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OTHER CONSIDERATIONS There are also a number of other avenues that do not fall within the parameters of the medi~a strategy discussed above that we believe are worth serious exploration and consideration as part of the overall media effort. EPA Watch This publication is both media and messenger. We believe that there is tremendous currency :n establishing Bonner Cohen as a principal source for other journalists and as a direct voice on EPA matters. This effort has already begun but needs to be pushed forward. We believe that a regular series of radio actualities as well as any expanded effort to market EPA Watch to journalists will produce significant results. With the radio actualities, we believe that within six months we should be able to create the virtual sense of an EPA Watch commentary that woul'd achieve recognition and can be geographically tailored ta meet urgent needs. The First Amendment Center John Siegenthaler now heads this journalistic foundation, headquartered at Vanderbilt. We propose a meeting with him to explore the possibilities of reviewing coverage of ETS, EPA, risk assessments, etc. Steve Parrish should accompany me and Jim O'Hara, media director of B-M Washington, to the meeting. Jim worked with Siegenthaler for many years. This is only one example of potentilal efforts to influence the media through the indirect means of peer groups which have respect and they can, if we are successful, soften and change attitudes on a wholesale basis.