Tobacco Documents Online

T1~L r~L~•r Lr~c~L~r:U ~~ura.~<L Q i r~1.i~I c iu IrOLTAl1:; C:,.1"1.I; • Tttf ttds•ertisin,_ section of tlhe Jutnc 11, 1970, is-. sue of the Jourr:al ' cont.2ins two ;~a rs purchased by ~ i12c Anleri:an Tobacco lustitntc. The a(lvcrtiscrncnt, which had previously appeared i-.i the 1a), press, cllall!cn;;cd thc conclhlsions of \\•i(lely pul)licized ~.rese:irch on the ch:2rr,,cs prodttcc d in canine re- spitatory pass.lgcs by hrolon,,ed c.v)ostu•e to snlol;e. ? As is c\•ident in this week's Corrc•:spolldcncc col- u121n, dccisi:),1 to 1)llulish this aclvettisclncnt i:l the ~ Jourtlul has itnt)resscil some rcaccrs as irnprupcr : and even venal. ' The Jotrr,toL's position conccrnin,? sn2o'.:ing and its ~. harnlfcl cccts sltrntld he ahuncluntly clear. Lditori- i, .ls i;l the issues of Angilst 1, 19u~,' and off July 24, ~ 196cJ' rest~cctia'el~ c~lrress thc fo: ntal's cons'ic•tion ` , ;, :;` that snlol:ilr, is :1 forul of SeIF clcstntction, th:lt the epidatnioloric evi(Icnc'e, sttp})ortit P • th:tt >ic\\ s t ! most perstta.i\e; tlutt atictnlots ta unclcrmi:lc this ~ ~ es•idcncc are sttst)cct, and th:2t ar-ptmcnts that czon- ; eraUe snloking are Si)ecions_ The hctrd position taken :. , :~ in thcse cditorinls,. itlclccds causecl some re:',ders to ,. : object. There is no doubt 2hottt it: thc Jourral \.•as ' { and is co:)\•incccl tlh:lt hc'avy snu•l:in,, c•mtses f:2tall - ; lung, disease. 'The Journ«', • ho\.re\'cr, has other co,)viction; jtlst _ ': as, if n~ot even tnore, fhta2<]an~cntal :md imt)o:tant. It , , , i „ a11C1 ; is t}iC $ly"v :1~Ofo')IIF!(llls: L`ccaU~(: •.+.-« ..~...a ~ il1C\" :^ 1!1 1r r C'(?;Itr,ii\• tI) ( lie s C)\S 1. : ~ . , ,9 . . ._ .~. ...•..~ l' The Jourrlnl has not : cccl;tct ac!\crti~rnacnts for t 3 ci};:2rc•ttes since 19,54, for such :1?1VCItlsclllel2!s t)ro- i's)iofe a product and a ha bit tl`1:It tLc Jounlr.( 1)clio\•cs '• to be injurious to Itcaltll. '1 Lc ad+'ertiscnlent of thc 1.l:;; the Journal di~l An-,erican Tobacco Listitutc t _; pul»I'ish does not' sell a procluct; it ext)resscs :,n ; opinion s11atZ)l}• at vari:2ncc will 'the Jourr,a!'s 1?c- '' liefs eonn cr;~in, t!~c cletrilncntill' ,(fects of sI:2o1 in;~. ! To mft:sc it sr; cc for tll: t nr :2~c :~ \\ r/uTd s~•on2 t0 he a-tr:lr. cc . ri;1 rarn(rf's chcr- ~ r,:~ .. .-... .. - ulitiun of is},ccl tr: Ic: lti:1, c\ c r••~: c II t. e lii; ,::\". + 1. Ft::u~z1: 5mClc c'cs:ruaion o, s:tf. New Lr, J\tcJ ?19: : G?-^(;S. 1960 ~ 2. I{~ao i~l: •Il+c peo; !c: thein cc:11th, ujJ 1'!cir Ce::,lcss. N:a• [n~Z J ~t.J ' l.1-t-215, I;Gg _ i' -----------•- - _.. 1 r