Tobacco Documents Online

rf The Tobacco 1 nstitute 1875 1 Street, Northwest ti'ashirrgton, DC 20006 Draft press release for advertising columnists/writers (800) 424-9876 FOR RELF.ASE: CONTACI: To be determined Media Relations 9:00 a.m. 202/457-9387 MAJOR ADVERTISING EFFORTS LAUNCHED TO DLSCOURAGE YOUTH SMOSIlVG Industry initiatives include educational ad campaign, p.o.p. retailer's' program and voluntary sampling restrictions Washington, D.C. - A broad-based series of new initiatives were announced today by The Tobacco Institute to discourage youth smoking and address recent concerns about cigarette marketing. The five new initiatives build upon the industry's longstanding commitment against youth smoking. The campaign will be introduced by 4-color, full-page ads headed: "What's The Tobacco Industry Doing to Discourage Youth Smoking?" The ads will run through 1990 in Time. Newsweek. USA Todav. People, and other publications. In the first of the industry's five initiatives: ' A major advertising campaign will promote direct assistance to parents to help them assist their children in resisting peer pressure to smoke. Free tobacco-specific educational materials will be promoted through a NEWS RELEASE multi-million dollar ad campaign to run through 1991 in Parade. Ebonv., People• TV Guide' FamilX Circle and other major media. Four-color, full-page ads include a direct response coupon. - The other four initiatives announced today are: s A national program to help retailers observe and enforce laws prohibiting tobacco sales to youth. The theme of the retail effort, "ITS THE LAW," is incorporated into all point-of-purchase materials, including signs, decals, stickers, and lapel buttons for employees. In-store efforts will be supported by PSA-style advertisements in national and state retail trade publications. ' Voluntary new limitations on the distribution of product samples and non-tobacco premiums. ' An industry-supported lobbying effort to support passage of new laws setting a minimum age of 18 for cigarette sales in those states without a minimum age or one lower than age 18. ' Active legislative support for state laws requiring supervision of cigarette vending machines located in places frequented by minors. The Tobacco Institute's program and advertising were developed in-house and with Reuben M. Smith Associates of Nashville, Tennessee.