Jump to:

Philip Morris

Cigarette Testing

Date: 29 Jun 1981
Length: 1 page
2021574585
Jump To Images
snapshot_pm 2021574585

Fields

Author
Hooker, R.W., J.R.
Type
LETT, LETTER
Area
CENTRAL FILES/PRE-DB WAREHOUSE
Request
Stmn/R1-116
Copied
Greer, J.H.
Named Organization
Ftc, Federal Trade Commission
Lm, Liggett & Myers
Site
R107
Named Person
Greer, J.H.
Master ID
2021574528/4793

Related Documents:
Litigation
Stmn/Produced
Author (Organization)
Lm, Liggett & Myers
Recipient
Myers, M.L.
Recipient (Organization)
Bureau of Consumer Protection
Division of Advertising Practices
Ftc, Federal Trade Commission
Date Loaded
05 Jun 1998
UCSF Legacy ID
lhs88e00

Document Images

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size:

Page 1: lhs88e00
Umr 1 Llggett Group tnc. 100 Paragon Drive Montvale, New Jersey 07645 Roger W. Hooker, Jr. Vice President and General Counsel June 29, 1981 1 i PSatthew L. Myers, Fsq. Division of Adve.rtising Practices Bureau of Qmisunps Protection Federal Trade Qxtmission Washi.ngton, D. C. 20580 Dear Mr. Myes's : Re:' 'Cigarette I In Mr. Greer's absence I appreciata the opQoztuatty, on behalf of. Liggett & Myers Tbbaooo Ocmpany,.Inc., to.coment on_the proposals for a change in the FTC's testing methods as outlined in your letter to him of Jiaye 11. We are oonfident that the FM's present cigarette testing meth- oc]ology provides con.sistent represeritative results permitting valid =rt- parisoass anang brands although it has been imdpsstiood by all par*; es since the inoepti,on of testing, that such test aould not replicate fimtan smking or acoount for individual sacking habits.• We believe that the proposal to change the cigarette testing methodology is vnfounded,and its adoption by the Comnission would insti- gate new airl 17T1PTd; *+g proposals for ctyaryge in cigarette testing methcd- ology. In acY3ition, we believe that the proposal disoourages ismovation in the acatpetitive nmrketplaoe and, thus, does not merit the Oocnnission's serious oonsideration and the diversion of its resources. Ve.=y ~ Fdffi:utfn oc: J. H. Greer, Fsq.

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size: