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Philip Morris

Counter - Advertising for Gov't Witness

Date: Jul 1990 (est.)
Length: 1 page
2023914975
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Master ID
2023914806/5052
Related Documents:
Type
REPT, REPORT, OTHER
Site
N332
Litigation
Stmn/Produced
Document File
2023914805/2023915131a/Briefing Book H.R. 5041 Waxman Hearing 900712
Request
Stmn/R1-037
Area
HAN,VICTOR/OFFICE
Date Loaded
05 Jun 1998
UCSF Legacy ID
dep98e00

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Counter-Advert is i}m For Gov't Witness With public awareness levels regarding smoking almost reaching the point of saturation now, you can't go much further. ? Do you expect a new counter-advertising campaign to increase what are already very high levels of awareness? Follow-up: Do you feel that the government should spend additional money for this purpose?

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