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Philip Morris

Test Brands

Date: Jun 1981 (est.)
Length: 18 pages
2021574561-2021574578
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Fields

Characteristic
MARG, MARGINALIA
Type
CHAR, CHART, GRAPH, TABLE, MAPS
Master ID
2021574528/4793
Related Documents:
Area
CENTRAL FILES/PRE-DB WAREHOUSE
Site
R107
Litigation
Stmn/Produced
Request
Stmn/R1-119
Named Organization
Ftc, Federal Trade Commission
RJR, R.J.Reynolds
Date Loaded
05 Jun 1998
Brand
Barclay
Cambridge
Carlton
Kent
Merit
Now
True
Vantage
Winston
UCSF Legacy ID
lfs88e00

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Page 1: lfs88e00 Log in for more options!
t 1 ) TEST BRArtOS FTC "Tar" +I 6arctay 85 1.4 V NOYI 85 2.4 Kent 111 85 3.0 VANTAGE ULTRA 85 4.0 ~ Trus 85 4.9 :. I .
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i I 0 I I 0 !. STRENGTH RELA TFD DIMENSIDNS I BARCLAY 85 VS COMPETITQRS BARCLAY TRUE NOW CIRCLES DENOTE SIC. DIFF'S (1ILPHA - .05)
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25--1 -.4 - p 24 7 E '~ R ~7 C -' I 23 V ~ E ~ D 22 - R E S I S 21 T ~ A N C BARCLAY E 20 ~ 19 20 30 40 ( ( '!E ANALYTICAL VEhjUS PERCEPTUAL . , A TRUE 50 60 70 nRAFT 80 ( f 90 100 110 (
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0 STRENGTH RELA TED DIMENSIONS I I BARCLAY 85 VS COMPETITORS NASAL MOUTH ) \ STING STING 0 ) 1 I 0 1 / THROAT SCRATCH TONGUE BITE N 1 BARCLAY TRUE NOW iV . DRYING N' FLAVOR CA CIRCLES ~ ~ ~ ' DENOTE SIG. DIFF'S (ALPHA - .05) Im
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21 * t3ARCLAY - 1. I 0 1. 5 : ANALYT I CAI.. VEr,~US PERCEPTUAL . r~--rrr 2.0 2.5 3. © f r-~-rrrr~r--i 4.0 4.5 0 TRUE ( E E 0 C 0 N C 26--t 24 -1 23 -- 0 F S M 22 0 K E z '11ss'114s11
Page 6: lfs88e00 Log in for more options!
l 9 cONCLUS IOAlS I ) ) ) > ) - In all SENSORY PROFILES, Barclay 85 Is very similar to True 85 and very different from NOW 85. - ANALYTICAL DATA on Barclay do not correlate with actual "flavor" of that brand. L::::_
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36--i ANALYTICAL VEih J5 PERCEPTUAL r TRUE L1 P 34-I E B U R 30: N R A T E sss~~s~2 26 I z 50 28--1 ~ BARCLAY i- 1-T- 1 55 __1 60 ' 65 BURN RATE CMG-M I N> 70 75
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) ) 1) STRENGTH RELA TED DIMENSI DNS 11 BARCLAY FILTER VS HOr FILTER NASAL MOUTH STING STING TONGUE BITE ) I 1 THROAT SCRATCH ) ) DRYING I FLAVOR - NOWROD/ BARCLAYFIL ~- ---- NDW C I RCLES DENOTE S I G. II I FF' S U'1LPHA - .05>
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( STRENGTH RELA TED DIMENSI DNS I BARCLAY f ILTER VS PiOW FILTER RESISTANCE CONC. I \ SMOKE I 1 ) ) ATE BARCLAY BARCLAYROD/ NOWF I L C I RCLES DENOTE S I G. O I FF' S CALPHA ~ .05)
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) SMOKE DELIVERIES OF COMPETIT VI E BRANDS AND SOME RJR BRANDS C I GARET T E BRAND IIDLDER FTC ' TAR' T N' U'd BARCLAY 85 FTC ~ 1.6i 0.17 8.5 ) FILTRONA I 3,9: 0,45 n.0 BARCLAY 100 FTC , 3.41 0.289, 9 F I LTRONA ~ 6.62 0.51 916 i ) ) 'J0W 84 FTC 2.5 0.23 7.2 FILTRONA 2.6 0.24 7.2 WI NSTO'V UL 85 FTC 5.1 0.48 6.2 FILTRONA 5.0 0.47 &.1 VANTAGE UL 85 FTC 5.3 0.48 7.1 . FILTRONA 5.7 0.50 7.0 KENT III 85. FTC 3.0 _ 0.31 6.4 FILTRONA 3.0 0.31 -6.4 TRUE 85 FTC 5.2 0.41 6.0 FILTRONA 4.9 0.40 6.0 CAMBRIDGE 85 FTC .6 0.11 7.6 FILTRONA .6 0.14 7.4 CARLTON 85 FTC .6 0.11 6.8 FILTRONA .7 0.12 7.0 MERIT UL LT. FTC 4.4 0.38 7.2 i FILTRONA 4.5 0.39 7.2 TRUE UL ONE FTC 1.0 0.13 7.7 FILTRONA .9 0.13 7.7 WI"lSTOy 85 FTC 16.1 1.09 8.5 FILTRONA 16.0 1.07 8.2

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