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"You cannot work at the Leo Burnett Compagy#or:.an~ his ethics, his standards, and his cornmon sense have b~ e next. "'- Rick FYzdalle ~

what they were saying and made me believe it." Carol Phillips, vp/account director on Philip Morris, was inspired by Tankers' findings. "It's like having an outside consultant come in," she says. "And in fact, your, thinking is very similar to ours. We'll stop and take a serious look at those thoughts which were differ- ent." By now everyone is ready to get out of the boardroom and celebrate. Spirits are high at the final banquet and graduation ceremony at the Tavern Club. After handing out the diplomas, Feeley tells the group, "As graduates of the Tank, it's up to you to go back to your offices and share what you've learned. Conduct mini-Tanks; show Leo'S 'When to Take My Name Off the Door'; spread the Burnett culture." "I feeligreat!" proclaims Roberto Fedi; LB/Milan, with a huge grin. "It's all downhill from here." i Tank '91 18: Jt.ne 21 100 am Casuaily-clothed Tank grads arrive at the Burnett Building for a roundtable dialogue with Rick Fizdale. They talk freely about everything from how client service can work better with creative to Fizdale's first day at the agency when Leo saw his attire and said: "You better be good! " Tankers get their chance to evaluate the two weeks by filling out question- naires. When asked what she liked most about the Tank, Helena Guimaraes, LB/Lisbon, responds, "We international people need to feel the company emotion- for me, LB isn't anymore a big building somewhere in ~ ~