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PHILIP MORRIS U. S. A. INTER-OFFICE CORRESPONDENCE RICHMOND, VIRGINIA To: . Mr. F. E. Resni k From: . A. J. Kay, Jr. Subject: . Dow Nicorette R ECE I VED' SEP 9 1985 FRANK E. RESNIK Date: September 6, 1985 Attached are excerpts from our rather lengthy file on the subject of the marketing of Nicorette by Dow. The file indicates the ongoing efforts to "tone down" the marketing strategies of Nicorette. I believe we have made some progress, but it still remains irritating that a subsidiary of one of our suppliers continues to sell a product that directly impacts on the sale of our product. We feel that we do need Dow as a suppl i er of humectants and that i t would be more expeditious to have influence on Dow in this matter as a customer. You mentioned that you may take action on your own such as a letter to Dow expressing your displeasure with events. Most of our discussions with Dow have been over a conference table and not correspondence. If you will recall some time ago, Dow requested an audience with you and the decision was to keep it at a lower level. After you have reviewed the file, it may be better to have a top level discussion in New York. Please advise. AJK/jw cc: W. J. Campbell M. A. Serrano