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Philip Morris

Test Brands

Date: Jun 1981 (est.)
Length: 18 pages
2021574561-2021574578
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Fields

Characteristic
MARG, MARGINALIA
Type
CHAR, CHART, GRAPH, TABLE, MAPS
Master ID
2021574528/4793
Related Documents:
Area
CENTRAL FILES/PRE-DB WAREHOUSE
Site
R107
Litigation
Stmn/Produced
Request
Stmn/R1-119
Named Organization
Ftc, Federal Trade Commission
RJR, R.J.Reynolds
Date Loaded
05 Jun 1998
Brand
Barclay
Cambridge
Carlton
Kent
Merit
Now
True
Vantage
Winston
UCSF Legacy ID
lfs88e00

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Page 1: lfs88e00 Log in for more options!
t 1 ) TEST BRArtOS FTC "Tar" +I 6arctay 85 1.4 V NOYI 85 2.4 Kent 111 85 3.0 VANTAGE ULTRA 85 4.0 ~ Trus 85 4.9 :. I .
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i I 0 I I 0 !. STRENGTH RELA TFD DIMENSIDNS I BARCLAY 85 VS COMPETITQRS BARCLAY TRUE NOW CIRCLES DENOTE SIC. DIFF'S (1ILPHA - .05)
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25--1 -.4 - p 24 7 E '~ R ~7 C -' I 23 V ~ E ~ D 22 - R E S I S 21 T ~ A N C BARCLAY E 20 ~ 19 20 30 40 ( ( '!E ANALYTICAL VEhjUS PERCEPTUAL . , A TRUE 50 60 70 nRAFT 80 ( f 90 100 110 (
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0 STRENGTH RELA TED DIMENSIONS I I BARCLAY 85 VS COMPETITORS NASAL MOUTH ) \ STING STING 0 ) 1 I 0 1 / THROAT SCRATCH TONGUE BITE N 1 BARCLAY TRUE NOW iV . DRYING N' FLAVOR CA CIRCLES ~ ~ ~ ' DENOTE SIG. DIFF'S (ALPHA - .05) Im
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21 * t3ARCLAY - 1. I 0 1. 5 : ANALYT I CAI.. VEr,~US PERCEPTUAL . r~--rrr 2.0 2.5 3. © f r-~-rrrr~r--i 4.0 4.5 0 TRUE ( E E 0 C 0 N C 26--t 24 -1 23 -- 0 F S M 22 0 K E z '11ss'114s11
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l 9 cONCLUS IOAlS I ) ) ) > ) - In all SENSORY PROFILES, Barclay 85 Is very similar to True 85 and very different from NOW 85. - ANALYTICAL DATA on Barclay do not correlate with actual "flavor" of that brand. L::::_
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36--i ANALYTICAL VEih J5 PERCEPTUAL r TRUE L1 P 34-I E B U R 30: N R A T E sss~~s~2 26 I z 50 28--1 ~ BARCLAY i- 1-T- 1 55 __1 60 ' 65 BURN RATE CMG-M I N> 70 75
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) ) 1) STRENGTH RELA TED DIMENSI DNS 11 BARCLAY FILTER VS HOr FILTER NASAL MOUTH STING STING TONGUE BITE ) I 1 THROAT SCRATCH ) ) DRYING I FLAVOR - NOWROD/ BARCLAYFIL ~- ---- NDW C I RCLES DENOTE S I G. II I FF' S U'1LPHA - .05>
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( STRENGTH RELA TED DIMENSI DNS I BARCLAY f ILTER VS PiOW FILTER RESISTANCE CONC. I \ SMOKE I 1 ) ) ATE BARCLAY BARCLAYROD/ NOWF I L C I RCLES DENOTE S I G. O I FF' S CALPHA ~ .05)
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) SMOKE DELIVERIES OF COMPETIT VI E BRANDS AND SOME RJR BRANDS C I GARET T E BRAND IIDLDER FTC ' TAR' T N' U'd BARCLAY 85 FTC ~ 1.6i 0.17 8.5 ) FILTRONA I 3,9: 0,45 n.0 BARCLAY 100 FTC , 3.41 0.289, 9 F I LTRONA ~ 6.62 0.51 916 i ) ) 'J0W 84 FTC 2.5 0.23 7.2 FILTRONA 2.6 0.24 7.2 WI NSTO'V UL 85 FTC 5.1 0.48 6.2 FILTRONA 5.0 0.47 &.1 VANTAGE UL 85 FTC 5.3 0.48 7.1 . FILTRONA 5.7 0.50 7.0 KENT III 85. FTC 3.0 _ 0.31 6.4 FILTRONA 3.0 0.31 -6.4 TRUE 85 FTC 5.2 0.41 6.0 FILTRONA 4.9 0.40 6.0 CAMBRIDGE 85 FTC .6 0.11 7.6 FILTRONA .6 0.14 7.4 CARLTON 85 FTC .6 0.11 6.8 FILTRONA .7 0.12 7.0 MERIT UL LT. FTC 4.4 0.38 7.2 i FILTRONA 4.5 0.39 7.2 TRUE UL ONE FTC 1.0 0.13 7.7 FILTRONA .9 0.13 7.7 WI"lSTOy 85 FTC 16.1 1.09 8.5 FILTRONA 16.0 1.07 8.2
Page 11: lfs88e00 Log in for more options!
) ) I ) ) i ) THROAT SCRATCH S TRENGTH RELA TED DIMENSI DNS I I BARCLAY FILTER VS NOw-FILTER NASAL STING TONGUE BITE DRYING 0 FLAVOR BARCLAY BARCLAYRODJ NOWF I L CI RCLES DENOTE S I G. D I FF' S (ALPHA - .05)
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FILTER/ROD EXCyAN6E 11 10 0 f fim F i LTEg N0~~ "1OW NOW 1 BARCLAY TRUE TRUE KENT I I I KENT I I I ) BARCLAY BARCLAY BARCLAY . BARCLAY ) ) TRUE BARCLAY KENT III F BARCLAY BARCLAY NOW TRUE KENT III HOLDER TYPE TR NA ~ 2.6 1.6 2.5 0.7 4.9 1,9 3.0 5,2 0,8 3.0 --. 2.7 3.9 3.7 7.4 3,3 II 3,8 7.4 3.3 ~.:•.:..
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) ) ? ) ) ) ) , STRENDTH RELA TED DIMENSIONS I BARCLAY FILTER VS NOY FILTER RESISTANCE CONC. SMOKE NOWROD/ BARCLAYFIL NOW CIRCLES DENOTE SIC. OIFF'S (ALPHA ~ .05)
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0 S MMARY . • INCREASED PRESSURE ON BARCLAY FILTER DECREASES AIR DILUTION AND INCREASES 'TAR' DELIVERY 1 • BARCLAY IS PERCEIVED BY SMOKERS TO DELIVER THE SMOKE AND TASTE OF A 3-5 MG TAR CIGARETTE 0 • BARCLAY IS IN FACT SIGNIFICANTLY MORE THAN A 1 MG 'TAR' PRODUCT BECAUSE SMOKERS EXERT MORE PRESSURE ON THE FILTER, ~ THE CURRENT FTC HOLDER IS NOT CAPABLE OF ACCURATELY MEASURING BARCLAY 'TAR' DELIVERY
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) ) SUMMARY I I, ~t'rYi 85 1ERSUS ~~'0 ~ RflD SlIBSTIMED FiITM FARCIAY FILTER ) A. .IYN ROaJBARCLAY FILTER 11AS PFRCEINFD TO fic STR0MER ~ B. THAN WOW $5. TAR DATA FROM FILTRONA HDLDFR COMES CLOSER TO ESTI- MAT I NG PERCEPTt1AL L1ATA, 0 / 1 i
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FILTER PRESSURE VS. 'TAR' DELIVERY ` 4 2 NOW 84 BARCLAY 85 6 .. 4 .. H ... , . , ti 9 2 4 Dt:j;s . "str4siczaz 6 8 19 12 14 16 18 28 22 24 26 28 38 PRESSURE , j';HR x 18-1) :,. ,r.
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v W A H - x . °z 8 0 ~ 0 6 oac~:~ 4 r 4 0 1 FILTER PRESSURE VS. CO DELIVERY 8 6 0 2 DET I 4 "stPI&stzoz . 6 i 8 . 18 1 I . . I 12 14 16 18 20 PRESSURE (TORR x18-1) I 22 I 24 NOW 84 BARCLAY 85 i . 26 28 38 A~ ~ ~i~ -
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) I SUMh,ARY ) 11. $ARCIAY 25 VERSUS RARClJ1Y ROD SUBST'D WITH fN FILTER I A. BARCLAY h'AS PERCEINm TO BE SIMILAR TO BARCLAY ROME FILTER - IN STRt7vGTH (SIGNIFICANTLY HIGHER IN MOUTH S'TING ONLY) ) ~3. AGAIN, TAR DATA FftQM FILTRONA HOLDEt tem AtCtmTELY ES'TIMATES PERCEP1vAL DATA* 3 ? N ~ N ~ 1 ~ .~

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