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Philip Morris

N403

Date: 1994 (est.)
Length: pages
2024208105-2024208132
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Author
Warburton, D.M.
Area
2024208074/2024208133/ARISE
Type
PAMP, PAMPHLET
MRRT, MARKET RESEARCH REPORT
RESU, RESUME
Litigation
Feda/Produced
Named Person
Anderson, D.
Beauchamp, G.
Boland, G.
Botsford, K.
Bozarth, M.
Dauwalder, J.P.
Davies, C.
Davies, Jch
Evans, T.
Feinhandler, S.
Hindmarch, I.
Kobal, G.
Lowe, G.
Luik, J.C.
Mcbride, R.L.
Mccormick, J.
Mckenna, F.P.
Netter, P.
Rogers, P.
Sherwood, N.
Vandun, F.
Vantoller, S.
Warburton, D.M.
Named Organization
Adam Smith Inst
Addiction Controversies Florence
Associates for Research Into the Science
Boston Univ
Bostonia Magazine
Brock Univ
Harvard Univ
Inst of Food Science
Irish College of General Practitioners
Market + Opinion Research Intl
Monell Chemical Senses Inst
Niagara Inst
Pleasure + Quality of Life Brussels
Pleasure the Politics + the Reality Veni
Sensometrics
Social Affairs Unit London Uk
State Univ of Ny Buffalo
Trinity College
Univ of Belgium
Univ of Erlangen
Univ of Ghent
Univ of Giessen
Univ of Hull
Univ of Lausanne
Univ of Limburg
Univ of Reading
Univ of Surrey
Univ of Warwick
Site
Pare, Parent
Author (Organization)
Associates for Research Into the Science
Master ID
2024208105/8132
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04 Jan 2002
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Worldwide Reg Affairs/Central Files
UCSF Legacy ID
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Professor Gerd University of Erlangen,. Federal! Republic of Germany. Kobal Physiologist Researching the Psychobiolbgy of Odours Professor John. Niagara Institute, CanadaL Luik Philosopher Previously, Professor of Ethics, Brock University, Canada. Author of "Freedom of Expression: The Case against Advertising Bans" Dr Geoff Lowe University of Hull, UK Psychologist Researching Users of Alcohol„ Caffeine, Chocolate and Nicotine Professor James Community Medicine, Trinity College,, Dublin, Republic M'cCormiek of Ireland.. President of Irish College of General Practitioners Co-author of "Follies and Fallacies in Medicine"' Dr Frank McKenna University of Reading, UK Psychologist Researching Perception, Risk and Choice. Dr Bob McBride Sensometrics, Mosman,AustraLia Senior Psycholbgist Author of "The Bliss Point Factor" Professor Dr University of Giessen, Federal Republic of Germany. Petra Netter Psyehologist, Psychobiologist (medical. and psychology doctorates) Dr Peter Rogers Institute of Food Science, Reading; UK Sensory Scientist Researching Sensory Pleasure from Coffee and Chocolate. Professor Frank Universities of Ghent, Belgium, & Limburg, Maastricht, van Dun Netherlands Professor of Phidosophy of Law Author -"Tobacco, Cancer and Politieal Culture" Professor Steve University of Warwick, UK van Toller Psychologist Researching the Psychobiology of Pleasure from Perfumes Professor David University of Reading„ UK M. Warburton Psychologist Founder of' ARI'SE Researching the Psychobiology of Pleasure from Alcohol, Chocolate, Coffee and Nicotine
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Professor David M. Warburton Biography Assoiciatess for Research Into the Science of Enjoyment Professor Warburton is currently the Director of the Human Psychopharmacology Group ar the University of Reading in the United Kingdom.. His Laboratory is one of the premier centres in the world for the study of dtugs' and human performanee. A native of the United Kingdom, he obtained his B.Sc. from the Uhtiversity of London andl then went to the United States on an English Speaking Union Scholarship and a FudbrighoGrant. He obtained an M.A. and Ph.D. (with Highest Distinction) at Indoana; Uniiversity„ after which he worked in the University of California at Irvine, before returning to the United Kingdbm. His research interests are in the biochemistry of behaviour and he has written and edited e;ight books and published well over one hundred scientific papers on various aspects of this area. His currenCt work is on smoking, and substance use, the study of cognitive enhancingg drugs and on stress. He is a. Fellow of the British PsychologicaV Society and has acted as Technicad Advisor oni Smoking and Health to the British, Japanese and. New Zealand Governments, and! to the. Surgeon-General of the United States, TechnicaU Advisor to the Food and Drugs, Administration of the United States and is Membre du Jury, Fondation. de France pour la. Recherche sur la Maladie d'Alzheimer: At presenti, he is the Human Psychopharmacology. ~ Editor for the.journal Psychopharmacology. ~ IJ A N C ~ r w v PO.Box7007tondon WC2N5BE Telephone.+44(0) 1718394473 Facs;mde+44(0) 171 8394929.
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ARISE Conferences The most recent ARISE conference involved the following: "Pleasure and Oualitr of Life" Brussels., 1993. Papers delivered by: Mr Keith Botsford: Prof. Jean-Pierre Dauwadder.. Prof: J.C.H. Davies: Prof. Timothy Evans: Prof7an Hindtnarsh & Neil Sherwood Dr Geoff Lowe Prof. JohniC. Luik Dr Robert L. McBride Prof. Jttmes McCormick Dr. F.P'. McKenna Prof. Dr Petra Netter Prof. Frank van Dun Prof. David, M.. Warburton Other ARISE conferences: Associates,for Research Into the Science of Enjoyment "Pleasure & Living"' "Quallity of Life - From Assessment to Dynamics" "Substances & Sociability"' "Bureaucracy Against Life: Personal Choice" The Politficisation "Substance Use and Psychomotor Performance" "Pleasure; Relaxation and Unwinding" "Pleasure and! Democratic. Princip.lbs" "The Bliss Point:. Implication for Product Choice"' "Health Scares Are Bad for your Health" "The Quality of Life Computation" "Pleasure and. Health" "Pleasure and Political Culture" "The Functions o8 Pleasure" "Pleasure: The Politics and the Reality" Venice; 1991. Proceedings published by John Wiley (February 1994) "Addiction Controversies" Florence, 11989., Proceedings published by Harwood Academic Pbess (1991) , Further details available from ARISE telt 44(0) 171 839 4473 of PO.Box7DD7London WC2N5BE Telephone+44(0/171i8394473. Facsimile-4a(0) 1718394929
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, 1993 Survey Commissioned by ARISE Published October '93 "NAUGHTY BUT NICE"' A STUDY OF LIFE'S MOST PLEASURABLE ACTIVITIES RESEARCH SUM'MAR'Y Assoeiates.forResearch, Into the Science of Enjoyment In August/September 1993, a survey was carried out by MORI (Market & Opiuion Research International)y on behalf of ARISE (Associates for Research In The Science of Enjoyment), into Europeans' attitudes to the 'typical pleasures of everyday 6fe' andlto establish how Europeans cope with stress or unwindiafter a stressful day. A tot'al of 1,509 adults were surveyed across.the United Kingdomy France, Germany, Spain and Italy. Pleasurable activities . The survey found that family andlchildren (86%), holidays (83%), reading (83%) and. entertaining friends (82 %)~ are viewed as the most pleasurable activities of everyday life. Other areas rated highly include dtinking tea or coffee (78%), having people round or visiting others for tea/coffee (77%), going out for a meal (74%) and watching television (74%),., . Overall, sex ranks only 10ah~ in the list of pleasurable activiiies(71 %). . Differences irrnationad attitudes are clear. For example., 83% of Italians consider sex. as a~ typical pleasure, compared to. only 62 % of Britons. 74 % of Britons enjoy shopping/spending, money, as opposed to 4'9% of French respondents. The French, however, like indulging in cakes and pastries ('53%). compared to 44% of Spaniards, The British have the greatest enjoyment ofdrinking, alcohol (69%) and tea or coffee (87%). /...2 P&Box 7007 London WC2N 56E Telephtone.+44(p) 171 839 4473 Facsimilie.-44q0) 171i 839:4929
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I...2 Uh'windingJCoping with sttess r The most popular ways of coping with stress or unwinding,after a hard day are having a hot bath or shower (82%), reading (76%):and watching tedevis;ion.(67%). Also highly. rated were taking physical exercise (54%) and playing with one's children (51'%). The sometime fashionable activities of meditation and'yoga have a low rating of 14%.. Again, differences between nationalities are evident. The French are the most energetic: 68% take some form of physical exercise to relieve stress, compared to 49% of'Britons, 48% of Spaniards and 47% of Iualiians,. The British seem to prefer drinking alcohol to unwind (43%) more than the Spanish andl Italians - both 8'%. "Products of enjoyment" . 74% of Europeans drink coffee, 59% drink alcohol, 56% eat chocolate, 54% drimk tea and 33'% smoke, suggesting that "products of enjoymena" still have a large role to play in people's lives. . Of the products examined, coffee is most frequently cived.(49%) as a means of relaxiing,or coping with stress. For the same reason, 40% drink tea, 36% eat chocolate, 28% smoke and 20% drink alcohol. . It seems the relaxing effects of such products are an important factor for those who~ indulge. Two-thirds of tea/coffee drinkers view it as a method of coping with. stress or unwinding. The same is true of three-fifths of chocolate eaters and four- fifths of smokers'. A third of alcohol drinkers see it as a way of helping them to relax.. According to Professor David Warburton, director of the Human Pharmacology Group at'tite University of Reading. and co-ordinator of ARISE, "There is clear scientific evidence that a cup of coffee, a glass of wine, a cigarettt' and a few pieces of chocolate make people calmer, more relaxed and generally happier. Medical evidence shows that happier people live, longer, so moderate indulgence can only be benejcial:" ~ ~ fJ P NQ N ~ C /...3
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A< S E 1....3 Hiealth education/regulation - When questioned about the possible health risks associated with "products of enjoyment", the large majority felt they knew enough to make up their own minds about tobacco (87%)., alcohol (86%). and coffee (72%)., Accord+ng to ProfessorDavi,d Warburton, "People are constantly reminded of the risks associated with the use of alcohol, caffeine,, chocolate, fat and tobacco,. but many choose to continue to indulge. The point often ignored by health educators is that the relaxing effects of these products are an important factor for those who use thern. " S ampl e/ m eth od o l o g y The AiRLSE/r61ORI survey was, conducted by MORy in the United Kingdom„ Germany, France; Spain and Italy between 26th August and 8th September 1993.. A total of 1509 telephone interuiews were completed (around'300 in each. country). A representative sample of adults over the age of 18 took part: Quotas were set on age, sex and working status..
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PRESS' CUTTINGS and tatshave found.that the same protective qualities exist in black ta Britonsconsume more blaek. tes, thann any otherr na- tion.. with~. 170m cups being drunk mch day: We.dcanktea worth E599m la:se yeac att an avenge 3.3 cups a day. More than 30% ofNe population areregular cra.drinken. • lx cuppas a day keep cancer away SCIENTISTS have uncovered evidence thart drindting tea mayhelp rto pravent'canccr..A substancecontained in the laves of Britain's favourite drinkk is said to. reduce the spread of the disease by blbck- ing, the cancer-ousing..agents in the bloodstream. W7siJe therre have been many claims of tea:5 thera- peutic properties; doctors.in several centres ars for the Grst time anempting, toprove a specific effdet ProfbssorAllan Conney, director of the cancer research Ihbotatoryat Rutgers.Univer- sityih NewJersey, has been awarded a.E5.9m.grant to fur- tAerhis work on,the protec- The latest investigations toProfessor Gordon McVie. be ¢rried'out.on humans as sciendnc.director of the Can- well as atumals.were: iaspved cer Raeanch Campaiga is by. 5ndings in Japan that preparinga«viewg of pub- dtihking.gtcenaa popular in tished endence. - , This month Britain's big tea producers: mcluding Lyons Tedey aod Brooke Bond- launched a £Im research project which theyhopry will coufirm the evidence. Illtyd Lewi's, executive diPector of the TFa. Couecil, said full results from the pro> grammewould. nott be avaiR able until: . 1997: thetr tea aeat SUNDAY TIMES 24TH JULY 1994 by Ian ®urrell andLois Rogers tive effects ofteaf by the National [nstitutes of Health. Work by. Conney's team, re- ported thiss month in the jour- nal CancerResearch„showed thatt growthh of skinnncers artiftciallv induced in mice could be "markedly reduced" by feeding them tea in the ame concentrations dnunkbv humans- DnJohn Weistiurger..ditec- tor emeritusof the .lnterian Health Fousdation. says he is convincedlthatthe properties of tea bloekthc.spread~of caa- cers linked to diet. "It is my impression that if you < six cups of teaaday it protect'you against eencc He nas conducted a ser studless which have rav, that the risk to rat contracting cancer of breast, colon and panr from. cardnogeass coma found in cooked meats fish issignincandy rzdua tegular.dosesof tea. The protective effecu masked when milk,is add tea, or'if the leaflchemica alteredd at too high a, penture. Weisburger, wh 40 vears' experienre ta~e researeh. said: "People st Tea `prevents cancer' Com+nuedfrompagrl the. Far Fsst reduces therisk tzgntothiali.abourdrinxing, of colon nncen Since then further invesdgstions.tn mice
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PRESS' C'UTTINGS' THE SUNDAY TELEGRAPH 24THi JULY 1994 Warm wave of nostal'gia takes Britain back. to the good. old, bad old days Nation''s taste s defy po '!tical correctness QUESTION: In what period dphp Ga5ke11 yet ubsyyitunus, not even to nal awarEed him. E30.000 ~ghtthefollowingpassage ~ . theennronsnfIlinema,Foe eompensationandsaiditsaw y~ set+ mee.so Eeware. no rtason why he should not fllemanateh'Lnporkpiein yuaintthephnsesnunds- But are the.e examples bere4nstatede thr, ailaaP enmiapr v/hie meaos, that our teaveller merely ce/ocidenou ofnes. On Friday, PC Steve. Gus- r.adlopo(collsNomp,mem- couldnmmakehu1994sum, talgih' Individuallythey cott,.the 'oldfashioned tier, of the Rayal Famllyfor mer journeyy on a Wednese seem trivlal but, remember bobby" From,SOm<net wtlp the ermm af Notlona/ Sen day. Be could, howeveq, ingthat the hismry ot dfssislupped an abuslve tloy vier; Aa he IrainiPkiled'.inta witness ynllutinn thougMrodence io the Soviet Uolon acrass.the faoe, wat spared N.amNnnhe/ookedforward haveheeocutedinthe1960r, began with arguments ovethesack.byhis:chiefeonsta- Won rveninp at'the dnrmp, What of our nanlsseauab the:widthof mm a trousen, We. Suppos<em'had sent him mmking a tipmestr hile ity! Xe mightau usevn oldanyd pf them might bee the 6.000 persoeal letters, f50.000' ddna[ioes [aa wfvhinp,oneo(tAe/astion~ fashionedphrase,beapu99r. startufartbelliony abte:romenticsanrdyfsints What^ Fret not, many A'tWt.l»ndonSchoelIof tmstluodapd'nleed.apeti. Bedolemofthel950s;but tlumoseauaJS Ecoe,omics, nonwith16;000ssgnamres. . m;cheyesris199s.uBritaln themselves now Janer9tonkd.le, Might this.be the emer. uwashed'byw.vesofdejduu ptefv'We word, • soroal psyctloL gence of a teattionary Bmo.ineverywalkoflife. mcludnng the oglnl,badsome ain weaned by the-sm.. The purk ptee was rtim r~ightss cam. doubts. "I think 9uangoz:ur the Health ELU, nate4 on 9oterCity trains patgner Peter pcaCle are con- nnon. Autbmny, bouedingg last week. It wlll be followed Tatchell who for cerned aEout'the us too the {save about peasEonly by the remm.ofthe the Ibst two I namber of'rules sonal rLoltts.ln fuud, drinN. Comishpaety."6urcvsmm. yeats, has Been ~I whichseemsobe andhabits'd em seem less healthsoro. using,the term. ~ coming from "No::theyamn'ttharpm.w- sclnus thex dsyt;" to a. By doing so, be elsewhere, svchh erfulibutlthinkwevughtbe spokesman. belieres, the as the ECandC doingabitofleassessmenG Peio<eCharles'sviewsona, dkro{erory ( tmmacioss thee idMissStoekd In"Ithinkform of oational semm:aemeamng is, sub. Atlantic.' she. ecpPle arem co nteracHOg. welll enough known, burt verted and its . szys. "Pe.aplex thuscelements ul. politicvl' sance when hasthere beem effectiveness as ell likero makeoonesxnesswhere they feel suHs a preponderancc of'bun an ' sult und>r- their. nwv mless deprived by.cbem." ofhee hds suchasSleeplrsm mined..ll isaleo andomtoimqart Surpnisec has been ImSmttte. Ghoaa, and,Four an ttemPt tn them+Butldon't espressedbysome~mmmcm WedlGnps AnA A Fune.af? ditch the polite- believe we ar<is uturs rhat we have not succ Fromnextmonththcy.maym nessofgayy a nebe911uus aumbedroPC.asmdilyzsppear at the. albsmokine And, to thu<h n phasee at the the Americans. 6ihemr. Fomers io Bruton, on aa ftill mm< ;n- momeoa" 'In 9ntam we am more south 6undom A trial rup tabeo subieet. Yest the evi- discriminatiog, we value pmvedahugesuccess:. whatafour,nar~ 6eepoltdrink dence of. Ihst' diversity,"shesays."Weare "Everycne said itt w ellerb ra and nssfrered'wlve weekstronglyk eztmmely toleranr.whereasgreattoxeeafifmandnon8ev, colouet'Perhaps hintedofchanR. tntheStatesthere:samuch toid off tor smnkingJwashe regards himself as a ni( For JamcsEvans; a Memep momm cheeplike eulmre, a the observammof themam ger or, before the DPP ddue chemistry ¢acher; it cpnatimtion where everp- agemenL,wEowill alsot arrivesat our offices, wasthe.endaE'twayesnof thing.is'enahNned.andsueh eecourngeEeany.ating.and 'nigpl'.tpwbicnblatkwnfs misery ttat be6an when he litigation that if You open dfinking for, as we noww ers of "gangsta" rap ly^t's nund mfor a colleague and your meouthh you get z wm knmv eedwineirvery,good fieyuentlyrefer. V.yronounreA aprl'sname slappedenycu." for.theheart. Prcvious.sugThe term wass brought trom the reGster. It was Where might it.ell Iead4 gested limits for alcohol back into use by the forrner allegedrhathehaEcalledlher Will Mt Major tmmp Mr netoodowandthemorea Nigraa.WithAttitude usi. "golliwag". Blaiebyofiemngareferetr womandmnkstheicsssheis ciansasomnnsolreclaimHer complaimgoehlm dumonopimlpunsshmem. Ifkely to w<igh.. On, yee.. tng" the ord. I cs sacked far "g . as iscon. or will be senle for a phum,/nllustnal acuon - how L<ttptanCr. howeneq is.OUt duLt"but.aLindustmlteb0~ opparrYntt)wuhapmSkPre',
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PRESS CUTTINGS THE COMMUTER 22ND JULY 1994 FFrench wine `may help prevent h eart attacks' F renoh or ltaliatt'wioe may'hoSd the key'to haeehiptrcrrate+ofhortarncFo; drnBritishrnen. pteventhg Capl hean attaeks. new resareh 9ritfsh aotnen hrte the weret rates of coronary MVeals: hon d73Caae' tn a11 21 , raurntes om Ibae, The W''oridHr2thOrganiittionhasraEriedotu oonihteeta studied. the..fltetworld!wide:studyuarehaRatmc)b.and. PtoFessorHughlSmataC•Pedoe.tUthorofthectalins that the U1C' hes rnoc.e af them tharc atq tepott. sa{d INe high k.vela of stooking,andi 9r ottier counuy. abkemay be reuons forthe filgher fetel of 8tali Pro>i;ssor AAIun Esant. who hdped cxrry oue heart ettacla. reaeatchforthesnWy, saidaheEmtohand'tmlmns. Lrq®enSarp.dimeereftiteNadorpd!Fomm are ^enahewholetnoteimmonetoheartdiseata torCotonaryHeartD'uwaeFtewndonsaldd3eo etdheutattacluthaemqatodnreouecieeindheplqean'imporamOp.etmptevesem handlaeave:, sntdY• '?1 majordMencer pattiailarty" fontd3mong the Freneh and [talGac: wu Uiat they ate heavy wioa dtanlxn udtheir whxsmavain F7avorqids aed Quertetla(vinrninP). Themftct ofvitnrcit P are nar prwen bunthis presented ahigtf ~Ctor of differenee in diet with other trountrles." AcmrdinQ to tlie snnffly. people ia Glhsgow vuPlknd :56 heart attarks per IOtJA00 of the popolatlon compared to 30 per 100,000 In Catalonl5 InSpain. The reseaech alsro founh thanonly Einouh man •"Higher kvets of oihe od and lkttlt and vegetables tlao mmortmdi in Madterranean eewdeies - bta.not in the:UR - wete very imporont in aratiog heutdieease." ehe saidi "71urs has been aome evidaws tlut modetate atnoonn oPalcohoLintdae could have someefa'oct on heart dianee aed atmelct." She'.added~thrt exevime isabo inaportant, but thet notenough peoplezrc talting np spora. Coxmcry heantd'utase folts fl=07zoPld dn the UK everyyrar, she seid.
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PRESS CUTTINGS HIGH LIFE JUNE 1994 The pleasure revengea le- *) Author and playwright' Keitb Waterhouse welcomes the'retu¢n of self-iindulgence nin rtwil hdee nibbwgg s6ceof dry. wholewheattuutand 0 , ftpegmyw s/pping hlack coltee earLer dtis mar,.l mme acoss~a most cheervtg~urvituion. It was ~8om A/npson s-in-the SinnG. Ihat >merated uoughfa the wek.fed businesv gent. and itinNrM me to panake:ofe rhe Brate.vbrala:.sst in Slrnp- son's 166yztr e,xtence This breakELSL hen¢etbnll to be'.a daLLy fnst utdg.50. comprlses aoltee:.fieshurangejui¢.adailv newspaper, saluagesew .. bxon;.tomatoes: mushtocms.. Bied bread, black puodir:& Imst, mamulntle and pasma. For a' supplemenl ofS1.i0. seaous bn9kb.5aeaets mn mdulge to what Simpson's r.all'che ten deadlv su.K', induoing all the ,><enat'plua lanlhs kidne5s. litc. bubble and squealt and'wmberhnd sauage, mcceoedibv pomdbe. Aauallv 1 make that 11 daadly snu. but who s counung?'tiie'. umes. I tNought to mrsdf. ;hev are achanging-anc''i ivcneo for the buttr. It makes a nitt Gunge GommuesG iatM I know I ym not the on14 one'.lo wdcomr:6 1 rcomt front pagenndLLne:n TEe Vew Yor4 /Timestead:"Fat..Dtvlk:vld Be.NemMav& TheStxe Trnndl" Sow that's wfiat I call ness gttnipnnc It seems that .4nenon lenden(l'.waKheT kave idenu5ed asmdrome ktr~as'the prisule mr.tgc:'. the svmptoms ofiwh:¢n intlude amaght percent'Jump m rhe sale of'highfit super premmm ice cream. a iwvlg amv hom Ilght beer and low fht generalW. sndlNe rast rturke.ing of Ihe. Ntga S1ac 2 fialf-poud burger senedwidlcheeseandszuae. Oh; and gyms'.m report tlet the at<tagC wW IlUiu E,d6wn i@plt fourturxs a +eHt to.lhree -and oneof thoseu a rruwge:. Eac:wurheartoutvnginia Bonomlev: For rt is,notonH in Amaio tlut: toquote an admiu. ¢dlv not al tuey ds/ntetested group. the "ffuteand5pdcs Guild,'Ihe pudk u no langrr o1emhdmed bv health con- ¢ms : In Bntain, rco; thele esidence that "the pletsure le.enge' is a[ Iaat taking a!wcu- deserved swpe batltat whatt duoteled to ~become an all. conwmmg:(or nthr, non- conwming) naumal absession Nth dieting„pi and keep ing fin Some heahh fantavrn am- unues uruhuedi of owse -tAe nasnnldng rrave. menr, prouteds widt rhee momentllm iof a wgeMOa.Rer. and hsuspea mat e.m Ilwsc of us Maunost'.hedy'resent the smoke police?auN not Im/lv wanta naum toNedan when orte sa/neumes had rhe Mptes- sion oFlGHng ulan ashuav..BLt rw longer dowe sezrn to be edgingaowavdstMtsov:ofa6 fava - atleadv ;vlnetld at In much ofthe Umted Staes, dlspne the mnetgeMeOFi r1C pk3suse Kmnge :'-whre rcolderaibMde of wine between ewoipeaple is m be trade tolfCf like acLLf1L f crxlfess I tfave neserhenf a &irish wytr sav; as I ha.e heard manY ~ ~walters, sav:'You mevl a whdelortfere bot.mdtdesignr+atron the ntmpage it wys carning.it was'mming. Frtm mvowlabsenat»n I ablo note dYe rllWtlphant re' eatetgence of pud, mnhly srrJn todee pudding and spotled . drk There wasa perlol,0.-hen de55ett seenxd an etfdfngered speoes, and when ifa couple bothered'to ighmcc m Ne menm atall,after the mairvcvuute n was. to pick wmNShtg disgusringlvv h&ildlv Wcea sonhet. wlth two spoons. aomore. Tiremia. the mnual slcoeSsorto Blwk Forest gneaq hasseen's to,thau . Belund dus he31tt1Y-or: J . lou wig, unhealdiv -reactnn aga¢sstBrvmgllkea nadon,n traaring forthe nem Oh.npia u: I beGe•e. the sksw'IVlitiauon that health, as a topic is flamg. We aif vqnt to be heaWy'but whn wants to taWr bout in CRtet people fed' unpdkd to Bscv.ss theaheahh it s because dle4"Mn4'. to ite LI)otte who [amGto hsten how 1g IfIN"afe, and how long dxy'had to wytz for the openuon. And who mnte to hesrabout how¢o keepifit7 There it ncu a lot m say about a'ten-mik pg. L4ept dla[ IXle ha5 been U111t: In oxtrau; a deuYiplian..ofa slapuP feed.at ttn[ xawphce i M I 4~ M t I/. 6 round'the comeralivass has .ul audienCe. ufio le:ds'itest]unnt mlumns? Evetxbodv, <ven if thev on'x a/6rdto est out. Vfio reads health food columnv There:an:n't anv, There are diet oplumru, Irue,.but sh dicts.these da"5 arC ]bourhow. Wu IJndl juat sbout what}ou damn we9 please.and still,los< ten pounds. We are aLso - aher a.long. penod of the health Peters av- utg xvlf Ih wanung toconWlee usdu[ pnctietllv earvtflmg the humana}stem is capable ofingoung u aPourntml kilkr'- tamng round mitealisulg thac a gtde of wtut ax fancy mav,.afier aIL' do us good, or at anv rare not much harm. V ame doROtS now tell u5 ~ tAar,people~wtpuakesa dMkS a week-'Gnlls', iln the'gtasdv'padance of ine. anti-alCof {01 prudes -a2111te1v' ro.li.e murh longer duotovl atalalners. True: ttley are also 1lkelr to Gve longer Ihan.those, wha take.'0 dtinks a week or more. out:.Vu wouldietpecttha[,~ltlnrwu?Presumafli4d those who take'0 dnnkt:a w<e4 lite longer. if kssmem: ti.cthan th~ who take "00. But the pwnt o sMt thenking!^ moden•' tion is na tlnly.tenig+m :ts eBeas but maq,e.en betenefiul. So here!s to"tMe pkssure remnge:' 1 propnsc mtoast- prefelahlr tn dnmpagne And if wu are a waveter, if~ou~are :n tkwtt w1Vah sldewu.are nn:. thehwltb frnk's or the hetlo- nuft.here+arzesu M:ertCL'u are xecknned to: ha.<galned 155 imdiion ipountls InwegMt/n 1993-the equl.a Irnt af a rise m ipppulatron of:a slanWe nrv. Ooes',rhat det:gttn wu, dismay wuior tli'sguvt rou?. Isuspect Ihat Irxiu ofuv mll uke n unh a pinch oFthe sahn diat - d wu renem.ber'-6 supposed tu ha wibatl'for us: Hor mvself,' [9 dnnk miit. then'dterklhe6tt11c0om5da. ©

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