Philip Morris
Tobacco and U.S. Trade Policy
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WASIiINGTON LEGAL I' OUNDATION
1705 N STREET, N. W.
WASHINGTON, D. C.20036 ~
202 -657- 0240,
February 17, 1988
Mr. John Bagrosky
Executive Secretary
Interagency Committee on Smoking and Health
Park Building, Room 1-10
5600 Fishers Lane
Rockville, MD 20857
Re: Tobacco and U.S. Trade Policy
Dear Mr. Bagrosky:
We noted with interest an item that appeared in the Federal
Register announcing the February 18th meeting of the Interagency
Committee on: Smoking and Health at which you will be discussing
"the issue of tobacco and United States trade policy." 52 Fed.
Reg. 48764 (December 24, 1987). Although this notice did not
solicit comment$, and we plan on sending a legal representative
from the Washington Leg!al Foundation to attend tomorrow's
meeting, we are nonetheless sufficiently concerned about your
Committee's proposed activities to wish to express our views
formally via this letter.
By way of introduction, the Washington Legal Foundation
("WLF") is a national, non-profit public interest law and policy
center. WLF is headquarterd'.in Washington, D.C. and presently
has over 200,000 members, supporters, and'.contributors nationwide.
WLF engages in litigation and in admini~strative proceedings
which affect the public and national interest in a wide variety
of ways. In the past, WLF has noted and commented upon ill-
considered attempts by both governmental and private groups to
ban cigarette and tobacco advertising from the airwaves. See,
e.g., the two enclosed WLF Legal Background'ers.
More specifically, in this instance the Foundation is
concerned that the activi,ties of you~r Committee -- a Committee
wh~ich, so far as we have been able to determine, has no authority
or expertise in the complex issue of tobacco and United States
tra e policy -- may impose a damaging, self-inflicted wound~on
our nation's economy.
In the Foundation's view, the economic stakes are simply too
high, to permit United States trade policy to be adversely affected

Mr. John Bagrosky
~ February 17, 1988
Page two
by an over-zealous domestic anti-smoki~ng agenda. While such
ill-advised regulatory efforts will definitely harm our national
export position, there is no evidence that they will reduce
smoking abroad.
In this regard we wish~to point out that tobacco i~s one of
very few American industries that has the ability to produce a
world class export. In sharp contrast to a persistent national
trade defici~t that quadrupled from $36 billion in 198'0 to a
record of $170 billion in 1986, the tobacco industry has
consistently produced an annual trade surplus.
These exports, in turn, help to maintain a high standard of
living and production, across the nation. Thus, for example, neww
business generated by increased tobacco exports to Japan and
Taiwan is expected to add nearly $800 million to the U.S. trade
surplus and'.has aliready requ1ired stepped up production in
cigarette plants in Virginia, Kentucky, Georgia and North
Carolina. And if, as the Secretary of Commerce has recently
reported, it is true that every billion dollars in exports
creates 25,000 American jobs, it becomes clear that tobacco
exporting has become essential to the economic well-being of
countless American families.
As WLF views it, a U.S. trade policy designed to decrease
American exports of tobacco makes no economic sense. Rather it
would appear to constitute little more than a thinly veiled
attempt by anti-smoking zealots to export their health vilews
abroad. But the zealots are mistaken even in this regard.
Smokers living abroad will not quit smoking if American
brands are denied entry. They will simply smoke native brands or
cigarettes made in Germany, the Netherlands, England or
el~sewhere. In fact, total cigarette consumption in countries
abroad has no correlation with trends iniAmerican exports. For
example, in Japan, sale of U.S. brands is up sharply but overall
cigarette consumption has been declining for the past five years.
Moreover, a U.S. trade policy that actually worked to our
economic advantage by abolishing,foreign trade barriers against ~
tobacco exports would'not increase smoking inicountries overseas.
Smokina has always beenian extremely popular practice. Nearlv
five trillion cigarettes were produced and consumed world-wide in
1986. About 593 billion cigarettes, or better than one in ten, N'
were American made. The U.S. market share could expand ~
considerably, if foreign trade barriers were lifted. This, in
turn, would increase domestic prosperiity. w
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a.

Mr. John Bagrosky
February 17, 1988'
Page three
In conclusion, WLF points out that U.S. trade policy has
been carefully consildered by experts in economics, business,
trade and iinternational finance and establiished by administration
and congressional officials. Jurisdiction rests with the White
House via the U.S. Special Trade Representative and with such
cabinet departments as State, Commerce, Agriculture, and
Treasury. Several standing committees of Congress also have
oversight on trade issues. The concern of members of the House
and Senate is obvious as evidenced by the fact that a conference
committee of 199 conferees and 17 subcommittees is working the
omnibus trade bilil (HR 3).
Neither your Committee nor the Surgeon General has been
given a mandate to export an anti-tobacco/health campaign. Nor
do foreign governments need help fromiyour inter-agency committee
in determining their national smoking policies. The economic
stakes are simply too high to permit d'omestic smoking policy to
endanger national, trade policy. Given thils nation's record
trade defilcilt and the weak condition of its financial markets
following October 14, 1987's plunge, it makes no sense to impose
restrictions inspired by a domestic anti-tobacco campaign on a
U.S. trade policy and an industry that has consistently
contributed a favorable trade balance of about $2 billion
annually for the "past six years.
To adopt an anti-tobacco trade policy would have no impact
on world smoking patterns. On the other hand, doing so would
definitely impose a damaging self-inflicted'wound on the
national economy.
Respectfully submitted,~
_
Daniel J. Po~e .
o
General Counsel,
DJ,P/cme
enc.
cc: Honorable Otis R. Bowen
Secretary of Health & Human Services
~
C. Everett Koop 0
U.S. Surgeon General ~
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