Philip Morris
Oral History Interview with John T. Landry Tape Abstract and Index
Fields
- Author
- Ellsworth, S.
- Flaherty, S.A.
- Area
- LEGAL DEPT/100 PARK FILE ROOM
- Type
- TRAN, TRANSCRIPT
- RESU, RESUME
- Site
- N28
- Request
- Stmn/R1-004
- Named Organization
- United Artists
- Readers Digest
- Leo, Leo Burnett Agency
- Ny Giants
- Readers Digest
- Named Person
- Adams, C.
- Benson, J.
- Connerly, C.
- Cullman, J.
- Ellsworth, S.
- Greene, R.
- Landry, J.T.
- Snitzer, M.
- Wayne, J.
- Benson, J.
- Document File
- 2023033077/2023033491/Arnold & Porter
- Master ID
- 2023033229/3257
Related Documents: - Litigation
- Stmn/Produced
- Author (Organization)
- Archives Center
- Natl Museum of American History
- Smithsonian Institution
- Natl Museum of American History
- Date Loaded
- 05 Jun 1998
- Brand
- Benson & Hedges
- Marlboro
- Parliament
- Philip Morris
- Virginia Slims
- Winston
- Marlboro
- UCSF Legacy ID
- fbn44e00
Document Images
LANDRY ABSTRACT'
page 10
JOHN' I'. "JACK" LP.NDRY
INDEX OF ABSTRACT--INTERVIEW #1
Adams, Cap 1:1:1, 13:15; 1:1:1; 14:40
Advertising dblllars 1:1:1, 27:10
Benson and Hedges (brand) 1:2:1, 12:50; 1:2:1, 25:50
Benson, John 1:1:1, 13:15; 1:1:1, 15:40
Broadcast ban 1:1:1, 27:10; 1:2:1, 11:10
Burnett, Leo 1:1:1, 11:10
Cigarette advertising, 1:2:1, 9:40'
Client-agency relationship 1:1:1, 12:00
"Come to where the flavor is, Come to Marlboro Country" 1:1:2, 1:1!5,
Connerly, Charlie 1:1:2, 3:50
Cowboys 1:1:2, 3:00; 1:1:2, 17:10'
Cowboy image 1:1:1, 13:55; 1:2:1, 8:15
Cullman, Joseph III 1:1:1, 24:40
Filter cigarettes 1:1:1, 3:50; 1:2:1, 26:50
Flip-top box 1:1:1, 1&:35
Greene, Roger 1:1:1, 15:40
Health issue 1:2:1, l8':25
International advertising 1:1:2, 13:10
Leo Burnett advertising agency 1:1:1, 2:30
"Magnificent Seven" ("Marlboro Country" music) 1:1:1, 20':10
Market research 1:2:1, 1:35
"Marlboro Country" campa.ign 1:1:1, 14:50; 1:1:1, 18:00;
1:1:1, 22:45; 1:1:1, 25:50; 1:2:1, 2:55
Newspaper campaign 1:2:1, 2:55
Marlboro Country Store (promotion) 1:1:2, 20:40
Marlboro Cup (horse race)~ 1:1:2, 10:30
Marlboro Man 1:1:1, 3:50
Movies, westerns 1:1:2, 6:45; 1:1:2, 17:10
New York Giants 1:1:2, 3:50
Pastoralism 1:1:2, 21:40
Philip Morris, Inc. 1:1:1, 1:10; 1:1:2, 27:00
Print ads 1:1:1, 27:30
Reader's Digest article, 1957 1:1:1. 8:55
Sales, Marlboro 1:1:1, 10:10
Secretariat (horse) 1:1:2, 10:30:
"Settleback" ads 1:2:1, 18:25
"Share of mind" 1:2:1, 9:40
Smokers, male 1:1:1, 3:50; 1:2:1, 22:00
women 1:1:1, 16:55
Snitzer, Marty 1:1:1, 13:15
