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Philip Morris

Test Brands

Date: Jun 1981 (est.)
Length: 18 pages
2021574561-2021574578
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Fields

Characteristic
MARG, MARGINALIA
Type
CHAR, CHART, GRAPH, TABLE, MAPS
Master ID
2021574528/4793
Related Documents:
Area
CENTRAL FILES/PRE-DB WAREHOUSE
Site
R107
Litigation
Stmn/Produced
Request
Stmn/R1-119
Named Organization
Ftc, Federal Trade Commission
RJR, R.J.Reynolds
Date Loaded
05 Jun 1998
Brand
Barclay
Cambridge
Carlton
Kent
Merit
Now
True
Vantage
Winston
UCSF Legacy ID
lfs88e00

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Page 11: lfs88e00 Log in for more options!
) ) I ) ) i ) THROAT SCRATCH S TRENGTH RELA TED DIMENSI DNS I I BARCLAY FILTER VS NOw-FILTER NASAL STING TONGUE BITE DRYING 0 FLAVOR BARCLAY BARCLAYRODJ NOWF I L CI RCLES DENOTE S I G. D I FF' S (ALPHA - .05)
Page 12: lfs88e00 Log in for more options!
FILTER/ROD EXCyAN6E 11 10 0 f fim F i LTEg N0~~ "1OW NOW 1 BARCLAY TRUE TRUE KENT I I I KENT I I I ) BARCLAY BARCLAY BARCLAY . BARCLAY ) ) TRUE BARCLAY KENT III F BARCLAY BARCLAY NOW TRUE KENT III HOLDER TYPE TR NA ~ 2.6 1.6 2.5 0.7 4.9 1,9 3.0 5,2 0,8 3.0 --. 2.7 3.9 3.7 7.4 3,3 II 3,8 7.4 3.3 ~.:•.:..
Page 13: lfs88e00 Log in for more options!
) ) ? ) ) ) ) , STRENDTH RELA TED DIMENSIONS I BARCLAY FILTER VS NOY FILTER RESISTANCE CONC. SMOKE NOWROD/ BARCLAYFIL NOW CIRCLES DENOTE SIC. OIFF'S (ALPHA ~ .05)
Page 14: lfs88e00 Log in for more options!
0 S MMARY . • INCREASED PRESSURE ON BARCLAY FILTER DECREASES AIR DILUTION AND INCREASES 'TAR' DELIVERY 1 • BARCLAY IS PERCEIVED BY SMOKERS TO DELIVER THE SMOKE AND TASTE OF A 3-5 MG TAR CIGARETTE 0 • BARCLAY IS IN FACT SIGNIFICANTLY MORE THAN A 1 MG 'TAR' PRODUCT BECAUSE SMOKERS EXERT MORE PRESSURE ON THE FILTER, ~ THE CURRENT FTC HOLDER IS NOT CAPABLE OF ACCURATELY MEASURING BARCLAY 'TAR' DELIVERY
Page 15: lfs88e00 Log in for more options!
) ) SUMMARY I I, ~t'rYi 85 1ERSUS ~~'0 ~ RflD SlIBSTIMED FiITM FARCIAY FILTER ) A. .IYN ROaJBARCLAY FILTER 11AS PFRCEINFD TO fic STR0MER ~ B. THAN WOW $5. TAR DATA FROM FILTRONA HDLDFR COMES CLOSER TO ESTI- MAT I NG PERCEPTt1AL L1ATA, 0 / 1 i
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FILTER PRESSURE VS. 'TAR' DELIVERY ` 4 2 NOW 84 BARCLAY 85 6 .. 4 .. H ... , . , ti 9 2 4 Dt:j;s . "str4siczaz 6 8 19 12 14 16 18 28 22 24 26 28 38 PRESSURE , j';HR x 18-1) :,. ,r.
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v W A H - x . °z 8 0 ~ 0 6 oac~:~ 4 r 4 0 1 FILTER PRESSURE VS. CO DELIVERY 8 6 0 2 DET I 4 "stPI&stzoz . 6 i 8 . 18 1 I . . I 12 14 16 18 20 PRESSURE (TORR x18-1) I 22 I 24 NOW 84 BARCLAY 85 i . 26 28 38 A~ ~ ~i~ -
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) I SUMh,ARY ) 11. $ARCIAY 25 VERSUS RARClJ1Y ROD SUBST'D WITH fN FILTER I A. BARCLAY h'AS PERCEINm TO BE SIMILAR TO BARCLAY ROME FILTER - IN STRt7vGTH (SIGNIFICANTLY HIGHER IN MOUTH S'TING ONLY) ) ~3. AGAIN, TAR DATA FftQM FILTRONA HOLDEt tem AtCtmTELY ES'TIMATES PERCEP1vAL DATA* 3 ? N ~ N ~ 1 ~ .~

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