the Burnettwork 911021: the 100th Anniversary of Leo's Birth
Date: 21 Oct 1991 (est.)
Length: 45 pages
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Length: 45 pages
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- NELE, NEWSLETTER
- NEWS, NEWS ARTICLE
- PHOT, PHOTOGRAPH
- LEGAL DEPT/100 PARK FILE ROOM
- Master ID
- 2023037398-7399 Request to Interview Dr. Wakeham During My 000400 Trip to Richmond
- 2023037400-7401 Dr. Helmut Wakeham
- 2023037407-7408 Brands History 580000 - 810000
- 2023037409 the Marlboro Filter
- 2023037410 Where There's A Man ... There's A Marlboro
- 2023037411 Good Filter - Good Smoke
- 2023037412 Just in Case You Haven't Noticed ... Now in Soft Pack Too.
- 2023037413 Marlboro All Set and Rarin' to Go.
- 2023037414 New Improved Marlboro Filter Now in Soft Pack Too.
- 2023037415 New Improved Marlboro Filter
- 2023037416 New Improved Marlboro Filter --(Plus A Significant Break-Through in Cigarette Engineering) Reduces Tars in the Marlboro Smoke by 19.07 Percent ...Cuts Nicotine by 25. 61 Percent.
- 2023037417 New Improved Marlboro Filter, Plus Significant Break-Through in Cigarette Engineering, Reduces Tars in Marlboro Smoke by 19.07 Percent ...Cuts Nicotine by 25.61 Percent.
- 2023037418 New Improved Marlboro Filter in Soft Pack or Flip-Top Box
- 2023037419-7420 the Marlboro Story How One of America's Most Popular Filter Cigarettes Got That Way
- 2023037424-7437 Philip Morris History
- 2023037433-7437 Philip Morris History
- 2023037440-7448 Sampling of Documents on Filter Tip Marlboro
- 2023037456-7460 Correspondence Re: Environmental Tobacco Smoke and Lung Cancer in Nonsmoking Women
- 2023037464-7469 Passive Smoking and Lung Cancer in Nonsmoking Women
- 2023037470 Letters to the Editor the Smoking 'scare of the Week'
- 2023037471 Letters to the Editor Clouding the Issue of Secondhand Smoke
- 2023037472-7475 Packaging Source Book
- 2023037476 Multifilter Tar and Nicotine
- 2023037477-7478 'theme From Magnificent Seven'
- 2023037485 Study Claims No Benefit in Smoking Low-Tar, Low-Nicotine Cigarettes
- 2023037489 Telefax
- 2023037490 Scientific Advisory Board to the Tobacco Industry Research Committee
- 2023037491 Mr. Richard Kluger
- 2023037492-7493 Tax Relief Get Relief From the New Cigarette Excise Tax. From America's Premium Brands.
- 2023037502-7509 Leo Burnett in the Eyes of the World
- 2023037510-7537 the Burnettwork Burnett's New Research Model Cracks the Consumer Code
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"You cannot work at the Leo Burnett Compagy#or:.an~ his ethics, his standards, and his cornmon sense have b~ e next. "'- Rick FYzdalle ~
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what they were saying and made me believe it." Carol Phillips, vp/account director on Philip Morris, was inspired by Tankers' findings. "It's like having an outside consultant come in," she says. "And in fact, your, thinking is very similar to ours. We'll stop and take a serious look at those thoughts which were differ- ent." By now everyone is ready to get out of the boardroom and celebrate. Spirits are high at the final banquet and graduation ceremony at the Tavern Club. After handing out the diplomas, Feeley tells the group, "As graduates of the Tank, it's up to you to go back to your offices and share what you've learned. Conduct mini-Tanks; show Leo'S 'When to Take My Name Off the Door'; spread the Burnett culture." "I feeligreat!" proclaims Roberto Fedi; LB/Milan, with a huge grin. "It's all downhill from here." i Tank '91 18: Jt.ne 21 100 am Casuaily-clothed Tank grads arrive at the Burnett Building for a roundtable dialogue with Rick Fizdale. They talk freely about everything from how client service can work better with creative to Fizdale's first day at the agency when Leo saw his attire and said: "You better be good! " Tankers get their chance to evaluate the two weeks by filling out question- naires. When asked what she liked most about the Tank, Helena Guimaraes, LB/Lisbon, responds, "We international people need to feel the company emotion- for me, LB isn't anymore a big building somewhere in ~ ~
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