Philip Morris
An Editorial
Fields
- Type
- NEWS, NEWSPAPER ARTICLE
- Area
- LEGAL DEPT/CARLSTADT QRSA
- Site
- N28
- Named Person
- Hammond, E.C.
- Named Organization
- Ama
- American Cancer Society
- New England Journal of Medicine
- American Cancer Society
- Request
- Stmn/R1-004
- Stmn/R1-039
- Stmn/R1-053
- Stmn/R1-133
- Stmn/R1-039
- Document File
- 1005091663/1005091855/703 Position Papers. Bw 971
- Litigation
- Stmn/Produced
- Author (Organization)
- US Tobacco Journal
- Master ID
- 1005091669/1855
Related Documents:- 1005091669-1855 'smoking Dogs' -- Case History of An Attack on Advertising That Failed
- 1005091676 the Truth Seems A Little Twisted
- 1005091677 'all Advertising Should Be Truthful'
- 1005091678 the Voice of the Advertiser Cancer Society, Heart Assn., Admen Voice Opinions About Aa 'honesty in Anti- Smoking Ads' Editorial
- 1005091679-1683 Backgrounder 'the Effects of Cigarette Smoking Upon Dogs'
- 1005091684-1685 12 Dogs Develop Lung Cancer in Group of 86 Taught to Smoke
- 1005091686 Smoking and Cancer
- 1005091687
- 1005091688
- 1005091689-1690 Last Gasp for Cigarettes?
- 1005091691
- 1005091692 Smoking Controversy
- 1005091693
- 1005091694 Tony 'iq' Curtis Pays $120 Pot Fine in London
- 1005091695
- 1005091696
- 1005091697-1711 Remarks of Joseph F, Cullman 3rd Chairman of the Executive Committee the Tobacco Institute, Inc,
- 1005091712-1713
- 1005091714 Tobacco Institute Ads Challenge Cancer Society
- 1005091715 the Tobacco Institute Believes the American Public Is Entitled to Complete, Authenticated Information About Cigarette Smoking and Health, the American Cancer Society Does Not Seem to Agree.
- 1005091716
- 1005091716A
- 1005091716B
- 1005091717 the Cigarette - Cancer Dispute
- 1005091718 Study Data on Cancer
- 1005091719 Smoking Beagles Draw Fire
- 1005091720 Question Validity of Smoking Dog Slides
- 1005091721-1722
- 1005091723 Smoking - Cancer Study Action Rejected by Surgeon General
- 1005091724 Correspondence Between the Tobacco Institute and the American Cancer Society 700227 - 700429
- 1005091725
- 1005091726 the Tobacco Institute Believes the American Public Is Entitled to Complete Authenticated Information About Cigarette Smoking and Health, the American Cancer Society Does Not Seem to Agree.
- 1005091727
- 1005091728
- 1005091729
- 1005091730
- 1005091731
- 1005091732-1733
- 1005091734-1735
- 1005091736-1738
- 1005091739-1741 Report Relates Cancer and Smoking. Auerbach - Hammod Smoking Beagles.
- 1005091742-1753
- 1005091754 Cancer Report Disputed Eject Tobacco Men for Row Wth A.M.A.
- 1005091755 Research Plea Smoking Dog Test Repeat Is Urged
- 1005091756 Tobacco Group Challenges Cancer Study
- 1005091757-1759 No Smoking
- 1005091760-1794 Effects of Cigarette Smoking Upon Dogs I. Design of Experiment; Mortality; Findings in Lung Parenchyma,
- 1005091795-1818 Effects of Cigarette Smoking Upon Dogs II. Pulmonary Neopl
- 1005091819 Why Stifle Debate on Smoking?
- 1005091820-1821 Tobacco Institute Vs American Cancer Society
- 1005091822
- 1005091823-1824
- 1005091825 Ama Journal Decides to Withhold Reports on Dogs and Smoking
- 1005091826 Tobacco Spokesman Says Dog Tests May Be Greatest 'scientific Hoax'
- 1005091827 Ama Journal Rejects Paper on Acs' Smoking-Dog Study Evidence of Cancer Found Lacking
- 1005091828-1829 Acs Researchers Retreat on Claims for Beagle Study Now Say Only Two Dogs Got Cancer
- 1005091832 Reports Linking Cigarets and Smoking 'not Rejected'
- 1005091833 Voltairean Principle
- 1005091834 Lung Cancer Makes Strange Bedfellows
- 1005091835-1836 Study on Dogs and Smoking
- 1005091837 What Became of 'landmark' Cancer Study?
- 1005091838 Beagles, Smoking Article to Be Printed
- 1005091839-1845 of Beagles, Smoking, and Cancer Cigarette Smoking Canines Answer the Demand for Laboratory Confirmation of the Statistical Cancer Link by Developing Invasive Lung Tumors
- 1005091846-1847
- 1005091848-1849 Study on Dogs and Smoking
- 1005091850 Cancer Society's Test on Dogs Looks Like A Hoax, Tobacco Industry Says
- 1005091851 Hoax, Institute Suggests Smoking Dog Cancer Test Challenged
- 1005091852 Cancer Society Was Wrong
- Characteristic
- EXTR, EXTRA
- MARG, MARGINALIA
- Date Loaded
- 24 May 1999
- UCSF Legacy ID
- vze91a00
Document Images
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No` one docs not announce tlr, discovery of gold - I
"
which was the ACS' approach in the matter - without
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-tleated as s;~ch b~~ the uJess, including the New lork Tin)es, ~
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That, necdless to say, N~~as very bi~~ news and was f:-
y deepl~~ committed i;.o t'lie hypothesis that sn~cl'.i:)o causes
lung c-u)ecr, calPe a pJe~s.conferenc~~ in \e~~ 1 o1k City at
which,, in effect, they shouted, "ra)rel-a !" At last, *hey said,
t~ro nc searchers ~~~orlYing-under an A(;S gJ~aJrt ('one an ACS
vice president)~~ ha~i succeeded in producing llunmcance~~g of
the human variety in laLoratonr a))in)als (beagle dob 3)'
thr.ough ciz~a~'ett~e smoke inhalatiun.
1 ' Oy~~F'ehl~nar~ 5, officers of the An-.erica~n Cancer Society, 11
through the ~forced inlialation of ci;;arette sn:ol:e.
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Of primary significance inthe question of cigarette
smoking's relationship to lung cancer - aqI~estion that hasunderstand.,lJly eng;rged the inicJrest
of the tobacco in-
dustry, the »>edical' profession and the gene)al public since
it was rai: cd 30 ~~ean, a;o~ - has been the continuous in-
ahilit~~of ionluni:, rable researchers Nrorhin, steadily ~l1)ring~
this period to: 'produce lung cancer in laboratory animals
,
.
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-- --- -- --'_-------._~_~__.....
~ lness for their i))terl~)~eUation.of t14c re~earc'h %~,~iti)o;Jtt first
having sn'Sn)ittc(l tl:e ~~~onlc for re~'ic~~' h~ a p;mel of their
pJ ofc :,at,J ,1 l~eeJ~s.
)): TJi. ~ rej~ ci icn) t~~, o iroTl~s a^ o Fr~, tht~ Jt;~aJU)al of tlae
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n,iu~~~~ ~,J . a nail~17~C ui U1L W l.. ~LJ 1L \la~
at the time of all the fanfare that the scientific proof was
readily av.ilable. -
~i
Nearly six months have gone bl, the proof has not been
fonthcom,inn and daily it' becomes more difficult to resist the ,
suspicion that theye is more than a hit o£ uneertAnty here,
a sus)icioJr encouraged by more thr:n just the time lapse.
EiicouJ,a;cel, specifin,L'y, by:
A. The publiclh< expressed opi;lion of ind'ependent and
reeogJaieed authorities in the fields ofmedical hathology
and biology Uhat the ACS-sponsoreu study; as repWed to I
date, does' not prove~vhat the ACS says it proves (that '
smoking c at:ses lung czncer), that ii) point of fact it provcs
nothing at all, except pe.rhaps the ttncle.ntiou,ness of the
ACS wJdert ;king.
B. The persistent refusal of th; Cnneer Society to
acecd: foa tobacco industry reqIJ st tiltatt the d6lta an;lmetha,,lo)d
ay of ihsbc gle exl,erinu nt, UemaGleIpul)1ic-e for
ea<:m:r.ation by independent exl)ert;. -
C:'The rejectionW 1Ian-Ly tliepJesUit;ious New 1?ng-;
)hJJd JknarJnal of .lledicii)e of a pape)?on the lieagle exl?t') i-I
ment subJnitted f;,r hublicati'n)r h* - the-AE.;S researchers,
for the understood of their failn;e to co:1form: wiih
pJ ofcs:ia)~ 1! st..n~la~ u_~ in rcel int; 1Ublicitnin ti1'oepopul:a

if
an unanimous decisic n of the Journal's 12
scientific re0ewers that photographs sub-
mitted to sub,faaltiate the clairn of cancer
development Athe beagiw.s in fact were not
conclusive of mali;n;incy. °
E. The most recent statement by one of
tbo researchers, Dv. & (Xqler Hammond; a
vice president of - lie American Cancer
Society, that, contrmv to the Soc:ety's o2i;-
ipal claini that lung cancer had been pro-
duced in 12 of SE "snloking" dogs, cancerr
coul(li be proved to have developecl! in "just
two" of those dogs a concession Dr. Hain-
mond apparently ma de after learning that
the AMA reviewers had conclucled, on the
p~=,~lPnre me,ented; that cancer had been
-1 l.-tl 7~`!1\l?iu' v.r the r,. ..=y.,. nrra
. 1Jf~VM1I'll 1~V..-. u '
The editor of the Ab'IA. Journal h<s
talcen1)ains to point out that his pub]ica-
tion's reiection of the ACS study is in a
sense tentative sialce the possibil# remains,
despite the inadequacy of the: evidence sub-
mittec/, that the authors (lid in fact prove
what their sponsors say they' nroved; an1
that the AIMA Journal iemains wiSling to
p-abligh their putat ve findings at any t'iine
the researchers are able to satisfy iaK re-
bewers as to tlicir validity.
There are of comse, delkate relatiow
ships involved here and the A1riA, much to
its credit, has exe7cised its judgment im-
partiolly -lid honestly N ~hileexpressinl;-A
understandabl., Nvith agreat deal of dis-
cretion, which in this rase a.hpcars to hase
been a shecial, eff )rtl toavoirl Uhe appeao-
ance of fiir<,lity in it:s ycjcction of the l,aa0e
paper so as tosparc tlic influential hmeri-
can Cancer SoMy and its - researchers
embarrassment mid to discourar;c the to-
Y,accy indtistry?s opl;ort:ani;:iT on Uhat
TCJCctQOn.
It is rcasonabli to assun:e i1rmt the AItiT'A,.
Journal woulilWMA,, ~econsiclen fo~ l~unb.
lication any nc sca.~chof such maj.n SIPiil'i-
eance on the '..'.m-!alice of the ani0iol, thclt'.
Irorc convineii:c; cvicl(ince could~ bc pre-
/S-64
senter. On the other hand, that the evalua-
t'iorr of the evidence submitted! in tHs case
should be conaidereduiticulanl3l teltati.n.ei.s not so sclf-eAdhnt. The 12' rcviewe1s e::-
^minecll the phot'ographs of slides taken of
the beagles" lnng tissuc and agreed unani.=
mously that conclusive evidence of cancer
was laclting. Such photograhhs,, it must be
understood, are.routinely accepted in~ niedi-
cal reseai~~chas capable, mhen prepared con-
nectl;.', of acl'e7uate]y reprodueing original
slide nraterial. AncU there is no reason to
believe that these researchers, see:c.rrg in-
uepende.nt validation of a sushect claim,
would subinit less than the most persuasive
evidence available.
At t.hisioint in, a less important debate,
one would sinaply say to the
"Put up oi shut up:" hut that lcincl of talk
iJ 7t,l!%ivtL,l'' - t`^ f~~.~10 lc_~11P 1'P-
' F ca~~ a~., ..".:__ .
jects a partisan approach, and the men
woihinc* toward its scttlementJ, incliidii,a
those ioi, tlu: ACS, are to be presumed sin-
cere, honest and compet.ent thoirgh not in-
falliblo, that kind of mutual respect being
essenli'al to a cooheratA'ite search for the
answers we are all hoping for, thot?gh not,
wehop ; to the i;:)int of cont'riving them.
P egrettahly, those 1?iofessionally engagc,l!
in support of the smol:ine,--caui:es-cmncer
h~~,poth~esis have not been a1~o~~e questiioninf~
the integrity of scienti'sts who cha]1enl;e
their po-siRiol. And now the ACS,, by its
m~~+i1.~int beaOho-in-thc-hat- trick (Nmt'You 5ee 12, eount 'em; foll<s, 12 bcaAleti ::ncl'
now - Presto - nom= you see onh' two. IN o;
sonn.N; yoiu can't examine the hat.) and its
gen^rA sleiight-of-liress-rel'erise pci_`or-
rnr n:c, in;ite,, unfortun^t'e , qpestio;:;.as to
its own reliabilsty as a voice in this vitaL
cdiscuFsiom
It W as nnieh to prevent this lcincl of
Vu1gr.i'L<^.tiol7 of the (Itscll.a)Ctn as to shC(1
rrraNitnutlt lie;lht on th~~ sub,l~-ct that the
Aaneric,ln A ncc: Socirty mu:,t sUoV 131 vin,;
coy vi(1 rcvczi in cletailto all i~aicuc~trdpr r% what it Wis ae:u:dl\y fotn:cl out, auwl
wli,tt it liusn't found out, ahout ~o ::crious a
~nccLc ~l question.
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