Philip Morris
Boca Raton Action Plan: Status Report for the Period Ending 890731
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CONFIDENTII\L
BOCA RATON ACTION PLAN: BTATUB REPORT
FOR THE PERIOD ENDING JULY 31, 1989
~' --.
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HOCA RATON ACTION PLANt STATUS REPORT PERIOD ENDING: JULY 31 1989
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1. WHO/UICC/IOCU
o Redirection/ C. von Maerestetten January 31, 1989 o Merchandising of
containment A.. Whist May 9, 1989 "Wall
o Role of food D. Harris Street Journal"
companies
o Strategies article underway
(See Appendix A)
o Under auspices of
- - Institute for
International
Health and
Development,
luncheon and WHO
"pitch" scheduled
September 27, 1989
for Latin American
Health Ministers in_
Washington for Pan
American Health
organization
Meeting
o Former ILO
Director-General
Francis Blanchard
appointed to Board_
of Directors,
Institute for
International
Health and
Development
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1. WiO 1UIC9/IOCU
(Continued) -
o WHA and Excecutive
Board approve
1990-91 budget and
tobacco action
programme at annual
meeting (See
Appendix A for
meeting summary)
2. New Tactics J. Dollisson December 31, 1989 o Completed and
.
ealthY Buildinas presented at Boca
Raton,
December 3, 1989
Seminars A. Whist December 31, 1989 o Seminar conducted
- -- -
D.. Harris
in Caracas,
Venezuela,
July 13, 1989
o Seminars on target
for Australia in
Melbourne and
Sydney,
September, 1989
o Speakers organized
for participation
in Swedish labour
union conference on
workplace
environment
(June, 1989) and
presentation to
Swedish National
Building Board
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PERIOD ENDING: JULY 31, 1989
CONFIDENTIAL
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3. He.-,thy Buildings Seminars
(Continued)-
4. Scientiic Seminars
o Increasing
participation/
presence at
scientific
symposia
o IAQ Conference held
in Milan,
June, 1989 (See
media coverage
Appendix B,
translations not
yet available)
o ACVA media tour
conducted
July, 1989, U.K.
A. Whist December 31, 1989 o Gali for papers
(Regional C.A. issued for "Indoor
Directors to submit Air Quality and
suggestions) Ventilation in
Warm Climates,"
Lisbon, April, 1990
(See Appendix C)
o First training and
organizational
meeting of Asian
---- -
consultant
conducted in
Thailand, June
22-23, 1989
o Consultant
participation in
scientific symposia
on target with
schedule provided
in Appendix B of
report ending
March 31, 1989
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5. Airline Smokina Bans
o B-M to prepare A. Whist
position paper M. Pottorff
Burson-Marsteller
B-M to make
program proposal
o Complete SAS study
and related new
initiatives,
December 15, 1989
January 15, 1989
January 15, 1989
o Completed
o Completed
o Media tour in
Europe using Dr.
L. Holcomb to help
publicize results
scheduled for early
September (Finland,
Switzerland and
Italy) (See
Appendix D for
additiotial media
coverags from first
media tour)
o SAS study scheduled
for publication
this week in
Environmental
Toxicoloav Letters
in the U.K.
Marketing plan
finalization
underway with SAS
and Regions
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5. Airline Smokina Bans
(Continued) o PM initiatives
instrumental in
Qantas decision not
to implement full
smoking ban on
Sydney/Auckland
flights (See
Appendix D)
o Formal presentation
made by Dr. Larry
Holcomb to Minister
of Health in
Ecuador as part of
PM initiative to
combat proposed
airline smoking
ban.
o EEMA generated
action plan to
combat oroposed
Nordic Region
in-flight smoking
ban on target as
per Appendix D of
report ending
May 31, 1989

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6. Oppose Public Smoking
I,ea3slat3onfBans ip gestaurants
o Regional
Require-
ments to be
sent to PMI-NY
Preparation of
Support Plan'
A. Whist/
Regional
Corporate
Affairs
Directors
December 31, o Beverly Hills
1988 "Galloping
Gourmets'" tour to
Australia and
restaurant issue
featured in
July, 1989 issue of
"Ho-Re-Ca News,"
published by
International Hotel
and Restaurant
Association (See
Appendix E for
article in French,
English and German)
o "Galloping
Gourmets" to
address annual
congress of
international
Restaurant
Association in
Spain,
October 15-21,
1989. Media tour
of selected
European markets to
follow presentation

BOCA RATON ACTION PLAN: STA'IUS REPORT PERIOD ENDING: JULY 31, 1989
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7. Marketing ETS
.essa
o News Bureau A. Whist January 31, 1989 o See Appendix E for-
N. Beane recent examples.
NOT-E s In some_
cases media
coverage resulting
-- - from News bureau
activity appears in
other appendices.
o_ Clearina the o ETS media briefing
and-other conducted in Hong
initiatives Rong-in July (See
Appendix F for
sample news
coverage)
o Media briefings on
selected health
issues conducted
for Italian press
(See Appendix F for
sample- news
coverage)
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7. MaKketino ETS Messaae
(Contfnue4-)---
,
o In West Germany, a
series of media
interviews given by
Gunter Wille
generated combined
national coverage
of about
100 million
-- - - -
readers/viewers
(Samples with
translations not
yet available)
8. Burson-Marsteller
News Bureau
o Determination A. Whist
of applicability
to other Regions
9.. Proactive Litigation
o Health warning L..Pollak
legel chailenge S.
.F.
B: Parrish
Dulles
Brooks
February 15, 1989 o As per previous
report. Asia and
Latin America
procoeding at this
t inie
June 30, 1989
o Strategjr for amending
workers' compensation
o Clayton Utz
memorandum under
review by
International Legal
Legal Department
o Proceeding in both
Sweden and
Australia (See
Appendix G re
Austrailia)
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10. Document Retention
Proaramme
o Develop new F. Newman
policy L. Pollak
o Conduct regional
reviews
,
11. Ingredients
o Preparedness
for release of
Surgeon
General's Report
on ingredients
12. Preparation for
Release of
Suraeon General's
Report
13. MCL's
o Development of
policies,
strategies and
arguments for
use in Regions
December 31, 1989 o Pending report from
task force, interim
policy for
International under
review by PMI-Legal
A.. Whist
L. Pollak
F. Newman December 15, 1989
A. Whist January 11, 1989
L..Pollak
F. Newman
L. Pollak March 31, 1989
C. von Maerestetten
o Review in Asia
tentatively
scheduled for
August, ]989
o No new developments
o Completed
o Draft documents
undergoing revision
and Regional
adaptation (See
Appendix H for
sample document)
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