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Philip Morris

Date: 20 May 1963
Length: 2 pages
2022975636-2022975637
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Fields

Author
Wald, R.L.
Area
LEGAL DEPT/CENTRAL FILES
Type
LETT, LETTER
Recipient (Organization)
Antitrust Division
Dept of Justice
Named Person
Cramer, M.J.
Recipient
Loevinger, L.
Document File
2022975598/2022975671/Cigarette Advertising & Promotion Code
Author (Organization)
Lor, Lorillard
Site
N28
Litigation
Stmn/Produced
Request
Stmn/R1-037
Stmn/R1-093
Stmn/R1-098
Stmn/R1-099
Master ID
2022975599/5670

Related Documents:
Named Organization
Antitrust Division
Lor, Lorillard
Date Loaded
05 Jun 1998
UCSF Legacy ID
uen68e00

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Page 1: uen68e00
0 . nay ao, iS63 S;h* uoao-"avlo L= iawip-jar P.:aivtatnt At2o~..J~2 CzMC=1 Ant4truat uivicicZ DdaounritoW 25, L. C. Mor Jx47o a s . lh=W: at t* tho m^t f o"'t2a in the Depast- e=at' z role=* o8 =V~,u.=,-:r 1. 1952" wa o=h a c1=.rancsa lattear fraa tke Aotitr=t ilivicSan with rc.,:~-;,t;ct to a prcp'sced cauroo of aaLica or t2a P. 1r..ti.llutd cOZPAUy. Wa activity i.a puroly proapooLlvo in aztxz'+o. IIcwLr.-j ga mird =,-r,=tiansa or.A c=zata mmds by a r==b*r of pstblli.c b.oalth autbor$tlEoz. Sasterrmrit offio.ial4 ond privaYe indisri&--als, rW* x=V.an J. Crtmar. prerviC=t of P. 1.=-i11rxJ Ga..,--pw.y. pr=pCOOS to dLOCpia& wr.th oPfiotalso of athor oigaro2to M=uiCz"w;a"sa tba pacalbt2.4tiy aL witorirvj iato a voluntary irafts+try oc-~ ehich c:Z"Ul.t! Wl4a gcoct &dva,.rtL4LW practic-ea artd aol. i'v.-tb Umo..-al a3,artxa3 of disfavorod airvzftioirq pxaotico:fcsr tha t:,~.,=o in4=tzry. Xt $a c=uvplatod tb.at thoao Jolnt dicawoilc= %=W rebato to poaoibto 1lmitatioaa on a:.gaurstte advort.iaLng likoly to aV.-V=b to y+sut3:, undaly o2phaaixling gi4=Ur or =, oc g=turissg volmaticunal 2a,casr00a of t3aa y=ng. ~r..o di= =iamo m~8d b® cantiaad at aU tfc4a to th* oaAtont of ciF'jarottv CCW=tLSlw. VIA~a Pse,-OZA a.^~.~1atos aa advort ia 3M voft of tho typo r-%i.c".a haa b*cn azt=od into 1rI combaco of the mrittah 'Tc-cco i.atsstxy raid which hzaa bo= ca=:*n for w4ny Vsro in a r.::of indusutc,rica iu th3.s c=try e-,ac3t oa the diutilled api,;its iuduaatsyo wIwia4=P.ry, =via inctustry. hmaa Laundry c,,op1laaco in&,avtsy, and o~t2awo, abould a volurYY.a.ry advartiatng aod.3 nltimatoly be oaaat®d Sn t2a tohsouo indu+atry, th. Lwillaxd
Page 2: uen68e00
'gY.o t3o~salla IQ* E=vL=-= a. B- PA,q 10 o 1S63 Cc=pmy w=ld bo :=,-?=od to omt=Lt iit to tho D=pwtr.=t for tcrniaw oid3 t:~D do ~ ~^ 4., b3bi= t!=t =<-% cr ~. y Ccn=C;"..--r^. czd© =a1d. $a ez:,f =.Y. L'i--3i of caztitruzt vlo.l.atlc-a, ez zzx=8dva.,. =uch cppzc.,.., ta tho th2.a vlcw ana-:r,c i= rcc,~sl.nr clOQra,uoo gxccodaro. aim=olp I== . M~..' L. b:m1.9 ACt==*Y gcr p. i4cillasd cm*=y =Xiblm i

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