Philip Morris
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A BU ELLA''S AM.4otp
DATE April 4, 1993
TII~ 9 :$0-30-ZAQ AM ( ET )
NETWORX ABC-TV
PROGRAM Goffd Morni A~nerica
TRAIVSCRIPT
Bill Ritter, co-host:
President Clinton's economic proposals could shake
things up on Wall Street, particularly for companies in
the health care industry and tobacco.companies that
might be affected by the so-called sin tax. Gary
shilling is an economic consultant and investment
analyst. He also writes a column for Forbes magazine,
and he's here to tell us where the stock market is
headed and how the Clinton economic plan might change
that direction. Thanks for joining us.
Let's talk about health care stocks. They have
been going down as of late. Is this in reaction--what's
the trend--is it in reaction to Clinton's proposal?
Gary Shilling (Forbes Magazine): Well, partly. The
country has been deciding over the last couple of years
that we're through with the era of preserving life at
any cost. We're on to the era of medical cost control.
The Clintons have certainly helped that era along, but
it was there anyway.
Ritter: On Friday, the stock market went down
sixty-five or so points, led by Philip Morris. Their
stock dropped something like twEnt - Cent. What
happened there?
Shilling: Well, they have a different problem, and
itfs really, ca,lled generics. And whether it's generic
cigarettes or generic foods, what's interesting,
Americans are so pressed to make ends meet that they're
not only buying generic dog food, they're buying generic
cigarettes. And that's a big difference. Philip Morris
makes fifty-fiVe cents a pack on Marlboros, five cents a
pack on generics. But they've really said in effect
they've Vot to move to generics. They have no choice.
The public is demanding them.
Ritter: A lot of people are investing in the stock
aarket-with interest rates and CD rates low. You have a
group of stocks that we've charted called your true
believer stocks, and Philip..Morris is on them, is one of
them. Let's take a look at some of them. You have IBM,
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Merck, as well as Philip Morris. Let's take a look at
IBM first.
what's happening with IBM? It's gone down as we
can see for the last three years, over the last three
years? (Graphic, chart of IBM stock performance)
Shilling: Well, IBM was a true believer stock. A lot
of people thought IBM--they called it Big Blue--was the
leader of the market. You looked at what they were
doing, you knew what the market was going to do. But
they've obviously fallen from grace. Their ability to
control tha computer industry through mainframes has
given way to the PC's that are on everybody's desk, and
they were technologically obsolete.
Ritter: Is it still good to invest in the stock market,
or is this not a place for amateurs?
Shilling: Well, there's this great feeling now that
money has no place else to go but stocks. Nobody's
buying real estate, CD rates are low. But the problem
is when everybody believes therefs only one thing stocks
can do, go up, driven by money having no place else to
go, that's usually the sign of a peak. And I think
stocks are in the process of peaking. They may not be
quite there, but I rather suspect within the next three,
six months, we're going to see a major top. But the
problem is we haven't quite sucked in everybody who's
suckable yet.
Ritter; You don't have any exact predictions, Gary.
Here I thought you were going to give us what to do with
our money. Thanks for joining us this morning.
# # #
