Tobacco Documents Online

BURSON-MARSTELLER /17; U111 MEMURANDUM TO: Steve Parrish, Tom Borelli Jim Boland. Gary Auxier FROM: Tom Humber 0 SUBJECT: Sick Building Syndrome DATE: October 13, 1992 Attached is a transcript of the CBS Evening News report on Sick Building Syndrome, broadcast last night. While much of it has been aired before, the prominence of the piece, the language, the references to evacuated buildings and the broadcast of the NIOSH 800 number raise the issue to a new level. Not once was smoking mentioned or shown. In terms of IAQ equals ventilation, the segment offers some intriguing possibilities, particularly with regard to the 800 number, which is set up for employee complaints about sick buildings. First of all, research might well show that the bulk of complaints are about buildings in which smoking is either restricted or banned. Second, an education program established by appropriate groups regarding the 800 number could increase attention on the much larger problem. Third, the stimulation of media and policy attention to the foregoing could push regulatory considerations in the proper direction. Your thoughts? Attachment