-smoking organizations bearing in- flamatory acronyms like ASH, GASP, and~ SMASH cont'd page 8 I(i u1 e.~. ~4+yN:TNlnE ~• m~Hs SoeiH~NG r~S ry,6coD C~inR:'I(PUFf-PUFF~ NOUr' FpR p~t'PO~~ 0 ~- _-,--~ I To / J01N US;tN : ~iR fIGN~ f $ AP ~ Vol. 2, No. 1 Feb.lMar. 1980 . By BUD FISIIER I

. . , YEAR END REPORT: 1979 SMOKING RESTRICTIONS Despite continued pressures from, government and special issue lobbies, the U.S. tobacco industry in 1979 more than held its own against anti-smoking in- terests. On the federal level, of the 17 anti-smoking bills proposed in Congress, none even came up for a vote. At the state level, smoking restriction legislation was defeated at the polls or otherwise thwarted in 23 states. In New York, Massachusetts, and Illinois, where comprehensive restriction bills were under consideration, no legislation was enacted. Of the 35 broad local proposals to restrict smoking in public piaces„11 were defeated and another dozen were car- ried over to 1980. Some Significant Viictories • Among the industry's most important victories dur- ing the past year was passage of an amendment to the New Jersey Criminal Code forbidding executive agencies, such as the state's Public Health Council, from implementing or enforcing smoking restriction regulations. • In March, Governor Joseph E. Brennan of Maine vetoed a smoking restriction bill that had passed the legislature. The House, which had earlier adopted the bill by a 110-30 vote, voted to uphold the Governor's veto 81-61. • In Oregon„the "Oregon Indoor Clean Air Act" was defeat'ed' twice in, the House (See December, 1979 TAPGRAM . • In Florida, two ballot measures aimed at limiting smoking in public places were rejected by voters in Dade County and Zephyrhills. • In November, the Washington State Board of Health rejected a proposal that would have extended state smoki'ng restrictions to restaurants. • On the iocal level, proposed ordinances that would have restricted smoking in public places were defeated in Leon County, Fl; Calumet County,iL;An- napolis and Anne Arund'ei County, MD; New York City, NY; Beaumont, TX; Fairfax City, VA; Stevens Point, WI; and Caspar, WY. Some Setbacks • Even though the Nebraska Attorney General issued an opinion that the bill "improperly delegates authori- ty (to the State Department of Health) and is (therefore) "constitutionally suspect", Governor Charles Thone signed that state's "Clean Indoor Air Act." Amid growing controversy concerning the inter- pretation of certain, provisions, the Nebraska Depart- ment of Health is drafting regulations that would im- plement'the bill. (See "NEWS ITEMS") • In Connecticut, Governor Ella Grasso signed in- t'o law a bill that expands previous state laws restric- ting smoking in public places to cover food stores and restaurants. • Rhode Island enacted a bill to include restaurants among those public places requiring no-smoking sec- tions. • In Montana and'the District of Columbia, "watered down" anti-smoking bills were also enacted. • On the Ibcal level„ordinances restricting smoking in public places were approved in Los Altos, San Luis Obispo, San Rafael and Santa Clara County, CA; Aspen, CO; Highland Park, IL; Lansing and' Westchester County, NY; Abington Township, PA; and Memphis, TN. Page 2 CIGARETTE TAXES On the tax front, 1979 also showed some gains and losses: Gains Of the 41 cigarette tax increase proposals considered by 24 state legislatures, only four were enacted, with 37 defeated or killed in committee. Major victories oc- curred ihAlabama, North Dakota, Colorado, Wiirgi~nia, Washington, and' Oklahoma. No local cigarette tax in- crease measures were enacted in 1979. Rejection,of these cigarette tax increase proposals indicates lawmakers are becoming aware that high tobacco taxes breed smuggling and illegal distribution by organized crime. Setbacks The growing "buttlegging~" menace has prompted lawmakers in many parts of the count'ry to sponsor cigarette tax reduction bills aimed at removing the currentprofit incentive which result'sfrom adisparity in tax rates between high and low tax states. Although 15 such measures were proposed in eight states in 1979, none were enacted. You can bet we'll keep trying, LOOKING AHEAD Expect the current pace of anti-smoking legislative and regulatory activities to continue. There are also indications that our industry will be challenged by additional ballbt-box issues this year. Based on the re- cent pattern otlegisiative activity, there is likely to be an increase in the number of proposals to ban the sampling of free cigarettes in public places. Count on the industry to continue to press for the reduction of cigarette taxes in the high tax states, while opposing further attempts to raise cigarette taxes on the federal~ state, and local levels. NEW SURGEON GENERAL'S REPORT ON' WOMEN WHO SMOKE- At a sparsely attended press conference com- memorating the sixteenth anniversary of the release of the firstiSurgeon General's Report on Smoking and Health, Surgeon GeneraliJulius Richmond issued yett another report, this time focusing on women who smoke. Entitled "The Health Consequences of Smoking for Women," the report is a compilation of previously reieased'stati sticai surveys and as such, contai ns very little new information. Alleging "an epidemic of lung cancer among women who smoke"„ the report also suggests a connection between women who smoke and the health of an unborn child. Issued at the same time as the Surgeon General's Report was the Tobacco linstitute's own report, "Synopsis on Women and Smoking," which clarifies questions that surround this issue. Criticizing the use of statistical data to reinforce previously held antk smoking beliefs by government researchers, the Tl's report argues that "to describe smoking as'the"cause of (these diseases) serves only to stifle essential research~" To learn more about this seribus issue, read TI's recent "WomenandSmoking",inciuded!with this issue of the TAPGRAM. For additional copies, write or call the Public Affairs Department. 2024964379

Page 3 TAP HAPPENINGS KEEPING US POSTED - on tobacco news in their areas: SSM John Chang reported, on a proposal to ban cigarette sarnpling in Pennsylvania. Region Personnel Administrator (RPA) John Pilosi was the first to let us know about a proposal by the Nassau County, NY Board of Healthito restrict smok- ing in various public places. SSM Alan Portnoy and DM Jack Rampulla continue to provide us with time- ly updates. Supervisor Headquarter Accounts (SHA) Tony Johnson told us about a proposal to restrict smoking in the New Orleans area: SS,M Lance Jones and Area Manager Chain Sales (AMCS) Emmie LaBauve continue to provide us with reports on a new stop-smoking clinic in New Orleans thatattract's customers withiscare tactics. SSM J!im Lain and AMDS Scott Orphal are closely watching the progress of an anti-smoking bill now in the South Carolina legislature. Orphal reports that he attended'a recent' meeting of the South Carolina Lung Association where the major topic was "how to discourage smoking". SSM Artie Glaeberman gave us early warning of a proposed cigarette tax increase in Connecticut. Jim Kelly sent us a copy of, a TV editorial broadcast on an Ohio station which asked its listeners: "Have you noticed that when the do-gooders run out of something to complain about...how when there's nothing else to spank us naughty citizens for, they reach back for that anti-smoking warning?" Inge Lewis (Richmond) sent us an essay written by a Charlottesville, VA attorney. Among many thought provoking points he made was this one: "I guess I am simply not comfortable with the self-righteous and messianic...I have the uneasy feeling they're the early-to-bed; earlyto•rise bunch; the heaith,food ad- dicts...the clean-livers; the running-is-the-ultimate- highers. And'worst of ail; every petty tyrant who's always delighted in telling others how to live." During the past several weeks, several TAPers have written to us regarding a suit brought by attorney Melvin Belli which alleges that his client's lung cancer resulted from the negligence of two tobacco companies. Here's what D.B. Nance (North Carolina) thinks about it: "It is quite obvious that Mr. Belli is on an ego trip and intends to use this case solely for the precedent it would'set if he were to win. I regard this type of suit as an unnecessary expense to tax- payers who must bear the burden of an already over- crowded judiciallsystern." Ed. Note: Belli lost a similar case 10 years ago in New Orleans. EDUCATING THE PUBLIC In a letter to the editor ofithe Iowa City Press Citizen, Patrick Zedrick responded to an editorial attacking the federal government's tobacco price support pro- gram: Zedrick noted that "this program helps assure the livelihoods of over 600,000 American farm families on over 400,000 farms. If it were ended, many of these families would undoubtedly find themselves in need of government assistance." Terry Gutzwiller, using facts from the 1fAP Manual, took issue with an anti-tobacco article he read in his local paper, the Cincinnati Enquirer. Virgil Tiedernan in Illinois and ADM Bill Grinstead in Arizona distributed the Tobacco Institute fact sheet "Tobacco: From Seed To Smoke Amid Controversy" to industry people in their areas.. Leroy Newton (Louisville), objected to the wording of an anti-smoking sign posted~ in his dentist's waiting room and asked that the sign be replaced by one less offensive to smokers. When the dentist refused, say- ing, "The sign stays," Newton replied: "Then I go." Go he did...to another dentist. Gary Nastacio (New York Office) used information he obtained from the Public Affairs Department to prepare a term paper on tobacco's economic impact for a college course he is taking. TAPPING NEW TAN VOLUNTEERS DM Harold Kelley and several members of his divi- sion recruited 25 new TAN members from among retailers and distributors they regulariy cal( on. QUOTE OF THE MONTH "...it is very important to remember that all non- smokers are not anti-smokers. There are two very dif- ferent groups out there. One is the anti-smokers and the other is the non-smokers. And it is the industry's responsibility...manufacturers, distributors, and retailers...to make certain that we do not allow the media or the public at large to think that the entire world is divide6 into anti-smokers and smokers. There is a very, very significant and important middle group which is called non-smokers, people who either have chosen not to smoke, or who have given up smoking but are not necessarily anti-smokers. The anti-smokers are a very narrowly defined group of people whose lives and welfare are dependent upon maintaining the controversy against cigarettes." ALSO SENDING US NEWS WERE: Jim Schenk in Arizona • Molly Fitzpatrick in Indiana • Bob Knapper in Wisconsin e SRO Bill DeLoney,. J.B. Fulvis, Ty Smith and Martin Borah in Penn- sylvania • Tony Sage in Utah • Larry McGinty and Jerry Wiggins iniCafifornia • Jim Elston and'Richard Pavlic in New York • B.B. Adams and Martha Cooper in Louisville • DM Bob Blowers and Donnie Freeman in Minnesota • Joyce Coplin in Kansas • Dan Emanuele in Illinois. In an interview with the U.S. Tobacco Journal - Oct. 4, 1979 James J. Morgan ~ Executive Vice President 0 of Marketing N PM USA ~ ~

TAP The Philip Morris USA Tobacco Action, Pro- gram (TAP) is our Company's vehicle for par- ticipating in the Tobacco Action Network (TAN), the organization that has brought together alf elements of the U.S. tobacco family in support of freedom of choice on tobacco issues. TAP lends additional support by keeping PM employees current on issues affecting our industry and encourages in- volvement in the political process. TAPGRAM A periodic update of political developments important1o Philip Morris employees and'the tobacco industry. Stanley S. Scott Vice-President Public Affairs PM USA Alan R. Miller Editor GRIN AND BERR IT by Lichty Magner "Smoking, non-smoking, or non-violent non- smoking?"' GRIN & BEAR IT by Lichty & Wagner. ©1980. Field Enterprises;, Inc. Courtesy of Field Newspaper Syn- dicate. Page 4 TAP'S LINK TO TAN THE PM REPRESENTATIVE ON THE STATE TAN ADVISORY COMMITTEE Philip Morris employees representing TAP on the state TAN advisory committees now organized in over 2/3 of, the states, help coordinate the involve- ment of our people in local TAN activities. Joining other representatives from a state's tobacco family, they atten6periodic advisory committee meetings to discuss strategies for dealing with issues affecting the tobacco family. Also discussed are upcoming ac- tivities in which PM TAPers might participate. After, each meeting, PM employees receive a report of the proceedings; a similar report goes to TAP head- quarters in New York. TAN ACTION REQUESTS: HOW THEY'RE RELAYED TO TAP VOLUNTEERS As a member of TAP, there's a lot you can do to bolster our industry. Things like keeping the Public Affairs Departrnent informed of tobacco-related news in your area; writing letters to the editors of local newspapers; distributing industry publications; in- itiating opportunities for industry spokesmen to pre- sent the tobacco viewpoint to your communities, and much more. From time to time, TAN asks PM USA's Public Affairs Department for TAP volunteers to join with other in- dustry TAN members to assist in promoting or oppos- ing an issue. In order to ensure proper coordination and guidance for our volunteers, all "Action Re- quests", including those that can be done on one's own time and those that are scheduled during work hours, will originate and be reviewed by the Public Af- fairs Department. The request then, goes to Senior Management for the final decision as to whether or not to act on it. If the answer is yes„the PM represen- tative on the local TAN advisory committee will be notified. That person will tell all PM TAP members in the area what has to be done to help TAN. KEEPING TAP AND TAN INFORMED Throughout the past'year, TAP volunteers have often been the first to iearn of an important event or an emerging issue. Their willingness to take the time to inform the Pubiic: Affairs Department~ has helped us time and again. With most legislatures now back in session, we're relying on you to keep us abreast of, news and events. If you think something might be of interest to TAP and TAN, send it in to us in one of the postage-paid envelopes we're including with this issue of the TAPGRAM. (If you run out of envelopes, use the last one to request more). When you d'o send an item, please let your PM State Representative for TAN know about it too, so the local TAN director can be notified.N r1 N CORRECTION:A number of TAPers wrote in to~ point out an error in the December issue of the ' TAPGRAM on page 3. In the last paragraph in column 1im of "1980: Off and Running", the sentence should read4h "The 1980eiectionswil0 seiecttheentireU.S. Houseofw Representatives, one third of the U.S. Senate..." (~ r (I I I i

I PM REPRESENTATIVES TO STATE TAN ADVISORY COMMITTEES ARIZONA Chuck Evarkioul 9420 Farnham Street Suite 102 San, Diego, CA 92123 (714) 560-8231 CALIFORNIA (Northern) James R. Kuhlman Philip Morris USA Suite 306 3130 La SelVa Drive San Mateo, CA 94403 (415) 574-3040 CALIFORNIA (Southern) Ted O'Hirok Suite 214 825 Colorado Blvd'. Los Angeles, CA 90041 (213) 254,6731 CONNECTICUT Artie Glaeberman (see Vermont) COLORADO, Ray Phillips (see Oregon) Jack E. Gibson Philip Morris USA Suite 310, Building! 1 6000 East Evans Denver, CO 80222 (303) 759-1811 i DELAWARE Fred Swartz 10605 Concord Street Suite 401 Kensington, MD 20795 (301) 933-7733 FLORIDA John A. Crawford Suite 110 1395 NLW: 167th,Street~ Miami, FL 33169 (305) 621-3628 IDAHO Jack E. Gibson (see Colorado) ILLINOIS, Larry Scanlon Suite 309 121 S. Wilke Road Arlington Heights„ IL 60005 (312) 398=8506 IOWA Dwight Alford' 24 Corporate Woods 10890 Benson, Suite 350 Overland Park, KS 66210 (913). 381-1352 MAI'NE Edward Van Dyke (see Massachusetts) MASSACHUSETTS Edward Van Dyke 990 Washington Street Suite 311 Dedham, MA 02026 (617) 329=2848 MINNESOTA A.B. Campbell 7901 Xerxes Avenue South Suite 103' Minneapolis, MN 55431 (612) 884-9834 MONTANA Bob Eberlihg 305 108th,Avenue, N.E. Suite 207 Bellevue, WA 98004 (206) 453-1459 NEBRASKA John Goldenstein Gretna, NE 68028 (402) 895-4981 N EVADA James R. Kuhlman (see Northern California) NEW HAMPSHIRE Edward Van Dyke (see Massachusetts) NEW MEXICO Chuck Evarkiou (see Arizona) NEW JERSEY Joe Chaump 455 Gotham Parkway Carlstadt', NJ 07072 (201) 933-2970 NEW YORK Nat Gold 60 Cutter Mill Road Suite 208 Great Neck, NY 11021 (212) 229-2185 Al Portnoy 60 Cutter Mill' Road Suite 207 Great Neck, NY 11021 (212) 423-5220 (516) 487-3990 NORTH DAKOTA James A. Shaff P.O. Box 41 Aberdeen, SD 57401 (605) 225-7963 OHIO Ken Sass 6315 Pearl Road Suite 304 Parma Heights, OH 44130 (216) 885-1158 Page 5 OREGON Ray Phillips Suite 310, Building 1 6000 East Evans Denver, CO 80222 (303) 759-1811 PENNSYLVANIA George Powell. No. 9 Valley Forge Executive Mall Suite 221 580 East Swedesford Road Wayne,, PA. 19087 (215) 293-0650 RHODE ISLAND Edward Van Dyke (see Massachusetts) SOUTH DAKOTA James A. Shaff (see North Dakota) TEXAS (Northern) Ray White 2695 Villa Creek Drive Metro Square. Suite 290 Dallas, TX 75234 (214) 620-1641 TEXAS (Southern) Larry Glennie 2695 Villa Creek Drive Metro Square Suite 280 Dal las„ TX 75234 (214) 243-2213 UTAH Jack Gibson (see Colorado) VERMONT Artie Glaeberman 185 Silas Deane Highway Wethersfield, CT 06109 (203) 563-9361 WASHINGTON Ray Phillips (see Oregon) Bob Eberling (see Montana), WISCONSIN Robert D. Ames P.O. Box 6 North Lakes, WI 53064 (414) 367-5542 WYOMING Jack Gibson (see Colorado)

~ Crossword: The Legislative Process Across 1. Toaskforavote. 2. A survsy to determine the feeli ngs of a group 4. Attendance is checked by a roll ... 6. To count the vote 7. Witnesses appearto discuss an issue 10.1 Sufficient number present to conduct business 11. The place where legislation is passed 13. A person who protects the Capitol 18: An addition or change to a bill 19. A'no"vote 20. When candidates seek public office, they ..,. 23, 24. The President holds the bill and fails to sign it within the time alloted 25: The legislative body,takestime off 27. An affirmative vote 29. A list of the day's legislative activities 30. After a bill is passed, it is called an ... 31. When addressing the presiding officer, we may, refer to the... 36; 37. The legislature adjourns with no date to reconvene 38. When an issue has been pigeonholed it is presumed'.. . 39. When a bill lis passed by both houses and is retyped to incorporate all amendments 40. When a conservative group is said to be to.the ... 41. When aa body votes to return the bil I to the standing , committee, they.vote to... . 42. The group which tends to be more liberal is said to be to the... Down 2. Serves to run errands for the Congress 3. When two people are absent from the chamber and are on the opposite sides of an issue, they are said to be a.... 4. A group of people of the same party meeting to discuss the issues 5. Assistant to the majority and minority teade rs. 8. A procedure under which a bitl is considered 9. A vote to stop debate 12. Presiding officer of the Housee is the ... 14. Symbol for the Democratic Party 15. Symbol forVie Republican Party. 17. The party,out of power is the ... 18. When the legislative body finishes its business, it will ... 21. To discuss a motion by,h'earing opposing points of view 22. When information isrelevant tothe issue being discussedit is... 26. When you cancel a law.you ... it. 28. Thearea.from which you view legislative procedures 32. A clause added on to a bill 33. When an issue does not receive sufficient'votes to pass, you ... it 34. Whenit is presumed that an issuewillnotcometoavote,ltis... 35. When memberss record their feelings on an issue, tFiey.. ..  E MM © ® N ® ® E M M © M W M IM M M 0 E M ® OM M S a M H MI M M®M M M M ® M 11111 111111 111111 1 ® El 0 M M M ® NI M ®E ~ M I MM IM M IM M ® M ~ 0 ~ : ~ ®  H ®  ®    ©   ® N ME M IN ® E M O ® O MM E M 0 0  . ®® ®  ©  .  .    .  N M ® OM E ® 0 0 0 0 0  © M ® O M E ® EN ® OEN ' ® ® N NE N M M 0 0 0 0 0 IN © ~ MEMIN 0 ® MM IN IM E N E ® OM E SOLUTION ON PAGE 8 Our thanks to Bob WlcElroy, Director of Atlantic Richfield'~Corporation's Civic Action Program for allowing us to reprint this crossword puzzle. Page 6

Page 7 LEGISLATIVE UPDATE: CALIIFORNIA A bill that would have prohibited the sampling of free cigarettes in public places failed'to make it out of a Senate committee. TAPers helped by writing letters to their state senators. NEW YORK For the fourth straight~ year, Assemblyman Alexander Grannis (D-NY) will try to get a wide-ranging anti- smoking measure through the state legislature. Gran- nis' most recent attempt in 1979 was stopped by a united industry effort with significant support from: TAP volunteers at 100, Park, the PM USA Sales Force,, and a big boost from employees of the Miller Brewing Co. at Fulton. OHIO Section Sales Manager (SSM) Ken Sass and severall members of his section attended a legislativecommit- tee hearing to hear public comments on a proposal to ban cigarette sampling in public places. W'EST VIRGINIA SSM Jerry Choate and members of his section voiced their opposition in late January to a public smoking restriction measure now before the state legislature. NASSAU COUNTY, NY TAP volunteers are writing letters protesting an anti- smoking measure recently proposed by the County's Board of Health. (See TAP HAPPENINGS:..) PALO ALTO, CA SSM Jim Kuhirnan, Area Manager Distributor Sales (AMDS) Bob Gadiel, Supervisor Retail Operations (SRO) R.C. Florio, Division Manager (DM) Mike Lady,. Assistant Division Managers (ADMs) R.W. Warren and Debbie Culbertson were the only industry people able to attend a city council meeting that was called to discuss a broad public smoking restriction proposal. Action on the measure was postponed'to a later date. REVISED TAP MANUAL READY SOON Everyone who has a TAP Manuai'. will soon receive a completely revised set of pages to replace those now in the manual. Everyone else who receives the TAPG RAM, and who has not yet received a manual, wi l l be sent a completely new copy. In addition to new and updated information, the latest. TAP Manuai' will include a"Pubi'ications Order Form" to help you obtain copies of brochures, pamphlets, reprints of articles, and other informative materials from the Public Affairs Department. Thanks to Jgy Jones„who works in the Accounting Dept. at, our Louisville manufacturing center for contributing this original cartoon. We hope he sends more!

Page 8 NEWS ITEMS FROM TAP VOLUNTEERS Wilson Wright, of the Tobacco Tax Council, in an essay titled "The Case for Smokers' Rights," published in Associations, a trade journal, argues that the general populationdoesn't "giveahoot" about the existence of smoke-free areas. Wright points out thatonly 28% of the electorate went to the polls in the Dade County referendum last May. "When youadd the 72% who didn't botherto voteand the 15% who votedagainst the proposal, it addsup to87°l0 ofthecounty'spopulationnotcaringaboutor wanting such laws." According to a study cond'ucted by P.N. Lee, a research statistician writing in The British Medical Journal, an excess number of British physicians who gave up smoking in the 1950's and 1960's died of,st'ress-related' diseases, including cirrhosis of the liver. "Those con- sidering bringing pressure tobearon society to reduce smoking should keep in mind that, for some smokers at least, giving up smoking may have adverse conse- quences... The benefits to be gained maywell be fewer than many sources would have us believe. " The words: "strained by unworkable laws" were:used by New York City Mayor Edward Kochiin a recent inter- view with Esquire political editorRichard Reeves. Ask- ed his opinion of the effect on our system of justice of unworkable, unenforceable laws, Koch went on to say: "The laws are insane. I voted for them when l, was a Congressman, and now I know how dumb l was. We permitted a small number of people, generally elitist, to dominate the society...'Dolhis, do that or we'll take you to court!', they say. " The Federal Trade Commission's rule-making authori- ty;, now being challenged by members of Congress (see December issue of, Tobacco Observer) came under further attack recently from several North Carolina newspaper editors who objected to the agen- cy's call for a new government campaign to discredit cigarette advertising: The Greensboro Record said the anti-smoking cam- paign is based onastudy"thatcould have been writtenn b y a five-year old. The f TC says tha t cigare tte advertis- ing portrays only the positive aspects of smoking. In other words, it does what any advertising attempts to do: namely, promote theproduct. The FTCisagoodex- amp/e of a regulatory agency driven to excess in sup- port of a favorite in-house cause and poisoned by its proponents'rabid fervor." The Burlington Times said "the FTC wants to be a little dictator. Instead of issuing warnings on consumer products, they should require warnings on the foreheads of bureaucrats:" Columnist Roger Harris, writing in the Newark Star- Ledger, defines a:militant anti-smoker as "someone who doesn't smoke, who doesn't want an yone else to smoke, and is prepared to fight for his or her right to stop them from smoking." A recent study reported in The New England Journal of Medicine found that those in good'mental health were in bet'terphysical shape than thosesuffering from anx- iety and depression. Asaresult, theywereless likelyto d'evelop, cancer, among other diseases, even if they overate, overdrank, and smoked. According, to the Omaha World Herald, the Nebraska State Board of Health, charged with implementing an anti-smoking law enacted last spring (see Year End Report), is having a hard time doing so due to conflicts between proposed regulations and the laws upon which they were based! A big problem: uncertainty overdefinitions, e.gi what isan "bffice" and'uncertain- tyover precisely how the nonsmoker is to beprotectede from the smoke. One Health Board member, commen- ting on the confusion, says the "entire matter is becoming too complicated to be useful." NEW DECADE-cont'd. from P.1 are determined to impose their will over millions of Americans. They've had~ the field pretty much to themselves. But not any more. More and more members of the U.S. tobacco family are acting ini their own special interests and~ participating ini organi¢ed~ efforts like TAP and TAN. To the thousands of members of the Philip Morris family who are enrolled in TAP and are helping TAN' in their states„we urge your continued interest. Keep abreast of the issues affecting our industry;,register to vote if you're not registered; listen to what the candidates are saying; volunteer your support to the campaign of your choice, and VOTE! To those of you who are new to Philip Morris or who aren't yet part of our effort,, take: a few minutes to read the enclosed~ brochure, "This is...TAP", which, we're distributing with this issue of the TAPGRAM. If, after reading it, you decide you want to join (and we hope yould'o), fill outthe perforated TAP volunteer card, detach and mail it (postage-free) to the PM USA Public Affairs Department. By doing so, you'll not only join TAP, you'll also be enrolled in TAN. Don'tlet' others make decisions that can affect you without' letting them know how YOU feel. SOLUTION TO CROSSWORD PUZZLE ® NO© ®E03®3 C A A L L ®©r~°n®o ® U © ~. O R U' M ~ 0 © ®®©0 '~. ® 0 P 0 M D 0 ® A R D E A ®f~~lQ®~'~®© 0 I U D P CKET VffTi O R R Iul © N AY K G R E CE R ® R SS U 0 L. N ff K P E H YE A N ~ ~ ®0M©®0013 hA N ®® ® 0 © D °a °° ° o ®®©® D 0 R ©®o®®ao CN A D ~© LEF I ( T Z o © R T ®° ~ GNT ~ ~ w ~ ~