Tobacco Documents Online

The Tobacco Institute 1875 1 Street, Northwest Washington, DC 20006 (800) 424-9876 ... ON YOUTH SMOKING TOBACCO INDUSTRY GUIDELINES Long holding the view that smoking is for adults who choose to smoke - and an activity that should = be engaged in by youth - the tobacco industry has taken measures to address public concerns about youth smoking. For example, cigarette manufacturers: o do not advertise in publications directed primarily to persons under 21; o do not use models in cigarette advertisements who are, or appear to be, under 25; o do not distribute cigarette samples to persons under age 21; and ,:.do..uot &tri'iute cigar.gtie:sauip1es..wit~in;ivsro.:blQcks.czf any.:centers.;o£youth. .:.. activity, such as playgrounds and schools. NEW, ADDITIONAL INDUSTRY GUIDELINFS FOR YOUTH To supplement these steps, the industry will: o not advertise cigarettes on billboards within 500 feet of schools and playgrounds; • o conduct no mail distribution of cigarette product samples without written, signed certification that the addressee is 21 or older, a smoker and wishes to receive a product sample; o not distribute cigarette product samples in or on public streets, sidewalks or parks, except in places that are open only to persons to whom cigarettes lawfully may be sold. Samples will be distributed in such places only to persons 21 or older, o not distribute cigarette samples in direct response to requests by telephone; o conduct no mail distribution of nontobacco premium items bearing cigarette brand names, logos, etc., without written, signed certification that the addressee is 21 or older, a smoker and wishes to receive the premium; o conduct no other distribution of nontobacco premium items bearing the cigarette brand names, logos, etc., except with the purchase of a package or carton of cigarettes or to persons 21 or older; o distribute clothing bearing cigarette brand names, logos, etc., in adult sizes only; and o not engage in paid movie product or cigarette advertising placements.