Philip Morris
262,270 Articles 28.1 Billion Impressions 850000 - 910000
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- Ala
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- Master ID
- 2023917375/7701
- 2023917375-7383 910000 Media Analysis
- 2023917384 Enclosed Reports
- 2023917385-7393 910000 Media Analysis
- 2023917394-7403 Philip Morris Usa 910000 Chart Presentation
- 2023917404-7424 Philip Morris, Usa 910100 - 911200 Profile: National
- 2023917425-7445 Philip Morris, Usa 910100 - 911200 Profile: Region I
- 2023917446-7466 Philip Morris, Usa 910100 - 911200 Profile: Region II
- 2023917467-7487 Philip Morris, Usa 910100 - 911200 Profile: Region III
- 2023917488-7508 Philip Morris, Usa 910100 - 911200 Profile: Region IV
- 2023917509-7529 Philip Morris, Usa 910100 - 911200 Profile: Region V
- 2023917530-7550 Philip Morris, Usa 910100 - 911200 Profile: Region Vi
- 2023917551-7571 Philip Morris, Usa 910100 - 911200 Profile: Region Vii
- 2023917572-7592 Philip Morris, Usa 910100 - 911200 Profile: Region Viii
- 2023917593-7613 Philip Morris, Usa 910100 - 911200 Profile: Region Ix
- 2023917614-7634 Philip Morris, Usa 910100 - 911200 Profile: Region X
- 2023917635-7655 Philip Morris, Usa 910100 - 911200 Profile: Region Xi
- 2023917656-7676 Philip Morris, Usa 910100 - 911200 Profile Region Xii
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CURRENT & RECENT CLIENTS:
As of October 1991
American Express
American Federation of Teachers
American Gas Association
American Veal Association
Business Roundtabie
Council for Solid Waste Solutions
Distilled Spirits Council of the U.S.
DuPont
European Economic Community
Federal Government of Canada
Firemen's Fund
Glass Packaging Institute
IBM
ICI Americas
Merck & Company
Montana Stockgrowers Association
National Broiler Council
National' Cattlemen's Association
National Dairy Board
National Livestock & Meat Board
National Rifle Association
Ocean Spray
Philip Morris USA
Philip Morris France
Portman Group
Procter & Gamble
Product Liability Coordinating Committee
Prudential
Sony Corporation of America
Southwest Gas Corporation
SRI International
Telenet Communications Corp.
U.S. Internal Revenue Service
Type of Coverage
1985 - 1991
100%
75%
50%
25%
0%
Editorial
8L9LTSEZOz
News
Opinion
0 Favorable U Unfavorable
Letter
Neutral
l
202391'76'T!
0661.
6861.
886L.
L86L
986I.
996 L
0000
ooozL
ooovz
0009E
o008ti
00009
000ZL
DISCRIMINATION: 1985-1991
%/TOTAL
UNF/FAV RATIO
1985 1986 1987 1988 1989 1990 1991
5694T6£zOZ 0 %/Total Q Unf/Fav Ratio
Tre nd
ETS: 1985-1991
1985 1986 1987 1988 1989 1990 1991
~ %/Total EJ Unf/Fav Ratio M Trend
.AO
PUBLIC PLACES: 1985-1991
%/TOTAL
40
U N F/ FAV RAT I O
25
1985 1986 1987 1988 1989 1990 1991
8S9LZSEZ0~
%/Total -1-U nf/Fav Ratio -X-Tre nd
20
15
10
WEEKLY NEWSPAPER COVERAGE
1985 1986 1987 1988 1989 1990
m9GZ6E24J7,
%/TOTAL 0 FAV RATIO STREND
Leading Issue Categories
1985 - 1991
Smoking & Health
,-.---,-----,-----;------,------
,
Restrictive Laws ~
................... ..- - - - - - - - - - - - - - - - - -
Philip Morris
- - - - - - - - - - - - - - - -
Industry Economics
~ - - - ~ - l . . - . . I . . - . . 1 - . . . - 1 - - - . . J . - - . . J - . . . . J - - - - -
Advertising ;
, , ---------------------,------
Product Liability
--- -------------------------
Youth
Tobacco Leaf -E
z89GTSCzoZ
20 40 60 80 100 120 140
Thousands
160
Letters-to-the-Editor
Thousands
Unfav/Fav Ratio
1985 1986 1987 1988 1989 1990 1991
zss~,-csE~~~
M Total Volume N UnFav/Fav Ratio
Trend
1
l66 L-S86 L
JI/'Jfl1OAA9 831110
::(~2391'7694
