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.K PHILIP MORRIS INTERNATIONAL 120 PARK AVENUE COPjMENTgAIL NEW YORK, NEW YORK 10017 To: Distribution Attached Date: December 13, 1988 From: Geoff Bible Subject: Corporate Affairs Conference / Action Plan I have now finalized the listing of the various topics we discussed at the Corporate Affairs Conference in Boca Raton and have agreed the responsibilities, timing, etc. I am anxious that we meet all deadlines and I therefore urge you to give the attached your full and prompt attention. Many thanks. Attachment GCB/jmf cc: R. W. Murray

f Distribution: New York: EEC: EEMA: W. Webb A. Whist N. Beane M. Buss J. Nelson D. Harris C. von Maerestetten W. Burrell D. Zelkowitz A. M. H. Buzzi Horst Gaisch W. Thoma B. Robinson Led,al : Latin America: ber M. Bring A. Holtzman L. Pollak F. Newman S. Parish Asia: M. Goldberg F. Moreno Australia: C. Salguero C. Rodriguez J. King D. Devitre P. Francis M. Winokur J. Dollisson

C O N F I D E N T I A L SCHEDULE OF ISSUES f RESPONSIBLE PARTY f TIMING OF PLAN 1) WHO / UICC / IOCU INITIATIVE This organization has extraordinary influence on government and consumers and we must find a way to diffuse this and re-orient their activities to their prescribed mandate. In addition, we need to think through how we could use our food companies, size, technology, and capability with.governments by helping them with their food problems and give us a more balanced profile with the government than we now have against WHO's powerful influence. . RESPONSIBILITY: A. Whist/C. von Maerestetten/Don Harris TIMING: January 31, 1989 2) Our tactics are the same old tactics that have not proved to be very convincing or successful. We need new thinking, lateral thinking and new ideas. RESPONSIBILITY: J. Dollisson TIMING: December 3, 1989 3) We should do more on "Healthy Buildings" type of seminar which was so successfully held in Sweden. We should have more of them and make more use of them. To achieve this each Region will get back to AW with a proposed schedule for the next two years of seminars such as this which they think will be appropriate to hold together with their timing and place. RESPONSIBILITY: A. Whist/D. Harris/C. von Maerestetten TIMING: December 31, 1988

0` 4) we need more scientific type seminars and we need to encourage more scientists to attend them. We must express our views at every opportunity at such seminars, e.g. Feb 89 Brussels Meeting. RBSPONSIBILITY: A. Whist TIMING: Regions to submit suggestions to A. Whist by December 31, 1988 (There are four seminars under consideration for 1989.) 5) Oppose airline smoking bans a) Burson-Marsteller to complete a position paper by December 15. b) M. Pottorff to complete the SAS study by December 31. c) B-M to complete a comprehensive program by January 15. RESPONSIBILITY: A. Whist -TIMINQ: January 15, 1989 6) Oppose public smoking legislation restricting smoking in restaurants. a) Each Region to submit needs to M. Pottorff by December 31, 1988 b) A. Whist will develop support plan by January 31, 1989. RESPONSIBILITY: Regional Corporate Affairs directors and A. Whist TIMING: December 31, 1988 Identify how we get our news into the public arena. This is key to our success on ETS. Once we identify "how" the next issue is who does it. Should it be B-M and Corporate spokesmen? RESPONSIBILITY: N. Beane / A. Whist TIMING: January 31, 1989

8) Who will accept the B-M program on disseminating information currently being used by EEMA / EEC? RESPONSIBILITY: A. Whist TIMING: February 15, 1989 9) LITIGATION; WORKERS COMPENSATION LAW -- Australia/Sweden a) Direct Barry O'Keefe to consider suit challenging "Heart" Warning. We should speak with Clayton Utz in Australia to see what we can do to amend legislation to prevent another example of the Carroll case RESPONSIBILITY: L. Pollak/S. Parrish/F. Dulles/B. Brooks TIMING: First half of 1989 10) DOCUMENT RETENTION PROGRAM: New policy / 1989 formal review to be done on each Region RESPONSIBILITY: F. Newman / L. Pollak IT 1MING• 1989 11) ADDITIVES / Be prepared for January 1989 release by U.S. Surgeon General of Additives Region. EEC/IBERIA/EEMA: ASIA: Brief journalists in advance and attempt to pre-empt negative press comment. Have top 15 questions in by December 15 to Lee Pollak with suggested answers. No pre-emptive work will be done; Korea/Taiwan will be big problems; test their products urgently now so as to be prepared. Will send in questions / Answers by December 15. L.A. Pre-emptive work will be done and given to Lee Pollak by December 15.

AUSTRALIA: Will submit top 15 questions and answers. (No pre-emptive work -- can't control media.) All Regions will also send in suggested words for any U.S. press release which might be made. We will consider whether we should originate a release or at least have words we can inject into a U.S. release that might have to be sent out as a response. PM USA to reconsider approach in view of PMI concerns. PMI NY will then communicate a standard form of response so as consistency will prevail. RESPONSIBILITY: A. Whist / L. Pollak / F. Newman TIMING: December,15, 1988 12) Regions to be prepared for release of U.S. Surgeon General 25th Anniversary Report on January 11, 1989 ACTION: a) F. Newman has included issue on 12/7 Mtg b) U.S. Tobacco companies General Counsel Develop thinking on probable contents of report and brief journalists in advance. Clear briefing papers with Corporate affairs/ Legal PMI N.Y. F. Newman to clear with G. Smith for Coordination with USA RESPONSIBILITY: Each Region to submit suggestions to A. Whist by December 15 Regional Presidents / Corporate Affairs TIMING: December 15, 1988 13) MCL's / We need to develop policies, strategies, and arguments which the Regions can call upon in destroying attempts by governments and others to reduce MCL's. These should be developed and issued to Regions as guidelines and a bank of resources should be established in New York which the Regions can call upon as needed. RESPONSIBILITY: L. Pollak / C. von Maerestetten TIMING: March 31, 1989

14) INFOTAB: Information Clearing House; and, CORESTA: A group of tobacco scientists set up by the Monopolies; can we change the objectives of these organizations to make them active representatives for our Industry's efforts to maintain its freedoms. CORESTA for example could be a good platform to turn WHO back to its real mandate. It could also be a fine link with FAO. ACTION: We need to address the Terms of References of INFOTAB/CORESTA to see if we want to charge them to become an active body. This should be raised at the February Meeting of INFOTAB. RESPONSIBILITYs, A. Whist to develop our views on this and feel out other members to see if there is sympathy to change. H. Gaisch TIMING: January 31, 1989. 15) FOREST: Should we strive to set up FOREST type organizations throughout our Regions? RESPONSIBILITY FOR ACTION: Regional Presidents to submit plans for relevant major markets. TIMING: March 31, 1989. 16) INTERNATIONAL SMOKERS SURVEY: The purpose of this is to establish a base of smokers' attitudes to help us: a) shape our communications program b) to repeat them from time to time to establish bench marks and a trend as to how effective our work has been. We are talking mainly Europe here as Australia is already doing this; Latin America and Asia do not wish to do it now. The costs will be shared by the Industry (about $100M/market). There are about 10 markets involved and we are already doing it in Germany and have done it in Italy and France.

International Smokers Study (con't) The question is do we want basic answers to help us shape our program or do we want "marketable Research"? We want both but one survey cannot achieve this. My sense is to conduct the basic research first for our internal purposes and then decide if we want to go further. ACTION: To redefine the survey questionnaire to achieve exactly our aims. RESPONSIBILITY: D. Zelkowitz/M. Horst/B. Robinson/J. Nelson TIMING: January 15, 1989. 17) AECA / NY SOCIETY: ACTION: Maximize the use of this vehicle particularly in Asia. RESPONSIBILITY: D. Devitre / A. Whist TIMING: 1989 18) ILO: The aim is to inhibit incorporation of ILO into WHO Anti-Smoking Program. ACTION: Take urgent steps to contact Worker/Employer leaders of these groups in the ILO Governing Body. RESPONSIBILITY: A. Whist TIMING: January 1989 19) LIBERTAD: a) The discussions here reminded me of the 5% and 3% levy on tobacco sales in Victoria and South Australia to be used to buy out tobacco sports and cultural sponsorships. This emerged from WHO's program. This is a very effective strategy that we must stop. The question is how?

LIBERTAD (cont'd) ACTION: To develop ideas to this end. RESPONSIBILITY J. Dollisson / M. Winokur TIMING: March 31, 1989 b) Expand the implementation of LIBERTAD beyond France and Australia so as to become a major influence in the formation of public policy. ACTION: Conduct tests in selected markets. RESPONSIBILITY: EEMA ------ B. Robinson ASIA -----[ J. Dollisson & , [ M. Winokur LA/IBERIA-- F. Moreno USA ------- J. Nelson TIMING: June 1989 20) INTERNATIONAL CONFEDERATION OF SPORTS / IANOS With 108 member countries it, among other aims, defends the right of sport to accept sponsorships from whomever it chooses. Our support of this organization is important and is already in place in Australia, Latin America and Asia. We should develop it in EEC/EEMA/IBERIA ACTION: EEC/EEMA/IBERIA to explore applicability of their Regional support to IANOS. RESPONSIBILITY: EEC ------ M. Horst EEMA ----- W. Thoma/B. Robinson IBERIA --- F. Moreno TIMING: 1ST Half 1989

21) US EXPORT, Etc., WARNING LABELS ACTION: L. Pollak to collect regional views. Decisions to be taken in New York. TIMING: January 15, 1989 22) TRAINING PROGRAM FOR CORPORATE AFFAIRS PERSONNEL / Use USTI program in USA or pick up in Regions and add PM local requirements. RESPONSIBILITY: C. Von Maerestetten with Regional Corporate Affairs Directors TIMING: April 30, 1989 23) EXCISE TAX SEMINAR/Arrangements to be set up for 1989 meeting RESPONSIBILITY: W. Burrell TIMING: February 28, 1989 24) RECRUITMENT OF SPOKESPERSONS We need to prepare a brief to identify the salient qualifications of these types. ACTION: Brief will be sent to each Regional President for identification of needs in their regions. RESPONSIBILITY: J. Dollisson TIMING: January 31, 1989 25) CRISIS MANAGEMENT B-M to make a proposal to Corporate Affairs PMI of their program. Provide coordination with P.M. Risk Management/ Insurance, and Risk Control. RESPONSIBILITY: D. Harris TIMING: December 31, 1988

26) JOURNALIST PROGRAMS. Develop briefing program on all major issues. RESPONSIBILITY: A. Whist / D. Harris TIMING: March 31, 1989