Tobacco Documents Online

Mr Matrt~ Winokur Asia & Latin Co-ordinator Phil!ip Morris USA 120 Park Avenue New York NY 10017 USA Re: ARISE - Associates forReseareh Into The Science of Enioyment Assoeiatesfor Research Into the Science of Enjoyment As you may know, ARISE is a worldwide association of scientists who diseuss and study the role and health benefits of pleasurable experiences that cam be derived fromi everyday legal products including the use of alcohol~ chocolate, coffee, tea and tobacco. Over the past few months., ARISE has become more active and we are planning some. major events over the next year. Determined to spread the ARISE message further, we have produced a comprehensive information pack (enclosed) which covers all the key facts relating to the science of enjoyment. Also in¢Iluded are some recent press articles which demonstrate the growing trend towards a 'pleasure backlash' and a selection of Europe-wide coverage generated from ARISE's '93 research into the typical pleasures of everyday life. Through. August and September, ARISE.will be undertaking research into stress, relaxation andlpleasure in the officeenvironmenracross 15 countries in Europe, USA and Asia.Pacific. Results will be published in; November. An important date for your diary is 23rd - 26th April 1995, when ARISE will be holding its next international meeting. The Conference will! be held in Amsterdam, one of Europe's most stunning cities, and we anticipate some. very interesting debates and contributions. More details will be forwarded as soon as possible. In the meantime, look out for our September newsletter. If you wouldl like to contribute any news or views either to the newsletter or in generall, have any queries or require any further irttformation_. please get in touch with my new ARISE colleague, Ginny Boland, who can be contacted a( the address below. Yours sincerely. Professor David M Warburton ti P0:8ox 7007 London WC2N 5BETelephone.+44(0) 171 839 4473 Facsimile+-4v,0) 171 8394929: