Tobacco Documents Online

. f Young & Rubicam NewYork 285 Madison Avenue New York, New York 110017-6486 Tel. (212) 210-3201 October 6,1993 ~ Mr. David~ McCloud Executive Director NSA 21'1' North Union Street Suite 100 ~ Alexandria, VA 22314 Dear David: a Patrdck J. Marrinan Vice Presirlent Management Supervisor We're forwarding a revised version of NSA "Cause" Brochure incorporating the comments rnade during yest'erday's meeting. As you recall, the main issue was the slbgan: "Against Politically Correct Prejudice." We've looked at it several ways and two favori'tes indude& "A Voice of Reason Againast Prejudice" and "A Voice of Reason" which Ellen suggested yesterday. We feel the line "The Voice of Reason", preceded by the organization's naime; "The National Smokers Alliance" offers the advantages of positioning the NSA as the .important arbiter in the debate and, from a consumer perspective, does not risk being misinterpreted as standing against all "prejudice." Importantly, "The Voice of'Reason" does not have any negative connotatuons.. Let us know your thoughts. r~. 0 CC: J. Brite M. Feldman. N W W. F+~ O~