Philip Morris
Editorials Nicotine Use After the Year 2000
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V..OL 337: htl+Yl51 199 1
i EDITORI:kLS
C/4
tI~ ~ ~. I Li .
"J
M iicotine use after the year 2000
Cigaretaesmoking is now regarded asa form of drug
addiction. A landmark in this process was the, 19S8'
reporti of the US Surgeon General, who concludedi
that addiction to nicotine resembles addiction to drugs
such as hrroinl cocaine;, and! alroltol.' Wrna:
distinguishes nicotinc from otherwid'eliy abused drugs
is ohat its efTects are subtle and do not cauk socialll
disruptivc intoxication,,provokc violence, or impair
perforrnance. Yet, deaths due to tobacco far
outnumber those caused by all' other drugs. TI:e
central paradox is r,hat, while people smoke for
nicotine thev die mairnlu from, the tar and other
unwanted components in the smoke. Why have
governments persisted in allowing the manufacture,
extensive adivertising, and promotionof such,a lethally
contaminated'drug delivery system as t}6e cigarette,
while putting so little pressure onithc tobacco industry
to develop more purified fbrms of nicotine delivery?
The pressure for change has come instead from the
pharnnaceutical industry, dtiwat by the search forr
more effective aids to smoking cessation. The inioial
development of nicotime,chewiiog gurnt has now been
followedl by other products. Nicotine skin patches
rrtaintain stable blood nicotine concentrations over.
4--16 h,= whereas nicotine vapour inhalers numic:the
rapid absorption frorn~cigarettesmokiing? AClcasa 5ive "
pharmaceutical companies have skin patches at
various stagcs of testing,, an& clinical use of such
'
patches is licensed in some countries. Other products
undergoirog, clinical trials include a nasal nicotitnee
sprray, nicotine lozenges, and a nicotine vapour
puflcr' Although these nicotine replacesrtent
products are markaed as aids to stopping smoking,
with further refinement some tnay also have potential
for long-term use and, if permitted, rnigtit eventually
repllace tobaccv on the open market.
If a strategy were edopted to sanction andi
encourage the tli*c of purified nicotine products as
substitutcs fnr smokingarod at the same time impose
stsuiecnt regulations on pcmiissililc constituentsof
ci5arettc smoke and prol;ressiNcly lu~ter limits for
dclivcrics of harmful cocnponents such as
niirosunincs and nitro,gcn:oxidcs, as well as of tar and,
carbon monoxide, tlse vutual cliinination ofsrnUkun6,
cvuld;bccomc a morc rcalistic hcaH;h promotion,tarl;ct..
lit could also beachieved more quickly. 'tlte qwcstiarn,
is whether pohcy-makcm will consider such a strategy
and whcthartihe anusmoking, mcuvcmcnt %t-ouid
support or oppose it.
Is a ncw strategy needed? Are existing programmes
sufficient? There has been, some progress in many
countries. In the U1K, for example, the prevalence of
cigarette smoking has declined steadily from 46% in
1972 to32% in, 1988, an average rate of abour li°/ per
y,rar.s'But pnogressworldwidc has been swamped by
therapid increase in smoking in developing counuies.
Progress , with tar reduction prograummesi'slikewise
slow. The modest aims of the Tar Yield Directive of
the EC Council'of Health Ministers on Nov f 3', 1989,
have been hailed as an imporuant mcasure. The
Directive sets a limit for tar yields of 15 rng by the end
of 1992, and' 12 mg by the endlo( 1997. Greece has
derogation allowing higher yields until 2007. Overall,
on thrbasis of current;approaches and policies, there
seetns little prospect of avertung,Pcto's esiunate of l&
million premature deat,lu througlaout tihe,world eachh
year during the next century as a result of tobacco usc.°
1'hc,core oftheproblerrt lies in the addictiveness of
nicotine. It is nicotine that people can.nor, casily do
without, not tobacco; it is nicotine depcndence t12at
slows the progress of!existing programmes. As a drug
delivery system the rnodetml cigarette is a h:ighk
efficient device for getting nicotine to the brain, but by
pharmaceutical standards it is also a very "dirry"'one,
the nicotine being contarninated' with nitrosamines
and other carcinogens in the tar, as well as with carbon
monoxide and other hanrnfi.al gases. Thus it seems
logical toOffer either a cleaner product or, better still
an acceptable source of more pure, less contarnisnated,
nicotine. The principle is the same as that of the UK
low-car programme,'" albei:t a gigardtic step-too big it
seems for regulatory authorities and healtih,
professions in the USA.
In 1988,, a major US tobacco company released'
details of a: highly innovative type of cigarette thcar
heats rather than burrns tobaceo:° The smoke particles
were vutually, tar-fzee, consisting mainly of water,
glycerol, and a small amount of propy,lene glycol. The
nicotine yield was low---0-0 3' mg. Apart from a carbon
monoxide yield of 10-6 mg, amounts of,ocher noxious
gases were negligible cotnpared with conventional
cagarettes, as was the biological activity in extensive
tests:11O Itt tcrins of the aims for product modifucatoonn
laid down by the UK Indepatdent Scicntific
Committee on ~Srnoking and Health,' this would seem
a,near-perfect low tar cigarette, and the.re is no doubtt
thaticwould be less harm6ul than most other brands
on the:rrtarket.
Far from welct2tning it in the USAthc ALncriran

1192
THE UhdCEl' VOL 337: MAY IS, 1991.
Mcdical Association the Heart and Lung
A'-ssoriation,,the:Amcncan Cancer Soocty,and others
cornbincd to petition and spcak against~ it at a special
Hearing bcl'orc a Subcortunitltee of the House of
Represontatives."' Fvavtually the product was
labelled as a nicotine delivery'systern and'attanpts to
rnarketit as a tobacno product were abandoned by the
¢ompany who meanwhile remain fr2c to promote
eonventional cigarettcs to the 50 1million Americans
who still smoke after decades of antasr¢tolang policies.
There is no cause for oomplaczrtey in the UK. Ih
1'980, when the Gommittee on Safety of Medicines
licensed tltemediaaluse of nicotine chewing,gvm as an
aid tostoppuzg smoking, the decision was based on the
usual grounds of safety andl e96cacy, Not long
aftei+wardfi the Advisory' Committee on Borderline
Substances rulcdl against its use on National Health
Service presertipriotLs, one of the reasons being their
doubts about its efficacy, a rnatta, on which they, were
not competent to judge. The chewing gum
(`Nicorerte') was thus the on13 prescription-only
medicine not available on the NHS. From May 1y the
2'm dose of Nirorette but not the 4 mg dbse has becn
available over the counter.,Mkanwtlile, other less pure
and untested nicotine-containing lozcnges based on
tobaccoocuacts were atlbwed to be:promoted and sold
without medical prescription or evidenee of clinical
ef5caG}'.. t=
These examples of regulatory dfcisions in two
countries do not augur well for the initiation of any
strategy to replace smoking with a purer source of
nicotiiae. For such a strategy to succeed, irwould need
to be radical. Suitable nicotine;rcplacrment products:
would have to be made as acceptabl'e ;and palatable ass
ptassible, adverosed, a¢tively, promoted: with hralthi
authority abdo:sernent, arndigivcn tax advantages over
tobacco. Support from the antismoking movement,
coupled with progressive restrictions on tobacco
might ultimately lead to an cffkctive ban on smokiitg in
pubLic places, which is feasible only if an altematiive is
availablc_ As tobacco is phasedout the'amphasis could
shift to avoidance of nicotine, if by then it,proves to be
an'unacccptable burden,to health.
What are the risks oflnicotane itself? It has:roo known
role im tobacoo-:-related cancers, neither is it irmpliratedd
in chronic obscructiue lung disease. "Phe possibility of
endbgetotu formation of carcinogenic nirzosamines
from nicotine metabolitcs has been suggcsted."'
However, this has not been documented andy if it
occurs, the amounts would be negligible compared
with those present in tobacco and forRned, when
tobacco is bu:rned. While the negligible cardiovascular
risks in pru~naoy pipe and cigar smokers who have
never smokedlcagarettes" may be reassurira'g;as far as
slow buccalabsorptnon is ornncerned, t}iere arc various
mcchar.istns t}iroug}i which rapid nicotaneabsorption
f'rorn,agu-crncs might interact with carbon monoxide
to c.accrbate' cardiovascular disease. For example,
proprn,.olol:larg-ly abolishes the d'eltrterious effeas of
smo:::i:, on mo,-a;iry, follo-irtg a first hcart attacl:,
indicating that adrenergic meclnanisms are invoived "
TTus observation strongiy implicates nicotine, which
is the only, tnajor, smoke component with effects on
adlmcrgic systems. Thus the view of the Chairrnan
and' a merrrber of the UIK Indepaidlmt Scierntific
Comtmitt'ee on Smoking and Hkalth rnay bc
oversanguine. They state "That nicotine has a role in
the cause of cardiovascular disease has its adherents,
but the evidence is not eompellung" ,"
Thlere is no ~good reason why a switch from tobacco
products to less harmful nicotine delivery systems
should not be encouraged. Smokimg-related' deaths
after the year 2000 would fall l steadily an d
substantially' if, this can' be achieved. There is no
compelling objettion' to the recreational and even
addirri ve use ofln'icoto,ne provided it i's not shown to bc
physically, psychologically, or, socially harmful to thc
user or to others.
1. Nlmdmc..ddicion: a rcpon of dso Sungrors.Grnanl. \t'cah.pa-.: DC'.
USDcparoncnt of Hmllh and Human Scnnrns,,l9Rr.:.
2. Abctin T. BucAkr A, MullerP, a.al. Cnntrolkd trial.ufvurudornvl:
nKmrinc pacdr inioborn~.wthdnWal. (:nmrr 1989; i: ~-10..
3: FElcrabasd C, Russell! MAJrII Arnpid gas=liQL,.~d cL±rorn:coj72phicc
nscdsai for.th, dctennirucion ofmorvne aadniwctra vtotoloTcal
fFuids. J P4icrn+ nc-+nccnf 1'990; 42: 450-52
4: Russetl. l.L4Nl, JarnisMJ Sut}i¢:.land G;, Fcvcnbend'. C.. X;coum:c
rcplacvnmt in~.smokrng.mss.ac:on: absorptior. of nicvtincva,por frorr.rr#c-frc< nga rr,tcs: J.!
Mr1 1987; ;257: 1?62-65.
5: Of?irs.of PopuluimCrnsuscsatd Siuvcy~s.Gcser.l Housc.Wj:iIS':ncs.
1988. London: H:M Swuoncrv,Qfficr., 1990.
6. Pno R. 7tT WorldiConfcrcnce.on Toba..--ro.and~.Hcalth; pcrJ+. `csccm
Aumnlia, I-5 AprlL, 1990.~
7. FoLzsh Rrpon of Csc Indcpmdost Sacnofic Comarjncc on Sr.w+:;:.ng u:d
Hn7Js: Lmd= HM SuuonmOfr,ct, 198R.
8. W.1G7 N i,Frogg?n P, cds. Niaoune, smoking ;andttsc la+tu pro~vn.-nc
Odord: Oicford. Un;,aiity . PTCa. 19R9.
4. RJ. Rtynolds 1'obaccv Compart)'- C<Tninl. and'.biological nc..a¢usrtc ~prototypcs ttut hea
instcad oflbumtobacco. Wuu=-Salcrr,
NC RJIRnnolos Tob.eam~Co; 1988,~
10!DcBctJvzv ID, Bocgnding, MF, Doobnk. DJct: al: CY-- ~--a1 sziil
biolbgi©I snjdics of .agurnc that hotn nthcr thanbums.tobccn:
J. C5~ ~PAcnaora17990. 3o-75S-o3;
III.US. Houttw ofRn,racuuvcs. Subcr~inccm on~. Hici.^.and.
En.urauncnt Horvtg. Scnil no:lOtl-68j{+1y 29l98&.
DC USGorcrsvnmt ..Prinnng,Ofrwc, 19BB.
12. Bdohc M, J- MJ Su(hcr fandl G:, Nicownc. .bsor,-rjo^ andd
dcpardknaon an mc-tbrcounec ard:to~uupsmokirV : 6rh1n:.J1989; 2B!9:: 570.
13. Ho.`Srun D!.tacocinc,. totiaccospcxrfc.prccursordorr,wcv+ogr,s: In:Wald 1:, Froggnn t;, edi:
.1}+evune,, smokingg and thc M~ . tuprogrmvnr: Otkird: Oicford t:-crsii5 f'ncs., 19a9! 29=a1.
14. Doll R. PTospccxs for.prcvasuon. Brsl4id J1983:2&r:445-53
15. Jafri S:M..Tilk... BC.Paren R; Sdsu7u LR,.Goldstcin S. FJtccasof.
o®rcnc unokusg and propanolol. Ln tuMi- ofrcucr M.c.ard:ai
udatttion. Am JCarGb/'1990; 65: 271 -76 .
lti. Froqq.r.:P,arsld'\,TM.rukafnirotincvtJrcurrcducsiost'"oF'i'ruTic.
In: Wald N, Frt,ggan h.,cds. h:ico,usc, snwkrng,and vubW~ uv
progr~t c..Dicford: C)cford Ln-nim Pms. 1989i .22~,-)`
Tfhe autistic dimension
A child usually begins to speak at about: tx.clve
months. During that first year an internal'map of the
world is constructed ~from a mass of incoming sensor},
,
datal Once a ecrtauo dcgree of thought, bascd onr-his
expericncc, is achievcds th'e childgoes on toacauire a
r«nge of communication skills ofwhich languags is the
most importarnt. Cognitive dcvelopment thc::fore
dcpcnds on the cvolution of t;hought proccsscs arc
