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Secretariat Interim Report - November, December, 1984 General 1. During the past four weeks, the senior executives have been visiting NMAs and lead companies as follows: A. Corti - Argentina, Brazill, Venezuela, Mexico H. Verkerk - Irudiai, Pakistan, Philippines, Singapore R. Corner - Nigeria B. Simpson - Norway, Finland, Sweden, Germany Abbreviated' reports on these visits are attached as Appendix I.. 2. Professors Littlechildl & Wiseman have completed their re- draft of the Public Policy paper. This is now representedp as "The Political Economy of Restriction and Choice" and has been submitted for publication to the Economic Journal, the U.K.'s most prestigious and influential . economic journal. (Paper attached as.Appendix II.) 3. There have been four significant meetings associated'with the E . E'. C. :. (1) Health Ministers' Informal Meeting (2) The Consumer Council"s Consultative Committee. (3') The initial hearings of the Green paper on the future of Television in the E.E.C. (4) Environment Committee. (See Reports attached as Appendix III.).

4. D.C.S.G. Bernhard Hauser, our consultant with the F.A.O., has made worthwhile visits to Rome and Geneva. The question of presentations to those interested' is now being discussed' and plans will be finalised in Brussels on January 18. (Reports attached as Appendix IV.) at a meeting 5. Annual Worksho - Brussels There has been a favourable response to the annual workshop and many enquiries for copies of the presen- tations. A brief report of the workshop is attached as Appendix.V. For the record, a copy of' the conference papers (one per company) is enclosed. PassiveSmokiing The Secretary General met with the Verband on the passive smokingiissuie,tod!iscussfutu~reresearch.. Arisingi out of this meeting, two members of the Verbandl and two members of the T.A.C. will meet in Brussels late January to exchange views on future research activity. 7. Economic Impact Study - Europe The study of the economic impact of tobacco in eighteen countries in Europe has been completed. The full report will be issued to the Steering Committee by January 18 and will be considered at a meeting on January 29. The Steering Committee includes members from most European NMAs and consultants, Edmund Knight, John C'lutterbuck and Professor Ingo Walter. The countries included in the report are the: 10 E.E.C. countries plus Spain,, Portugal, Switzerland, Austria, Turkey, Norway, Sweden and Finland.

3 8. . Theme for a Courtesy Caanpaigni P'urther testing of a theme for a courtesy campaign was carried out in the United Kingdom by the B.A.T. research group in~Southampton. A sample of' 7010 smokers, non-smokers and ex-smokers were interviewed for reactions to material (See Appendix VI). The results are now being studied. 9. I.A.A. At a recent meeting of the I.A.A., a resolution deploring taxation on advertising was adopted. The Secretary General has had a meeting withithe incoming President and Chairman (A.E. Pitcher, Chairmarn O& M, U1.K'_) and the I.A.A. have pledg,ed continuedi support for our efforts to maintain freedomi to ad!vertise. They will also sponsor approved publications. 10. The Secretary General has arranged for Professor Jiean. Boddewyn of New York University, Mr. Paul de Win, Director of the Federation of World Advertisers and Mr. Glen Smith of the Children's Research Unit to be witnesses for the tobacco industry at a Government hearing in Hong Kong. This hearing, oniJanuary 8th, will be considering restric- tions on tobacco advertising, in air media. 11. The Secretary General has received an offer from Fleet. Street interests for the News International group to actt as hosts to a meeting of selected, company chairmen and advertising principals to, discuss ways and means of persuading Government not to legislate against advertising for categories: of products su~cha:s cigarettes. This meeting,is scheduled for late April or May. 12. Meetings have been held withl the Middle East and African Workingi Groups. Brief reports are attached as Appendix VII..

4 13. Support has been secured' f'rom the Federation of World' Adwertisers for the New Zealand NMA in their defence against a petition to banithe advertising of cigarettes in New Zealand. 14. Membership (A) Casalee of Belgium N.V. have joined INFOTAB from January 1, 1985. (B) AniNMA is being formed in Pakistan and is expected to join IiNFOTAB.. 15. Finance The Secretariat expenses are on target and there is a credit, at present, in the project bud'get of approximately 15 million Belgiani Francs. The report is attached a~s Appendix VIII.

5 Information Services Regular publications were issued a~s usual. Major developments since the workshop concern the computerized datai base and support to NMAs.in the preparation of government submissions. Information data base and electronic access bv Members A User's Manual for accessing the data base was made available to interested Members at the October workshop. We are in the process of transferring our computerized data base to the Tobacco Advisory Council who are adapting it to their own system. Other Members who have expressed interest in the access or transfer of data and with whom we are following, up are Imperial, B.A.T., PM Lausanne, RJR, Argentina and Hong Kong. Five visitors were introduced to the system. Support to t'lembers onirequest The "Issues"' binder was produced and distributed to all Members during and followingi thle workshop. Over fifty requestsr for assistance were handled; the following concern the most sensitive areas: Comprehensive dossiers were compiled on the defence of advertising for Argentina, Hong, Kong, Guatemala, Spain, Belgium. We also reviewed the draft submission prepared by the Argentine industry in response to the Maglietti Bill. Material and argumentation on "passive" smoking were provided to New Zealand in anticipation of a request by the Asthma Society to restrict smoking.

Methodology and examples of economic impact studies were suppliedlto Venezuela. Tb prepare for a response to anti-smoking allegations in one country, a major search was made on "motivation to start smoking". Answers were provided to a series of requests on taxation and economic data on tobacco for one Member Company whose executi~ves were preparing to:address their Board of Directors. An analysis was made of responses made by industry to counter allegations on vitamin supplements by Hoffmann-Le Ptoche, considered to be disparaging about tobacco. This analysis was dbne for one f7MA. An analysis was made of warning label texts and direct or indirect reference to government attribution for a Member Company executive who was preparing for internal company meetings. A compilation and analysis of all available information at INFOTAB' on constituent listing and~a review of the situation on this issue in a large number of countries was prepared. Particular emphasis was placed on government control. This compilation wa~s done for an NMA in a country where the government is faced with pressure from anti-smoking, groups to have constituent yields printed on packs and on advertising material and to have league tables.implemented. Communication work Over 100 articles were abstracted in INFOTOPICS. In six INFODATES, we reported, among others, on the conference "Can we have Safer Cigarettes?", the Fifth World Congress for Preven- tion in Brazil, the Sixth International Symposium on Prevention and Detection. of Cancer in Vienna. One INFOGPtAMicontaimed' four case histories of industry action.

7 The first issue of INFOBRIEF dealt with Public Smoking Restric- tions. A 1985 calendar on events of possible interest to the tobacco industry was printed and sent out. Also distributed were: the UICC "GuideLines on Smoking Cessation", the INFOTAB taxation booklet (complementary to Professor I. Walter's tape), the Spanish versioniof the 1982 US Surgeon General"s Report (Cancer). The International Tobacco, Science Information Service (IT'I) is now being distributed in Spanish., The mailing list is expan- ding rapidly. The second Latin American Newsletter was sent out. It is now distributed to all 48' members of ABIFUMO in Brazil. Plans for first quarter 1985. For the first quarter of 198'5 we are planning: 1. To organize a meeting for information and documentation specialists within industry beginning, March 1985. Its aims are (a) Tb stimulate cooperation in providing information within the tobacco industry. (b) To provide a means for personal contact between people involved in documentation about tobacco., (c) To provide a forum for the exchange of experience, opinion and news about recent developments in documentation as they affect the tobacco industry.

8 (.d) To communicate more widely the awareness of Ir1FOTAB' s role and function in providing information, and the resources it has available. This will be linked to a training session for access to the computerized'data:base. 2'.. To: organize a Latin American workshop from April 9-11, 198'5. 3'. In co-operation with selected NMAs, we are preparing a series of case histories on how issues have developed and were handled by the industry. This will provide a "learning,around" for discussion at th~e above workshop.

1 A. CORTI - REPORT ON VISITS TO BRAZIL, ARGENTINA, VENEZUELA, MEXICO (November 22-December 7) In all four countries, of which two have a National Manufac- turers' Association, I met with senior management of all INFOTAB Member Companies as well as the leading people at the Associations. In Brazil, I was invited by the Bahia Chapter to give aipresen- tation on, smoking issues to leaf exporters and cigar manufac- turers. In response to their invitation to INFOTAB, I also: gave a presentation to the International Flule-cured Tobacco. Growers' Association who met in Santa Cruz do Sul. The general climate within the industry is one of awareness of the growing anti-smoking pressures, although stringent marketing constraints do not make it easy for the Companies too agree on commoniindustry action. However, within the existingi Associations, the Companies take a pragmatic approa~ch off agreeingito act on a case by case basis. High awareness of the need to have some form of NMA was expressed by both Companies, in Venezuela and especially strongly so by one Cbanpany in Mexico. During discussions, it was agreed in both countries that some sort of initiative should take pla~ce in the first half of 19'85, starting with a minimum of co-ordination on which the industry could then build. On the anti-smoking front, things are moving steadily. The Latin American Cb-ordiinating, Committee. on Smoking Control, set up in Panama in February at a UICC-sponsored anti-smoking meeting, seems to have gained ground on the Continent. In Argentina and Venezuela there are now Interministerial Committees on Smoking Control. The Argentine one has recently proposed a comprehensive anti-smoking,smoking bill. In Brazil, federal elections will take place on January 15. A committee for smoking control has just been set up by non-governmental health institutions. It is expected that this may well "'take advantage" of a relatively busy political time to foster anti-smokingi activities in government circles. The qiuietest