Tobacco Documents Online

CHADBOURNE. PARKE. WHITESIDE & WOLFF 30 RocawrEU.aR F':.+zA. NE.v Yowc. N. Y. i o I i Q MuMO :..MUSKIE' 1'tANK s. fTONE ~N11L0 L. OENINO 70ERT A. MOWEf WL 0. PENNOTER. JR. CTER M. WARD . )NN WILCOX\NET C. OROWN iARLE1 M."ARFF %VIO R.lAKER iNOLD "ENiON. `,.MUMD G MARVET. ICMAEL &WE1R ILLIAM M..OIIADNER. JR. %TMON0 R. FLETC"ER. JR. 2WARD C. MOLEAN, JR. TUART. O. BAKER %CMART lNIMIER ICMOLA! 8. ANOELL ORMAN. SINRICN WILLIAM J. oEEN. DONALD I aTIlAYOER DANIEL J. O'NEILL PAUL A.RANOOYR. MALCOLM E..MARTIN RICMARD R. DAVIS EDWARO P. SMITNwILL1AM J. CALIfE. JR. EUGENE R. sULLIVAN. JR. CMESTUI. J. MIN3NAW RICHARD K. KNEIrRER. RICHARD J..NE7 MICHAEL K. OLENN •ERNARO W.MCCARTNT MARC/A E. CARPE"1 LESLIE JOHN fCMREYER HENRY J. OECMLER, JR. •MILIr 0. OEAYMONT CHARLES K.O'NEILL R/.OON M. 8OYKIN ` COUNSEL LVIN 0.LYRIE OEOROE L ZEITLIN (010) 64 1-6800 wvl TELEX eaoaIIo WU TELEX d4680 OF COYNlEL STANNARO-0YNN JAMES K, CRIMMINS CHARLES e.LAUREN HAROLD L WARNER. JR. MELVIN 0.OOODMAN , I. FRANKLIN MOON GEORGE 6OTD.JR. M. A. K. AfRIDI?IOIZ K iTREET.,N: 1/W, WAfNINOTON;.0. C. 20006 92081 078-.050 CNAOSOURNE, PARKE t AFRIDI. •1 KUWAITI. WILDINO R O. 0O% 3000 • OYOA1 . UNITED ARAB EMIRATES TEL.ES01N: TELEX 40140 . OFFICE3 ALSO INAOU DMA01. AND sNARJAM:,U.A. C. 'MOf aM.rrKO w wtw tpbt July 1, 1981 I- Matthew L. Myers, Attorney * . Division of Advertising Practices Federal Trade Commission Bureau of Consumer Protection Washington, D.C. 20580 Dear Mr. Myers: Reference is made to your letter dated June 11, 1981 in which you requested comments on the proposal that the FTC modify its cigarette testing methodology by substituting the Cambridge Filter Holder Mark II ("Filtrona Holder") for the holder currently in use. At the outset it should be noted that underlying the pro- posed change is the fallacious assumption that a laboratory testing method could equate to human smoking. it is patently clear that no laboratory testing method ever has or could produce a quantitative result which any smoker could or should take to be equal to a quan- tity of an ingredient which that smoker will ingest while smoking a cigarette. No two smokers smoke in precisely the same manner and no smoker smokes any two cigarettes in precisely the same manner. Consequently, any complaint that a laboratory testing methodology is faulty because it does not seem to equate to what smokers per- ceive when they smoke a cigarette is without merit. The two essential ingredients.of an FTC test methodology~ must be the ability to accurately and precisely determine compara- :e tive levels of ingredients and to provide absolute continuity of results from test to test in order to avoid consumer confusion. N American Brands, Inc. has been unable to verify or replicate the o data submitted with your letter of June 11, 1981 because, in spite ~ of strenuous efforts, it has been unable to obtain supplies of the ~ 4 Ah CA •,

. ~ , . ~.. , ) ' CfiADBOIIRNE.PARKE,WHSTESIDE ~t WOLFT I 1 Matthew L. Myers, Attorney -2- July 1, 1981 , "Filtrona Holder" from the American Filtrona Corporation or else- where. I am informed that supplies, which have been on order from England, will not be available until the latter part of this month and that the required testing procedures will take an additional 4 to 6 weeks. Consequently, I strongly urge that the period for re- ceiving comments on the proposed modification of the Commission's testing methodology be extended until mid-September. If the Commission is to modify its test methodology, it is urged that no change be made to a method which has not been sub- jected to a thorough and extended collaborative and corroborative testing procedure which will stand the most critical scientific scrutiny. Very truly yours, ~ ~ ~ ~ (~ D ~ ` ~..Lt.it1.: • ~ ) ~ AH:JC Arnold Henson l , I /