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Philip Morris

Date: 06 Oct 1993
Length: 1 page
2023342410
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Fields

Author
Marrinan, P.
Author (Organization)
Young Rubicam
Type
LETT, LETTER
Area
MERLO,ELLEN/OFFICE
Recipient (Organization)
Nsa, Natl Smokers Alliance
Named Person
Merlo, E.
J, A.
Shenker, M.
Recipient
Mccloud, D.
Document File
2023342113/2023342785/Missing
Named Organization
Nsa, Natl Smokers Alliance
Characteristic
ILLE, ILLEGIBLE
MARG, MARGINALIA
Litigation
Flag/Produced
Site
N343
Copied
Feldman, M.
Brite, J.
Master ID
2023342410/2429

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Date Loaded
12 May 1999
UCSF Legacy ID
utg77e00

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Page 1: utg77e00
. f Young & Rubicam NewYork 285 Madison Avenue New York, New York 110017-6486 Tel. (212) 210-3201 October 6,1993 ~ Mr. David~ McCloud Executive Director NSA 21'1' North Union Street Suite 100 ~ Alexandria, VA 22314 Dear David: a Patrdck J. Marrinan Vice Presirlent Management Supervisor We're forwarding a revised version of NSA "Cause" Brochure incorporating the comments rnade during yest'erday's meeting. As you recall, the main issue was the slbgan: "Against Politically Correct Prejudice." We've looked at it several ways and two favori'tes indude& "A Voice of Reason Againast Prejudice" and "A Voice of Reason" which Ellen suggested yesterday. We feel the line "The Voice of Reason", preceded by the organization's naime; "The National Smokers Alliance" offers the advantages of positioning the NSA as the .important arbiter in the debate and, from a consumer perspective, does not risk being misinterpreted as standing against all "prejudice." Importantly, "The Voice of'Reason" does not have any negative connotatuons.. Let us know your thoughts. r~. 0 CC: J. Brite M. Feldman. N W W. F+~ O~

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