Philip Morris
the New Terrorism: the Cancer Crusade, and the Political Corruption of Science
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The New Terrorism:
The Cancer Crusade,
11 and The Political
Corruption of Science
A Speech By Jeff rey St. John
Winter Meeting, The Tobacco Institute
February 29,198©
Marco Island, Florida
Jeffrey St. John is a Mutual Network news
commentator, syndicated columnist for the
Panax Newsservice and the author of several'
published works on domestic and foreign af-
fairs. He is the winner of two Emmy awards
and the George Washington Medal of Free-
dom, Freedom's Foundations, Valley Forge,
Pennsylvania. Formerly, he was a CBS Spec-
trum commentator and an NBC=TVTodayShow business correspondent. He has con-
tributed regularly over the years to the edi- ~
toriaJ pages of the nation's leading news- ~
papers, among them The New York Times,
The Washington Star, The Wa/L Street Journal, O
The Chicago Tribune, Long Island Newsday Q
and The Los Angeles Times. 0
~
~
~

The New Terrorism:
The Cancer Crusade,
and The Political
Corruption of Science
One of the finest radio dramas ever created
was called "Sorry, Wrong Number." Later it
became a motion picture. The pla centers on
an unseen psychopathic killer who, by a series
of telephone calls, terrorizes his victim by
describing over and over again how she is to
die. Thus, the telephone is an instrument of'
terror, so that by the end of the drama the
victim~ is reduced to a state of stark terror,
panic and' paralysis.
The message of "Sorry Wrong Number"' is,
of course, t}:at the mind can be terrorized
just as effectively as the body can be by an
act of physical terror with a bomb, bullet or a
person being held hostage. The dictionary
definition of terror describes it as a "state of
fear; fear that agitates body and mind."
If an individual can be subjected to terror
without physical force, the totalitarian; regimes
of this century have shown that by a combina-
tion of propaganda and~ the mere implied use
of terror, an entire nation can be reduced to
3

a state of compliant sheep, obedient to the
will of a single person or party.
This nation prides itself on being a society
of law and libert!y and, thus, free of t'otalitarian
terror. However, im the last decade and a
half, an~ ominous development has surfaced in
American~ society. I call this development The
New Terrorism.
Almost without pause we have been beset
witK an escalating public campaign~ aimed at
the minds of millions of Americans about the
origins and causes of the dreaded disease,
cancer. This New Terrorism campaign first
surfaced with the publication on January 11,
1964, of the U.S. Surgeon General's report'on
smoking. Since then, for over 15 years, the
American public has been subjected' to an
attack against not only tobacco as an agent
for causing cancer in human beings, but~ this
campaign has indicted a vast'array of products
produced' or used by the American industrial
system and linked to the disease. The nation,
as a result, has become almost neurotic that
everything they eat, use or wear can cause
cancer.
Associated Press correspondent Louise
Cook, who writes on consumer affairs, sug-
gested recently in a 760-word'e piece that this
campaign, shoul& have a labelt
"WARNING: LNING MAY BE
1
HAZARDOUS TO YOUR HEALTH."
She listed a vast array of products and sub-
stances that have been cited in recent years as
possible, but not proven, agents of cancer.
She then made this telling observation:
"In 1900 when we knew none o f' these
dangers, the average li f e expectancy in
the United States was 47.3 years, ac-
cording, to the U.S. Census Bureau. To-
day, it Is more than 70 yeors."z
Now clearly that one fact of national life
throws into question the wholesale indictment
by the consurner and environmental move-
s ments of the private industrial system as es-
sentially one that produces hszards to humam
life and limb, including the alleged link be-
tween cancer and'~ countless other consumer
products.
Dr. Elizabeth Whelan, a public health~ spe-
cialist at Harvard University, recently disputed
the widely held contention~of the National Can-
cer Institute thats as a nation, we suffer from
the highest rate of cancer in the world and
that presently the U.S. is in the grip of' a
cancer epidemic. Not only does Dr. Whelan
maintain that the available evidence contra-
dicts this repeated public assertion but that
the "new number of cases of cancer ... has
decreased since the mid-1940's." 3
Dr. Whellzin has been one of the few spe-
cializing in public health to decry the growing
tendency in, this nation to "ban everything at
the drop of a rat."' Dr. Whelan maintains,
moreover, that she has reviewed! the scientific
literature and scientific evidence on the safety
of food additives and'1 pesticides and concluded
that not one single case of' cancer or any other
disease could be traced to the use of' such
substances. She also accuses the news media
of accepting indictments of food additives,,
chemicals and pesticides as agents of cancer
uncritically-and;, in turn, politicians for en-
acting laws based on questionable scientific
evidence.
"Decisions are being made emotionally, as
welli as politically," she states. "I think part
of the problem is that we are being guided by
laws that really aren't very scientific.""
Furthermore, Dr. Whelan, believes that in,
recent years the discipline of scientific re-
search have been corrupted by politics, which:
she labeled "political, toxicology."e'
This corruption of science by politics has
been due not'just t'o growing human error or
tailoring scientific studies t'o suit political ears.
But, more important, science in America has
become a captive and a creature of govern-
ment which; regularly showers on it millions
in, research grants and millions more for dis-
4 5

covering the cause of and a cure for cancer.
Science, like education that was just elevate6
last year to cabinet status level, has become
a powerful establishment, a special interest
group caught up in the complex web of sub-
jective domestic politics. The American Can-
cer Society, and other public health groupss
supposedly private, non-profit and non-parti-
san have also been pulled into the dangerous
arena of politics.
The American Cancer Society, for example,
announced~ on November 9, 1979, that it was
charting a new direction and will fund research
projects to discover cancer "time bombs" in
the environment." The Society, suggested that
the area it would search for such "time
bombs"' would be the private American in-
d'ustrial community. In committing itself' t'o
such a course, however, the American Cancer
Society has become the advocate of a partisan
political cause championed by the highly poli-
tical consumer and environmental movements.
It should, therefore, be denied its tax-exempt
status because it has become allied with a
partisan subjective political movement.
What we have witnessed, therefore, in the
last decade and a half since the release in
January 1964 of the U.S. Surgeon General's
report on smoking is something far more in-
sidious than the disease of cancer. We have,
in my judgment, seen the rise of a politicail
movement that has used pseudo science, com-
bined with propaganda, for the purposes of
creating a movement with vast political power
to regulate, regiment and control the lives of
both producers and consumers by a bureau-
cratic power elite; it is no less a special' inter-
est group than business, labor, science or
education. This powerful elite, made up mostly
of lawyers, has managed in a short decade
and a half, to achieve its power largely by the
use of terror: terrorizing the media, politicians
and the electorate by playing on the naturali
human fear of dreaded diseases like cancer,
heart disease and other lethal illnesses. The
evidence to support their contention that new
.
4
w
laws and power must be granted to.govern-
ment to solve the problems they claim exist is
open to serious challenge and ini some cases
is contradicted by hard, evidence. Earlier, for
example, I cited Dr. Whelan's study of cancer
death rates.
However, it will interest you to know that,
although Dr. Whelan decries the corruption
of science by politics and the passage of laws
based on dubious evidence, she is nevertheless
persuaded that cigarette smoking is directly
related to lung cancer. In an interview I con-
ducted' with her on Mutual's Reporters Round-
up on March 12, 1978, she maintained the case
against smoking and lung cancer is solid even
though the evidence is based on statistical
population studies and mortality tables. "I
have to tell you," she said, "tha~'s the only
kind of evidence. There is no way that you
can ever link something in a chronic disease
state." 8
Neither Dr. Whelan, nor others who are
sincerely and genuinely dedicated to the pres-
ervation of public health, can bring themselves
to confront a number of rude and ugly facts
made manifest over the last decade and a half.
One central and ugly fact is that the cam-
paign against cigarettes was the opening shot
in a broad and wide-range campaign against
the entire private economic system by certain
individuals and groups. The goal of such indi-
viduals and groups was t'he accumulationi of
massive public, that is to say, government
power, over our private economic system and
to force it to conform with their radical eco-
nomic-politicaliviews. The attack on cigarettes N
became an important first victory for the con- ~
sumer movement as a public protector.
~
From the campaign that started in January
1964, we have seen, the scenario and tech- Q
niques pioneered in the cigarette case applied (Zagainst the auto, food, chemical, textile, pe- (A
troleum and a dozen other vital U;S. indus-
tries.
In short, the cigarette industry was the first
target and victim for ends that had more to
6

do with bureaucratic empire building than
with protecting the consumer, the environment
and the health and safety of' millions of
Americans. In~ short, the cigarette and anti-
cancer crusade became front issues that suc-
cessfully obscured the larger goals of a New
Power Elite that terrorized Americans about
the dangers of human diseases and consumer
products as the prime justificatiom for imposing
public power over the private economic sector.
This indictment is not a matter of opinion
but has been admitted openly by those con-
sumer and environmental radical activists. For
example, as far back as 1969, George Wash-
ington University law professor John Banzhaf,,
the man most responsible for removing cig-
arette commercials from the broadcast air-
waves, admitted that his drive against ciga-
rettes was just one phase of a wider campaign.
The Wall Street Journal said, "His real mission
in life, he confesses, is to use the courts to
change the world."'
As with Ralph Nader and other activists,
Prof, Banzhaf is out to transfer power from
the private sector to the public government
sector. But, as we have seen in the last dec-
ade, the costs to producers and consumers to
change the world has been staggering, some-
thing that Nader, Banzhaf'and others refuse
to face.
Now as we enter the decade of the L980's,
the anti-cancer crusade, which has done so
much to corrupt science and subject the Am-
erican consumer and producer alike to un-
accountable bureaucrats in Washingtonj a new
and more ominous phase of what'I term the
New Terrorism appears before us.
Looking back since the U.S. Surgeon Gen~
eral's report of January 1964 what we have
witnessed in the last 16 years is not only the
terrorizing of the Americam public into be-
lieving that all American business has pro-
duced products that are unsafe for use or
consumption and even lethal to life and limb,
but that alli business is engaged in a vast crimi-
nal conspiracy. The credibility of this danger-
ous falsehood has had~ a decade and a half'
+
to sink deeply into the minds of millions of
Americans by a propaganda campaign spear-
headed by the likes of Ralph, Nader, John
Banzhaf and others.
Let us be precise about the meaning of the
word~ propaganda. The dictionary d'efinit'ion
of propaganda is as follows:
~ "Any org¢nized or concerted group moue-
ment to spread a particular doctrine ...
disseminationi of ideas, information, gos-
sip for the purpose of helping or injuring
a person, institution or cause."'
Furthermore, the lat'e and~ great scholar
Hannah Arendt in her classic work, "The Ori-
gins of Totalitarianism," maintains that the
powerful weapon in the arsenal of totalitarian
movements is propaganda, because it can
effectively "shut the masses off from, real
world."'° It would therefore be difficult to
deny that over the last decade and a half what
the American public has been told', about the
nature of business by Nader and others with a
complete command of the communications
media has shut Americans off from the real
world. Hannah, Arendt' also points out that
totalitarian propaganda can only insult our
common sense when common sense has lost
its validity.11'
We were provided an example of this short-
:y, before Christmas 1979. Leading a coalition
of consumer, environmental, religious and'
union groups, Ralph Nader held a significant
press conference in Washington, At this prop-
aganda briefing, Nader and a group of Con-
gressional liberals announced' plans to desig- ~'
nate April 17, 1980; "Big~ Business Day,"' witK
~
hundreds of teach-ins and debates across the ~
country to dramatize and expose what he and 0
his associates claim is the growing criminalit~ 0
and social irresponsibility ofl large American 0
corporations. Nader along with the Fabian (f'j
socialist economist, Dr. John Kenneth Gal- ~
braith, unveiled~ "The Corporate Democracy N
Act," legislation that would allegedly combat
crime in the executive suites and give share-
holders greater rights.'x
8 9

The ominous implications of this new phase
of Nader's 15-year campaigrn against Ameri'-
can business has unfortunately been over-
looked by businessmen. This new phase of
Nader and'~ of a vast coalition of' activist anti-
business groups is nothing less than amattempt
to brand American business in the political and
public arena as one vast conspiratorial crimi-
nal class that can only be curbed by using the
shackles of'~ the all-powerful state. Nader's
proposal' for the enactment of federal char-
tering of corporations under the propaganda
slogan, "The Corporate Democracy Act,"
makes this mucK clearer.
Nader's proposal is a new and revolutionary
idea in the long tradition of Arnericam legal
history. No longer are individuals to be held
accountable for possible criminal' wrongdo-
ing. But' an entire class of American business-
mem is to be regarded as a vast conspiratorial
economic criminal group whicK must be dealt
with as a criminal class. Let me point out that
Nader and his allies have a very good chance
of effecting this unprecedented and totalitarian
move because of their persistent propaganda
against private business.
Nader's at'tempt to convince the country
that all American corporations and business-
men are a vast conspiratoriall criminal class
is similar to the campaign of the Nazis against
the German andEuropean; Jews prior to World
War II. Nazi propaganda successfully con-
vinced the German people that Jews were
political, economic, cultural and social crimi-
nals and~ the cause for most of the ills of pre-
World War II' Germany. Like the Nazis, Nader
has constructed a single enemy propaganda
theory that U.S. business is the source of so
many of our problems, assigning blame for all
our social, economic and political problems to
a criminal conspiracy of private U!S. corpora-
tions. This propaganda "Big Lie" effort is not
some harmless falsehood. It is one that has
become enshrined and'~ institutionalized into
fact for many Americans. And having been
the victims since 1964, and even longer, of'
violent verbal propaganda abuse, it is clearly
possible that, in the future, businessmen will
become the victims of actual violence.
Let me now lay before you~ several pieces
of evidence to support my contention.
Four days after the American hostages were
seized in Teheran, the Georgetown University
Center for Strategic and International Studies
released a report insisting that the growtK of
global political terrorism~ over the last decade
has shifted its focus from political and military
leaders to businessmen. Prof. Robert A. Kil-
marx, one of the authors of the study; told re-
porters at a press conference the following:
"Based on terrorist' activity of the last
decade the U.S. could face an extremely
difficult time in the 1980's as U.S. corpo-
rations and executives increasingly be-
come the targets of terrorists."l3
On the same day that Prof. Kilmarx made
that startling assertion, two American busi-
nessmen were released in the Central Ameri-
can country of El Salvador after being held
hostage by the left-wing terrorists for 49
days."
Two weeks later, the New York Conference
Board released a study stating that in the last
decade multinational corporations paid~ out
$150~ million in ransom to terrorists overseas,
and the Iranian hostage seizure was only part
of a worldwide increase in political terrorism
with business the primary targets.l' The Con-
ference Board went on to point out that 55
percent of terrorist targets abroad were busi-
nessmen, and while there had been~ no seriouss
upsurge of terrorism aimed at businessmen in
the United States, all advanced industriall
societies in the future will be extremely vul-
nerable.
Now ft is important to und'erstand that what
distinguishes Ralph Nader and his allies from
legitimate critics of American business is their
violence of language. Like their anti-capitallst,
anti-business counterparts abroad, who have
10 I1

used violent propaganda to pave the way for
physicali terror, Nader's violence of language
can be the prelude to violence of action. The
propagandist shrinks from, initiation of actual
violence, yet he has been and continues to be
the catalyst for violence of action against a
group smeared as a class of'criminals. Put
another way: Violence of language always
precedes violence of action.
I, do not say that such violence will happen,
onHy that it can happen, because the propa-
ganda groundwork has been cultivated in
this country over the last 15 years. Nader and
his allies, especially those in the news media,
can't escape the responsibility for what they
have helped set in motion. Nbr is it an, ade-
quate defense to say that their motives are of
the highest order and their cause based on
higher moral values. This is the same justifi-
cation of those in Teheran who seized our
diplomatic personnell A higher moral cause is
being served and thus they try to justify ter-
rorism. In fact, the propaganda campaign that
portrays the Shah as a criminal, and the e-
merging Nader campaign smearing U.S. busi-
nessmen as criminals, emanate from the same
source: It is hatred of' what is perceived as the
evils of the private economic system.
If'the U:S. news media are not guilty, of
sharing Nader's malevolent view of the private
economic sector in this country, they are cer-
tainly guilt'y of being gulled int'o believing that
he and his army of radical allies in the unions,
Congress, the academic community and vari'~
ous religious orders are really the representa-
tives of a majority of American consumers.
In reality, Nader is the field' marshal of an
elitist minorit'y; made up mostly of power
hungry lawyers, out to secure unlimited power
without the confirming grace of popular demo-
cratic mandate. They are seeking to impose
a radical~ new economic order on this nation
by a set of ideas that minimizes free choice
and maximizes coercion against U!S. consum-
ers and producers alike.
Nader and his allies have created a climate
of intellectual terror by insisting that every-
thing produced by the private economic sys-
tem is lethal to human life and limb. In doing
so by their violence of language, they set the
stage for the actual initiation of violence par-
ticularly since Nader and his associates have
now taken the dangerous step of': enshrining,
the fal5ehood that all American corporations
and businessmen are criminals who must be
shackled with the power of bureaucratic gov-
ernmenti
The New Terrorism of the 60's and' 70's hass
been the prelude to what American Business
will face in the 80's. In my, judgment, the
issue is no longer one ofl the tobacco industry,
the oil industry nor the food industry. The
entire economic system is under propaganda
seige, and'~ this seige has the potential for
turning violent unless all businesses, not just
the tobacco industry, face squarely and real-
istically the danger before it is too late.
It seems to me that some new approaches
to this chronic problem are necessary, partic-
ularly in the field of communications, over
which the critics and enemies of business now
have a monopoly. It is no longer enough for
the tobacco industry to battle, as it has over
the last decade and' a half, its critics and those
who seek its submission to the all-powerful
state. Businessmen need~to present a broader
moral intellectual, cultural defense of the en-
tire private economic system itself.
The New Terrorism of our time is the van-
dalizing of those values that cont'ributed to
the progress of this nation: personal liberty
and private economic ownership of property.
These are moral and political values and it is
ultimately an intellectual war that must be
waged, since, in the final analysis, the enemies
of freedom and the open society are intellec-
tuals who love power more than they love
liberty. The love of power has shown itself
to be a greater moral cancer in the history
of mankind than the physical disease that has
been used to terrorize us into silence and,
thus, submission.
12 13

As with the issue of smoking, each of us
must be free to choose rather than to have that
choice made for us by others who are more
concerned with power than with the protec-
tion of our health.
Despite what has happened in the decades
of'the 60's and 70's there is, as we embark onn
the d'ecade of'~ the 80's, a sea change taking
place in, Arnerican, Society. Men and women
in all walks of life have not abandoned their
common sense. For that matter, they are not
so many sheep to be led to their own destruc-
tion by the black Judas goat. A great gulf
has opened up between a majority of Ameri-
cans who cherish their need to make their own
choices and a minority who believe they can
make these choices by playing god with gov-
ernment. There is a rising resistance in this
landi a constructive rebellion that is saying,
"Thou shalt not make of this good and great
land of': liberty and unlimite6 opportunity a
nation of quarreling factions that turn one
against another."
If the 1'ast two decades have been~ years of
tearing down, the 1980's can be years of build-
ing up, with a new leadership carrying forth
some time-tested old and valuable values.
Among those venerated human values is the
restoration of courtesy in our daily lives, the
rewarding of' achievement for excellence in
the unshakable conviction that the uniqueness
of this nation, as well as the source of its
strength and goodness, has always resided in
the capacity to recognize that individuals co-
operating voluntarily made America. Surely;,
this set of values can and should give us the
confidence for the challenges of the 1980's.
We are, in the 6nal analysis, up against what
Prof. John V: Van Sickle termed "the tyranny
of idealisml" espoused by those who have not
learned the basic lessons of life: Minding your
own business is the most morali and practical
business for building a nation's free future.
14
Footnotes
1. Associated Press, May. 11s 1978, New York.
2. Ibid.
3. "The Politics of Cancer," Policy Reuiew, Nieri-
tage Foundation, Washington, D.C., Fall 1'979;
p. 34.
4. Ihterview; Reporter's Roundup; Mutual Broad-
casting, Washington, D.C:, March 112, 1978,
p. 5.
5. Ibid., p. 6.
6 Ibid.
7:, United Press International, New York, Novem-
ber 9, 1979.
8:, Reporter's Roundup, op., cit:, p, 9.
9:, "Changing the World, Cigarette Foe Banzhaf
Sees the Law as Tool to Attack Social Ills,"
The Wall Street Journal, April 17, 1969.
10:, "The Origins of Totalitarianism."' World Pub-
lishing, Times Mirror, New York, 1971 edition,
p. 353.
11. Ibid., p. 352.
12:, Coalition Plans to Fight (`Crimein the Suites,'),
Washington Post December 13; 1979.
13. Associated Press, Washington. D.C., Novem-
ber 8, 1979.
14. United Press International. Los Angeles, No-
vember 8, 1979.
15. "Call Terror Ogre Eating the World." Confer-
ence Board report summary, New York Daily'
News, November 25, 1979.
15
I

I
The Tobacco Institute
1875 f Street, N.W.
Washington, D.C.
1980
