Philip Morris
Memorandum to the Federal Trade Commission From Philip Morris Incorporated Concerning Barclay Cigarettes and A Proposed Change in the Apparatus Used in the Commission's Laboratory for Testing 'tar' Delivery
Fields
- Type
- MEMO, MEMORANDUM
- CHAR, CHART, GRAPH, TABLE, MAPS
- DRAW, DRAWING
- SCRT, REPORT, SCIENTIFIC
- CHAR, CHART, GRAPH, TABLE, MAPS
- Area
- CENTRAL FILES/PRE-DB WAREHOUSE
- Site
- R107
- Request
- Stmn/R1-116
- Named Organization
- Bw, Brown & Williamson
- Ftc, Federal Trade Commission
- RJR, R.J.Reynolds
- Ftc, Federal Trade Commission
- Named Person
- Myers, M.L.
- Recipient (Organization)
- Ftc, Federal Trade Commission
- Master ID
- 2021574528/4793
Related Documents:- 2021574528 Federal Trade Commission, Plaintiff, V. Brown & Williamson Tobacco Corp., Defendant. Exhibits Annexed to Declaration of Wallace S. Snyder in Support of Plaintiff's Motion for Preliminary Injunction Volume I Exhibits 1 - 15
- 2021574529 Exhibit 1
- 2021574530 Notices Federal Trade Commission Cigarettes Testing for Tar and Nicotine Content
- 2021574531-4533 Statement of Considerations
- 2021574534-4536 Separate Statement of Chairman Dixon
- 2021574537 Exhibit 2
- 2021574538 Proposed Rule Making Advertising of Cigarettes Notice of Public Hearing and Opportunity to Submit Data, Views, or Arguments Regarding Proposed Trade Regulation Rule
- 2021574539 Exhibit 3
- 2021574540-4541
- 2021574542-4546
- 2021574547-4551 Explanatory Memorandum Relating to Voluntary Program for 'tar' and Nicotine Disclosure
- 2021574552
- 2021574553 Exhibit 4
- 2021574554 Proposed Rule Making Advertising of Cigarettes Notice of Suspension of Trade Regulation Proceeding
- 2021574555 Exhibit 5
- 2021574556-4557 Cigarette Advertising and Other Promotional Practices Announcement of Decision
- 2021574558 Exhibit 6
- 2021574559
- 2021574560 Agenda
- 2021574561-4578 Test Brands
- 2021574579 Exhibit 7
- 2021574580-4583
- 2021574584 Exhibit 8
- 2021574585 Cigarette Testing
- 2021574586 Exhibit 9
- 2021574587-4588
- 2021574589 Exhibit 10
- 2021574590-4594 Implications of Barclay Filter on Ftc 'tar' Testing Program
- 2021574595 Exhibit 11
- 2021574596
- 2021574628 Exhibit 12
- 2021574629-4646
- 2021574647 Smokers Tested by Dr. Roger Kamm
- 2021574648 Cain Butt Study
- 2021574649-4650 Smoke Panel Evaluations of Parclay Ks, Now Ks, and Carlton Ks with 'extended' Rigid Sleeves Around the Filter
- 2021574651-4668 20. Smoking Behaviour in Germany - the Analysis of Cigarette Butts (Kipa)
- 2021574669-4671 Puffing Frequency and Nicotine Intake in Cigarette Smokers
- 2021574672-4702 Memorandum to the Federal Trade Commission From Philip Morris Incorporated Concerning Barclay Cigarettes and A Proposed Change in the Apparatus Used in the Commission's Laboratory for Testing 'tar' Delivery
- 2021574703 Exhibit 13
- 2021574704-4714 Investigation of Barclay Filter
- 2021574715-4720 Animal Inhalation Studies with Tobacco Smoke (A Review)
- 2021574721-4732 14. The Analysis of Smoking Parameters: Inhalation and Absorption of Tobacco Smoke in Studies of Human Smoking Behaviour
- 2021574733-4737 the Case for Medium - Nicotine, Low - Tar, Low Carbon Monoxide Cigarettes
- 2021574738-4740 A Novel Method for the Isolation and Quantitative Analysis of Nicotine and Cotinine in Biological Fluids
- 2021574741-4743 Verification of Smoking History in Parents After Inaction Using Urinary Nicotine and Cotinine Measurements
- 2021574744-4747 Smoking, Carbon Monoxide and Arterial Disease
- 2021574748 Exhibit 14
- 2021574749-4752
- 2021574753 Exhibit 15
- 2021574754-4755 Investigation of Barclay Filter
- 2021574756-4792 Supplemental Memorandum to the Federal Trade Commission From Philip Morris Incorporated Concerning Measurement of the Relative 'tar' Deliveries of Barclay and Other Cigarette Brands Through Analysis of Retained Nicotine in Cigarette Butts
- 2021574793
- Litigation
- Stmn/Produced
- Author (Organization)
- PM, Philip Morris
- Date Loaded
- 05 Jun 1998
- Brand
- Barclay
- Benson & Hedges Multifilter
- Cambridge
- Carlton
- Market
- Marlboro
- Merit
- Multifilter
- PM Multifilter
- Vantage
- Winston
- Benson & Hedges Multifilter
- UCSF Legacy ID
- ifs88e00
Document Images
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MEMORANDUM TO TSE FEDERAL TRADE COMMISSION
FROM PHILIP MORRIS INCORPORATED CONCERNING
BARCLAY CIGARETTES AND A PROPOSED CHANGE
IN THE APPARATUS USED IN THE COMMISSION'S
, LABORATORY FOR TESTING "TAR" DELIVERY
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Philip Morris Research Center
Richmond, Virginia
July 10, 1981
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MEMORANDUM TO THE FEDERAL TRADE COMMISSION
FROM PHILIP MORRIS INCORPORATED CONCERNING
BARCLAY CIGARETTES AND A PROPOSED CHANGE
IN THE APPARATUS USED IN THE COMMISSION'S
LABORATORY FOR TESTING "TAR" DELIVERY
Introduction
This Memorandum is submitted to the Commission
by Philip Morris Incorporated in response to the letter
from Matthew L. Myers, dated June 11, 1981, and the
accompanying request by R. J. Reynolds Tobacco Company
("Reynolds") that the CoaQaission's equipment for testing
the "tar" delivery of cigarettes should be modified.
In a submission made to the Commission on or about June
1, 1981, transmitted to Philip Morris by Mr. Myers,
Reynolds maintained that a different cigarette holding
device should be used by the Commission on its smoking
machine in order to obtain reliable "tar" and nicotine
delivery data for the Barclay cigarettes manufactured
and sold by Brown & Williamson Tobacco Corporation.
Reynolds stated to the Commission that it "strongly
feels that the use of the Mk II 'Filtrona' holder will
provide more accurate 'tar' and nicotine measurements
for all cigarette brands and styles ....
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scientific measurements and analyses of Barclay

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cigarettes and has carefully studied the performance
of Barclay cigarettes under various smoking conditions.
Most of the scientific tests were conducted on the king
size soft pack variety of Barclay, but the same filter
construction is employed on.all Barclay varieties and
the results for all varieties would be similar. On
the basis of these analyses, we have reached the
following conclusions:
First, the principal determinant of the "tar"
level of a given "low tar" cigarette is dilution --
the greater the volume of dilution, the lower the "tar"
yield.. Of all cigarettes now on the market, only Barclay
experiences a significant; indeed a phenomenal,
difference between its dilution when smoked on the
Commission's smoking machine as contrasted with its
actual dilution when smoked in human lips. The dilution
percentage is very high (75% to 82%) in the machine,
but low (averaging 32%) when smoked in human lips.
In-the case of all other cigarettes, the dilution on
the smoking machine is substantially the same as the
dilution experienced in a human smoker's lips.
~ Second, cond, this unique differential in dilution
between smoking on the machine and smoking in the lips
is the direct result of Barclay's abnormal filter

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construction. In all other diluted cigarettes, the
filter is designed so that air can mix with the smoke
with the result that regardless of the manner in which
the cigarette is held in the smoker's mouth, the
percentage of dilution is substantially the same. Only
Barclay is constructed so that the dilution air enters
and exits exclusively through isolated peripheral
channels that are impermeable to mainstream smoke.
When those channels are open -- as they are in the
current machine's holding device or when a$arclay
cigarette is smoked by a person through a plastic
mouthpiece (to eliminate direct contact with the lips)
the fullest level of dilution (and, therefore, the lowest
level of "tar") is experienced. Bowever, when Barclay
.is smoked in the mouth, the inner surfaces of the lips
i grasp the perimeter of the filter and drape over some
or all of the exits from the dilution channels. This
conclusion by the lips results in materially less
dilution and, therefore, in substantially higher actual
"tar" delivery.
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7 Third, in sum, Barclay is designed differently
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cigarettes, Barclay produces substantially greater
dilution (and correspondingly lower "tar") when smoked

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on the Commission's machine using the current holding
device than when smoked in a person's lips. While a
Barclay (KSSP) cigarette may deliver one milligram of
"tar" when tested on the FTC smoking machine, it delivers
many times more "tar" to actual smokers than any other
brand that is ranked by the Commission's current testing
procedure at one milligram. Indeed, Barclay delivers
more "tar" to smokers than brands listed on the
Commission's reports at seven or eight milligrams.
Therefore, the present testing apparatus will not provide
a valid, reliable ranking for Barclay.
In short, we agree with the conclusion of R. J.
Reynolds that the "tar" yield of Barclay is not
accurately measured relative to other brands by existing
apparatus, and we also agree that a different holding
device should be prescribed by the Commission for its
smoking machine. For the reasons developed below, Philip
Morris does not recommend the substitution of a
pressurized holding device as proposed by R. J. Reynolds,
but proposes instead a simple modification of the holding
device.
We believe it merits emphasis that the integrity
of the FTC "tar" measurement program has been seriously
compromised by the introduction of Barclay. The reported

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FTC "tar" results of all cigarette brands, along with
corresponding data for nicotine and carbon monoxide,
will no longer provide a basis for relative comparison
among all cigarette brands. While it is well known
that the FTC smoking machine is not intended to simulate
human smoking, it had always been the case that cigarette
brands with similar FTC "tar" deliveries delivered
similar levels of particulates to any given smoker,
and in particular that brands with comparatively low
F'!'C "tar" deliveries delivered comparatively low levels
of particulates. Barclay's claim of one miliigram "tar"
by FTC method threatens to destroy those relationships.
If the credibility of the FTC testing program is to
be preserved, it is imperative that the holding device
presently in use be modified forthwith.
The Barclay Problem
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Barclay purports to be an "ultra low tar"
cigarette. In truth and in substance, it is not. The
filter on Barclay is constructed differently from the
filter on any othor cigarette, as Reynolds has correctly
stated. Unlike any other cigarette, the Barclay filter
functions one way when smoked on the smoking machine,
and in a radically different way wh en smoked by a human
smoker.

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If a Barclay cigarette is smoked by a human
smoker in a normal fashion, it delivers a strong taste,
and the filter is stained a deep yellow. However, when
a Barclay cigarette is smoked by a human smoker through
a plastic mouthpiece, the character of the product
completely changes. It becomes mild in flavor, and
there is much less staining of the filter. No other
brand displays this kind of variation depending solely
on whether a cigarette is smoked in the lips or through
a plastic mouthpiece.
To explain this phenomenon, it is necessary
to examine the unique construction of the Barclay filter
and to appreciate the relationship of dilution to "tar"
yield.
Barclay's Unique Dilution Channels
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In most cigarettes, there is some "dilution"
or "ventilation" of the smoke with air taken in through
the filter wrapping. The amount of dilution varies
from brand to brand, and, as explained below, is a
significant detcrminant -- indeed, it is the most
' significant determinant -- of a "low tar" brand's
measured "tar" delivery. As shown in Exhibit 1, a
typical cigarette filter is surrounded by a porous plug
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wrap, which.in turn is surrounded by tipping paper with
one or more rows of ventilating perforations. When
the cigarette is puffed, air is drawn through the
perforations in the tipping paper, through the porous
plug wrap into the filter where it mixes with the
mainstream smoke. It is this mixing of air and smoke
within the filter that causes the smoke's dilution.
As shown in Exhibit 2, the construction of a
Barclay filter is fundamentally different. The Barclay
filter is surrounded with a nonporous plug wrap that
prevents mixing of air with mainstream smoke in the
filter. Pour peripheral dilution channels are impressed
during manufacture into the nonporous plug wrapped
filter. Those channels extend from the mouth end of
the cigarette and terminate slightly beyond the
perforations in the tipping paper, short of the tobacco
rod. With Barclay, only the perforations over the
channels contribute to dilutiont all the other
perforations are completely functionless.
The IIarclay filter is thus designed so that
smoke will flow through the filter, and air vill flow
through the peripheral channels, with no mixing possible
in the filter. While a few other cigarettes on the
market, such as Philip Morris' Multifilter brand, also

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have peripheral dilution channels, the channels in those
cigarettes, unlike those of Barclay, are open to the
mainstream smoke at the end of the filter furthest from
the mouth end of the cigarette. The result, as shown
in Exhibit 3, is that dilution air is free to mix with
the smoke within the filter. Barclay is the only
cigarette brand that completely isolates dilution air
from mainstream smoke in a set of peripheral channels.
The Significance of Cigarette Dilution
The principal purpose and effect of diluting
cigarette smoke is to reduce deliveries of "tar,"
nicotine, and gas phase components of cigarette smoke.
If a cigarette is highly diluted, each puff will contain
a high percentage of ambient air and a correspondingly
lower percentage of particulate-containing smoke.
There is a clear inverse correlation between
the measured dilution of cigarette brands and their
measured "tar" delivery. On Exhibit 4, percentage
dilution is plotted against "tar" delivery for 138 brands
of cigarettes on the market. All of the brands with
very low "tar" delivery have very high percentages of
dilution. For example, all of the brands with measured
"tar" delivery of six milligrams or less have measured
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dilution of 50% and above, and all of the brands with
measured "tar" delivery of two milligrams or less have
measured dilution of 74% and above. As the exhibit
shows, cigarettes with a low percentage of dilution
are in the cluster of cigarettes with a higher "tar"
yield.
The inverse relationship between dilution and
"tar" delivery can also be demonstrated for individual
cigarette brands. The tipping paper of a cigarette
filter can be modified to vary the degree of ventilation.
Exhibits 5 and 6 show graphically the effect of such
varying dilution on the "tar" delivery of a number of
cigarette brands. As thepercentage of dilution is
decreased, "tar" delivery is increased; conversely,
as dilution is increased, "tar" yield is reduced.
Barclay is no exception to this general pattern.
When measured on standard testing apparatus, Barclay
has a dilution of 75% to 82%, an extremely high level.
It is this high level of ventilation that causes Barclay
(IKSSP) to achieve a"tar" delivery by current FTC method
of only one to two milligretims. The importance of
dilution to Barclay's measured "tar" delivery is no
secret. The Brown & Williamson Barclay patent recognizes
that "[tJhe dilution of the smoke stream reduces the

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quantity of smoke particulates as well as gas phase
components which are delivered to the mouth of the
smoker," and expressly represents that the Barclay
"invention further provides a cigarette filter for
lowering tar predominantly by ventilation instead of
filtration." U.S. Pat. No. 4,256,122 at 1 (March 17,
1981).
When Barclay is tested on the FTC machine, its
full dilution potential is realized since the current
holding device leaves all four peripheral dilution
channel exits fully open. Therefore, it tests with
.very high dilution and concomitantly low "tar." However,
as described below in detail, when actually smoked in
human lips, the channel exits are partially or completely
occluded. This results in less dilution (since the
only avenues available for dilution air in Barclay are
those dilution channels which are open) and therefore
more "tar." The same result does not occur in any other
cigarette since; in all other brands, dilution air is
not physically segregated from the smoke and is drawn
in through the filter rod regardless of the drape of
the lips over the end of the filter.

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Dilution Experienced by
Barclay Smokers
It is possible to measure the dilution of
cigarettes smoked by human smokers. A schematic diagram
of the equipment employed is shown in Exhibit ?. When
a cigarette is puffed by a human smoker, the measuring
equipnent calculates and compares the volume drawn
through the cigarette rod and the volume of ventilating
air drawn through the perforations around the filter.
The ratio of the volume of ventilating air to the
combined volume, expressed as a percentage, is defined
as the percentage dilution. While measurements of
cigarette dilution have traditionally been made on unlit
cigarettes, the dilution measuring equipeaent can be
used with either unlit or lit cigarettes.
Using a group of 45 test subjects, Philip Morris
has measured the dilution experienced by human smokers
for a large number of cigarette brands, including
Barclay. The test subjects were regular smokers, and
included both men and women of varying ages.
Measurements using the identical procedure were conducted
on a number of different days, at various times, and
under varying atmospheric conditions. In every case,
care was taken that the test subject not observe the
results calculated by the dilution measuring equipment.

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The results of these dilution measurements are
clear, dramatic and reproducible. The data are displayed
in Exhibit 8. In the case of every cigarette brand
exce t Barclay, the measured dilution for human smokers
(1) was very close to the measured dilution in a standard
smoking machine utilizing the current holding device,
and (2) remained essentially the same whether the
.cigarette was held directly in the smoker's lips or
in a plastic mouthpiece.
The results for Barclay, however, are strikingly
different. When a Barclay cigarette was held in the
lips as in.normal smoking, no person experienced a
dilution even close to'the 75% dilution encountered
by the smoking machine using the current holding device.
The variance from smoker.to smoker was very large,
ranging from a low of 12% dilution to a high of 55%
dilution. The average, 32% dilution, was less than
half the dilution encountered by the smoking machine.
When a Barclay cigarette was puffed by smokers
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through a plastic mouthpiece to prevent lip contact
with the filter, the results were different. With a
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was slightly lower than, but very.close to, the dilution
eAcountered by the FTC smoking machine with the current CA
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holding device. The dilution measuring equipeaent thus
confirms and quantifies the subjective observation that
a Barclay becomes a very different cigarette when puffed
through a plastic mouthpiece.
These measurements establish beyond any doubt
that the Barclay filter acts very differently in a
smoker's mouth than in the current FTC holding device.
We understand that Reynolds has hypothesized that this
difference is caused by the collapse of the four
peripheral channels under pressure exerted by a human
smoker. Our observations show that the lips of a human
smoker tend to occlude fully or partially the Barclay
.peripheral channels, blodking the dilution air. This
effect has been confirmed by Philip Morris through
observation of a Barclay filter from inside a smoker's
mouth using a fiber optic instrument (a borescope),
and has been recorded on a videotape which we are
prepared to make available to the Commission.
) "Tar" Delivery Measurements
at Smoker Dilution
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,, As not3d above, a series of measurements made
~ on dilution measuring equipment confirms that the
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Is essentially the same whether the cigarette is smoked

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by a human smoker or by an FTC smoking machine.
Accordingly, for all cigarette brands other than Barclay,
the FTC tests, as currently conducted, measure "tar"
at approximately the same dilution experienced by
smokers. '
The situation is very different with regard
to Barclay, however. The average dilution experienced
by test subjects holding a Barclay cigarette in their
lips was less than half the dilution encountered by
an PTC smoking machine utilizing the current holding
device. As noted above, it is possible to measure
Barclay "tar" delivery at different dilutions. When
Barclay is measured at the 32% average dilution of the
test subjects, the "tar" delivery is about nine
milligrams. In other words, the level of particulate
matter delivered by a Barclay cigarette to a human smoker
is similar to that of a brand measuring about nine
milligrams "tar" by FTC method. These data are set
forth in Exhibits 9 and 10.
In an attempt to corroborate these data, we
have also measured and analyzed the nicotine retained
in Barclay filters after smoking. While it is sometimes
possible to estimate-"tar" delivery on the basis of
retained nicotine, such analyses are not a rigorous

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method for measuring "tar," because of the large number
of variables involveds puff voliane, flow rate, nicotine
to "tar" ratio at measured dilution and flow rate, and
filter efficiency at measured dilution and flow rate.
A retained nicotine analysis that fails to take account
of these variables (particularly the impact of changing
flow rate on filter efficiency) is of no scientific
value. When the entire analysis is properly performed,
nicotine retention studies confirm that the particulate
delivery of a Barclay cigarette smoked in an FTC smoking
machine with the current holding device is comparable
to a cigarette measuring one to two milligrams of "tar,"
whereas the particulate delivery of a Barclay cigarette
smoked in the mouth by a human smoker is comparable
to a cigarette measuring about nine milligrams of "tar."
A Proposed Modified
Cigarette Holding Device
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As shown above, by measuring the "tar" delivery
of a Barclay cigarette in a smoking machine at a dilution
level comparable to that experienced by a human smoker,
it is possible to obtain "tar" delivery data for Barclay
that may fairly be compared with those for other
cigarette brands. This comparability can be achieved
by modifying the cigarette holding device used on the
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FTC smoking machine to reflect the occlusion caused
by the lips of a human smoker.
Philip Morris has designed such a modified
holding device, shown in cross-section in Exhibit 11.
The interposition of an annular ring in the holding
device so as to abut the mouth end of the cigarette
affects the dilution achieved by the Barclay filter
in a manner similar to that of a smoker's lips. Tests
conducted on the modified holding device indicate that
there is no substantial change in the dilution of any
cigarette other than Barclay, and therefore no
substantial change in the measured FTC "tar" delivery
of any cigarette other than Barclay. The modified
holding device does, however, reduce the dilution of
a Barclay cigarette to approximate the level experienced
by smokers. The modified holding device thus yields
"tar" delivery data for Barclay that may fairly be
compared with those for other brands. These data are
set forth in Exhibit 12.
Use of the modified holding device proposed
by Philip Morris would require only a slight alteration
of the Commission's testing equipment, and no change
at all in test procedures. The modified holding device
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is easily installed, may be readily obtained, and
requires no auxiliary apparatus.
Conclusion
Philip Morris recommends to the Commission that
the modified holding device described above be
substituted forthwith for the holding device currently
employed on the FTC's smoking machine. With the use
of such a modified holding device, the dilution of
cigarettes smoked on the machine will closely approximate
the dilution experienced by human smokers. By testing
cigarettes at that dilution level, it will be possible
to preserve the validity of the FTC "tar" rankings as
a basis for comparison among brands.
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Index of Exhibits
1. Diagram of Dilution Mechanism of Typical Diluted
Cigarette
) 2. Diagram of Dilution Mechanism of Barclay Cigarette
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3. Diagram of Dilution Mechanism of Multifilter
Cigarette -
t 4. FTC "Tar" Versus Dilution for 138 Market Cigarettes
~ 5. FTC "Tar" Versus Dilution for Barclay and Cambridge
Cigarettes
6. FTC "Tar" Versus Dilution for Barclay and Carlton
Cigarettes
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f 7. Schematic Diagram of Instrument to Measure Dilution
8. Dilution Experienced by Smokers of Various
Cigarette Brands
9. FTC "Tar" of Various Cigarette Brands at Average
.Dilution
10. FTC "Tar" Versus Dilution for Barclay, Showing
"Tar' and Dilution Experienced by Smokers
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11. Diagram of Proposed Modified Cigarette Holding
Device
12. FTC "Tar" of Various Cigarette Brands at Average
Dilution and When Measured with Modified Holding
1 Device
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DIAGRAAi. OF DILUTION MECHANISM
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SECTION SHOWING FLOW PATTERN
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6
5
4
3
2,
1
0
0
11
0
i. I 1 .1 ,,...
1 0 2 0 30 4 0
.D
50 60 70 80 90 100
6---° BARCLAY KSSP
o"'8 CAMBR I DGE KSSP
w
029t4SjzUZ F[ i._ T E R D[ L U T[ 0 N. %

FTC TAR DEL i y'F'RY VERSUS 1% C1 t LI.JT I C1N
16
15
14
13
12
11
10
9
8
7
6
5
4
3
2
I
0
i
I
°--"BARCLAY KSSP
0---19CARLTON KSSP
M y
0 10 20 30 40 50 60
19.
70 s0 90 100
zz"Zszzoz
FILTER DILUTION .

I
1
r
I
)
)
)
D
i
.
i
t:
I
I
EXHIBIT 7
SCIlE1,tATIC DIAGRM1 OF
I NSTRUMEtiT TO MEASURE DI LUTI ON
DENTAL
DAMS
1050
" aAIM +
c.& /owm.t
35
Vowmz ,
e.r.
78
,Vtt=toK,
le
i

EXHIBIT 8
I
.
Human Smoking
V
I
igt. Type*
ilution Under ~
Machine Smoking!
Conditions ~ Cigarette Held
In Plastic
Mouthpiece
Average
(Range) Cigarette
Held In
Smoker's Lips
Average
(Range)
.3
f Barclay 75 69 32
(60 - 75) (12 - 55)
) Cambridge 78 72 72
P (68 - 76) (68 - 76)
Carlton 72 68 68
i (63 - 74) (63 - 74)
11
Marlboro Lights 20 20 21
(15 - 23) (15 - 23)
)
~ Merit 28 30 28
(25 - 31) (25 - 31)
~
B & H Multifilter
25 28 27
z (22 - 32) (21 - 30)
Vantage Ultra Lights 34 33 34
l
(25 - 37)
(25 - 37.)
Z-
Winston Lights
16
' 21
21
3 (16 - 24) (16 - 24)
t
DILUTION EXPERIENCED BY SMOKERS ON VARIOUS CIGARETTE BRANDS
*A11 brands are KSSP.

)
E7QiIBIT 9
FTC TAR OF VARIOUS CIGARETTE BRANDS AND AVERAGE DILUTIONS
)
Ave. Tar At
Ave.
Average Tar By Smoker Smoker
f Brand* Dilution FTC Method"Dilution Dilution**
Barclay 7S 2.1 32 9.3
~
i Cambridge 78 1.3 72 1.8
Carlton 72 0.9 68 1.8
)
i Marlboro Lights 20 12.2 21 12.2
Merit 28 7.1 28 7.1
)
)
B6 H Multifilter 25 11.9 27 11.9
) Vantage Ultra
Lights 34 6.6 34 6.3
,
s
Winston Lights
16*
12.3
21
12.8
)
L
)
8.
*A11 brands are KSSP.
**Tsr, measurements typically have an experimental uncertainty
o~ 10-20% depending upon t he delivery level.
N
O
N.
GR
~
~
N
~P
0

c,? I- W, 'r t, ., `, vtr " ny '" w `W ,,,
VA
F TC TAR DEL I VERY VERSUS '/. D I LUT I ON
8
7
6
5
4
3
2
1
D
0
°-° BARCLAY KSSP
o''0 CAMBR IDGE KSSP
RANfxr- or- w1UutTtoKS
tXpeR.letimD eq aMOKe.Rs
AV~'RAtxS imWAoO a 32-°I0
jj~PrziL%r-aCED 24 SNoKMRS
r
0
Sz9MSTZOZ F I L T E R D[ L U T I 0 N. %

.)
CUT-AWAY DIAGRAr1 OF
M0DI rI ED CIGARETTE HOLDING DEVI CF.
I
I
!
i
b
p
~

~
EXiIBIT 12
)
FTC TAR OF VARIOUS' CTGARETTE BRANDS AND AVERAGE DILUTIONS
WITH MODIFIED HOLDING DEVICE '
) Tar At Tar Measured
. Ave. Ave. By FTC Method
i
Averag
e Tar By
Smoker
Smoker
With Modified
Brand* Diluti on FTC Method"*Dilution Dil
ution** Holding Device**
. _._.~ . , ^
~ Barclay 75 2.1 32 9.3 9.4
~
Cambridge 78 1.3 72 1.8 1.4
) Carlton 72 0.9 68 1.8 1.0
g
Marlboro Lights
20
12.2
21
12.2
11.8
) Merit 28 7.1 28 7.1 7.0
3
B & H Multifilter 25 11.9 27 11.9 11.5
)
Vantage Ultra
Lights 34
6.6
34
6.3
6.4.
. Winston Lights 16 12.3 21 12.8 12.2
~
E
)
D *All brands are RSSP.
**Tat measurements typically have an experimental uncertainty o~u
10-20$ depending upon the delivery level.
of ~
) i r
crt
t.:
., ~
3
i
