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Philip Morris

Science or Politics Why Not A 'cancer - Free Society by 200000?

Date: Jul 1984 (est.)
Length: 2 pages
2021266397-2021266398
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Type
ADCO, ADVERTISING COPY
Area
LEGAL DEPT/CARLSTADT
Master ID
2021266391/6399

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Stmn/R1-004
Site
N28
Litigation
Stmn/Produced
Author (Organization)
TI, Tobacco Inst
Date Loaded
05 Jun 1998
UCSF Legacy ID
ske68e00

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Page 1: ske68e00
S'CIENCE~ OR' POLITICS Why not a 'ncancer-free society by 2'0001?1" E~veryy ticeel_ brings good news of fresh "breakthrou2hs" in the fight against cancer. But now there is~ a serious threat to that' pro_ress. It comes irorn a small number of a!?ti-srnokif.t activists -- ir.dividoals a: d rroL:p's -- :vho `:aV.e made U'rofitable' ca~'ee:'S ou'_ of attacrar!E S'-noh_i'_^__ r_o~:k- tiEr are or=anizine a r_;ass_•.-E ~lrive to divert funds -- 1ror:n _Dvcrnm.ent agencies supported' with: your tax dollars and' health or.?anizatiozs sisr.ported w.it~ .-our contributions -- awav from the real Haht on cancer -- research and care -- and into their pet "cai+_sefA of anti-srrokina. They say t~~ey ,vant to create, by force, a'"smoke-free society by 2000. " But if you're a nonsmoker, aware of *.he simple fact that nor:smol:er=, too, suffer and die from cancer,, you will :r;: : to zsk ""~'+Vh.,y-?''i n'vJThy this di- version of funds from research and care that can `elp me and' all of us -- the filzht on cancer, itself' "' Two facts about cancer -- in norrsr-no:ce: s-- must be clear even ro~the most embittered' anti-srnoker: 1. No amio;a::t of attackz on srr.okini!and sano~, ers can save the lives or i' shorten the s.rfferir:-- o o_- who-viLl shartl
Page 2: ske68e00
contract it. 2',. 'tio one pretends that more cannot be done for our present cancer ssfferers. Talk to any one of'them, and you will discover that fact for yourself. A dollar,, or a minute of time, of our governmental agencies or health organizatior_s, taken away from their care, or from the research that can find a cure, penalizes them crueUy -- and damages our entire s ocietv. We have concr1tsed other diseases. We will conquer this one. But time ils vitall, znd -so is every bit of the energy and resources of our eovern - :nental a2eneies anc' o;.-r health or`anizatior.s. Ne m.,st not pErmit th'em to be press:red into :::-cr*inc that time, money or ener2%fronn research and care into prop;a_a",-~a :'a7r'-aiglns. Why not a"can:.er--Lree society by 2000?" That is a feas,ible g,oal. Why not, im fac., sooner than that? That is also a feas.ible goal -- if we put all' our reso_ rces b2t-.ind it. The Tobacco Institute 1875 1 Str e; t, ti, W. , Suite t300; Wa shimgton, D. C. 10i0016

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