Philip Morris
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-11-
included. There can be no guarantee we will come out clean,
but our relationship will encourage them to look beneath the
simple associations of smoking with mortality for more
fundamental explanations. Their sample is about 4,000
members of
through '66. psychological data from their college days is
available. The study took more time than expected to get
started but the first follow-up questionnaire went out in
May of 1987, including a detailed smoking history question.
A second questionnaire went out in July of '88; a third will
go out this year and follow-up will continue approximately
at yearly intervals. I once thought five years after the
first follow-up would be sufficient to ascertain the degree,
the University of North Carolina classes of 1964
if any, of the study's exonerative potential. I n~ow t_hink
it may take nearer ten vears to accumulate enoucth po~t
~
first-response-deaths to make a first estimate f the
relative importance of the various possible contributing
acto However, we should learn within the next year or
two whether the study has identified large average
differences between smokers and never smokers; if not, the
mortality follow-up is much less likely to be helpful.
Last year Bill approved $567,000 over three years to a
group headed by Dr. Lindon Eaves of the Genetics Department
of the Medical College of Virginia. This is for anothex-
mortali
dde
larcLe- _part of the
gample will be twins One reason for our support was that
they had acquired a data base, including smoking behavior,

-12-
while conducting a passive smoking study for Reynolds. It
was plain to me, they were going to use it for a future
mortality study of active smoking, even if they had to bear
the costs themselves. However, it did not include coffee
usage. This was potentially important because two other
studies have shown heavy coffee usage has become a risk
factor for heart disease. I'm not picking on coffee. I
think the explanation is that a certain type, who once
would have been a smoker and a heavy coffee drinker has been
frightened out of smoking but is still a heavy coffee
drinker and still the type that is prone to premature
mortality.
Another motive for the MCV grant was that its twin
content would permit testing the hypothesis that the site
and nature of the terminal illness is under stronger genetic
control than longevity. Support for this would contribute
to the broader proposition that the aggregate determinants
of the nature and site of the terminal illness can differ
from the determinants of longevity. It would be very
helpful to our scientific defense if the ground could be
shifted from smoking's strong association with lung cancer
to its much more modest association with premature
mortality. The weaker association with all-cause mortality
is much more in the range of the excess risk that might be
attributable instead to the psychosocial factors. Also, the
historical trends of all-cause mortality rates are not
distorted by the improvements in diagnosing lung cancer --

-13-
so you can make legitimate comparisons with smoking trends.
We should know in about seven years if this study will be
helpful on the mortality question. Possibly another five
years will be required to compare the genetic control on
mortality with its control over the terminal illness.
We also granted Dr. John Thomas of Mehari Medical
Oollege, $112,000 to continue a prospective mortality study
of black medical students. One particular motive here was
to break through Dr. Thomas's conviction that high mortality
among blacks is due to a higher prevalence of smoking.
Also, I wanted him to put coffee usage into his data base,
which he had previously failed to do.
A grant for $165,000 that falls outside our mainstream
was given to a group headed by Dr. Michael O'She.g-, then a
Professor of Pediatrics at Duke. The subject is a study,
including smoking habits, of teenagers who had respiratory
problems in infancy. It could be helpful to our hypothesis
that individuals with lung problems are preferentially
likely to obtain satisfaction from smoking. This study is
expected to last another year or two.
I have saved for last intervention testing, also known
as the clinical trial. This is the end game of medical
research. In its purest form you randomize a group of
subjects into two halves. One half gets the treatment prior
research indicates ought to be effective. The other half
gets a placebo.
The technique has been imperfectly adapted to smoking
by giving the treatment group extra advice on giving-up
<0,

-14-
smoking that the control group does not receive. As you
know, smoking has made out rather well so far when the data
is analyzed properly. The aggregate reporting to date of
all the intervention testing that included smoking cessation
advice shows no advantage for the treatment groups in lung
cancer or all-cancer mortality, though it does give the
treatment groups a minor advantage in all-cause mortality.
That cannot be credited entirely to smoking cessation
because most of those studies also intervened against blood
pressure and cholesterol. Also, we can point out that
conventional placebo treatment for the comparison groups has
been absent, and additionally raise our point that the
trials are biased by the harmful stress placed by the health
warnings on those who continue to smoke, and by the placebo
effect of smoking cessation.
Our funding activity in this area is to support the
clinical trial of stress management counseling. Such trials
can demonstrate the role of stress in mortality, while
avoiding the ethical and practical problems that would arise
from a deliberate attempt to add enough additional stress to
the lives of subjects to affect their longevity. There have
already been results that are far more impressive than the
trials th~ncluded smoking cessation advice. A European
name
12
as reported 50% mortality rate
Grossarth-Maticek
reductions for his psychological counseling. He has become
a protege of Hans Eysenck. Through Dr Ey~en~~k
.c_ -
funded some of the follow-up analysis of the Grossarth-Maticek

-15-
counseling. The additional publication outlook here is now
cloudy because some of the early results were published in
minor journals and Dr. Eysenck commented extensively on both
the early and the more recent results in Psychology Today,
h" s not a tru ademic journal.
M~er Friedma of Type A fame, has given what he
calls his Type A behavior modification counseling to heart
attack survivors, achieving nearly a 50% reduction in
subsequent mortality. That project was to be his last.
However, we talked him into beginning again, this time with
individuals who have not yet had a heart attack. Bill has
approved approximately a $5,000,000 commitment to cover
the first five years of a study planned for 13 years.
Success with subjects who have not already had heart attacks
will confirm that the counseling is effective among
individuals who have not been frightened into good behavior
by their first attack. Also, because we can expect a much_
higher proportion of cancer in this group than in heart
attack survivors, the
ro
ect will provide a chance to
docuonclusivelv the role of stress in cancer,
__
I think the crying need now is to start another primary
prevention study. I believe success here has tremendous
potential for us, particularly after the indifferent results
of the primary prevention studies employing advice about
diet, smoking and exercise. However, the battleship
admirals will demand independent replication and government
funding is very doubtful because NIH had its fingers burned

-16-
by MRFIT. We can't fund another of these large projects
unless we are prepared to lift the annual outlays, in my
budget, above the present $2 million level. Funding another
intervention study could take us to $3 million a year or even
$4 million. On that grasping note this presentation concludes.
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