Philip Morris
N403
Fields
- Author
- Warburton, D.M.
- Area
- 2024208074/2024208133/ARISE
- Type
- PAMP, PAMPHLET
- MRRT, MARKET RESEARCH REPORT
- RESU, RESUME
- MRRT, MARKET RESEARCH REPORT
- Litigation
- Feda/Produced
- Named Person
- Anderson, D.
- Beauchamp, G.
- Boland, G.
- Botsford, K.
- Bozarth, M.
- Dauwalder, J.P.
- Davies, C.
- Davies, Jch
- Evans, T.
- Feinhandler, S.
- Hindmarch, I.
- Kobal, G.
- Lowe, G.
- Luik, J.C.
- Mcbride, R.L.
- Mccormick, J.
- Mckenna, F.P.
- Netter, P.
- Rogers, P.
- Sherwood, N.
- Vandun, F.
- Vantoller, S.
- Warburton, D.M.
- Beauchamp, G.
- Named Organization
- Adam Smith Inst
- Addiction Controversies Florence
- Associates for Research Into the Science
- Boston Univ
- Bostonia Magazine
- Brock Univ
- Harvard Univ
- Inst of Food Science
- Irish College of General Practitioners
- Market + Opinion Research Intl
- Monell Chemical Senses Inst
- Niagara Inst
- Pleasure + Quality of Life Brussels
- Pleasure the Politics + the Reality Veni
- Sensometrics
- Social Affairs Unit London Uk
- State Univ of Ny Buffalo
- Trinity College
- Univ of Belgium
- Univ of Erlangen
- Univ of Ghent
- Univ of Giessen
- Univ of Hull
- Univ of Lausanne
- Univ of Limburg
- Univ of Reading
- Univ of Surrey
- Univ of Warwick
- Addiction Controversies Florence
- Site
- Pare, Parent
- Author (Organization)
- Associates for Research Into the Science
- Master ID
- 2024208105/8132
Related Documents: - Date Loaded
- 04 Jan 2002
- Brand
- Worldwide Reg Affairs/Central Files
- UCSF Legacy ID
- vrc67d00
Document Images
Professor Gerd University of Erlangen,. Federal! Republic of Germany.
Kobal Physiologist
Researching the Psychobiolbgy of Odours
Professor John. Niagara Institute, CanadaL
Luik Philosopher
Previously, Professor of Ethics, Brock University, Canada.
Author of "Freedom of Expression: The Case against
Advertising Bans"
Dr Geoff Lowe University of Hull, UK
Psychologist
Researching Users of Alcohol Caffeine, Chocolate and
Nicotine
Professor James Community Medicine, Trinity College,, Dublin, Republic
M'cCormiek of Ireland..
President of Irish College of General Practitioners
Co-author of "Follies and Fallacies in Medicine"'
Dr Frank McKenna University of Reading, UK
Psychologist
Researching Perception, Risk and Choice.
Dr Bob McBride Sensometrics, Mosman,AustraLia
Senior Psycholbgist
Author of "The Bliss Point Factor"
Professor Dr University of Giessen, Federal Republic of Germany.
Petra Netter Psyehologist, Psychobiologist (medical. and psychology
doctorates)
Dr Peter Rogers Institute of Food Science, Reading; UK
Sensory Scientist
Researching Sensory Pleasure from Coffee and Chocolate.
Professor Frank Universities of Ghent, Belgium, & Limburg, Maastricht,
van Dun Netherlands
Professor of Phidosophy of Law
Author -"Tobacco, Cancer and Politieal Culture"
Professor Steve University of Warwick, UK
van Toller Psychologist
Researching the Psychobiology of Pleasure from Perfumes
Professor David University of Reading UK
M. Warburton Psychologist
Founder of' ARI'SE
Researching the Psychobiology of Pleasure from Alcohol,
Chocolate, Coffee and Nicotine

Professor David M. Warburton
Biography
Assoiciatess for
Research
Into the
Science of
Enjoyment
Professor Warburton is currently the Director of the Human Psychopharmacology Group ar
the University of Reading in the United Kingdom.. His Laboratory is one of the premier
centres in the world for the study of dtugs' and human performanee.
A native of the United Kingdom, he obtained his B.Sc. from the Uhtiversity of London andl
then went to the United States on an English Speaking Union Scholarship and a FudbrighoGrant. He
obtained an M.A. and Ph.D. (with Highest Distinction) at Indoana; Uniiversity
after which he worked in the University of California at Irvine, before returning to the
United Kingdbm.
His research interests are in the biochemistry of behaviour and he has written and edited
e;ight books and published well over one hundred scientific papers on various aspects of this
area. His currenCt work is on smoking, and substance use, the study of cognitive enhancingg
drugs and on stress.
He is a. Fellow of the British PsychologicaV Society and has acted as Technicad Advisor oni
Smoking and Health to the British, Japanese and. New Zealand Governments, and! to the.
Surgeon-General of the United States, TechnicaU Advisor to the Food and Drugs,
Administration of the United States and is Membre du Jury, Fondation. de France pour la.
Recherche sur la Maladie d'Alzheimer: At presenti, he is the Human Psychopharmacology. ~
Editor for the.journal Psychopharmacology. ~
IJ
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PO.Box7007tondon WC2N5BE Telephone.+44(0) 1718394473 Facs;mde+44(0) 171 8394929.

ARISE Conferences
The most recent ARISE conference involved the following:
"Pleasure and Oualitr of Life"
Brussels., 1993.
Papers delivered by:
Mr Keith Botsford:
Prof. Jean-Pierre Dauwadder..
Prof: J.C.H. Davies:
Prof. Timothy Evans:
Prof7an Hindtnarsh &
Neil Sherwood
Dr Geoff Lowe
Prof. JohniC. Luik
Dr Robert L. McBride
Prof. Jttmes McCormick
Dr. F.P'. McKenna
Prof. Dr Petra Netter
Prof. Frank van Dun
Prof. David, M.. Warburton
Other ARISE conferences:
Associates,for
Research
Into the
Science of Enjoyment
"Pleasure & Living"'
"Quallity of Life - From Assessment to Dynamics"
"Substances & Sociability"'
"Bureaucracy Against Life:
Personal Choice"
The Politficisation
"Substance Use and Psychomotor Performance"
"Pleasure; Relaxation and Unwinding"
"Pleasure and! Democratic. Princip.lbs"
"The Bliss Point:. Implication for Product Choice"'
"Health Scares Are Bad for your Health"
"The Quality of Life Computation"
"Pleasure and. Health"
"Pleasure and Political Culture"
"The Functions o8 Pleasure"
"Pleasure: The Politics and the Reality"
Venice; 1991. Proceedings published by John Wiley (February 1994)
"Addiction Controversies"
Florence, 11989., Proceedings published by Harwood Academic Pbess (1991)
,
Further details available from ARISE telt 44(0) 171 839 4473
of
PO.Box7DD7London WC2N5BE Telephone+44(0/171i8394473. Facsimile-4a(0) 1718394929

,
1993 Survey Commissioned by ARISE
Published October '93
"NAUGHTY BUT NICE"'
A STUDY OF LIFE'S MOST PLEASURABLE ACTIVITIES
RESEARCH SUM'MAR'Y
Assoeiates.forResearch,
Into the
Science of
Enjoyment
In August/September 1993, a survey was carried out by MORI (Market & Opiuion
Research International)y on behalf of ARISE (Associates for Research In The Science
of Enjoyment), into Europeans' attitudes to the 'typical pleasures of everyday 6fe'
andlto establish how Europeans cope with stress or unwindiafter a stressful day. A
tot'al of 1,509 adults were surveyed across.the United Kingdomy France, Germany,
Spain and Italy.
Pleasurable activities
. The survey found that family andlchildren (86%), holidays (83%), reading (83%)
and. entertaining friends (82 %)~ are viewed as the most pleasurable activities of
everyday life. Other areas rated highly include dtinking tea or coffee (78%),
having people round or visiting others for tea/coffee (77%), going out for a meal
(74%) and watching television (74%),.,
. Overall, sex ranks only 10ah~ in the list of pleasurable activiiies(71 %).
. Differences irrnationad attitudes are clear. For example., 83% of Italians consider
sex. as a~ typical pleasure, compared to. only 62 % of Britons. 74 % of Britons enjoy
shopping/spending, money, as opposed to 4'9% of French respondents. The
French, however, like indulging in cakes and pastries ('53%). compared to 44% of
Spaniards, The British have the greatest enjoyment ofdrinking, alcohol (69%) and
tea or coffee (87%). /...2
P&Box 7007 London WC2N 56E Telephtone.+44(p) 171 839 4473 Facsimilie.-44q0) 171i 839:4929

I...2
Uh'windingJCoping with sttess
r The most popular ways of coping with stress or unwinding,after a hard day are
having a hot bath or shower (82%), reading (76%):and watching tedevis;ion.(67%).
Also highly. rated were taking physical exercise (54%) and playing with one's
children (51'%). The sometime fashionable activities of meditation and'yoga have
a low rating of 14%..
Again, differences between nationalities are evident. The French are the most
energetic: 68% take some form of physical exercise to relieve stress, compared to
49% of'Britons, 48% of Spaniards and 47% of Iualiians,. The British seem to
prefer drinking alcohol to unwind (43%) more than the Spanish andl Italians - both
8'%.
"Products of enjoyment"
. 74% of Europeans drink coffee, 59% drink alcohol, 56% eat chocolate, 54%
drimk tea and 33'% smoke, suggesting that "products of enjoymena" still have a
large role to play in people's lives.
. Of the products examined, coffee is most frequently cived.(49%) as a means of
relaxiing,or coping with stress. For the same reason, 40% drink tea, 36% eat
chocolate, 28% smoke and 20% drink alcohol.
. It seems the relaxing effects of such products are an important factor for those
who~ indulge. Two-thirds of tea/coffee drinkers view it as a method of coping with.
stress or unwinding. The same is true of three-fifths of chocolate eaters and four-
fifths of smokers'. A third of alcohol drinkers see it as a way of helping them to
relax..
According to Professor David Warburton, director of the Human Pharmacology Group
at'tite University of Reading. and co-ordinator of ARISE, "There is clear scientific
evidence that a cup of coffee, a glass of wine, a cigarettt' and a few pieces of chocolate
make people calmer, more relaxed and generally happier. Medical evidence shows that
happier people live, longer, so moderate indulgence can only be benejcial:"
~
~
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NQ
N
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/...3

A< S E
1....3
Hiealth education/regulation
- When questioned about the possible health risks associated with "products of
enjoyment", the large majority felt they knew enough to make up their own minds
about tobacco (87%)., alcohol (86%). and coffee (72%).,
Accord+ng to ProfessorDavi,d Warburton, "People are constantly reminded of the risks
associated with the use of alcohol, caffeine,, chocolate, fat and tobacco,. but many
choose to continue to indulge. The point often ignored by health educators is that the
relaxing effects of these products are an important factor for those who use thern. "
S ampl e/ m eth od o l o g y
The AiRLSE/r61ORI survey was, conducted by MORy in the United Kingdom Germany,
France; Spain and Italy between 26th August and 8th September 1993.. A total of 1509
telephone interuiews were completed (around'300 in each. country). A representative
sample of adults over the age of 18 took part: Quotas were set on age, sex and working
status..

PRESS' CUTTINGS
and tatshave found.that the
same protective qualities exist
in black ta
Britonsconsume more
blaek. tes, thann any otherr na-
tion.. with~. 170m cups being
drunk mch day: We.dcanktea
worth E599m la:se yeac att an
avenge 3.3 cups a day. More
than 30% ofNe population
areregular cra.drinken.
lx cuppas a day
keep cancer away
SCIENTISTS have uncovered
evidence thart drindting tea
mayhelp rto pravent'canccr..A
substancecontained in the
laves of Britain's favourite
drinkk is said to. reduce the
spread of the disease by blbck-
ing, the cancer-ousing..agents
in the bloodstream.
W7siJe therre have been
many claims of tea:5 thera-
peutic properties; doctors.in
several centres ars for the Grst
time anempting, toprove a
specific effdet
ProfbssorAllan Conney,
director of the cancer research
Ihbotatoryat Rutgers.Univer-
sityih NewJersey, has been
awarded a.E5.9m.grant to fur-
tAerhis work on,the protec-
The latest investigations toProfessor Gordon McVie.
be ¢rried'out.on humans as sciendnc.director of the Can-
well as atumals.were: iaspved cer Raeanch Campaiga is
by. 5ndings in Japan that preparinga«viewg of pub-
dtihking.gtcenaa popular in tished endence. - ,
This month Britain's big tea
producers: mcluding Lyons
Tedey aod Brooke Bond-
launched a £Im research
project which theyhopry will
coufirm the evidence.
Illtyd Lewi's, executive
diPector of the TFa. Couecil,
said full results from the pro>
grammewould. nott be avaiR
able until: . 1997:
thetr tea aeat
SUNDAY TIMES
24TH JULY 1994
by Ian ®urrell
andLois Rogers
tive effects ofteaf by the
National [nstitutes of Health.
Work by. Conney's team, re-
ported thiss month in the jour-
nal CancerResearchshowed
thatt growthh of skinnncers
artiftciallv induced in mice
could be "markedly reduced"
by feeding them tea in the
ame concentrations dnunkbv
humans-
DnJohn Weistiurger..ditec-
tor emeritusof the .lnterian
Health Fousdation. says he is
convincedlthatthe properties
of tea bloekthc.spread~of caa-
cers linked to diet. "It is my
impression that if you <
six cups of teaaday it
protect'you against eencc
He nas conducted a ser
studless which have rav,
that the risk to rat
contracting cancer of
breast, colon and panr
from. cardnogeass coma
found in cooked meats
fish issignincandy rzdua
tegular.dosesof tea.
The protective effecu
masked when milk,is add
tea, or'if the leaflchemica
alteredd at too high a,
penture. Weisburger, wh
40 vears' experienre ta~e
researeh. said: "People st
Tea `prevents cancer'
Com+nuedfrompagrl the. Far Fsst reduces therisk
tzgntothiali.abourdrinxing, of colon nncen Since then
further invesdgstions.tn mice

PRESS' C'UTTINGS'
THE SUNDAY TELEGRAPH
24THi JULY 1994
Warm wave of nostal'gia takes Britain
back. to the good. old, bad old days
Nation''s taste s defy
po '!tical correctness
QUESTION: In what period dphp Ga5ke11 yet ubsyyitunus, not even to nal awarEed him. E30.000
~ghtthefollowingpassage ~ . theennronsnfIlinema,Foe eompensationandsaiditsaw
y~ set+ mee.so Eeware. no rtason why he should not
fllemanateh'Lnporkpiein yuaintthephnsesnunds- But are the.e examples bere4nstatede thr, ailaaP
enmiapr v/hie meaos, that our teaveller merely ce/ocidenou ofnes. On Friday, PC Steve. Gus-
r.adlopo(collsNomp,mem- couldnmmakehu1994sum, talgih' Individuallythey cott,.the 'oldfashioned
tier, of the Rayal Famllyfor mer journeyy on a Wednese seem trivlal but, remember bobby"
From,SOm<net wtlp
the ermm af Notlona/ Sen day. Be could, howeveq, ingthat the hismry ot dfssislupped an abuslve tloy
vier; Aa he IrainiPkiled'.inta witness ynllutinn thougMrodence io the Soviet Uolon acrass.the faoe,
wat spared
N.amNnnhe/ookedforward haveheeocutedinthe1960r, began with arguments ovethesack.byhis:chiefeonsta-
Won rveninp at'the dnrmp, What of our nanlsseauab the:widthof mm a trousen, We. Suppos<em'had sent
him
mmking a tipmestr hile ity! Xe mightau usevn oldanyd pf them might bee the 6.000 persoeal letters,
f50.000' ddna[ioes [aa
wfvhinp,oneo(tAe/astion~ fashionedphrase,beapu99r. startufartbelliony
abte:romenticsanrdyfsints What^ Fret not, many A'tWt.l»ndonSchoelIof tmstluodapd'nleed.apeti.
Bedolemofthel950s;but tlumoseauaJS Ecoe,omics, nonwith16;000ssgnamres.
.
m;cheyesris199s.uBritaln themselves now Janer9tonkd.le, Might this.be the emer.
uwashed'byw.vesofdejduu ptefv'We word, soroal psyctloL gence of a teattionary
Bmo.ineverywalkoflife. mcludnng the oglnl,badsome ain weaned by the-sm..
The purk ptee was rtim r~ightss cam. doubts. "I think 9uangoz:ur the Health ELU,
nate4 on 9oterCity trains patgner Peter pcaCle are con- nnon. Autbmny, bouedingg
last week. It wlll be followed Tatchell who for cerned aEout'the us too the {save about peasEonly by
the remm.ofthe the Ibst two I namber of'rules sonal rLoltts.ln fuud, drinN.
Comishpaety."6urcvsmm. yeats, has Been ~I whichseemsobe andhabits'd em seem less healthsoro.
using,the term. ~ coming from "No::theyamn'ttharpm.w-
sclnus thex dsyt;" to a. By doing so, be elsewhere, svchh erfulibutlthinkwevughtbe
spokesman. belieres, the as the ECandC doingabitofleassessmenG
Peio<eCharles'sviewsona, dkro{erory ( tmmacioss thee idMissStoekd In"Ithinkform of oational
semm:aemeamng is, sub. Atlantic.' she. ecpPle arem co nteracHOg.
welll enough known, burt verted and its . szys. "Pe.aplex thuscelements ul. politicvl'
sance when hasthere beem effectiveness as ell likero makeoonesxnesswhere they feel
suHs a preponderancc of'bun an ' sult und>r- their. nwv mless deprived by.cbem."
ofhee hds suchasSleeplrsm mined..ll isaleo andomtoimqart Surpnisec has been
ImSmttte. Ghoaa, and,Four an ttemPt tn them+Butldon't espressedbysome~mmmcm
WedlGnps AnA A Fune.af? ditch the polite- believe we ar<is uturs rhat we have not succ
Fromnextmonththcy.maym nessofgayy a nebe911uus aumbedroPC.asmdilyzsppear at the. albsmokine And, to
thu<h n phasee at the the Americans.
6ihemr. Fomers io Bruton, on aa ftill mm< ;n- momeoa" 'In 9ntam we am more
south 6undom A trial rup tabeo subieet. Yest the evi- discriminatiog, we value
pmvedahugesuccess:. whatafour,nar~ 6eepoltdrink dence of. Ihst' diversity,"shesays."Weare
"Everycne said itt w ellerb ra and nssfrered'wlve weekstronglyk eztmmely
toleranr.whereasgreattoxeeafifmandnon8ev, colouet'Perhaps hintedofchanR. tntheStatesthere:samuch
toid off tor smnkingJwashe regards himself as a ni( For JamcsEvans; a Memep momm cheeplike eulmre, a
the observammof themam ger or, before the DPP ddue chemistry ¢acher; it cpnatimtion where everp-
agemenL,wEowill alsot arrivesat our offices, wasthe.endaE'twayesnof thing.is'enahNned.andsueh
eecourngeEeany.ating.and 'nigpl'.tpwbicnblatkwnfs misery ttat be6an when he litigation that if You
open
dfinking for, as we noww ers of "gangsta" rap ly^t's nund mfor a colleague and your meouthh you get
z wm
knmv eedwineirvery,good fieyuentlyrefer. V.yronounreA aprl'sname slappedenycu."
for.theheart. Prcvious.sugThe term wass brought trom the reGster. It was Where might it.ell Iead4
gested limits for alcohol back into use by the forrner allegedrhathehaEcalledlher Will Mt Major tmmp
Mr
netoodowandthemorea Nigraa.WithAttitude usi. "golliwag". Blaiebyofiemngareferetr
womandmnkstheicsssheis ciansasomnnsolreclaimHer complaimgoehlm dumonopimlpunsshmem.
Ifkely to w<igh.. On, yee.. tng" the ord. I cs sacked far "g . as iscon. or will be senle for a
phum,/nllustnal acuon - how L<ttptanCr. howeneq is.OUt duLt"but.aLindustmlteb0~
opparrYntt)wuhapmSkPre',

PRESS CUTTINGS
THE COMMUTER
22ND JULY 1994
FFrench wine `may help
prevent h eart attacks'
F renoh or ltaliatt'wioe may'hoSd the key'to haeehiptrcrrate+ofhortarncFo; drnBritishrnen.
pteventhg Capl hean attaeks. new resareh 9ritfsh aotnen hrte the weret rates of coronary
MVeals: hon d73Caae' tn a11 21 , raurntes om Ibae,
The W''oridHr2thOrganiittionhasraEriedotu oonihteeta studied.
the..fltetworld!wide:studyuarehaRatmc)b.and. PtoFessorHughlSmataCPedoe.tUthorofthectalins that the
U1C' hes rnoc.e af them tharc atq tepott. sa{d INe high k.vela of stooking,andi 9r
ottier counuy. abkemay be reuons forthe filgher fetel of 8tali
Pro>i;ssor AAIun Esant. who hdped cxrry oue heart ettacla.
reaeatchforthesnWy, saidaheEmtohand'tmlmns. Lrq®enSarp.dimeereftiteNadorpd!Fomm
are ^enahewholetnoteimmonetoheartdiseata torCotonaryHeartD'uwaeFtewndonsaldd3eo
etdheutattacluthaemqatodnreouecieeindheplqean'imporamOp.etmptevesem handlaeave:,
sntdY
'?1 majordMencer pattiailarty" fontd3mong
the Freneh and [talGac: wu Uiat they ate heavy
wioa dtanlxn udtheir whxsmavain F7avorqids
aed Quertetla(vinrninP). Themftct ofvitnrcit
P are nar prwen bunthis presented ahigtf ~Ctor of
differenee in diet with other trountrles."
AcmrdinQ to tlie snnffly. people ia Glhsgow
vuPlknd :56 heart attarks per IOtJA00 of the
popolatlon compared to 30 per 100,000 In
Catalonl5 InSpain.
The reseaech alsro founh thanonly Einouh man
"Higher kvets of oihe od and lkttlt and
vegetables tlao mmortmdi in Madterranean
eewdeies - bta.not in the:UR - wete very
imporont in aratiog heutdieease." ehe saidi
"71urs has been aome evidaws tlut modetate
atnoonn oPalcohoLintdae could have someefa'oct
on heart dianee aed atmelct."
She'.added~thrt exevime isabo inaportant, but
thet notenough peoplezrc talting np spora.
Coxmcry heantd'utase folts fl=07zoPld dn
the UK everyyrar, she seid.

PRESS CUTTINGS
HIGH LIFE
JUNE 1994
The pleasure revengea le- *)
Author and playwright'
Keitb Waterhouse
welcomes the'retu¢n of
self-iindulgence
nin
rtwil hdee
nibbwgg s6ceof dry.
wholewheattuutand
0 , ftpegmyw
s/pping hlack coltee earLer
dtis mar,.l mme acoss~a most
cheervtg~urvituion.
It was ~8om A/npson s-in-the
SinnG. Ihat >merated uoughfa the wek.fed businesv gent.
and itinNrM me to panake:ofe rhe Brate.vbrala:.sst in Slrnp-
son's 166yztr e,xtence This
breakELSL hen¢etbnll to be'.a
daLLy fnst utdg.50. comprlses
aoltee:.fieshurangejui¢.adailv
newspaper, saluagesew
..
bxon;.tomatoes: mushtocms..
Bied bread, black puodir:& Imst,
mamulntle and pasma. For a'
supplemenl ofS1.i0. seaous
bn9kb.5aeaets mn mdulge to
what Simpson's r.all'che ten
deadlv su.K', induoing all the
,><enat'plua lanlhs kidne5s. litc.
bubble and squealt and'wmberhnd sauage, mcceoedibv
pomdbe.
Aauallv 1 make that 11 daadly
snu. but who s counung?'tiie'.
umes. I tNought to mrsdf. ;hev
are achanging-anc''i ivcneo
for the buttr.
It makes a nitt Gunge GommuesG iatM I know I ym not the
on14 one'.lo wdcomr:6 1 rcomt
front pagenndLLne:n TEe Vew
Yor4 /Timestead:"Fat..Dtvlk:vld
Be.NemMav& TheStxe
Trnndl" Sow that's wfiat I call
ness gttnipnnc It seems that
.4nenon lenden(l'.waKheT
kave idenu5ed asmdrome
ktr~as'the prisule mr.tgc:'.
the svmptoms ofiwh:¢n intlude amaght percent'Jump m rhe
sale of'highfit super premmm
ice cream. a iwvlg amv hom
Ilght beer and low fht generalW.
sndlNe rast rturke.ing of Ihe.
Ntga S1ac 2 fialf-poud burger
senedwidlcheeseandszuae.
Oh; and gyms'.m report tlet the
at<tagC wW IlUiu E,d6wn i@plt
fourturxs a +eHt to.lhree -and
oneof thoseu a rruwge:.
Eac:wurheartoutvnginia
Bonomlev: For rt is,notonH in
Amaio tlut: toquote an admiu.
¢dlv not al tuey ds/ntetested
group. the "ffuteand5pdcs
Guild,'Ihe pudk u no langrr
o1emhdmed bv health con-
¢ms : In Bntain, rco; thele
esidence that "the pletsure
le.enge' is a[ Iaat taking a!wcu-
deserved swpe batltat whatt
duoteled to ~become an all.
conwmmg:(or nthr, non-
conwming) naumal absession
Nth dietingpi and keep
ing fin
Some heahh fantavrn am-
unues uruhuedi of owse
-tAe nasnnldng rrave.
menr, prouteds widt rhee
momentllm iof a wgeMOa.Rer.
and hsuspea mat e.m Ilwsc of
us Maunost'.hedy'resent the
smoke police?auN not Im/lv
wanta naum toNedan when
orte sa/neumes had rhe Mptes-
sion oFlGHng ulan ashuav..BLt
rw longer dowe sezrn to be
edgingaowavdstMtsov:ofa6
fava - atleadv ;vlnetld at In much
ofthe Umted Staes, dlspne the
mnetgeMeOFi r1C pk3suse Kmnge :'-whre rcolderaibMde
of wine between ewoipeaple is
m be trade tolfCf like acLLf1L f
crxlfess I tfave neserhenf a
&irish wytr sav; as I ha.e
heard manY ~ ~walters,
sav:'You mevl a whdelortfere bot.mdtdesignr+atron the
ntmpage it wys carning.it was'mming.
Frtm mvowlabsenat»n I
ablo note dYe rllWtlphant re'
eatetgence of pud, mnhly
srrJn todee pudding and spotled .
drk There wasa perlol,0.-hen
de55ett seenxd an etfdfngered
speoes, and when ifa couple
bothered'to ighmcc m Ne menm
atall,after the mairvcvuute n was.
to pick wmNShtg disgusringlvv
h&ildlv Wcea sonhet. wlth two
spoons. aomore. Tiremia. the mnual slcoeSsorto Blwk Forest
gneaq hasseen's to,thau .
Belund dus he31tt1Y-or: J .
lou wig, unhealdiv -reactnn
aga¢sstBrvmgllkea nadon,n
traaring forthe nem Oh.npia u:
I beGee. the sksw'IVlitiauon
that health, as a topic is flamg.
We aif vqnt to be heaWy'but
whn wants to taWr bout in
CRtet people fed' unpdkd to
Bscv.ss theaheahh it s because
dle4"Mn4'. to ite LI)otte who
[amGto hsten how 1g IfIN"afe,
and how long dxy'had to wytz
for the openuon.
And who mnte to hesrabout
how¢o keepifit7 There it ncu a
lot m say about a'ten-mik pg.
L4ept dla[ IXle ha5 been U111t:
In oxtrau; a deuYiplian..ofa
slapuP feed.at ttn[ xawphce
i M I 4~ M t I/. 6
round'the comeralivass has .ul
audienCe. ufio le:ds'itest]unnt
mlumns? Evetxbodv, <ven if
thev on'x a/6rdto est out. Vfio
reads health food columnv There:an:n't anv, There are diet
oplumru, Irue,.but sh dicts.these
da"5 arC ]bourhow. Wu IJndl
juat sbout what}ou damn we9
please.and still,los< ten pounds.
We are aLso - aher a.long.
penod of the health Peters av-
utg xvlf Ih wanung toconWlee
usdu[ pnctietllv earvtflmg the
humana}stem is capable ofingoung u aPourntml kilkr'-
tamng round mitealisulg thac a
gtde of wtut ax fancy mav,.afier
aIL' do us good, or at anv rare not
much harm.
V ame doROtS now tell u5
~ tAar,people~wtpuakesa
dMkS a week-'Gnlls', iln
the'gtasdv'padance of ine.
anti-alCof {01 prudes -a2111te1v'
ro.li.e murh longer duotovl
atalalners. True: ttley are also
1lkelr to Gve longer Ihan.those, wha take.'0 dtinks a week or
more. out:.Vu wouldietpecttha[,~ltlnrwu?Presumafli4d those who take'0 dnnkt:a w<e4
lite longer. if kssmem: ti.cthan th~ who take "00. But the
pwnt o sMt thenking!^ moden'
tion is na tlnly.tenig+m :ts
eBeas but maq,e.en betenefiul.
So here!s to"tMe pkssure remnge:' 1 propnsc mtoast-
prefelahlr tn dnmpagne And if
wu are a waveter, if~ou~are :n
tkwtt w1Vah sldewu.are nn:.
thehwltb frnk's or the hetlo-
nuft.here+arzesu
M:ertCL'u are xecknned to:
ha.<galned 155 imdiion ipountls
InwegMt/n 1993-the equl.a
Irnt af a rise m ipppulatron of:a
slanWe nrv. Ooes',rhat det:gttn
wu, dismay wuior tli'sguvt rou?.
Isuspect Ihat Irxiu ofuv mll
uke n unh a pinch oFthe sahn
diat - d wu renem.ber'-6
supposed tu ha wibatl'for us:
Hor mvself,' [9 dnnk miit. then'dterklhe6tt11c0om5da. ©
