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Senrices of Mead Data Central„ Inc. LEVEL 1- 14 OF 55 STORIES Copyright (cY 1989 Gannett Company Inc. GANNETT NEWS SERVICE January 10, 1989, Tuesday PAGE . 36 C% LENGTH: 805 words BYLINE: KIM PAINTER BODY: Like converted sinners x-smokers take u eachin when they have one over to the born-aaain camp, hop ng the r s -pu ing brethren will join them in the smoke-free tent. People who still smoke often refer to those among the converted as ''one of them. ' ''Dallas 'star Larry Hagman,is one of them, and proud of it. So is New York model David GoerLitz who once made $ 75,000 a year posing for macho Winston cigarette ads. So is Robert Rosner of Seattle's Smokinq Policy Institute. And so is Kenneth Warner, senior scientific editor on a new smoking report out Nednesay from Surgeon General C. Everett Koop. Since 1964, when the Surgeon General first proclaimed smoking was hazardous to health, the anti-smoking movement has put warnings on cigarette packs, taken cigarette advertisements off TV and made smoking a social sin in some circles. When Koop issues new,warndngs Wednesday, he'll address a nation where at least 1.3 million smokers kick the habit each year and where the number of ex-smokers (roughly 40 million) approaches the number of current smokers (roughly 50 million) If trends continue, ex-smokers will outnumber smokers before the year 2000, says Dr. Michael Fiore of the University of Wisconsin, Madison. Ex"smokers can seem a bit self-important to outsiders. "There's Just an air of superiority," says Dave Brenton, 34, of Mesa, `I(riz., an 18-year smoker who heads the 1,600-member Smoker's Rights Alliance. ''It's annoying how some of these ex-smokers acquire an extreme sensitivity to ~ being around people who smoke." O ~ Hagman, 57, is perhaps the best-known ex-smoker. N ~ A smoker for 20 years, he quit in 1964 after a double scare: An Italian ~ doctor told his he was killi'ng himself, and a few months later, the first G11. surgeon general's warning came out. Today, Hagman is chairman of the annual ~A Great American Smokeout. UT He prohibits smoking on the set of ''Dallas'' - "I have the clout to do that, " he says - and has a sign on the front door of his home that reads " Thank you for not smoking i'n the house.'' Goerlitz, 39, who posed for Winston from 1982 to 1986, was in the business of getting people to smoke - or, at least, to smoke Winstons. m ® ® . L ETtui

Services of Mead Data Central, Ina PAGE . 37 (c) 1989 GANNETT NEWS SERVICE, January 10, 1989 But when he broke his own 24-year, three-pack-a-day tobacco addiction in November - after visiting a cancer ward and seeing~dozens of lung cancer victims - he decided he couldn,"t leave it at that. " I felt directly responsible for helping to cause (thousands) of people a day to start smoking ... I felt very guilty,'' Goerlitz says. So 6oerlitZ became an anti-smoking crusader, offering his help to whoever would take It. A group called Citizens Against Tobacco Smoke has accepted his offer, and this week will begin distributing radio and television spots in which 6oerlitz describes himself as a former ''drug pusher 'for nicotine. In the spots, Goerlitz says: "I was used by a major cigarette company to make smoking glamorous, and it's a lie. Smoking kills 1,000 people every day - more than AIDS, suicides anditraffic accidents combined.'' Warner, who'll join Koop i'n presenting Wednesday's report, has been preaching to the unconverted since he quit his own habit In 1974. In an Associated Press interview last week, the University of Michigan economist and health~policy analyst explained why: "I see the people who are dying. I also see the kids who are starting up, who think it's a harmless, adult kind of behavior. We've got a long way to go and a lot of work to do.'' Labor relations manager Emily Evans of Seattle quit her 22-year habit in August 1987, and finds she has few friends who need converting: " Smoking is considered highly anti-social behavior among my friends and co-workers." But when smokers do come to her home, she offers ashtrays: I ',I think I'm more tolerant than I would have been if I'd never smoked. When I look at smokers, I feel compassion and I want to help triemy but I know that it has to be an individual decision." Rosner - whose Smoking Policy Institute helped set up a smoking ban at Evans' company - says many ex-smokers could take compassion lessons from people like Evans. " I"ve seen some pretty incredible ex-smokers In my day. There are many who are not supportive - they're insulting, they lay on guilt trips,''' says Rosne r, who always puts equal numbers of smokers, non-smokers and ex-smokers on committees planning smoking policies. Smokers ''need support, not sarcasm and guilt,'' Rosner says. He says ex-smokers must consider that not everyone can quit the way they quit - whether it was with hypnotism or nicotine gum - because not everyone smokes for the same reasons. Some are heavily addicted to nicotine; others smoke out of habit. And many smokers just aren't ready to quit, Rosner says: ''Ex-smokers really have a responsibility to remember what it was like. "' SUBJECT: SMOKING = N O N N ~ ~ UZ A U1 N LEXI9'P!EXIZ 'LEXLS 'R,"E12 9 '