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Philip Morris

Statement on College Advertising and Promotion

Date: 19 Jun 1963
Length: 1 page
2022975651
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Fields

Type
MEMO, MEMORANDUM
Area
LEGAL DEPT/CENTRAL FILES
Site
N28
Named Person
Allen, G.V.
Bart, P.
Named Organization
Ny Times
TI, Tobacco Inst
Request
Stmn/R1-037
Stmn/R1-093
Stmn/R1-098
Stmn/R1-099
Document File
2022975598/2022975671/Cigarette Advertising & Promotion Code
Litigation
Stmn/Produced
Author (Organization)
Hill Knowlton
Public Relations Counsel
Master ID
2022975599/5670
Related Documents:
Characteristic
CONF, CONFIDENTIAL
ILLE, ILLEGIBLE
MARG, MARGINALIA
Date Loaded
05 Jun 1998
UCSF Legacy ID
gxa44e00

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TTT;L], AND KNOWLTON', INC. Confidential for Members PR No. 16-63 INFORMATIONAL MEMORANDUM June 19, 1963 Subject: Statement on College Advertising and Promotion In response to a question from Peter Bart of The New York Times, C.eorge V. Allen, president of The Tobacco Institute, Inc., today made the following statement: "The tobacco industry's position has always been that smoking is an adult custom. To avoid any confusion or misconception in the public mind as to this position, a number of member companies of the Tobacco I'nstitute, I understand, have each decided to discontinue college advertising and promotional activities." Hill and Knowlton, Inc. Public Relations Counsel 150 East 42nd Street New York 17, N.Y. cc: Members Public Relations Representatives Legal Representatives N O N N t0 ~ r

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